Arthur Asa Berger | Academic Influence

Arthur Asa Berger's AcademicInfluence.com Rankings

Arthur Asa Berger

Sociology

#1459

World Rank

#1656

Historical Rank

#548

USA Rank

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Sociology

Arthur Asa Berger's Degrees

PhD Sociology New York University
Masters Sociology New York University
Bachelors Sociology City College of New York

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Why Is Arthur Asa Berger Influential?

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According to Wikipedia, Arthur Asa Berger is an American academic and author known for his contributions to the field of media studies. He is currently a Professor Emeritus in Broadcast and Electronic Communication Arts at San Francisco State University.

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Arthur Asa Berger's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Media and communication research methods : an introduction to qualitative and quantitative approaches (2000) (315)
Narratives in Popular Culture, Media, and Everyday Life (1996) (240)
Media Analysis Techniques (1982) (237)
An Anatomy of Humor (1993) (218)
Media Research Techniques (1991) (205)
Seeing is Believing: An Introduction to Visual Communication (2008) (123)
Political Parties : A Sociological Study of the Oligarchical Tendencies of Modern Democracy (2017) (120)
Anatomy of the Joke (1976) (118)
Proposals that Work (1993) (110)
Signs in Contemporary Culture: An Introduction to Semiotics (1984) (103)
Video Games: A Popular Culture Phenomenon (2001) (88)
Essentials of mass communication theory (1995) (84)
Cultural Criticism: A Primer of Key Concepts (1994) (80)
Humor: An Introduction (1987) (69)
Popular Culture Genres: Theories and Texts (1992) (67)
What Objects Mean: An Introduction to Material Culture (2009) (59)
Media and Society: A Critical Perspective (2003) (57)
The Objects of Affection: Semiotics and Consumer Culture (2010) (54)
Media Research Techniques. 2nd Edition. (1998) (52)
Blind Men and Elephants: Perspectives on Humor (1995) (49)
Media And Communication Research Methods (2000) (48)
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society (2000) (48)
Deconstructing Travel: Cultural Perspectives on Tourism (2004) (36)
Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (2008) (35)
The Amazon Echo (2018) (33)
Marketing to Millennials (2016) (30)
The Art Of Comedy Writing (1997) (28)
The comic-stripped American;: What Dick Tracy, Blondie, Daddy Warbucks and Charlie Brown tell us about ourselves (1973) (26)
Comics and Culture (1971) (24)
Political Culture and Public Opinion (1989) (23)
The postmodern presence : readings on postmodernism in American culture and society (1998) (22)
Ocean Travel and Cruising: A Cultural Analysis (2004) (21)
Manufacturing Desire: Media, Popular Culture, and Everyday Life (1995) (20)
Reading Matter: Multidisciplinary Perspectives on Material Culture (1991) (19)
The Objects of Affection (2010) (18)
Humor and political correctness (1997) (17)
Semiotics and Society (2014) (17)
Tourism as a postmodern semiotic activity (2011) (15)
Laughing Matter: A Symposium: Anatomy of a Joke. (1976) (15)
Li'l Abner: A Study in American Satire (1994) (14)
Making Sense of Media: Key Texts in Media and Cultural Studies (2004) (14)
The Genius Of The Jewish Joke (1997) (14)
A Discourse on Discourse Studies (2016) (14)
The Portable Postmodernist (2003) (13)
Media Analysis Techniques, 4th. Ed. (2012) (13)
Shop 'til You Drop: Consumer Behavior and American Culture (2004) (12)
The Mind and Psyche of Millennials (2018) (11)
Drug Advertising and the “Pain, Pill, Pleasure” Model (1974) (11)
Depth Interviews: Favorite Singers and Recordings (1998) (10)
Cultural Perspectives on Millennials (2017) (9)
Why We Laugh and What Makes Us Laugh: 'The Enigma of Humor' (2013) (9)
Television As An Instrument Of Terror (1978) (8)
The Hero as Traveler, The Traveler as Hero (2009) (8)
