Andreas Herrmann

Andreas Herrmann's AcademicInfluence.com Rankings

Andreas Herrmann

Business

#801

World Rank

#879

Historical Rank

Marketing

#95

World Rank

#95

Historical Rank

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Business

Andreas Herrmann's Degrees

PhD Marketing University of Cologne
Masters Business Administration University of Cologne

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Andreas Herrmann's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

The Social Influence of Brand Community: Evidence from European Car Clubs (2005) (2167)
Direct and indirect effects of self-image congruence on brand loyalty (2006) (866)
The Evolution of Loyalty Intentions (2006) (745)
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015) (473)
Gaining competitive advantage through customer value oriented management (2001) (398)
The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases (2007) (364)
Individual-level loss aversion in riskless and risky choices (2022) (348)
Conjoint Measurement: Methods and Applications (2000) (327)
Choice Goal Attainment and Decision and Consumption Satisfaction (2007) (316)
It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales (2011) (291)
Capturing Customer Heterogeneity using a Finite Mixture PLS Approach (2002) (272)
The effects of price bundling on consumer evaluations of product offerings (1999) (218)
Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding (2007) (208)
Order in Product Customization Decisions: Evidence from Field Experiments (2010) (188)
An empirical study of the antecedents for radical product innovations and capabilities for transformation (2007) (184)
Conjoint Analysis as an Instrument of Market Research Practice (2000) (178)
Market-driven product and service design: Bridging the gap between customer needs, quality management, and customer satisfaction (2000) (170)
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts (2011) (160)
Nudge Your Customers Toward Better Choices (2008) (157)
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads (2010) (141)
The effect of brand design on brand gender perceptions and brand preference (2015) (140)
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure (2013) (133)
The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales (2013) (122)
When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products (2013) (122)
Determinants of radical product innovations (2006) (110)
Comparing customer satisfaction across industries and countries (2002) (104)
Customer satisfaction as an antecedent of price acceptance: results of an empirical study (2001) (102)
Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation (2013) (96)
Exploring the Nature of Loss Aversion (2006) (90)
Gamified Information Presentation and Consumer Adoption of Product Innovations (2017) (88)
Isn't It Cute: An Evolutionary Perspective of Baby-Schema Effects in Visual Product Designs (2011) (82)
Linking Advertising, Materialism, and Life Satisfaction (2009) (79)
Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice (2005) (76)
Getting a Feel for Price Affect: A Conceptual Framework and Empirical Investigation of Consumers' Emotional Responses to Price Information (2009) (75)
It is all in the mix: The interactive effect of music tempo and mode on in-store sales (2012) (73)
Gamified interactions: whether, when, and how games facilitate self–brand connections (2018) (73)
Product Customization via Starting Solutions (2014) (71)
The Impact of Brand Personality and Customer Satisfaction on Customer's Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers (2003) (71)
Measuring Customer Value and Satisfaction in Services Transactions, Scale Development, Validation and Cross-Cultural Comparison (2007) (71)
The Effect of Brand Gender on Brand Equity (2011) (68)
Product and Service Bundling Decisions and their Effects on Purchase Intention (1997) (65)
Brand name influence on brand perception (2007) (61)
Value-oriented brand positioning (2000) (57)
Consumer decision making and variety of offerings: The effect of attribute alignability (2009) (54)
