Alan R. Andreasen
#152,977
Most Influential Person Now
Alan R. Andreasen's AcademicInfluence.com Rankings
Alan R. Andreasenbusiness Degrees
Business
#856
World Rank
#939
Historical Rank
Marketing
#105
World Rank
#105
Historical Rank
Download Badge
Business
Why Is Alan R. Andreasen Influential?
(Suggest an Edit or Addition)Alan R. Andreasen's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Marketing Social Marketing in the Social Change Marketplace (2002) (866)
- Strategic marketing for nonprofit organizations (1985) (794)
- Social Marketing: Its Definition and Domain (1994) (773)
- Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (1995) (548)
- Social marketing in the 21st century (2005) (419)
- Marketing social change (1995) (387)
- Profits for nonprofits: find a corporate partner. (1996) (302)
- Consumer Response to Unsatisfactory Purchases: A Survey of Perceiving Defects, Voicing Complaints, and Obtaining Redress (1977) (241)
- Life Status Changes and Changes in Consumer Preferences and Satisfaction (1984) (231)
- The Life Trajectory of Social Marketing (2003) (195)
- Predictors of Attendance at the Performing Arts (1980) (180)
- The Disadvantaged Consumer. (1975) (160)
- Consumer Responses to Dissatisfaction in Loose Monopolies (1985) (153)
- Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing (2012) (117)
- A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures (1977) (114)
- Strategic Marketing for Non Profit Organizations (2017) (114)
- Promoting positive change: Advancing the food well-being paradigm☆ (2013) (109)
- Ethics in Social Marketing (2001) (100)
- Revisiting the Disadvantaged: Old Lessons and New Problems (1993) (81)
- Transferring “Marketing Knowledge” to the Nonprofit Sector (2005) (76)
- A social marketing research agenda for consumer behavior researchers (1993) (75)
- Public Health Communication: Evidence for Behavior Change (2002) (72)
- Nonprofits: check your attention to customers. (1982) (71)
- On the Take: How Medicine's Complicity with Big Business Can Endanger Your Health (2005) (66)
- Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities (2011) (60)
- Cultural Interpenetration: a Critical Consumer Research Issue For the 1990S (1990) (57)
- Consumer Satisfaction in Loose Monopolies: The Case of Medical Care (1980) (46)
- The Ghetto Marketing Life Cycle: A Case of Underachievement (1978) (46)
- Expanding the audience for the performing arts (1990) (35)
- A Social Marketing Approach to Changing Mental Health Practices Directed at Youth and Adolescents (2004) (33)
- From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing (1997) (30)
- Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldberg's Alarms (1997) (27)
- The Differing Nature of Consumerism in the Ghetto (1976) (27)
- The effects of family life cycle on arts patronage (1982) (26)
- Intersector Transfer of Marketing Knowledge (2001) (25)
- Geographic Mobility and Market Segmentation (1966) (24)
- Consumer dissatisfaction as a measure of market performance (1977) (20)
- Inner city business : a case study of Buffalo, New York (1972) (19)
- De Gustibus Non Est Disputandum: a Study of the Potential For Broadening the Appeal of Performing Arts (1980) (19)
- Marketing or Selling the Arts: An Orientational Dilemma (1985) (17)
- Cheap but Good Marketing Research (1988) (17)
- Commercial Marketing and Social Change (2002) (16)
- Factors affecting consumers' use of information sources (1976) (15)
- Positioning Social Marketing (2004) (14)
- What is social marketing (2015) (13)
- Social Marketing Applied to Economic Reforms (2005) (12)
- Co-Patronage Patterns in Arts-Related Leisure Activities (1981) (11)
- Marketing Scholarship, Intellectual Leadership, and the Zeitgeist (2005) (10)
- Foundational Research on Consumer Welfare: Opportunities for a Transformative Consumer Research Agenda (2012) (9)
- ADVANCING LIBRARY MARKETING (1981) (9)
- Judging Marketing in the 1980's (1982) (9)
- Challenges for the Science and Practice of Social Marketing (2018) (9)
- Improving inner-city marketing (1974) (9)
- Special Session Summary Considering Social Marketing From the Perspective of Several Consumer Research Paradigms (1998) (9)
- Price Levels, Price Practices and Price Discrimination in a Retail Market for Prescription Drugs (1975) (8)
- Marketing Ethics to Social Marketers : A Segmented Approach (2000) (8)
- Market Learning of New Residents (1968) (8)
- Disadvantaged Hispanic Consumers: A Research Perspective and Agenda (1982) (8)
- Consumer Response to Arts Offerings: A Study of Theater and Symphony in Four Southern Cities. (1978) (7)
- The Promise of Social Marketing (1994) (7)
- Unethical Seller Practices: a Neglected Issue in Consumer Satisfaction and Dissatisfaction Research (1993) (7)