Tourism in Society (2008) (8)
Agitpop: Political Culture and Communication Theory (1991) (8)
Working Through Grief By Poetry Writing (1988) (8)
Tourism in Japan: An Ethno-Semiotic Analysis (2010) (8)
Understanding American Icons: An Introduction to Semiotics (2011) (7)
Humor (1987) (6)
Three Holy Men Get Haircuts: The Semiotic Analysis of a Joke (2016) (6)
Anatomy of a Joke (2017) (6)
Media, Myth, and Society (2012) (6)
What’s So Funny About That? (2010) (6)
Forty five Ways to Make 'Em Laugh (2013) (6)
The Body and Everyday Life (2018) (5)
Postmortem for a postmodernist (1997) (5)
Bloom's Morning: Coffee, Comforters, And The Secret Meaning Of Everyday Life (1996) (5)
The Branded Self: (2011) (5)
Poetic interventions with forensic patients (1990) (5)
Scripts: Writing for Radio and Television (1990) (5)
The Structure of Myth (2013) (4)
Sixteen ways of looking at an ocean cruise: a cultural studies approach. (2006) (4)
Who laughs at what? (1994) (4)
How Humor Heals: An Anatomical Perspective (2005) (4)
Games and Activities for Media, Communication, and Cultural Studies Students (2004) (4)
Durkheim is dead! : Sherlock Holmes is introduced to sociological theory (2003) (3)
The Academic Writer's Toolkit: A User’s Manual (2008) (3)
Theorizing Tourism: Analyzing Iconic Destinations (2012) (3)
Of mice and men: an introduction to mouseology or, anal eroticism and Disney. (1991) (3)
The Day the World Changed: A Pomo Primer (2012) (3)
Improving Writing Skills: Memos, Letters, Reports, and Proposals (1993) (3)
Media USA : process and effect (1988) (3)
Little Britain: An American Perspective (2010) (3)
Myth of mass culture (1993) (3)
Humour and mental health: a case study of Arthur Asa Berger (2022) (3)
The Cultural Theorist's Book of Quotations (2010) (3)
A of Millennials (2018) (3)
Focus Groups: Reasons for Attending Films (1998) (2)
The Science of Signs (2010) (2)
Theo van Leeuwen, Introducing Social Semiotics. London and New York: Routledge, 2005. £16.99. 301 pp (2007) (2)
Television as an instrument of terror : essays on media, popular culture, and everyday life (2017) (2)
Fear of Change (2017) (2)
Millennials and the Media (2018) (2)
Television in Society (2017) (2)
Marketing the President: Political Marketing (2016) (2)
Messages: An Introduction to Communication (2014) (2)
Applied Discourse Analysis (2016) (2)
Marketing and American Consumer Culture (2016) (2)
Varieties of Topless Experience (1970) (2)
Gizmos or: The Electronic Imperative: How Digital Devices have Transformed American Character and Culture (2015) (2)
A Priest, an Imam, and a Rabbi Get a Haircut (2015) (2)
Improving Writing Skills (1993) (1)
The Semiotics of Myth (2013) (1)
A Psychoanalytic Approach to Marketing (2016) (1)
Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis (2018) (1)
The six million dollar man (1976) (1)
O Brave New World: The Dark Side of Cyberspace (2017) (1)
Basic Books on Mass Media (1991) (1)
Authority in the comics (1966) (1)
Content Analysis: Newspaper Comics Pages (1998) (1)
Am I a Siamese Twin (1975) (1)
The golden triangle (2008) (1)
On the Gift of Humor (2008) (1)
Berger vs. Burger: A Personal Encounter (1978) (1)
Introduction: Li’l Abner and Critical Multimodal Discourse Analysis (2016) (1)
The Mass Comm Murders: Five Media Theorists Self-Destruct (2002) (1)
The Wholistic Approach (2017) (1)
Postmodernism and Millennials (2018) (1)
Film technology’s latest frankenstein (1987) (1)
The Myth Model (2010) (1)
Layout and Design (1993) (1)
Video Game Consoles and Video Games: Everyone’s a Hero (2015) (1)
A Bio-Psycho-Social Perspective on Video Games (2017) (1)
Hercules (aka Herakles) and Hercule Poirot (2013) (1)
Comics and Ideology. Edited by Matthew P. McAllister, Edward H. Sewell, Jr., & Ian Gordon. New York: Peter Lang, 2001. 303 pp. + 48 illus. $29.95 (soft) (2003) (1)
No Laughing Matter: Eight Scholars in Search of a Joke (1994) (1)
Teaching Tourism Students with Games and Learning Activities (2010) (1)
Arthur asa berger on “upstairs, downstairs” (1975) (1)
Myth and Everyday Life (2018) (1)
Return of the Jedi: The rewards of myth (1984) (1)
America As An Anti-Historical Nation. (1971) (1)
Narratives: Fairy Tales (2016) (1)
The Hidden Compulsion in Television. (1978) (1)
Reflections on the American Diet (1979) (1)
TRAVELERS AS COLLECTORS, COLLECTORS AS TRAVELERS (2014) (0)
The Great Game of Academic (2017) (0)
Culture codes and semiotics (2021) (0)
Vietnam: Image and Reality (2012) (0)
The “Burden” of the Good Life (2017) (0)
The Functions of Laughter: Sociological Aspects of Humor (2017) (0)
The Devices of Absurdity: The Bald Soprano (2017) (0)
On the Semiotics of Identity (2011) (0)
Peanuts: An American Pastoral (1969) (0)
Deterioration of the Hero (2017) (0)
The Discovery of Motivations (2017) (0)
Metaphor: Love Is a Game (2016) (0)
From Carnival to Comedy: Literary Theory and Humor (2017) (0)
75TH ANNIVERSARY REPRINT: Media Tribes: Making Sense of Popular Culture, the Mass Media, and Everyday Life in America (2013) (0)
Making Sense of Mass Communication (1995) (0)
Media & Sociaty: A Critical Perspective -2/E. (2009) (0)
The Golden Triangle : An Ethno-semiotic Tour of Present-day India (2017) (0)
Narratives in the Electronic Age (2017) (0)
Analyzing the Advertisement (2017) (0)
Communication: What Objects Tell Us (2016) (0)
Half-Life and the Problem of Monsters (2017) (0)
On Mind and Mirth: Psychology and Humor (2017) (0)
Millennials as Shoppers and Consumers (2018) (0)
Brands in Society, Society in Brands (2019) (0)
Books in review (1988) (0)
Jewish Fools : From the Wise Men of Chelm to Jackie Mason (2017) (0)
Flatbed Computer Scanners: Everyone’s an Art Director (2015) (0)
Huck Finn as an Existential Hero: Making Sense of Absurdity (2017) (0)
Brand Sacrality (2019) (0)
Marketing Something: Advertising Cruise Tourism (2016) (0)
Marketing Memes: Antiquity and Modernity (2016) (0)
Logos and Visual Signifiers (2019) (0)
Cultural Theory and Material Culture (2016) (0)
Discovering Pop Culture (2017) (0)
Status in Foods, or Cuisines as Codes (2017) (0)
Some Thoughts on Threads (2017) (0)
A Sociology of Millennials (2018) (0)
Brands in History and History in Brands (2019) (0)
The Objects of Our Affection (2010) (0)
Chandeliers at the 2017 Grammy Awards (2018) (0)
Sociological Analysis of Material Culture (2016) (0)
The Virtual Marshall McLuhan (2002) (0)
The Culture of Capitalism (2018) (0)
Semiotic Approaches to Material Culture (2016) (0)
The Search for Identity (2017) (0)
Sociological Perspectives on Material Culture (2017) (0)
A Cool Million (2017) (0)
The Social Dimensions of Fashion (2017) (0)
Ocean Cruise-Line Wars or Selling the Seas (2019) (0)
Typical Tourist Itineraries in Thailand (2014) (0)
Tablet Computers: Everyone’s a God (2015) (0)
Recommended reading for undergraduate curriculum (2000) (0)
Theories of Communication (2016) (0)
Trump: A Semiotic Analysis (2019) (0)
Genres: Uses and Gratifications (2016) (0)
High-Tech French Fries (2018) (0)
Comic Techniques in Dramatic Comedies (2017) (0)
Myth, Ritual, and Fashion (2017) (0)
Video Games as Cultural Indicators (2017) (0)
The paper chase vs. the ratings game (1979) (0)
Marxism and Marketing (2016) (0)
Scrates from the Secret Agent (1995) (0)
Electronic Pressure Cookers (2018) (0)
FEEDBACK from our readers (1967) (0)
Poet in the Schoolhouse (Evoking Creative Energy in Language). (1970) (0)
Everyday Life in the Postmodern World (2022) (0)
Command or Persuasion (2017) (0)
Impressions of American Heroes (2017) (0)
We Think as we Please (2017) (0)
Guided Research Projects (1998) (0)
Ideology: The Prisoner (2016) (0)
A METAPHORICAL APPROACH TO DEVELOPING BEHAVIOR WITHIN THE CONTEXT OF THE COVID-19 PANDEMIC (2022) (0)
The Braggart Captain: Miles Gloriosus (2017) (0)
The Structure of Laughter: Semiotics and Humor (2017) (0)
Avoiding Common Reasoning Errors (1998) (0)