An empirical analysis of the determinants of price tolerance (2004) (53)
Achieving brand and dealer loyalty: the case of the automotive industry (2001) (53)
A model of buyer regret: Selected prepurchase and postpurchase antecedents with consequences for the brand and the channel (2007) (51)
Means-End Analysis: Does the Affective State Influence Information Processing Style? (2004) (50)
Beyond "Pink It and Shrink It" Perceived Product Gender, Aesthetics, and Product Evaluation (2015) (49)
The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions (2012) (48)
An Empirical Study of Quality Function Deployment on Company Performance (2006) (47)
Conjoint Measurement - Methods and Applications (4:th ed) (2007) (46)
The Influence of Trait and State Narcissism on the Uniqueness of Mass-Customized Products (2016) (46)
Building Brand Equity via Product Quality (2007) (45)
Successive Open Innovation Contests and Incentives: Winner‐Take‐All or Multiple Prizes? (2018) (45)
The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences (2012) (42)
Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated (2019) (41)
Optimal bundling : marketing strategies for improving economic performance (1999) (39)
Self-Congruity: Antecedents and Consequences (2007) (34)
Providing more or providing less?: Accounting for cultural differences in consumers' preference for variety (2006) (33)
Should You Really Produce What Consumers Like Online? Empirical Evidence for Reciprocal Voting in Open Innovation Contests (2018) (33)
Evaluating multidimensional prices (1998) (32)
Political marketing: an information‐economic analysis (1996) (31)
Adaptive Conjoint Analysis: Understanding the Methodology and Assessing Reliability and Validity (2001) (30)
Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing (2019) (29)
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia: a large-scale field investigation (2015) (26)
Customer Retention in the Automotive Industry (1997) (24)
Clustered insights (2013) (23)
Conformity and the Crowd (2013) (22)
Applying decision trees for value-based customer relations management: Predicting airline customers' future values (2007) (22)
The Effect of Default Options on Choice - Evidence from online Product Configurators (2011) (21)
Testing the Metric Equivalence of Customer Value - an empirical Test across Germany and Denmark (2000) (18)
A within-attribute model of variety-seeking behavior (1995) (17)
Return on Customer Satisfaction (2001) (17)
Social Product-Customization Systems: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products (2018) (16)
A Regret Theory Approach to Assessing Customer Satisfaction when Alternatives are considered (1999) (16)
Market demarcation: Theoretical framework and results of an empirical investigation of the German car market (1995) (15)
The effect of product variety on purchase probability (2007) (15)
The influence of stimulus ambiguity on category and attitude formation (2010) (15)
Option Framing and Product Feature Recommendations: Product Configuration and Choice (2013) (15)
The impact of mimicry on sales – Evidence from field and lab experiments (2011) (15)
Squaring customer demands, brand strength, and production requirements: A case example of an integrated product and branding strategy (2010) (14)
Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation (2020) (14)
When buyers also sell: The implications of pricing policies for customer satisfaction (2002) (14)
Consumer response to car fronts: eliciting biological preparedness with product design (2014) (14)
Growth through Product-Sharing Services (1998) (13)
Consumer and product face-to-face : antecedents and consequences of spontaneous - face-schema activation (2010) (13)
The Value of Passenger Car Customers (1997) (11)
On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results (2003) (11)
From Value-Orientated Quality Improvement to Customer Satisfaction — A Case Study for Passenger Cars (1997) (11)
Heuristic and Systematic Information Processing when Valuating multiple Gains and Losses (2006) (11)
Order in Product Customization Decisions (2008) (10)
