Mark

Mark Zanna

#48,432
Most Influential Person Now

Canadian psychologist

Mark Zanna's Academic­Influence.com Rankings

Mark Zanna
Psychology
#1029
World Rank
#1281
Historical Rank
Social Psychology
#102
World Rank
#112
Historical Rank
psychology Degrees
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  • Psychology

Why Is Mark Zanna Influential?

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According to Wikipedia, Mark Zanna, FRSC was a social psychologist at the University of Waterloo. He was well known for his work on attitudes and intergroup relations. He earned his Ph.D. from Yale University. Research A major debate among attitude researchers in the 1970s concerned whether cognitive dissonance theory or self-perception theory best accounted for how people's attitudes change. While at Princeton University, Zanna and Joel Cooper conducted a landmark experiment that resolved the discrepancy in favor of cognitive dissonance. They demonstrated that arousal is necessary for some instances of attitude change—a precondition specified by dissonance theory but not by self-perception theory.

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Mark Zanna's Published Works

Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
1870188018901900191019201930194019501960197019801990200020102020025050075010001250150017502000225025002750300032503500

Published Works

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What Schools Are Affiliated With Mark Zanna?

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