Milton Sapirstein on the Paradoxes of Everyday Life (2018) (0)
Sociological Analysis of Cruising (2012) (0)
The Technician of Desire (2016) (0)
Search for a Goal (2017) (0)
5. Reinventing the Past: Pastiche, Collage, or “Criticism”? (2019) (0)
Marxist Analysis of Material Culture (2017) (0)
Cock Fights and the Balinese Male Psyche (2007) (0)
A Freudian Psychoanalytic Approach (2016) (0)
Politik Indentitas Anak-Anak dalam Iklan Anak-Anak Identity Politics Children in Children's Advertising (2006) (0)
Conversations with Scholars of American Popular Culture: Arthur Asa Berger (2005) (0)
Making Sense of Material Culture (2016) (0)
Marketing the Self (2016) (0)
Brands and the Psyche (2019) (0)
Madonna’s “Like a Prayer” (2018) (0)
Shopper's Paradise (2019) (0)
Myst, Riven, and the Adventure Video Game (2017) (0)
The Branded Self (2019) (0)
After the Laughter: A Concluding Note (2017) (0)
Tourism, Travelers, and Thailand (2014) (0)
Pacifiers (2008) (0)
The Academy in Crisis: Political Economy of Higher Education (2017) (0)
Eleven Ways of Looking at the Gulf War (1994) (0)
Marketing and Social Media (2016) (0)
Comics and two cultures (1965) (0)
Archaeological Theory and Material Culture (2016) (0)
The Semiotics of Fashion (2017) (0)
Infamy and Indoctrination in American Media and Politics (2015) (0)
Introduction: Thinking About Brands (2019) (0)
Poet as Teacher--Teacher as Poet. (1973) (0)
The Soul of Things (2017) (0)
Rhetorical Analysis: Magazine Advertisements (1998) (0)
The Pros and Cons of Vietnam Tourism (2012) (0)
How to Write Better Memos (1993) (0)
Psychoanalytic Approaches to Myth (2013) (0)
Learning Games and Activities (2010) (0)
Trump’s Followers (2020) (0)
Marketing Brands (2019) (0)
Brands and Identity: We Are Our Brands (2010) (0)
How to Write Effective Letters (1993) (0)
Digital Cameras and Photography: Everyone’s a Documentary Maker (2015) (0)
Teeth Whitening Agents (2018) (0)
A Primer on the Semiotics of Tourism (2014) (0)
Introduction Importance of Social Typing (2017) (0)
Sacred and the Profane: Department Stores and Cathedrals (2016) (0)
The Politics of Laughter: A Cultural Theory of Humor Preferences (with Aaron Wildavsky) (2017) (0)
Mirrors on Mirth: Making Sense of Humor (2017) (0)
The Rhetoric of Laughter: The Techniques Used in Humor (2017) (0)
An Authopreter Narrative (2021) (0)
Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press (1998) (0)
Sports Semiotics (2023) (0)
Ideological Aspects of Fashion (2017) (0)
Avoiding Common Writing Errors (1998) (0)
Sexual Identity, Gender and the Millennials (2018) (0)
Comedy and Creation : On the Generative Power of Humor (2017) (0)
Participant Observation: Video Game Players (1998) (0)
Henri Lefebvre on Terror in Everyday Life (2018) (0)
Brands and Cultural Analysis (2019) (0)
Language: Speed Dating (2016) (0)
Humour as a System of Communication (1977) (0)
Understanding Vietnam: Culture and Geography (2012) (0)
The Process of Writing (1993) (0)
All Ads Are Narratives (2022) (0)
Basic Media Textbooks (1989) (0)
Coda: Marketers and Martians (2016) (0)
Anthropological Perspectives on Material Culture (2017) (0)
Lara Croft and the Problem of Gender in Video Games (2017) (0)
What Is a Brand? A Semiotic Analysis (2019) (0)
San Francisco as a Brand (2019) (0)
Material Culture and History (2017) (0)
The Pub Life is Changing (2017) (0)
Two bed cooler (1994) (0)
Japan as a Brand (2019) (0)
Smooth Sailing (2022) (0)
Dagwood in the American Psyche (2017) (0)
Fernand Braudel and the Structures in Everyday Life (2018) (0)
Make What You Will of Comedy: Twelfth Night (2017) (0)
The Anthropology of Marketing (2016) (0)
Politics and Millennials (2018) (0)
The Internet: Everyone Is Connected (2015) (0)
The Semiotics of Marketing: Selling with Signs (2016) (0)
Mythology and Brands (2019) (0)
Shakespeare’s The Comedy of Errors (2022) (0)
Myths: The Myth Model (2016) (0)
Measuring Human Emotions (2017) (0)
