Baba Shiv

Q: What Schools Are Affiliated With Baba Shiv

Baba Shiv is affiliated with the following schools: Delhi University, Santa Clara University, University of California, San Diego, Stanford University, University of Iowa

Baba Shiv's AcademicInfluence.com Rankings

Baba Shiv

Business

#292

World Rank

#318

Historical Rank

Marketing

#54

World Rank

#54

Historical Rank

business Degrees

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Business

Baba Shiv's Degrees

PhD Marketing University of Iowa
Masters Marketing University of Iowa
Bachelors Electrical Engineering Delhi University

Why Is Baba Shiv Influential?

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According to Wikipedia, Baba Shiv grew up in India and is an American marketing professor and an expert in the area of neuroeconomics. He is the Sanwa Bank, Limited, Professor of Marketing at Stanford Graduate School of Business, Stanford University. His work has been featured in The Tonight Show with Jay Leno, CNN, Fox Business, Financial Times, The New York Times and The Wall Street Journal. Shiv received his PhD from Duke University.

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Baba Shiv's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making (1999) (1974)
Marketing actions can modulate neural representations of experienced pleasantness (2008) (965)
Investment Behavior and the Negative Side of Emotion (2005) (491)
Placebo Effects of Marketing Actions: Consumers May Get What They Pay For (2005) (414)
Commercial features of placebo and therapeutic efficacy. (2008) (371)
The Role of Emotion in Decision Making (2006) (356)
The Impact of Anticipating Satisfaction on Consumer Choice (2000) (349)
The “Shaken Self”: Product Choices as a Means of Restoring Self‐View Confidence (2009) (342)
Nonconscious Goals and Consumer Choice (2008) (330)
Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice (2005) (254)
Dissociating valuation and saliency signals during decision-making. (2011) (243)
Non-Conscious Influences on Consumer Choice (2002) (226)
Factors Affecting the Impact of Negatively and Positively Framed Ad Messages (1997) (225)
Neural Correlates of Adaptive Decision Making for Risky Gains and Losses (2007) (206)
Spontaneous versus Controlled Influences of Stimulus-Based Affect on Choice Behavior (2002) (177)
Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed Messages (2004) (169)
A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors (2008) (149)
Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration (1998) (147)
The dark side of emotion in decision-making: when individuals with decreased emotional reactions make more advantageous decisions. (2005) (147)
The effects of insula damage on decision-making for risky gains and losses (2009) (115)
Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait? (2009) (114)
The Effect of Distractions While Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice (2004) (111)
The Lonely Consumer: Loner or Conformer? (2012) (111)
Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making (2001) (98)
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making (2015) (92)
When Blemishing Leads to Blossoming: The Positive Effect of Negative Information (2012) (88)
Lusting While Loathing (2010) (87)
The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs (2005) (83)
Cross - Modal Influences on Gustatory Perception (2007) (66)
Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment (2013) (60)
Emotions, Decisions, and the Brain (2007) (48)
Are White Lies as Innocuous as We Think (2012) (48)
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products (2017) (45)
Food, sex and the hunger for distinction (2011) (42)
Decision Neuroscience (2018) (40)
An expectations-based approach to explaining the cross-modal influence of color on orthonasal olfactory identification: The influence of the degree of discrepancy (2010) (40)
Interference of the End (2014) (38)
Ruminating about Placebo Effects of Marketing Actions (2005) (37)
Manipulating basic taste perception to explore how product information affects experience (2012) (35)
In Praise of Vagueness (2010) (33)
Pressure and Perverse Flights to Familiarity (2010) (32)
Special Session Summary the Effects of Negative Information in the Political and Marketing Arenas: Exceptions to the Negativity Effect (1997) (31)
Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights (2012) (29)
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice (2014) (29)
Brain activity forecasts video engagement in an internet attention market (2020) (28)
The Role of Hedonic Behavior in Reducing Perceived Risk (2016) (28)
The Blissful Ignorance Effect: Pre- versus Post-action Effects on Outcome Expectancies Arising from Precise and Vague Information (2008) (27)
An expectations-based approach to explaining the crossmodal influence of color on orthonasal olfactory identification: Assessing the influence of temporal and spatial factors (2010) (27)
Does liking or wanting determine repeat consumption delay? (2014) (25)
Broadening the Scope of Consumer Research (2010) (24)
An Expectation-Based Approach to Explaining the Crossmodal Influence of Color on Orthonasal Odor Identification: The Influence of Expertise (2010) (23)
Investment Behavior and the Dark Side of Emotion (2003) (21)
Placebo Effects of Marketing Actions (2006) (19)
Emotions Know Best: The Advantage of Emotional versus Cognitive Responses to Failure (2018) (14)
Wolves in sheep's clothing: How and when hypothetical questions influence behavior (2012) (13)
Designing Transparency Systems for Medical Care Prices (2011) (11)
Wanting to like: Motivation influences behavioral and neural responses to social feedback (2018) (10)
Can't finish what you started? The effect of climactic interruption on behavior (2015) (8)
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference (2017) (5)
Special Session Summary Getting to the Heart of the Consumer: the Role of Emotions and Cognition (Or the Lack Thereof) in Consumer Decision Making (2001) (4)
Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based Choice (2017) (4)
Smelling Your Way to Satiety: Impact of Odor Satiation on Subsequent Consumption Related Behaviors (2008) (3)
Products As Compensation For Self-Confidence: Subtle Actions Affect Self-View Confidence and Product Choice (2009) (3)
Special Session Summary Under Siege: How Consumers Respond and Marketers React to Negative Information (1996) (3)
Special Session Summary Getting to the Heart of the Consumer: the Role of Affect and Cognitive Strategies in Consumer Decision Making (1999) (2)
Not All Money Is Created Equal: Neural Signature of Mental Accounting (2017) (2)
Identity Cues in Product Rating Distributions? the Role of Self-Concept Clarity in Consumer Preferences (2012) (1)
The Activation-Striving Model: When Will the Same Prime Lead to Goal Activation and When Will It Lead to Trait Activation? (2008) (1)
Modulation of Judgments By Incidental Affect: the Dynamic Integration of Affect and Its Temporal Sustainability (2016) (1)
Is satisfaction research dead? New decision making perspectives suggesting "absolutely not!" (2000) (1)
Functional Regret: the Positive Effects of Regret on Learning From Negative Experiences (2009) (0)
Shake Hard Play Hard: the Impact of Risk on Consumer Behavior in the Aftermath of Disaster (2016) (0)
Wanting More But Liking Less: Counter-Driving Motivational and Appraisal Elements of Value (2010) (0)
Parallel Counterdriving of Wanting (2009) (0)
Tantalizing Effects of Sampling: the Influence of Sampling on Motivational States (2007) (0)
The Product-Agnosia Effect: How Increased Visual Scrutiny Reduces Distinctiveness (2012) (0)
Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processes. (2023) (0)
Mere Influence Effect: When Motivation to Influence Drives Decision (2011) (0)
Emotion vs. analytics : decision making and the biased brain (2010) (0)
Dissociation of Valuation Level and Strength at the Time of Decision Making (2009) (0)
Distinguishable Neural Circuits For Motivation and Valuation Underlying Decision Making (2010) (0)
The Effects of Price Primacy on Decision-Making and Perceptions of Product Value (2011) (0)
Goods and the Last Drop: Memory For End Satiation Delays Repeat Consumption Frequency (2013) (0)
The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences (2018) (0)
Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes (2018) (0)
Guilt-Free Indulgence At the Cost of Certainty (2017) (0)
Title The Product-Agnosia Effect : How More Visual ImpressionsAffect Product Distinctiveness in Comparative Choice (2014) (0)
Kindling the Motivation System: Impact of Incident Hedonic Cues on Subsequent Goal Pursuit (2009) (0)
Neuroscientific Methods and Tools in Consumer Research (2019) (0)
Special Session Summary Is Satisfaction Research Dead? New Decision Making Perspectives Suggesting Aabsolutely Not!@ (2000) (0)
' s personal copy Food , sex and the hunger for distinction ☆ , ☆ ☆ (2011) (0)
Influences of Incidental Vagal Tone on Risk Behavior (2015) (0)
Effects of nonconscious goal priming on consumer choice behavior: (621312012-026) (2004) (0)
Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience (2012) (0)
The Eye’S Mind and the Mind’S Eye: Impact of Overt Attention on Creative Thinking (2007) (0)
Accept Or Reject?: How Task Valence Interacts With Product Information Processing to Alter Purchase Decisions (2009) (0)
Fuelling Anger: How Craving Can Cause You to Lash Out (2014) (0)
Emotivational self-regulation (2010) (0)
The Taste of a Bad Deal: the Effect of Transactional Utility on Experiential Utility (2015) (0)
Cardiac Vagal Tone and Risky Decision Making (2016) (0)

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What Schools Are Affiliated With Baba Shiv?

Baba Shiv is affiliated with the following schools:

Baba Shiv's Academic­Influence.com Rankings