Bobby J. Calder
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Bobby J. Calder's AcademicInfluence.com Rankings
Bobby J. Calderbusiness Degrees
Business
#713
World Rank
#784
Historical Rank
Marketing
#82
World Rank
#82
Historical Rank
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Business
Bobby J. Calder's Degrees
- PhD Marketing University of California, Berkeley
- Masters Marketing University of California, Berkeley
- Bachelors Economics University of California, Berkeley
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Why Is Bobby J. Calder Influential?
(Suggest an Edit or Addition)Bobby J. Calder's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Designing Research for Application (1981) (1773)
- An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009) (836)
- Focus groups and the nature of qualitative marketing research. (1977) (736)
- The Concept of External Validity (1982) (627)
- New media interactive advertising vs. traditional advertising (1998) (528)
- Self-perception of intrinsic and extrinsic motivation. (1975) (483)
- An Attribution Theory of Leadership (1977) (418)
- Using Information Processing Theory to Design Marketing Strategies (1981) (263)
- What Consumer Research Is (1987) (220)
- Brand diagnostics: Mapping branding effects using consumer associative networks (1998) (216)
- Media Transportation and Advertising (2006) (211)
- Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach (1977) (209)
- Television Commercial Wearout: An Information Processing View (1980) (198)
- Engagement with Online Media (2010) (194)
- Beyond External Validity (1983) (158)
- Media Engagement and Advertising Effectiveness (2015) (144)
- The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial (1974) (132)
- Evidence that user-generated content that produces engagement increases purchase behaviours (2016) (129)
- How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement (2015) (117)
- Interaction of intrinsic and extrinsic motivation: Some methodological notes (1975) (108)
- The Effects of Media Context Experiences On Advertising Effectiveness (2007) (103)
- Managing Media and Advertising Change with Integrated Marketing (2005) (99)
- A vision of theory, research, and the future of business schools (1999) (95)
- Media engagement and advertising: Transportation, matching, transference and intrusion (2009) (93)
- Intrinsic motivation and norms about payment. (1980) (89)
- Kellogg on Marketing (2000) (86)
- Attitude-Behavior Consistency in Children's Responses to Television Advertising (1983) (85)
- Focus Groups and the Nature of Qualitative Marketing Research (1977) (85)
- B2B content marketing for professional services: In-person versus digital contacts (2017) (83)
- Television Commercial Wearout: An Information Processing View: (1980) (81)
- Confirmatory Versus Comparative Approaches to Judging Theory Tests (1987) (78)
- Using Network Analysis to Understand Brands (2002) (73)
- Brand marketing, big data and social innovation as future research directions for engagement (2016) (72)
- Attitude change and attitude attribution: Effects of incentive, choice, and consequences (1973) (72)
- Demand characteristics and three conceptions of the frequently deceived subject. (1970) (67)
- Comment: Engagement and Experiences: Comment on Brodie, Hollenbeek, Juric, and Ilic (2011) (2011) (58)
- Information Availability as a Determinant of Multiple Request Effectiveness (1983) (57)
- Customer Satisfaction Across Organizational Units (2004) (53)
- Redefining neuromarketing as an integrated science of influence (2015) (45)
- Qualitative Media Measures: Newspaper Experiences (2004) (40)
- The relationship between self-report of depression and media usage (2014) (37)
- Taking an expanded view of customers' needs: Qualitative research for aiding innovation (2000) (36)
- Taking the Customer's Point-of-View: Engagement or Satisfaction? (2013) (34)
- Differences in perceptions of hospital marketing orientation between administrators and marketing officers. (1994) (33)
- Creating Stronger Brands Through Consumer Experience and Engagement (2018) (32)
- Interpretive, Qualitative, and Traditional Scientific Empirical Consumer Behavior Research (1989) (31)
- Focusing on the Reader (2012) (31)
- KELLOGG ON INTEGRATED MARKETING (2007) (30)
- Media Placement versus Advertising Execution (2010) (28)
- The self-perception of intrinsic and extrinsic motivation / 135 (1974) (25)
- When Attitudes Follow Behavior--A Self-Perception Dissonance Interpretation of Low Involvement (1979) (24)
