Andreas Kaplan

Q: What Schools Are Affiliated With Andreas Kaplan

Andreas Kaplan is affiliated with the following schools: University of Cologne, Ludwig Maximilian University of Munich, HEC Paris, ESCP Business School

Andreas Kaplan's AcademicInfluence.com Rankings

Andreas Kaplan

Economics

#2189

World Rank

#2499

Historical Rank

economics Degrees

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Economics

Andreas Kaplan's Degrees

PhD Economics University of Cologne

Why Is Andreas Kaplan Influential?

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According to Wikipedia, Andreas Marcus Kaplan is president of Kühne Logistics University. He is specialized in the areas of social media, viral marketing, and the digital world in general. Life Kaplan was born on October 5, 1977, and grew up in Munich, Germany. His mother is Anneliese Kaplan and his father is Vincenc Kaplan .

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Andreas Kaplan's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Users of the world, unite! The challenges and opportunities of Social Media (2010) (14411)
A Beginner's Guide to Partial Least Squares Analysis (2004) (1435)
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence (2019) (921)
A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence (2019) (543)
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster (2016) (541)
Social Media Metrics — A Framework and Guidelines for Managing Social Media (2013) (486)
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance (2011) (427)
If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 (2012) (405)
The early bird catches the news: Nine things you should know about micro-blogging (2011) (396)
Competition and strategy in higher education: Managing complexity and uncertainty (2016) (344)
The fairyland of Second Life: Virtual social worlds and how to use them (2009) (336)
Toward a Parsimonious Definition of Traditional and Electronic Mass Customization (2006) (206)
Social media: back to the roots and back to the future (2012) (203)
Rulers of the world, unite! The challenges and opportunities of artificial intelligence (2020) (160)
Valuing the Real Option of Abandoning Unprofitable Customers when Calculating Customer Lifetime Value (2006) (130)
A Model to Determine Customer Lifetime Value in a Retail Banking Context (2007) (129)
Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction (2007) (91)
European management and European business schools: Insights from the history of business schools (2014) (88)
Consumer Use and Business Potential of Virtual Worlds: The Case of “Second Life” (2009) (82)
The Britney Spears universe: Social media and viral marketing at its best (2012) (76)
Brave New World? On AI and the Management of Customer Relationships (2020) (75)
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration (2009) (67)
Consumers, Companies and Virtual Social Worlds: a Qualitative Analysis of Second Life (2009) (53)
Unprofitable customers and their management (2009) (48)
Collaborative projects (social media application): About Wikipedia, the free encyclopedia (2014) (47)
Social Media, the Digital Revolution, and the Business of Media (2015) (45)
Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase Intent (2009) (45)
An Empirical Analysis of Attitudinal and Behavioral Reactions Toward the Abandonment of Unprofitable Customer Relationships (2010) (45)
Mass Customization in the Newspaper Industry: Consumers' Attitudes Toward Individualized Media Innovations (2006) (38)
A school is “a building that has four walls…with tomorrow inside”: Toward the reinvention of the business school (2018) (37)
Digital transformation and disruption: On big data, blockchain, artificial intelligence, and other things (2019) (37)
Artificial intelligence (AI) and management analytics (2019) (34)
The Influence of Observed Heterogeneity on Path Coefficient Significance: Technology Acceptance Within the Marketing Discipline (2011) (29)
The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions: an empirical analysis (2012) (24)
Evaluating the consequences of abandoning unprofitable customers: A comparison of direct and indirect abandonment strategies (2011) (17)
Artificial intelligence and robotics: Shaking up the business world and society at large (2020) (15)
Higher Education at the Crossroads of Disruption (2021) (11)
Social Media, Definition and History (2014) (9)
THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING (2016) (7)
Academia goes social media, MOOC, SPOC, SMOC and SSOC : The digital transformation of higher education institutions and universities (2017) (7)
Retailing and the Ethical Challenges and Dilemmas Behind Artificial Intelligence (2020) (6)
User Participation Within Virtual Worlds (2011) (6)
Service transformation: How can it be achieved? (2021) (5)
Rapprochement entre le marketing et l'administration publique: vers une compréhension globale du potentiel du marketing public (2009) (5)
Towards a theory of European business culture (2018) (4)
Understanding Purchasing Behavior within Virtual Worlds: Planned Purchases and Impulse Buying (2013) (4)
A MODEL TO DETERMINE CUSTOMER LIFETIME VALUE IN RETAIL BANKING (2007) (3)
Transition to a hybrid teaching model as a step forward toward responsible management education? (2021) (3)
From Real to Virtual and Back Again: The Use and Potential of Virtual Social Worlds within the IT Industry (2011) (3)
Artificial Intelligence, Marketing, and the Fourth Industrial Revolution (2021) (3)
Social Media, Definition, and History (2018) (2)
Artificial Intelligence: Emphasis on Ethics and Education (2020) (1)
Why, When, What, Who, Where (2021) (1)
Contextual diversity and interdisciplinary aspects (2016) (0)
Business education and scholarly research (2016) (0)
Cultural specificities and cross-cultural commonalities (2016) (0)
Journal of Management Analytics (JMA): Special issue: artificial intelligence and management analytics (2018) (0)
The Abandonment of Unprofitable Customer Relationships: an Analysis of Emotional Reactions (2011) (0)
European Management and European Business Schools (2017) (0)
Business ethics and corporate social responsibility (2016) (0)
ABOUT THE AUTHOR (2017) (0)
Buildings, Bonds, and Babies: We Are Family (2021) (0)
From Knowledge Acquisition to (Societal) Skills Development (2021) (0)
Investigation of Differences in Diffusion Between Positive and Negative Word-Of-Mouth (2011) (0)
Universities: Better Safe than Sorry (2021) (0)
Degrees Converting into Lifelong Learning (2021) (0)

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What Schools Are Affiliated With Andreas Kaplan?

Andreas Kaplan is affiliated with the following schools:

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