An Introduction to Quality, Satisfaction and Retention Implications for the Automotive Industry (1997) (10)
The Contribution of the Brand Personality Construct to explain Brand Loyalty Behavior - Findings of a causal-analytical study (2000) (10)
A Value-oriented Model of Candidate Appraisal (1999) (9)
Utility-oriented Product Distribution (1997) (9)
Getting better or getting worse? Consumer responses to decreasing, constant, and ascending multi-dimensional price profiles (2012) (8)
Modeling Viral Marketing Dynamics in Social Networks - Findings From Computational Experiments with Agent-Based Simulation Models (2012) (8)
Storytelling im Behavioral Branding (2012) (8)
What drives leapfrogging? empirical assessment of consumer determinants of leapfrogging (2017) (8)
The Role of Defaults in Preventing Innovation Rejection (2015) (7)
Pricing in electronic markets and networks (2010) (7)
The Effect of Attribute Order and Variety on Choice Demotivation: A Field Experiment on German Car Buyers (2005) (7)
An Approach to Profit-Maximizing Product Design on the Basis of the Platform Concept (2006) (7)
Mixing It Up: Unsystematic Product Arrangements Promote the Choice of Unfamiliar Products (2020) (7)
Politik-marketing — inhalt, instrumente und institutionen (1995) (6)
Cognitive Biases in New Technology Appropriation: An experiment on the impact of judgmental and presentational priming (2013) (6)
The Machine Age of Customer Insight (2021) (6)
The Effect of Brand Gender Similarity on Brand-Alliance Fit and Purchase Intention (2015) (6)
The Pervasive Effect of Aesthetics on Choice: Evidence From a Field Study (2009) (5)
Customer Satisfaction over Industries, Countries and Time (2000) (5)
Customer Orientation of Non-Profit-Making Enterprises taking a Public Theatre Company as an Example (1997) (5)
Gut Liking for the Ordinary: How Product Design Features Help Predict Car Sales (2013) (5)
The Influence of Prototypicality and Level of Exposure on Consumers' Responses to Product Designs (2009) (5)
Pricing Add-ons as Totals: how changing Price Display can influence Consumer Choice (2008) (5)
Noncomparables compared: Customer Satisfaction across Industries and Countries (1996) (4)
Converging Consumer Preferences Online : The Influence of Community Feedback on Creativity and Satisfaction with Self-Designable Products (2012) (4)
Can't See the Forest for the Trees: Increased Local Processing in Mass Customization Systems (2013) (4)
The Impact of Personal Employee Interaction on Brand Performance: Theoretical Foundation and Management Approach (2006) (4)
Customer Satisfaction and Customer Loyalty in the Automotive Industry - Results of an Empirical Study (1997) (4)
Euro-Consumer: A New Challenge for International Companies (1994) (4)
An Integrative Framework for Product Development and Satisfaction Measurement (1997) (4)
A method of achieving maximum-profit product design on the basis of conjoint measurement (1996) (4)
Customer Loyalty in the Automotive Industry - Results of a Causal Analytical Study for new and used Car Owners` (1998) (4)
Candidate-positioning via Customer-orientation: An empirical Study with Conjoint Analysis (1996) (4)
The Brand Personality as a Determinant of Brand Loyalty — Findings of an Empirical Study in the Automobile Sector (2015) (4)
The Effect of Variety on sequential Choice (2005) (3)
The Conjoint Analysis as an Instrument for Marketing-Controlling Taking a Public Theatre as an Example (1999) (3)
Attributional processes in the case of product failures : the role of the corporate brand as buffer (2005) (3)
When Artificial Feedback Hurts - Empirical Evidence from Community-Based Configuration Systems (2011) (3)
Customer Satisfaction and Customer Loyalty in the Automotive Industry (1997) (3)
Marketing and Product Design: A Rocky Love Affair (2015) (3)
The Role of Customer Value in Arriving at an Assessment of Satisfaction - Results of an Causalanalytical Study (2015) (3)
I am green : The Role of Effort and Image on green Identity Signaling (2011) (3)
Situational Variation in Brand Choice Behavior: Results of an Empirical Study (1995) (3)
Supermatrix-Analysis As a Method of Measuring Interdependent Relative Importance Weights in Customer Satisfaction Research (2000) (3)
Evaluating Multidimensional Prices in the Bundling Context (1999) (3)
Creativity in Open Innovation Contests: How Seeing Others’ Ideas Can Harm Or Help Your Creative Performance (2017) (2)
Hedonism versus accuracy: the influence of motivation and affect on the evaluation of multiple gains and losses (2013) (2)
Competition, Satisfaction and Loyalty As Determinants of the Profitability in the Car Retailing Industry -Results of An Empirical Study (2015) (2)
You Sexy Thing: Product Design as a Source of Product Gender and Product Value (2013) (2)
Revealing Painful Truths: The Impact of Friends on Self-Reported Health Behavior (2013) (2)
The Relationship between Customer Satisfaction and Price Tolerance ? an Empirical Study (2001) (2)
Using the partial least squares method to investigate a model of the determining and moderating influences of the sponsorship effect (2007) (2)
Customer Satisfaction across Industries and Countries (2002) (2)
To be different or to be average? (2009) (2)
A Conceptual Framework for Strategic Marketing in High-Tech Industries: The Case of Automotive Industry (1993) (2)
The Simple (And Complex) Effects of Scent on Retail Shoppers: Processing Fluency and Ambient Olfactory Stimuli (2010) (2)
The Law of Psychophysics and its Implications for Analysing Consumer Behavior: A Review (1993) (2)
Linear Mixed Models (2008) (2)
Overcoming Path-Dependency with Entrepreneurial Self-Efficacy (2013) (2)
The Loyalty of Dissatisfied Customers (2000) (2)
Introduction to the special theme on Internet marketing (2013) (2)
Linear Mixed Models - Grundidee, Methodik und Anwendung (2008) (2)
Capturing Heterogeneity in Customer Satisfaction Models: A finite Mixture PLS Approach (2002) (2)
Determinants of Teenagers’ Brand Buying Behavior — Development of a Structural Equation Model (2015) (2)
Car Faces are Female : Parallels in the Neural Activaton elecited by Human and Car Faces (2008) (2)
Perception and Preference Formation Patterns of Individuals when Purchasing Brands of Different Product Categories (1994) (2)
Taking a Customer Orientation (1998) (2)
The Gamification of Buying (2015) (1)
Consumers´ Price Tolerance - Results of an empirical study (2000) (1)
Same Same but Different: The Moderating Role of Brand Gender and Product Gender on Brand Relationship Quality (2012) (1)
The Role of Motivational Drivers and Reward Types on Facebook Brand Page Growth : Empirical Evidence from a Field Experiment in the Swiss Health Club Industry (2012) (1)
Satisfaction and Loyalty in secondary Markets for Buyers Using the Internet as Information Source: Results of an Internat Based Study (2000) (1)
The Dual Role of Prior Ideas in Driving Creative Performance in Open Ideation Contests (2014) (1)
A within and across Attributes Variety Seeking Model (1995) (1)
Materialism Scale--Modified (2014) (1)
Preference Oriented Measurement of Advertising Response (2015) (1)
Mixing It Up: Disfluent Product Display Formats Promote the Adoption of Novel Products (2016) (1)
The Emotional Car Face : The Optimal Mix of Friendly and Aggressive Design Elements (2010) (1)
Decision Making under Variety - The Effect of Attribute Alignability (2006) (1)
Bringing the Brand to Life - The Relevance and Managerial Control of Behavioral Branding (2006) (1)
Antecedents of Customer Loyalty — Findings of a Causal Analytical Study in the Retail Bank Sector (2002) (1)
Determinanten radikaler Produktinnovationen (2007) (1)
It is all in the mix: The interactive effect of music tempo and mode on in-store sales (2011) (1)
A within Attribute Level Model of Variety Seeking (1995) (1)
On the Necessity of Anchoring Marketing in the Management of German Government-Supported Theaters (1995) (1)
Revealing Painful Truths: The Impact of Friends on Self-Reports of Health-Related Behavior (2013) (1)
Preface to the Special Section on eBranding (2003) (1)
How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers' Communication and Learning about Products in Online Communities (2020) (1)
The Dual Influence of the Number of Prior Ideas on Solvers' Creative Performance in Open Ideation Contests (2014) (0)
Deciding Without Reflecting is Like Thinking Without Concluding - The Impact of Contextual Experiences on Consumer Decision Making. (2016) (0)
A Meaningful Look : Transforming Abstract Brand Values into Concrete Product Design Features (2010) (0)
How to get in with the in Crowd (2006) (0)
The Eyes have it : Eye Tracking Analysis of Anthropomorphic Car Fronts using Spatiotemporal Scan Statistics (2011) (0)
Communicating Corporate Brands Through Narratives: The Moderating Effect of Persuasion Motives (2008) (0)
Determinants of Customer Loyalty-Results of a Causal Analytical Study and Implications for Car Retailers (1999) (0)
Market-oriented Design of digital Product Lines (2008) (0)
Development of a Two-Step Customization Approach to Minimize Consumers' Decision Complexity and Maximize Companies' Profitability - Evidence from Field and Lab Experiments (2013) (0)
Das bridging the gap-Modell (2000) (0)
Computer-Generated Cars You have to Love: How Image Morphing and Warping Help Designers to Optimize their Design Sketches (2010) (0)
Consumer response to car fronts: eliciting biological preparedness with product design (2013) (0)
The Effect of Decision Sequence on Choice Demotivation (2007) (0)
Customer Satisfaction through fair Pricing (2000) (0)
Using the QFD Approach for Developing Service Transactions (1999) (0)
Erratum (2013) (0)
The Nature of Loss Aversion (2005) (0)
Candidate-positioning via Customer-orientation: a cross-cultural Comparison (2008) (0)
Taking the Complexity Out of Complex Product Customization Decisions (2012) (0)
Personality as an Antecedent of Customer Satisfaction (2001) (0)
Wear The Old Coat and Buy The New Book or: Deciding Without Reflecting Is Like Thinking Without Concluding - The Impact of Contextual Experiences on Consumer Decision Making (2016) (0)
Accentuating the Forest Instead of the Trees: Induced Global Processing in Mass Customization Systems (2013) (0)
Unconscious Influence on Consumption - Testing Mimicry of Consumption Behavior. Proceedings of the Conference of the European Marketing Association (2007) (0)
Mixing it up: Disfluent Product Display Formats Promote the Choice of Unfamiliar Products (2020) (0)
Building a better Product: How Conjoint Analysis helped a Machine Manufacturer to really understand the Voice of its Customers, Part II (1999) (0)
The Antecedents of Customer Loyalty - Results of an Empirical Study in the Automotive Industry (2015) (0)
Why Variety Impacts Consumer Buying Behavior (2007) (0)
Advertising Brands through Narratives: the Moderating Effekt of Persuasion Motives (2008) (0)
An Approach to Explain Customer Retention in the Insurance Sector - Paying special Attention to Perceived Action Control (1999) (0)
Examining the Global Boundaries of Mass Customization: Conventional Configuration Procedures Clash with Holistic Information Processing (2015) (0)
Cognitive Moderators of Loss Aversion (2012) (0)
Gamified interactions: whether, when, and how games facilitate self–brand connections (2017) (0)
Channel Priming: Salient Facebook Cues Impede Self-Awareness and Reduce Feature-Richness of Self-Designable Products (2014) (0)
Designed to sell - Experimental Aesthetics applied to Cars (2008) (0)
Linking Advertising, Materialism, and Life Satisfaction (2011) (0)
Haptic Product Configuration: the Influence of Multi-touch Devices on Experiential Consumption and Sales (2015) (0)
Mixing It Up: the Influence of Unsystematic Product Arrangements on Assortment Processing, Exploratory Search, and Product Choice (2017) (0)
Determinants of Customer Loyalty - Results of an Empirical Study and Implications for Car Retailers (1999) (0)
Editorial (2003) (0)
Attention Capture with CAPTCHAs : Decreasing Banner Blindness using New Online Advertising Techniques (2011) (0)
A Simultaneous Approach to Market Segmentation and Market Structuring based von Jugemental Data (1999) (0)
Visceral Touch: How Multi-Touch Devices Drive Experiential Consumption and Sales (2015) (0)
Gaining Competitive Advantage through Standardization and Differentiation of Services (2015) (0)
Emotional Anthropomorphism: What Kind of Face Sits Well on a Car's Frontal Appearance? (2011) (0)
Fighting Fixation and Promoting Exploration: the Influence of Non-Foveal Object Presentation on Consumer Search and Retail Sales (2015) (0)
Value-based CRM using Decision Trees (2004) (0)
Antecedents and Consequences of Regret (2001) (0)
Product Line Positioning, Direction of Comparision, and asymmetric Similarity Judgements (2008) (0)
Mood Influence on the Valuation of Multiple Gains and Losses (2007) (0)
Determinants of Market Exits: Empirical Evidence for Bankruptcies and Voluntary Liquidations (2006) (0)
Brand Strength Meets Product Design : The Interactive Interplay of two Core Marketing-Mix Components (2010) (0)
The Eyes have it: How Car Faces influence Consumer Categorization and Evaluation of Line Extensions (2012) (0)
Getting better or getting worse? Consumer responses to decreasing, constant, and ascending multi-dimensional price profiles (2010) (0)
Fatal Attractiveness: How Mating Cues Affect Managerial Decision Making (2013) (0)
Customer-orientated product and price policy in hotel enterprises. (1999) (0)
Measuring the Return on Customer Satisfaction (2000) (0)
Pick Me Up - Lead Me Through: The Impact Of Online Contextual Experiences On Consumer Decision Making. (2016) (0)
Exchange and Exchange Relationships (2004) (0)
Introduction to Price Bundling (1999) (0)
A Behavioral Approach to Explain the Usage of WWW - Findings in the Airline Industry (2000) (0)
The Why of Buying Nike - Findings of a causal analytical study (2015) (0)
FSV Mainz 05 - from Leisure Sport Activity to Big Business (2002) (0)
A new Approach to compute Interactions of latent Variables in Structural Equation Models - Results of an empirical study (2015) (0)
Consumer Price Affect - Scale Development, Validation and Mediation Analysis (2007) (0)
Design dominates Function : Car Features and their respective Influence on Sales (2008) (0)
Introduction to the special theme on Internet marketing (2013) (0)
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect (2022) (0)
Customer Insights (2012) (0)
Now I'm Curious! Boosting Innovation Adoption Through Gamified Information Release (2015) (0)
OVERCOMING PATH-DEPENDENCY WITH ENTREPRENEURIAL SELF-EFFICACY (INTERACTIVE PAPER) (2013) (0)
Technology-Enhanced Preference Modalities: How Multi-Touch Devices Drive Experiential Consumption and Sales (2016) (0)
Dimensions of Brand Attitude and their Effect on Purchase Intention (2015) (0)
Unconscious Influences on Consumption - Testing Mimicry of Consumption Behavior in a Realistic Situation (2007) (0)
Hedonism versus accuracy: the influence of motivation and affect on the evaluation of multiple gains and losses (2012) (0)
What Would Your Friends Say? Encouraging Painful Truths in Surveys by Evoking the Friends' Perspective (2013) (0)
Emotions as Drivers of Customer Satisfaction (2001) (0)
Individual Decision Making Under Variety: The Effectsof “Attribute Alignability” (2006) (0)
Value-oriented International Market Segmentation (2000) (0)
Value-oriented Product Positioning (2000) (0)
Customer Value and Satisfaction in Services Transactions Scale (2018) (0)
The Satisfaction of Voters: Empirical Testing of a dynamic Model for Measuring different Voter Satisfaction Profiles (1997) (0)
Failing to Follow Your Own Star : Preference Formation, Deviation, and the Negative Influence of Community-Feedback on Self-Designable Products (2012) (0)
Live in Your World - Play in Ours: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processes (2016) (0)
The Facebook Mindset Effect: Incidental Exposure to Facebook Increases Consumers’ Other-Focus and Promotes Conservative Product Choices (2015) (0)
Haptic Product Configuration: How Multi-Touch Devices Drive Experiential Consumption and Sales (2015) (0)
— EMPIRICAL EVIDENCE FROM COMMUNITY -BASED CONFIGURATION SYSTEMS (2011) (0)
Tell Me What You Wish: How Pre-Configurations BasedOn Preference Articulation Affect Consumer Product Configuration Processes. (2016) (0)
Feeling Confident: How Website Browsing Sequences Affect Consumer Purchase Behavior (2016) (0)
A Friend Saved Is A Penny Earned or I Need A Dollar ... A Friend Is What I Need - The impact Of Social Linkage on Monetary Return. (2016) (0)
How Cultural Identity Drives the Effectiveness of Mass Customization (2017) (0)
Boosting Innovation Adoption Through Gamified Information Release (2015) (0)
Measure of Frequency of Evaluation of Standard of Living (2014) (0)
Social Brand Congruity (2007) (0)
The Social Power of Narcissists in Mass Customization (2020) (0)
Collect them all! Increasing product category cross-selling using the incompleteness effect (2022) (0)
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia: a large-scale field investigation (2015) (0)
One Europe, one political Candidate? Results of a Conjoint study (2000) (0)
Influence of Accuracy Motivated Information Processing on the Evaluation of Multiple Gains and Losses (2007) (0)
Extension of the Quality Function Deployment Approach from the point of view of Marketing Theory (1998) (0)
The Hidden Pitfall of Innovation Prizes (2017) (0)
Quality and Price Evaluation of Product Bundles (1996) (0)
The Impact of Product Display Formats on Consumers' Exploratory Search Behavior and Choice of Novel Product Alternatives (2016) (0)
From Leisure-Sport-Activity to Big Business New Demands in the Field of Sports-Club-Management Regarding the Measuring of Spectator-Oriented Performances in Soccer (2015) (0)
Contagious Consumption: The Social Dynamics of Sharing Purchase Information on Spending in Freemium Networks (2018) (0)
An Integrative Approach for Product Development and Satisfaction Measurement (1999) (0)
Satisfaction, Trust, and Commitment as Antecedents of Customer Loyalty - a dynamic Analysis (2005) (0)
Standardization and Differentiation of Services (1997) (0)
Attributional Processes during Product Failures - the Role of the Corporate Brand as Buffer (2005) (0)
Formal Control and Strategic Growth Initiatives: An Entrepreneurial Perspective (2008) (0)
Eyeballing Friendly Headlights : Analyzing Gaze Behavior for Anthropomorphic Car Faces using Spatiotemporal Scan Statistics (2011) (0)
Design Dominates Function (2015) (0)
Platform Strategy: Understanding the Inter-Relationship Between Platform Variants and Corporate Success (2015) (0)
Das Bridging the Gap-Modell (The Bridging the Gap Model) (2000) (0)
Exploring the "I" in Mass Customization Decisions: Narcissists' Proclivity Towards Configuring Unique Products (2013) (0)
Determinants of Ecological Buying Behavior: A Nonlinear Causality Model (2000) (0)
The Impact of Social-Identification on Perceived Brand Value. Results of a Causal-Analytic Study (2005) (0)
Loss Aversion - a neuropsychological Perspective (2005) (0)
Editorial (2015) (0)
Everything for the Brand? Conflicts between Brand Conformity and Independent Product Lines (2005) (0)
Understanding Electronic Agents (2008) (0)
Community of Interest and Perceived Brand Value. A Latent Variable Structural Equation Model (2005) (0)
Gamification : Ein Ansatz für das Marketing von Produktinnovationen (2015) (0)
Who is David and Who is Goliath? Consumers Variety and Complexity Perceptions as Opposing Drivers of Assortment Attractiveness and Choice Satisfaction (2016) (0)
The Relationship between Customer Satisfaction and Price Acceptance - Results of an empirical study (2000) (0)
From Global Rollout to Local Failure: Western Self-Design Systems and Eastern Information Processing (2014) (0)
Harnessing Tacit Knowledge in Social Networks - A Social Approach to Incentivizing Truth- Telling (2013) (0)
Marketing Review St. Gallen - Jahrgang 2014 (2015) (0)
Gamified Shopping: How Challenging Tasks Create a Desire to Acquire (2016) (0)
How to Make your QFD Project a Success (2000) (0)
Ads follow Culture (1992) (0)
A Social Approach to Truth-Telling (2013) (0)
CUSTOMER SATISFACTION CONCEPT -- AN EMPIRICAL STUDY IN THE PUBLIC TRANSPORTATION FIELD. (1998) (0)
Lost in Fantasy, or Alive in Reality: The Elution Hypothesis – Balancing Immersion and Emersion in Virtual Realities (2017) (0)
With which Business Angel you should talk - Results of an empirical Success Factor Study (2000) (0)
Editorial: e‐branding (2003) (0)

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