- Structural Role Analysis of Organizational Buying: A Preliminary Investigation (1977) (22)
- Emotional Advertising Appeals (1989) (21)
- Psychological, Marketing, Physical, and Sociological Factors Affecting Attitudes and Behavioral Intentions For Customers Resisting the Purchase of an Embarrassing Product (2003) (20)
- Children's Consumer Information Processing (1975) (19)
- Evaluating Consumer Protection Programs: Part I. Weak But Commonly Used Research Designs (1979) (18)
- Psychological Effects of Restaurant Meetings on Industrial Buyers (1986) (18)
- The experimental evaluation of brand strength and brand value (2020) (16)
- Measuring newspaper readership: A qualitative variable approach (2002) (16)
- Age-related striatal BOLD changes without changes in behavioral loss aversion (2015) (16)
- Cognitive Response, Imagery, and Scripts: What Is the Cognitive Basis of Attitude? (1978) (16)
- The Behavioral Score Approach to Dependent Variables (2003) (16)
- Evaluating Consumer Protection Laws: II. Promising Methods (1980) (15)
- Endogenous-Exogenous Versus Internal-External Attributions: Implications for the Development of Attribution Theory (1977) (15)
- The gap between the vision for marketing and reality (2012) (14)
- Estimating the effect of news media consumption on political participation (2003) (14)
- Qualitative marketing research (1993) (14)
- Demographics of Newspaper Readership: Predictors and Patterns of U.S. Consumption (2006) (13)
- Threats to Internal and External Validity in the Field Setting (1977) (13)
- Qualitative Consumer Research on Acceptance of Long-Acting Pre-Exposure Prophylaxis Products Among Men Having Sex with Men and Medical Practitioners in the United States. (2018) (12)
- An Investigation of Some Alternatives to the Linear Attitude Model (1972) (11)
- Relationship Branding and CRM (2005) (11)
- Creating brand engagement on digital, social and mobile media (2015) (10)
- Brand‐Led Innovation (2015) (10)
- Cognitive Consistency and Consumer Behavior (1973) (9)
- Not all clicks are equal: detecting engagement with digital content (2021) (9)
- Consumer Research to Focus R&d Projects (8)
- Attitudes: Theories and Issues (1976) (8)
- Attribution Theory: Phenomenology or Science? (1977) (8)
- Kellogg on Advertising and Media (2008) (8)
- The Cognitive Foundations of Attitudes: Some Implications For Multi-Attribute Models (1975) (8)
- Distinguishing Constructs from Variables in Designing Research (2020) (8)
- From Advertising to Engagement (2018) (8)
- The local TV news experience: How to win viewers by focusing on engagement (2007) (8)
- What makes a good theory practical? (2016) (7)
- Perceptual organization in task performance (1987) (7)
- A Quantitative Relationship between Signal Detection in Attention and Approach/Avoidance Behavior (2017) (7)
- Building a Winning Sales Force (2012) (7)
- Informational cues and attributions based on role behavior (1974) (7)
- Psychology and Marketing (2001) (7)
- A Review of Formal Theories of Consumer Socialization (1978) (7)
- Referencing and bias in social interaction (1984) (6)
- Capturing Consumer Experiences: A Context-Specific Approach to Measuring Engagement (2015) (6)
- CRM and Relationship Branding (2005) (6)
- Cognitive Response to Advertising: the Relation of Child to Adult Models (1976) (6)
- Media Brands and Consumer Experiences (2008) (5)
- The attitude-behavior relationship / BEBR No. 110 (1973) (5)
- Integrating Effects and Theory in Research and Application (2019) (5)
- Process control for monitoring customer engagement (2019) (5)
- Packaging and Brand Design (2010) (4)
- Using Interaction Maps to Create Brand Experiences and Relationships (2003) (4)
- Attitudinal Process in Organizations: Vol. 3 (1981) (4)
- The Future of Online Advertising (2007) (4)
- What is Integrated Marketing (2003) (4)
- Narrowing the Conceptual-Empirical Gap in Organizational Buying Behavior (1978) (4)
- The social psychological status of reward (1969) (4)
- Customer interaction strategy, brand purpose and brand communities (2022) (3)
- A FORTRAN IV program for presenting optimally ordered paired comparison stimuli (1974) (3)
- A Two-Stage Theory of Information Processing in Persuasion: an Integrative View of Cognitive Response and Self-Perception Theory (1978) (3)
- Writing a Brand Positioning Statement and Translating it into Brand Design (2015) (3)
- A methodology for research on organizational buying behavior (1978) (3)
- The right kind of business advocacy (1985) (3)
- Kellogg on advertising & media : the Kellogg School of Management (2012) (3)
- The Demographics of Newspaper Readership (2006) (3)
- Strategies for Viral Marketing (2003) (3)
- Cognitive Models For Behavioral Frequency Survey Questions (1990) (3)
- Attitudes Toward Death and Funerals (1976) (2)
- Branding and the psychology of consumer behavior (2013) (2)
- Brand constructs : the complementarity of consumer associative networks and multidimensional scaling (1998) (2)
- Communication with Customers (2008) (2)
- Exploratory, Clinical and Interaction Centered Focus Groups (1986) (2)
- Did you hear? Consumers tune in to multimedia marketing. (2002) (1)
- An email model to answer consumer questions during times of staff shortages. (2010) (1)
- Marketing research for better planning: focus groups. (1981) (1)
- The use of scaling and cluster techniques in investigating the social structure of organizations / 212 (1974) (1)
- Integrating Marketing and the Web (2003) (1)
- Kellogg on integrated marketing : the Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University (2003) (1)
- Marketing to Consumers at the Bottom of the Pyramid (2015) (1)
- Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding (2016) (1)
- Brands: An Integrated Marketing, Finance, and Societal Perspective (2020) (1)
- How Media and Advertising Jointly Affect Ad Effectiveness (2008) (1)
- An analysis of the Jones, Davis, and Gergen attribution paradigm (1974) (1)
- The use of scaling and cluster techniques in investigating the social structure of organizations: Vol. II, Research and Methodology (1976) (1)
- Lost in the Story: Factors That Affect Narrative Transportation and Advertising (2006) (1)
- Marketing Research and Understanding Consumers (2015) (0)
- CONSTEL: A FORTRAN IV program for factor and cluster analysis of mixed data (2010) (0)
- Customer Relationship Management and Integrated Marketing (2010) (0)
- Using theoretical frameworks in behavioral research (2023) (0)
- Total Marketing: A Study of Image (1990) (0)
- Media Brands and Branding (2008) (0)
- Consumer Experience and Readership Survey (2018) (0)
- The Personally Relevant Future (2007) (0)
- Hospital management poll--medical staff planning in the 80s. (1982) (0)
- Process control for monitoring customer engagement (2019) (0)
- STIMULI: A Fortran IV Program for Presenting Optimally Ordered Paired Comparison (1977) (0)
- Customer Engagement and Organizational Performance (2019) (0)
- When Advertising Integration with Media Content Fails and Succeeds (2007) (0)
- Hospital management poll: prospective payment. (1982) (0)
- Strategic Marketing: A New Methodology (1985) (0)
- The self-perception of intrinsic and extrinsic motivation: a critical review / BEBR No. 89 (1973) (0)
- Cognitive consistency and consumer behavior / BEBR No. 90 (1973) (0)
- The Mere Forecasting Effect: How Focusing on the Future Influences Current Attitudes (2009) (0)
- Communicating with Customers (2008) (0)
- Marketing research for better planning: surveys. (1981) (0)
- Attribution Theory and Consumer Behavior (Abstract) (1974) (0)
- Integrated Marketing and Customization (2005) (0)
- The Mere Forecasting Effect: How Anticipation Influences Current Attitudes: (566962012-422) (2013) (0)
- Reconciling the Customer Equity and the Brand Equity Perspectives on the Financial Value of Marketing (2023) (0)
- Leadership and verbal participation / BEBR No. 111 (1973) (0)
- The Integration of Advertising and Media Content: Ethical and Practical Considerations (2015) (0)
- The interaction of media content and advertising: (621092012-096) (2013) (0)
- Translating Experience into Engagement (2008) (0)
- Television Viewing Engagement Questionnaire (2016) (0)
- Kellogg on Marketing: Hassett/Kellogg (2012) (0)
- What makes a good theory practical? (2016) (0)
- Consumer Experience with Online News Websites (2017) (0)
- Commentaries on “Scale use and abuse: Towards best practices in the deployment of scales” (2022) (0)
- Tonsumer Analysis to Evaluate R&d Projects (0)
- Arts Engagement Questionnaire (2016) (0)
- Newspaper Reading Engagement Questionnaire (2016) (0)
- Attributions based on consumer behavior / BEBR No. 130 (1973) (0)
- Media Placement Versus Advertising Execution: Cutting Edge International Research (2010) (0)
- Leveraging Media-Advertisement Experiential Congruence (2009) (0)
- B. Focus Groups (2016) (0)
- "Happiness" vs. "Satisfaction" Framing Effects in Product Evaluation: (621072012-240) (2013) (0)
- Are Inventory Decisions Optimal?: Vol. III (1973) (0)
- Media Engagement and Integrated Marketing (2007) (0)
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