According to Wikipedia, Božo Skoko is a professor of public relations at the Faculty of Political Science, University of Zagreb. He is Head of the Public Relations postgraduate specialist programme at the University of Zagreb. The areas of his scientific research include: public relations, communication, international relations, national identity and image and branding destination. He is a guest professor at the University of Osijek , University of Mostar and Edward Bernays University College, Zagreb. He has published seven books pertaining to public relations, to branding countries, and to the identity and image of Croatia. He is one of the founders and partner in Millenium promocija, leading communications management agency in Croatia. Skoko has a doctor's degree from the Faculty of Political Science, University of Zagreb. As a consultant he was worked with numerous Croatian and international corporations, political institutions and non-governmental organizations.
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
Znanstvena metoda fokus grupa – mogućnosti i načini primjene (2009) (18)
ODNOSI S JAVNOŠĆU U FUNKCIJI DRUŠTVENO ODGOVORNOG POSLOVANJA (2014) (8)
Uloga televizijskih sučeljavanja u predizbornoj kampanji za predsjedničke izbore – hrvatska iskustva 2005. (2006) (1)
The Perception of the European Union Among the Croatian Public (2007) (1)
The Role of Movie in Promotion of Croatia – Reach and Opportunities (2013) (1)
Media and Public Relations - Mutual Support or Threat? (2011) (1)
Role of the Governement's Communication Strategies and Campaigns Aimed at Accession to the European Union - Experiences of the Czech Republic, Poland, Slovenia and Croatia (2011) (1)
Mogućnosti i načini jačanja brenda Dubrovnika kroz filmsku industriju i organiziranje događaja (2015) (1)
Handbook for Understanding of Public Relations (2006) (1)
Odnosi s javnošću za nevladine i neprofitne organizacije (2009) (1)
Croatia - identity, image, promotion (2004) (1)
Što Bošnjaci, Hrvati i Srbi misle jedni o drugima (2010) (1)
The identity of Croats and the Croatian state in the speeches and messages of Pope John Paul II (2016) (0)
Image of Croatia from the perspective of foreign diplomats accredited to Croatia (2003) (0)
Društveni kontekst pripreme i realizacije projekta „B.E.P.O. Neretva“: Prethodna pitanja za pripremu istraživanja stavova i mišljenja lokalnog stanovništva Hercegovine i Dalmacije (2018) (0)
The importance of country branding and the role of public diplomacy in contemporary international relations - Croatian opportunities (2012) (0)
Croatian Media Trends 1991-2011 (2011) (0)
The social context of the preparation and implementation of the B.E.P.O. Neretva project: Prior questions for the preparation of a survey on attitudes and opinions of local inhabitants of Herzegovina and Dalmatia (2014) (0)
Strategic guidelines for branding of Bosnia and Herzegovina (2015) (0)
The image of Vukovar in the Croatian public – 15 years after the sufferings (2007) (0)
Croatia as a brand or commercialisation of national identity (2011) (0)
What Croats, Bosniaks and Serbs think of each other and what do they think about Bosnia and Herzegovina? (2011) (0)
