Ajay Kohli | Academic Influence

Ajay Kohli's AcademicInfluence.com Rankings

Ajay Kohli

Engineering

#4728

World Rank

#5943

Historical Rank

Electrical Engineering

#1234

World Rank

#1323

Historical Rank

engineering Degrees

Ajay Kohli

Computer Science

#6058

World Rank

#6388

Historical Rank

Computational Linguistics

#969

World Rank

#983

Historical Rank

Machine Learning

#1839

World Rank

#1863

Historical Rank

Artificial Intelligence

#2088

World Rank

#2123

Historical Rank

computer-science Degrees

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Engineering
Computer Science

Ajay Kohli's Degrees

PhD Computer Science Stanford University
Masters Electrical Engineering Stanford University

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Why Is Ajay Kohli Influential?

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According to Wikipedia, Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair at Scheller College of Business, Georgia Institute of Technology. He is known for his work on market orientation, marketing theory and marketing strategy. He is a former editor-in-chief of the Journal of Marketing. He is a fellow of the American Marketing Association. He is among the 100 most cited authors in the fields of Business and Economics combined in a decade, and two of his articles are among the 10 most cited Journal of Marketing articles in a quarter century. He is represented in ISIHighlyCited.com, an ISI web site from the Institute for Scientific Information that lists the top 0.5% cited authors in two decades in a variety of social and natural sciences combined.

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Ajay Kohli's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Market Orientation: Antecedents and Consequences (1993) (8549)
Market orientation: The construct, research propositions, and managerial implications. (1990) (5572)
Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990) (3931)
Markor: A Measure of Market Orientation (1993) (2357)
Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007) (1320)
Market-driven versus driving markets (2000) (898)
Market Intelligence Dissemination across Functional Boundaries (1996) (713)
Market orientation: Review, refinement, and roadmap (1996) (697)
HOW DO THEY KNOW THEIR CUSTOMERS SO WELL (2001) (405)
Learning and Performance Orientation of Salespeople: The Role of Supervisors (1998) (403)
Determinants of Influence in Organizational Buying: A Contingency Approach (1989) (367)
Supervisory Feedback: Alternative Types and Their Impact on Salespeople's Performance and Satisfaction (1991) (359)
Product quality: Impact of interdepartmental interactions (1997) (298)
Reducing marketing’s conflict with other functions: The differential effects of integrating mechanisms (2000) (269)
Market orientation in United States and Scandinavian companies. A cross-cultural study (1996) (255)
Sales and Marketing Integration: A Proposed Framework (2005) (249)
Influence Strategies in Buying Centers (1995) (244)
Some Unexplored Supervisory Behaviors and Their Influence on Salespeople's Role Clarity, Specific Self- Esteem, Job Satisfaction, and Motivation (1985) (226)
The market share‐profitability relationship: An empirical assessment of major assertions and contradictions (1986) (162)
A Theories-in-Use Approach to Building Marketing Theory (2019) (153)
Relational behavior in business markets : Iplications for relationship management (1995) (147)
Ties that Bind: The Impact of Multiple Types of Ties with a Customeron Sales Growth and Sales Volatility (2010) (141)
The Influence of Coworker Feedback on Salespeople (1994) (136)
Co-creating the Voice of the Customer (2014) (135)
Generating Competitive Intelligence in Organizations (2000) (131)
Effects of Supervisory Behavior: The Role of Individual Differences among Salespeople (1989) (125)
Proactive Postsales Service: When and why does it Pay Off? (2009) (104)
Effects of Supervisory Behavior: The Role of Individual Differences among Salespeople: (1989) (79)
Measuring multiple buying influences (1988) (75)
Flow Signals: How Patterns over Time Affect the Acceptance of Start-Up Firms (2008) (72)
The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness (2017) (69)
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience (2017) (65)
Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda (2013) (50)
Implementing Changes in Marketing Strategy: The Role of Perceived Outcome-and Process-Oriented Supervisory Actions (2012) (40)
Characteristics that Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy: A Field-Based Exploratory Study (2010) (35)
Market Orientation in a Digital World (2017) (34)
The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry (2020) (32)
From the Editor: Reflections on the Review Process (2011) (28)
Does Brand Licensing Increase a Licensor's Shareholder Value? (2015) (28)
Factors affecting the study of important marketing issues: Implications and recommendations (2020) (27)
The Threat from Within: Account Managers' Concern About Opportunism by Their Own Team Members (2011) (27)
Knowledge Disavowal (1989) (26)
Buyer-supplier relational characteristics and joint decision making (1994) (23)
Marketing an IPO issuer in early stages of the IPO process (2015) (23)
Heterogeneity in sales districts: Beyond individual-level predictors of satisfaction and performance (2001) (22)
Market orientation in U.S. and Scandinavian companies : a cross culture study (1997) (19)
Driving markets: A typology and a seven-step approach (2020) (13)
Market orientation : antecendents and consequences (1992) (12)
Guest Editorial: Responsible Research in Marketing (2021) (12)
Is The Relationship Between Market Share and Business Profitability Spurious?: An Empirical Assessment. (1984) (11)
Invited commentaries on the service-dominant logic by participants in The Otago Forum (2006) (10)
Invited commentaries on the service-dominant logic by participants in The Otago Forum (2006) (10)
From the Editor (2009) (10)
Determinants of influence in organizational buying : a contingency perspective (1986) (9)
A Smarter Way to Sell Commodities (2002) (8)
Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications (2021) (8)
Looking through the lens of B2B and beyond... (2011) (8)
Theorizing with managers: Nenonen et al. are right on! (2017) (7)
Customer centricity: a multi-year journey (2019) (6)
Introduction to the Journal of Marketing 75th Anniversary Special Section (2011) (5)
Netflix: reinvention across multiple time periods, reflections and directions for future research (2021) (5)
Organizational Commitment Scale (2014) (4)
Marketing Organizations: Changing Structures and Roles (2005) (2)
Does Listening to Customers Hurt Product Innovation (2007) (1)
Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda (2013) (1)
Becoming a business-to-business marketing scholar (2021) (0)
The impact of market driving strategy on firm performance (2011) (0)
Measure of Competitive Intensity (2014) (0)
Market Turbulence Scale (2014) (0)
From the Editor: The State of the Journal (2010) (0)
Marketing department's impact on the pursuit of market deriving strategy (2012) (0)
Antecedents and consequences of interfunctional intelligence quality: an empirical study (1993) (0)
CONSUMER IS THE KING BUT WHO IS THE GRAND VISIRE? MARKET DRIVING AS A SOURCE OF COMPETITIVE ADVANTAGE (2010) (0)
EXPRESS: Secondary Selling: Beyond the Salesperson-Customer Dyad (2022) (0)
Market Orientation Scale (1993) (0)
Organizational orientation and capabilities (2016) (0)
Netflix: reinvention across multiple time periods, reflections and directions for future research (2021) (0)
Characteristics That Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy (2015) (0)
Effects of Self-Structure on Fungibility of Mentally Allocated Resources 3 Effects of Transient Group Composition on Private Evaluation of Stereotype- Typifying Products 3 2. PERCEIVED ROLE INTEGRATON INCREASES THE FUNGIBILITY OF MENTALLY-ACCOUNTED RESOURCES (2019) (0)
Special Session Summary Customers in the Organizational Context: How Organizations' Decisions Incorporate Customer Information (1996) (0)
Market intelligence dissemination across functional boundaries : working paper (1995) (0)
The emerging world of digital exploration services (2023) (0)
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience (2017) (0)
TiesThatBind:The Impact ofMultiple TypesofTieswithaCustomeronSales GrowthandSalesVolatility (2010) (0)
Influence Strategies : A Categorizing Framework (2007) (0)
Layout 1 (2005) (0)
Marketing an IPO issuer in early stages of the IPO process (2014) (0)

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