- Applying Social Marketing to Ecological Problems Through Consumer Research (1994) (7)
- Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing (2008) (6)
- A Power Potential Approach to Middlemen Strategies in Social Marketing (1984) (5)
- Expanding the Audience for the Performing Arts. Research Division Report #24. (1991) (5)
- Opportunities and Challenges in Social Marketing (2010) (5)
- Consumerism and Health Care Marketing (1979) (4)
- Regulation and the Disadvantaged: The Case of the Creditors’ Remedies Rule (1979) (3)
- Investing in Social Marketing (1997) (3)
- Information needs for consumer protection planning (1980) (3)
- Consumerism in the ghetto (1977) (3)
- Book Review: Marketing and Consumer Research in the Public Interest (1997) (2)
- Alternative growth opportunities for contraceptive social marketing programs. (1988) (2)
- "Power potential" channel strategies in social marketing (1981) (2)
- W. Douglas Evans and Gerald Hastings (Eds.). Public Health Branding: Applying Marketing for Social Change (2009) (2)
- Publishers's Notes…A perspective on a 25‐year‐old intellectual field (1996) (2)
- Automated Grocery Shopping (1962) (2)
- Book Review: Higher Profits through Customer Lock-In (2006) (1)
- Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler (2008) (1)
- Minorities and marketing : Research challenges (1977) (1)
- Recent Advances in Social Marketing (1994) (1)
- The effects of role structure, decision type and household characteristics on consumer information source use under conditions of limited experience. 181 (1974) (1)
- Book Review (2006) (1)
- Changing behavior: a challenge for reproductive health awareness (1997) (1)
- USDA’s Food Thermometer Education Campaign: A Social Marketing Approach To Change Behavior and Prevent Foodborne Illness (2002) (1)
- The Future of the Association For Consumer Research: Backward to the Past (1993) (1)
- Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt (1979) (1)
- Broadening the concept and applications of marketing (2012) (1)
- Ethics in Social Marketing Alliances (1999) (0)
- Maintaining Growth in Non-Profit Consumer Research (1983) (0)
- Book Review (2007) (0)
- Book Review:Consumer Protection Experiments in Sweden. Donald B. King (1975) (0)
- Social Marketing Institute Update (2000) (0)
- Book Review: Market-Driven Strategies in Health Care (1989) (0)
- Social marketing in the ghetto / 241 (1975) (0)
- Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium (1976) (0)
- Comprar Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment | Alan R. Andreasen | 9780787901370 | Wiley (2007) (0)
- Book Review: Fundamentals of Marketing (1972) (0)
- Toward a Model of Cross-Sector Alliance Success (1999) (0)
- Broadening the audience for the arts / BEBR No. 510 (1978) (0)
- Consumerism in the ghetto / 259 (1975) (0)
- A multivariate approach to segmenting arts audiences / BEBR No. 511 (1978) (0)
- Book Review (2005) (0)
- Social Marketing Resources (1996) (0)
- Mythological barriers to the use of marketing research by small and non-profit organizations / BEBR No. 790 (1981) (0)
- Dissatisfactions data and consumer advocacy (1978) (0)
- Consumerism and the broadened marketing concept / BEBR No. 490 (1978) (0)
- Book reviews (1983) (0)
- Social marketing: Influencing behavior for social impact (2013) (0)
- Another Step, Albeit Abbreviated, toward Understanding Marketing to the Poor@@@Groceries in the Ghetto (1974) (0)
- Marketing to Today American Consumer (2005) (0)
- Like It Is: Inner-City Marketing ...@@@Inner City Business: A Case Study of Buffalo, New York (1972) (0)
- Book Review: High Performance Nonprofit Organizations: Managing Upstream for Greater Impact (1999) (0)
- Bill Smith: Some Reflections (1999) (0)
- Comparison of Consumer and Store Manager Attitudes: the Case of Racial Effects in Inner City Retailing (1971) (0)
- Book Review: Another step, albeit abbreviated, toward understanding marketing to the poor (1974) (0)
- Evaluation of Chipco Proxy for Use as a Turf Growth Regulator and Seedhead Inhibitor on Overseeded Fairways (2000) (0)
- Up and Out of Poverty: The Social Marketing Solution, by P. Kotler and N. R. Lee (2010) (0)
- The Management of Conferences (1970) (0)
- Consumer dissatisfaction and market performance / BEBR No. 377 (1977) (0)
- Consumer complaints and business response / BEBR No. 355 (1976) (0)
- Nonprofits: check your attention to customers. (1982) (0)
- Conducting Cross-National Consumer Policy Research (1980) (0)
This paper list is powered by the following services:
What Schools Are Affiliated With Alan R. Andreasen?
Alan R. Andreasen is affiliated with the following schools:
