Andrew S. C. Ehrenberg

Andrew S. C. Ehrenberg's AcademicInfluence.com Rankings

Business

#716

World Rank

#787

Historical Rank

Marketing

#83

World Rank

#83

Historical Rank

business Degrees

Download Badge

Business

Why Is Andrew S. C. Ehrenberg Influential?

(Suggest an Edit or Addition)

(See a Problem?)

Andrew S. C. Ehrenberg's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Double Jeopardy Revisited (1990) (580)
Repeat-Buying: Facts, Theory and Applications. (1989) (474)
The Design of Replicated Studies (1993) (462)
The Dirichlet: A comprehensive model of buying behaviour (1984) (423)
Understanding brand performance measures: using Dirichlet benchmarks (2004) (406)
The Pattern of Consumer Purchases (1959) (329)
Patterns of Buyer Behavior: Regularities, Models, and Extensions (1995) (289)
Television and its audience (1988) (267)
Repetitive Advertising and the Consumer (2000) (243)
The after-effects of price-related consumer promotions (1994) (225)
Patterns of Store Choice (1984) (199)
Differentiation or salience (1997) (171)
The television audience: Patterns of viewing (1975) (163)
The development of a numerical scoring system for the sensory assessment of the spoilage of wet white fish stored in ice (1953) (161)
Repeat-Buying: Theory and Applications. (1973) (161)
Brand Advertising As Creative Publicity (2002) (152)
The variability of attitudinal repeat-rates (1997) (143)
Rudiments of Numeracy (1977) (142)
Robust Measures of Consumer Brand Beliefs (1990) (129)
New Brands and the Existing Market (1991) (115)
Progress on a Simplified Model of Stationary Purchasing Behaviour (1966) (113)
Market segmentation for competitive brands (1996) (110)
Empirical Generalisations, Theory, and Method (1995) (106)
Predictability and prediction (1993) (105)
Brand Image and Brand Usage (1970) (99)
New brands: Near-instant loyalty (2000) (94)
Evidence concerning the Importance of Perceived Brand Differentiation (2007) (90)
Repeat-buying : facts, theory and applications (1991) (89)
An Appraisal of Markov Brand-Switching Models (1965) (87)
A replication study of two brand-loyalty measures (1994) (78)
The Problem of Numeracy (1981) (77)
Data Reduction—Analysing and Interpreting Statistical Data (1976) (70)
An Experiment in Brand Choice (1976) (70)
A Model of Multi-Brand Buying (1970) (68)
Duplication of Television Viewing between and within Channels (1969) (65)
Glued to the Box?: Patterns of TV Repeat‐Viewing (1982) (60)
The Liking and Viewing of Regular TV Series (1987) (57)
The Elements of Lawlike Relationships (1968) (56)
A Hope for the Future of Statistics: MSOD (1990) (50)
Theory or Well-Based Results: Which Comes First? (1994) (50)
Competitive brand‐choice and store‐choice among Japanese consumers (1998) (48)
The television audience : patterns of viewing : an update (1987) (48)
Intentions-to-Buy and Claimed Brand Usage (1966) (46)
ON SAMPLING FROM A POPULATION OF RANKERS (1952) (46)
Measuring Customer Loyalty to Product Variants (2008) (42)
Decision models or descriptive models (2000) (38)
Individual attitude variations over time (1994) (38)
Generalising a Pricing Effect (1990) (36)
Towards an Integrated Theory of Consumer Behaviour (1996) (35)
The Teaching of Statistics: Corrections and Comments (1975) (35)
Industrial buying behavior: Aviation fuel contracts (1990) (34)
Competing retailers generally have the same sorts of shoppers (2001) (32)
A Comparison of American and British Repeat-Buying Habits (1968) (30)
Factor analysis : limitations and alternatives (1976) (29)
Writing Technical Papers or Reports (1982) (29)
The Practical Meaning and Usefulness of the NBD/LSD Theory of Repeat‐Buying (1968) (28)
Do brands lack personality? (2012) (27)
A research agenda for making scanner data more useful to managers (1994) (24)
Consistent Consumer Responses to Price Changes (2004) (24)
A Primer in Data Reduction: An Introductory Statistics Textbook. (1984) (24)
The reach of TV channels (1984) (24)
Volatile bases as quality indices of ICEd north sea cod (1957) (23)
The unbiased estimation of heterogeneous error variances. (1950) (23)
Volatile bases and sensory quality-factors in iced white fish (1955) (23)
Deconstructing statistical questions - discussion (1994) (22)
The objective approach to sensory tests of food (1953) (22)
On Measuring Television Audiences (1967) (22)
LAWS IN MARKETING: A TAIL-PIECE* (1966) (20)
Models of Fact: Examples from Marketing (1970) (20)
Even the social sciences have laws (1993) (18)
Description and prescription (1997) (18)
How Good Is Best (1982) (18)
Bivariate Regression Analysis is Useless (1963) (17)
A Primer In Data Reduction (2007) (17)
A Poorly Organized Manual for an Improved AID@@@Searching for Structure (Alias - AID - III) (1973) (16)
A Study of Some Potential Biases in The Operation of a Consumer Panel (1960) (14)
The structure of an industrial market: Aviation fuel contracts☆ (1975) (14)
Some Questions About Factor Analysis (1962) (13)
Graphs or tables (1978) (13)
Two Purchase Analysis of Brand Loyalty among Petrol Buyers (2000) (12)
We must preach what is practised: A radical review of statistical teaching (1976) (12)
Loyalty to product variants: a pilot (2004) (12)