A Sociological Analysis of Myth (2013) (0)
Smartphones: Everyone Can Do Anything (2015) (0)
Humor and Fanaticism (2017) (0)
Consumer cultural studies (2019) (0)
Heroes Against Monsters: Theseus and David (2013) (0)
Introduction: Martians and Marketers (2016) (0)
Developing Creative Ideas (1993) (0)
The Ugly Ones: Images of Americans in Asia and Elsewhere (2017) (0)
Words: Freud on Dreams (2016) (0)
Politics in the Comics (2017) (0)
The Starbucks Coffee Shop Logo (2018) (0)
Popular Culture for Pleasure and Profit (2017) (0)
The politics of laughter (2019) (0)
Perspectives on Everyday Life (2018) (0)
Comics and Popular Culture : Not Just Kid’s Stuff (2017) (0)
The Wednesday Specials as Theatre of the Absurd: The Stuffed Cart (Not the Sad Heart) at the Supermarket (2017) (0)
Writing with Style (1998) (0)
Digital Watches and Smart Watches: Everyone’s Monitored (2015) (0)
Michel de Certeau and Resistance to Domination (2018) (0)
Seeing Laughter: Visual Aspects of Humor (2017) (0)
Language and Brands (2019) (0)
American Anomic Types (2017) (0)
The Problem of Laughter: Philosophical Approaches to Humor (2017) (0)
Author Meets Critics: Brands and Cultural Analysis (2020) (0)
Psychoanalytic Analysis of Material Culture (2017) (0)
Library Research: Audiences of Radio Talk Shows (1998) (0)
Nobrow Culture: The Maltese Falcon (2016) (0)
The Consumer Culture and Vietnam (2012) (0)
Twelfth Night : Comedic Techniques and Social Considerations (2017) (0)
London’s Underground As A Work of Art (2017) (0)
Computer Printers: Everyone’s a Publisher (2015) (0)
Computers: Everyone’s a Writer (2015) (0)
Pop Culture and Nobrow Culture (2017) (0)
Applied Discourse Analysis: Popular Culture, Media, and Everyday Life (2017) (0)
Myth and Millennials (2018) (0)
A Glossary of the Techniques of Humor: Morphology of the Joke-Tale (2017) (0)
Semiotic Analysis of Material Culture (2017) (0)
Feedbackfrom our readers (1967) (0)
Three Tropes on Trump (2019) (0)
No Trusting to Appearances: The School for Scandal (2017) (0)
Points of departure (2014) (0)
Odysseus/Ulysses and Athena (2013) (0)
The Psychology of Fashion (2017) (0)
The Mask of Behavior (2017) (0)
The Writing Process: Outlining, Drafting, and Revising (2016) (0)
Marketing Theory and Semiotics (2010) (0)
Misery of Choice (2017) (0)
Social Roles: Television Soap Opera Characters (1998) (0)
Freedom from Seriousness (2017) (0)
Writing a Research Report (1998) (0)
Lifestyles: Grid-Group Theory (2016) (0)
Women’s Shoes (2018) (0)
Survey Interviews: Media Utilization (1998) (0)
Pale Horse, Pale Bather: (2017) (0)
Yanqui Bread: The Great White Way (2017) (0)
Televised Baseball: A Study in Visual Semiotics (2019) (0)
Introduction to the Transaction Edition (2017) (0)
A Primer on Grid-Group Theory (2011) (0)
1984—The Commercial (2017) (0)
Historical Research: Images of Shopping Malls in the Popular Press (1998) (0)
Notes from a Cruise Journal (2012) (0)
Sociological Theory: The Group Sells (2016) (0)
The Day the World Changed: A Pomo Primer (2012) (0)
About Man: An Introduction to Anthropology (1974) (0)
Ideas of order (1956) (0)
Journalism and Print Media (1974) (0)
Semiotics and Society (2013) (0)
College Rejection Letters (2018) (0)
Eight Scholars in Search of an Interpretation (2017) (0)
Semiotics and Popular Culture (1987) (0)
Mockery of the Hero (2017) (0)
The Visions Before Us (2017) (0)
Sigmund Freud on Psychopathology in Everyday Life (2018) (0)
Jazz in new orleans (1975) (0)
Heroes Against Monsters (2012) (0)
The Messages of Mirth: Humor and Communication Theory (2017) (0)
Women and Advertising (2017) (0)
Varieties of Cons (1983) (0)
A Discourse on Discourse Studies (2016) (0)
Television: Everyone’s Watching (2015) (0)
The Psycho-Economic Age (2017) (0)
Tourism and Popular Culture (2008) (0)
Dictionary of Advertising and Marketing Concepts (2013) (0)
Introduction: Why I Decided to Write This Book (2015) (0)

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