Amanda Broderick | Academic Influence

Amanda Broderick's AcademicInfluence.com Rankings

Amanda Broderick

Business

#477

World Rank

#525

Historical Rank

Marketing

#138

World Rank

#138

Historical Rank

business Degrees

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Business

Amanda Broderick's Degrees

PhD Marketing University of Manchester

Why Is Amanda Broderick Influential?

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According to Wikipedia, Amanda Jayne Broderick is a British marketer, academic and academic administrator who has been the vice-chancellor and president of the University of East London since September 2018. She is also professor of international business.

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Amanda Broderick's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Word of mouth communication within online communities: Conceptualizing the online social network (2007) (1670)
What is "neuromarketing"? A discussion and agenda for future research. (2007) (648)
Competitive positioning and the resource-based view of the firm (1998) (317)
Investigating the effects of smart technology on customer dynamics and customer experience (2018) (151)
Conceptualising consumer behaviour in online shopping environments (2007) (150)
Consumer perceptions of online shopping environments: A gestalt approach (2010) (131)
The Effect and Moderation of Gender Identity Congruity: Utilizing 'Real Women' Advertising Images (2009) (120)
A theoretical and empirical exegesis of the consumer involvement construct : the psychology of the food shopper. (1999) (117)
Qualitative Market Research: An International Journal (2015) (107)
Perceptions, corrections and defections: implications for service recovery in the restaurant industry (2000) (96)
Exploring the experiential intensity of online shopping environments (2006) (89)
Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention (2008) (87)
The application of physiological observation methods to emotion research (2007) (84)
Strategic planning differences among different multiple stakeholder orientation profiles (2004) (82)
Multicultural marketplaces: New territory for international marketing and consumer research (2015) (72)
Engaging customers during a website visit: a model of website customer engagement (2016) (69)
Consumer multiculturation: consequences of multi-cultural identification for brand knowledge (2014) (61)
The past, present and future of observational research in marketing (2007) (58)
Toward Intercultural Competency in Multicultural Marketplaces (2013) (49)
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being (2013) (47)
The Behavioural Homogeneity Evaluation Framework: multi-level evaluations of consumer involvement in international segmentation (2007) (47)
A cross national study of the individual and national cultural nomological network of consumer involvement (2007) (45)
‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism (2012) (43)
Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability (2011) (43)
Multilevel Analysis in Marketing Research: Differentiating Analytical Outcomes (2008) (40)
Behaviour in teams: exploring occupational and gender differences (1996) (33)
A neurocognitive approach to brand memory (2010) (32)
Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets (2019) (26)
Is a Picture Always Worth a Thousand Words? The Impact of Presentation Formats in Consumers' Early Evaluations of Really New Products (RNPs)† (2013) (25)
Exploration and its manifestations in the context of online shopping (2010) (20)
No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda (2011) (18)
East European retailing: a consumer perspective (1995) (17)
An empirical study of isolating mechanisms in UK companies (2000) (15)
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda (2013) (14)
Consumer Perceptions of Online Shopping Environments Questionnaire (2016) (10)
The role of exploration in creating online shopping value (2009) (10)
Perception, selectivity and decision making at the point of sale (1997) (8)
Living diversity: Developing a typology of consumer cultural orientations in culturally diverse marketplaces: Consequences for consumption (2012) (7)
Multicultural, not multinational: emerging branding strategies in culturally diverse societies (2011) (3)
Applications of the behavioural homogeneity evaluation framework: The predictive ability of consumer involvement for international food market segmentation (2006) (3)
Shopping behaviour and consumer perspectives on food retailing: an East European study (1994) (2)
Editorial-Parameters of transformational marketing (2010) (1)
Cross-national consumer behaviour in the European food retail environment : the strategic impact of culuture on consumer involvement with food. (1996) (1)
The concept of place in international strategic marketing decisions (2011) (1)
Direct marketing in a multi-channel context: challenges for research in multi-channel marketing (2008) (1)
Autobiographical episodes, semantic memories and branding (2013) (0)
Conceptualising the impact of online shopping environment cues on information search behaviour during the online shopping experience (2004) (0)
A conceptualisation of emotional responses to fear appeals (2006) (0)
Influences of Smart Technology on Customer Dynamics and Experiences Survey (2018) (0)
Conceptualising consumers’ cultural and social self-concept: the mediating effects of national acculturation. Implications for international branding (2008) (0)
Consumer affiliation in the virtual marketplace (2001) (0)
Multi-disciplinary Approach to Learning Theories: Application to Consumer Learning for Really New Products (2006) (0)
Food retailing and consumer lifestyle convergence across the EU. (1997) (0)
The moderating effects of marketing mix universals:modelling a holistic framework for international decision-making (2001) (0)
Consumer identity acculturation strategies: an alternative approach to analysing consumers’ perceptions of foreign and domestic brands (2009) (0)
Consumer Learning Processes for Really New Products: Is a Picture Really Worth a Thousand Words? (2007) (0)
The creation and evaluation of consumption-related interpersonal communication through on-line communities (2003) (0)
Picture This: The Effect of Presentation Format on Consumer Responses to Really New Products (RNPs) (2008) (0)
A social networks conceptualisation of on-line word-of-mouth communication (2004) (0)
Achieving retail website customer engagement (2008) (0)
Brand representation in autobiographical memory: a neurocognitive approach (2010) (0)
Multilevel analyses in marketing research:differentiating (2006) (0)
National consumer acculturation: a conceptual framework (2009) (0)
Extending the social ties network model to on-line word-of-mouth communication (2004) (0)
Broadening consumer understanding through fMRI (2013) (0)
Conceptualising brand-related autobiographical memory and its brand commitment implications (2009) (0)
Enhancing Attitudes for Really New Products (RNPs): Can Communication strategies help break the ‘curse of innovation’? (2009) (0)
The Effects of Visual and Verbal Advertising Learning Strategies for Really New Products: The Mediating Role of Visual Attention (2006) (0)
Too Much to Take In? The Role of Consumer Discouragement in the Comprehension of Really New Products (2008) (0)
Expressing social identity through brand relationships: the relationship between consumer memory, brand image and social identity (2008) (0)
Distinguishing between the exploratory and the sense-making potential of online shopping environments: Conceptualisation and scale development (2006) (0)
Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products (2009) (0)
A categorisation of threat appeals (2005) (0)
On-line consumer networks: creating organisational value through virtual communities (2002) (0)
Brand relationships in consumer autobiographical memories and its predictability towards brand commitment: a qualitative inquiry (2010) (0)

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