Reading a Table: An Example (1986) (11)
Deriving the Least Squares Regression Equation (1983) (11)
Incidence of Brand-Switching (1968) (11)
MEASUREMENT AND MATHEMATICS IN PSYCHOLOGY1 (1955) (10)
Customers of the Lep (1976) (10)
We Must Preach what is Practiced (1983) (10)
Repeat buying of a new brand – a 10‐point case history (1968) (9)
On the Schwerin Analyses of Advertising Effectiveness (1965) (9)
Decision models and descriptive models in marketing (1976) (9)
Reply to commentary on “Understanding brand performance measures: using Dirichlet benchmarks” (2004) (8)
What it Costs (1988) (7)
The Emperor's old clothes: a rejoinder (1999) (7)
Persuasion: tacit suggestion versus full-frontal advocacy (2000) (7)
Managerial Uses of Descriptive Marketing Models - The Case of the Dirichlet (2000) (6)
Measurement and mathematics in psychology. (1955) (6)
Problems With Marketing's 'Decision' Models (2000) (5)
NOTE ON NORMAL TRANSFORMATIONS OF RANKS (1951) (5)
Symbols or Concepts (1976) (5)
Children's Heights and Weights in 1905 (1975) (5)
Assessment of Skeletal Maturity and Prediction of Adult Height (Tw2 Method) (1977) (5)
A Reliability Study of Sensory Assessments. I (1959) (4)
Comparison of Certain Scottish and Canadian Experiments in Respect of Grading Fish for Quality (1959) (4)
How Much Does UK Television Cost (1983) (3)
Pack-size Rates of Buying (1970) (3)
The structure of an industrial market : the case of aviation fuel (1974) (3)
Mathematics and statistics (1975) (3)
Some Queries to Factor Analysts (1963) (3)
Winning With Statistics: A Painless First Look at Numbers, Ratios, Percentages, Means, and Inference (1977) (3)
Repeat-Buying of Textile Garments (1968) (3)
Concluding Comments on the Schwerin Analyses of Advertising Effectiveness (1965) (3)
Measuring TV Audiences: Reinventing the Wheel again (1996) (2)
Advertising and Brand Attitudes (2013) (2)
New Commodities and Consumer Behaviour (1974) (1)
THE NEWS IN MAY (1969) (1)
Reduction of Data (2006) (1)
Television as a Medium (1988) (1)
How presentation graphs communicate (2000) (1)
NOTES AND LETTERS (1955) (1)
Fit versus simplicity (1976) (1)
Academic Papers New brands: Near-instant loyalty (2001) (0)
Theoretical Success; Empirical Failure@@@Buyer Attitudes and Brand Choice Behavior (1971) (0)
A revised exercise in data processing (1978) (0)
[Swedish Student Nurses' Association demands adequate education in psychiatry]. (1980) (0)
Book Review: Searching for Structure (Alias - Aid - III) (1973) (0)
Watching Different Episodes (1988) (0)
AN EXPERIMENTAL APPROACH TO CONSUMER DYNAMICS (1972) (0)
How Much we Like what we Watch (1988) (0)
A Complete Exposition of the NBD Model by an Authoritative Scholar and Practitioner@@@Repeat-Buying: Theory and Applications (1973) (0)
[How does nursing education in the Scandinavian countries agree with nurses' function in the respective countries? 9. Against changes which signify deterioration]. (1981) (0)
Executive Summaries (2004) (0)
A Now ’ s our opportunity ! B ? (2000) (0)
Television Viewing, Statistical Aspects (2006) (0)
Three Exercises in Data Pressentation (1977) (0)
How we Pay (1988) (0)
Concerns about Television (1988) (0)
Intentions-to-Buy—An Arithmetical Correction (1967) (0)
Consumer behaviour : selected readings (1971) (0)
The New Pattern of Consumer Attitudes (1974) (0)
The New Channels (1988) (0)
How accuracy causes confusion (1977) (0)
[Swedish Student Nurses' Association's program for qualifications states what basic education should be like]. (1979) (0)
[Of course, one can measure quality of care!]. (1989) (0)
Archangels, warriors, sportsmen and trouble makers: competitive sport and violence. An analysis of the promotion policies of Japanese and French karate exponents, from the beginning of the sport to its establishment (1953-1976), 2 volumes. (1977) (0)
25 Years of Applied Statistics (1998) (0)
Book Review: Consumer Decision Processes: Marketing and Advertising Implications (1968) (0)
[We Must Preach What Should Be Practiced]: Reply (1984) (0)
Book Review: Theoretical success; empirical failure (1971) (0)
Communications to the Editor---Tempus Fidgets: The Reference Business (1971) (0)
[Continuing education places stand idle: nurses cannot afford to educate themselves]. (1980) (0)
Decisions, Values and Groups. (1961) (0)
Buyer Behaviour and Brand Performance Metrics 1968/69– Breakfast Cereal and Dentrifice (2016) (0)
Choosing Different Programs (1988) (0)
Do you like sport? The origins of sporting policies in France (1870-1930). (1980) (0)
ON MAKING STATISTICAL ASSUMPTIONS (1953) (0)
The Neglected Use of Data (1976) (0)
Foundations of Statistics: A Survey for Managers (1981) (0)

This paper list is powered by the following services:

What Schools Are Affiliated With Andrew S. C. Ehrenberg?

Andrew S. C. Ehrenberg is affiliated with the following schools:

London South Bank University

Andrew S. C. Ehrenberg's Academic­Influence.com Rankings

Why Is Andrew S. C. Ehrenberg Influential?

Andrew S. C. Ehrenberg's Published Works

Published Works

What Schools Are Affiliated With Andrew S. C. Ehrenberg?

Andrew S. C. Ehrenberg's AcademicInfluence.com Rankings