David Aaker
#5,196
Most Influential Person Now
American economist
David Aaker's AcademicInfluence.com Rankings
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Economics
David Aaker's Degrees
- PhD Business Administration Stanford University
- Masters Marketing University of California, Berkeley
- Bachelors Economics Stanford University
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Why Is David Aaker Influential?
(Suggest an Edit or Addition)According to Wikipedia, David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
David Aaker's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Building Strong Brands (1995) (5453)
- Managing Brand Equity (1991) (3562)
- MEASURING BRAND EQUITY ACROSS PRODUCTS AND MARKETS (1996) (3357)
- Consumer Evaluations of Brand Extensions (1990) (3095)
- Managing brand equity : capitalizing on the value of a brand name (1992) (1876)
- The Effects of Sequential Introduction of Brand Extensions (1992) (1360)
- Marketing Research (1980) (1344)
- Strategic Market Management (1984) (1318)
- The Financial Information Content of Perceived Quality (1994) (806)
- The Value of Brand Equity (1992) (777)
- Essentials of Marketing Research (1998) (664)
- Leveraging the Corporate Brand (2004) (663)
- Managing Assets and Skills: The Key to a Sustainable Competitive Advantage (1989) (618)
- Warmth in Advertising: Measurement, Impact, and Sequence Effects (1986) (552)
- Positioning your product (1982) (434)
- The Brand Relationship Spectrum (2000) (376)
- Causes of Irritation in Advertising (1985) (368)
- The Strategic Role of Product Quality (1987) (360)
- The Value Relevance of Brand Attitude in High-Technology Markets (2001) (355)
- THE NEED FOR STRATEGIC FLEXIBILITY (1984) (355)
- Developing Business Strategies (1984) (299)
- Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004) (289)
- Is Market Share all that It's Cracked up to Be? (1985) (287)
- Converting Image Into Equity (2013) (257)
- The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences (2013) (254)
- The Impact of Corporate Marketing on a Company's Brand Extensions (1998) (232)
- Mobility barriers and strategic groups (1989) (221)
- Strategic Marketing Management (2001) (212)
- Brand Portfolio Strategy (2006) (209)
- The lure of global branding. (1999) (207)
- The Role of Risk in Explaining Differences in Profitability (1987) (203)
- The perils of high-growth markets (1986) (197)
- Relationship Spectrum: THE KEY TO THE BRAND ARCHITECTURE CHALLENGE (2000) (194)
- Measuring audience perceptions of commercials and relating them to ad impact. (1990) (190)
- Innovation: Brand it or Lose it (2007) (187)
- Characteristics of TV commercials perceived as informative. (1982) (176)
- Building brands without mass media. (1997) (172)
- Myopic management behavior with efficient, but imperfect, financial markets: A comparison of information asymmetries in the U.S. and Japan☆ (1993) (158)
- Brand Equity and Advertising: Advertising's Role in Building Strong Brands (1994) (157)
- Are All the Effects of Ad-Induced Feelings Mediated by A(subscript)Ad? (1988) (151)
- Managing the most important assets: Brand equity (1992) (149)
- Strategic Market Management: Global Perspectives (2010) (147)
- Should you take your brand to where the action is? (1997) (144)
- Strategy over the business cycle (1989) (144)
- The Power of the Branded Differentiator (2003) (139)
- Advertising, Perceived Quality, and Brand Image (2013) (115)
- Identifying feelings elicited by advertising (1988) (112)
- Unobservable Variables in Structural Equation Models with an Application in Industrial Selling (1979) (111)
- Implementing the concept of transformational advertising (1992) (101)
- Interpreting cross-cultural replications of brand extension research (1993) (94)
- A Guide to Consumerism (1970) (91)
- Building a Brand: The Saturn Story (1994) (87)
- Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions (1997) (79)
- Organizing a Strategic Information Scanning System (1983) (78)
- Brand Relevance: Making Competitors Irrelevant (2010) (77)
- Attitudes toward Public Policy Alternatives to Reduce Air Pollution (1981) (76)
- Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands (1982) (74)
- ADMOD: An Advertising Decision Model (1975) (71)
- A Normative Model of Consumer Information Processing (1984) (70)
- Marketing Research Ed. 9 (2006) (69)
- The Value of the Brand: An Anthropological Perspective (2013) (67)
- Aaker on Branding: 20 Principles That Drive Success (2014) (67)
- A dynamic model of relationships among advertising, consumer awareness, attitudes, and behavior. (1974) (62)
- Win the Brand Relevance Battle and Then Build Competitor Barriers (2012) (62)
- ‘Where is place branding heading?’ (2004) (60)
- Consumerism: Search for the Consumer Interest (1971) (59)
- Modeling Store Choice Behavior (1971) (59)
- Marketing research : private and public sector decisions (1980) (56)
- On Using Response Latency to Measure Preference (1980) (53)
- How to Select a Business Strategy (1984) (51)
- Continuous measurement of self-report of emotional response (1993) (51)
- Marketing Research: The Second Pacific Rim Edition (2007) (46)
- Spanning Silos: The New CMO Imperative (2008) (40)
- Marketing in a Silo World: The New CMO Challenge (2008) (37)
- Unit Pricing Ten Years Later: A Replication (1983) (36)
- Multivariate analysis in marketing: Theory and application (1974) (36)
- Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative (1981) (33)
- The New-Trier Stochastic Model of Brand Choice (1971) (32)
- Aaker On Branding (2015) (31)
- Resisting temptations to change a brand position/execution: The power of consistency over time (1996) (29)
- Brand Equity and Advertising: An Overview (2013) (27)
- Can Products and Brands Have Charisma (2013) (26)
- Strategisches Markt-Management (1989) (26)
- Varieties of Brand Memory Induced by Advertising: Determinants, Measures, and Relationships (2013) (25)
- A Measure of Brand Acceptance (1972) (25)
- Toward a Normative Model of Promotional Decision Making (1973) (25)
- Are Brand Equity Investments Really Worthwhile (2013) (24)
- A Probabilistic Approach to Industrial Media Selection (1976) (24)
- Multivariate analysis in marketing (1981) (23)
- What are Your Signature Stories? (2016) (22)
- Marketing Research With Spss 14.0 (2008) (21)
- A New Method for Evaluating Stochastic Models of Brand Choice (1970) (20)
- Marketing challenges in the next decade (2010) (19)
- Is Life-Style Research Limited in its Usefulness to Japanese Advertisers? (1982) (18)
- Increasing the Effectiveness of Marketing Research (1980) (17)
- How Will the Japanese Compete in Retail Services? (1990) (16)
- Four ways digital works to build brands and relationships (2015) (16)
- The sophistication of naive modeling (1987) (15)
- Composite Dependent Variables and the Market Share Effect (1993) (14)
- Interactive Marketing Models (1975) (13)
- Marketing Education: A Guide to Consumerism (1970) (11)
- Strategic market management, Pacific Rim edition (2005) (10)
- Measuring the Information Content of Television Advertising (2012) (9)
- Asking the Right Questions: What Do People Do with Advertising? (2013) (9)
- Using Buyer Behavior Models to Improve Marketing Decisions (1970) (9)
- Misconceptions about brands (1996) (8)
- Advertising Claims and Evidence as Bases for Brand Equity and Consumer Evaluations of Brand Extensions (2013) (8)
- Developing effective corporate consumer information programs (1982) (8)
- Building Brands Across Markets: Cultural Differences in Brand Relationships Within the European Community (2013) (8)
- Decomposing a Brand's Consumer Franchise into Buyer Types (2013) (8)
- Management estratégico del mercado (1987) (7)
- The Landor ImagePower Survey®: A Global Assessment of Brand Strength (2013) (7)
- The Financial Information Content of (2016) (7)
- Strategic market management 10th edition (2014) (7)
- ‘Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires’ (2018) (6)
- Management Science in Marketing: The State of the Art (1973) (6)
- Promotional decisions using mathematical models (1969) (6)
- Marketing Research : International student version Ed. 11 (2013) (6)
- Cognitive Strength of Established Brands: Memory, Attitudinal, and Structural Approaches (2013) (5)
- Addendum to “Management Science in Marketing: The State of the Art” (1974) (5)
- Brands as Categories (2013) (4)
- How Potentiometric Recorder Performance Affects Analysis. (1965) (4)
- Marketing research 7/E (2003) (4)
- Strategic Market Management Ed. 8 (2007) (4)
- Advertising management : practical perspectives (1975) (4)
- Winning in the sharing economy: Six keys to Airbnb’s success (2019) (3)
- Manajemen Pemasaran Strategis = Strategic Market Management (2013) (3)
- Branding in Japan (2013) (3)
- Commentary: do brands compete or coexist? (2019) (1)
- Book Review: Promotional Decisions using Mathematical Models (1969) (1)
- Brand Equities, Elephants, and Birds: A Commentary (2013) (1)
- Author/Title Index * (1971) (0)
- Expansion Advertising and Brand Equity (2013) (0)
- Marketing research / by David A. Aaker, George S. Day (1980) (0)
- Marketing Research: Private and Public Sector Decisions@@@Marketing Research: A Structure for Decision Making (1981) (0)
- On Experimental Design: One in Historical and One in Critical Perspective@@@Experimental Design@@@Statistical Models and Their Experimental Application (1971) (0)
- Manajemen Pemasaran strategis. Strategic marketing management.texbook manajemen 2013 (2013) (0)
- Approximating the point binomial with the Gram-Charlier type B series (1960) (0)
- Is Market Share All That It's (2016) (0)
- IMPROVING METHODS OF BRAND POSITIONING (2015) (0)
- Inadequate Solution@@@Media Selection: Efficient Procedures of Press Media Allocation (1972) (0)
- Comments on Ralph Day's JMR Editorship—1969 to 1972 (2014) (0)
- From Fargo to the World of Brands: My Story So Far (2005) (0)
- Peeling Back the Layers on Innovation (2007) (0)
- General Mass Media (1976) (0)
- Book Review (1971) (0)
- Harvard Business review on Marketing (2001) (0)
- Book Review: On Experimental Design: One in Historical and one in Critical Perspective (1971) (0)
- From the Editor (1984) (0)
- Description, Insight, and Theory: A Review of Three Advertising Texts@@@Advertising@@@Advertising Management (1981) (0)
- Review: Consumerism: Search for the Consumer Interest (1972) (0)
- The Role of Corporate Advertising in Building a Brand: Chevron's Preconversion Campaign in Texas (2013) (0)
- Managerial marketing : current thought (2010) (0)
- Book Review: Media Selection: Efficient Procedures of Press Media Allocation (1972) (0)
- Book Review: Statistical Design for Research (1988) (0)
- Book Review: Design and Analysis: A Researcher's Handbook (1976) (0)
- Contemplating the futures of branding (2015) (0)
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