Bernd

Bernd Schmitt

#8,252
Most Influential Person Now

German academic

Bernd Schmitt's Academic­Influence.com Rankings

Bernd Schmitt
Business
#37
World Rank
#43
Historical Rank
#26
USA Rank
Marketing
#9
World Rank
#9
Historical Rank
#7
USA Rank
Management
#23
World Rank
#27
Historical Rank
#16
USA Rank
Accounting
#71
World Rank
#84
Historical Rank
#30
USA Rank
business Degrees
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Bernd Schmitt's Degrees

Why Is Bernd Schmitt Influential?

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According to Wikipedia, Bernd Herbert Schmitt is a professor of international business in the marketing department at Columbia Business School, Columbia University in New York. He is known for his research, books, speaking and consulting on customer experience, customer happiness, branding, innovation and for his work in Asia on Asian markets and consumers. He wrote several influential books in these areas like Experiential Marketing, Customer Experience Management, Big Think Strategy and Happy Customers Everywhere.

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Bernd Schmitt's Published Works

Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
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Published Works

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What Schools Are Affiliated With Bernd Schmitt?

Bernd Schmitt is affiliated with the following schools: