Anthony Greenwald is a social psychologist who is Professor of Psychology at the University of Washington, Seattle. He received his bachelor of arts from Yale, and his master’s and Ph.D. from Harvard University in 1963.
Greenwald is best known for his work on cognition (thinking) and his development with Mahzarin Banaji and Brian Nosek of the Implicit Association Test (IAT), a test which measures the association someone will make between two concepts. The test seeks to unearth implicit associations we make which we fail to self-report, simply because we are unaware of them. Greenwald also researches persuasion theory, accounting for why we find strong arguments more persuasive than weaker ones.
Greenwald has received a number of awards and distinctions for his work on cognition in psychology, including the Donald T. Campbell Award given by the Society for Personality and Social Psychology in 1994; A Research Scientist Award from the National Institute of Mental Health from 1998 to 2004; The Thomas M. Ostrom Award from the Person Memory Interest Group in 2001.
Greenwald received the Distinguished Scientist Award from the Society of Experimental Social Psychology in 2006. In 2017, he was honored with the APA Award for Distinguished Scientific Contributions to Psychology from the American Psychological Association. Greenwald along with Mahzarin Banaji and Brian Nosek received the Golden Goose Award from the American Association for the Advancement of Science in 2018.
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Anthony Galt Greenwald is a social psychologist and, since 1986, professor of psychology at University of Washington.Source: Wikipedia
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