Bradley S. Greenberg

Bradley S. Greenberg's AcademicInfluence.com Rankings

Communications

#5050

World Rank

#7041

Historical Rank

#2199

USA Rank

Linguistics

#1239

World Rank

#1558

Historical Rank

#327

USA Rank

communications Degrees

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Communications

Bradley S. Greenberg's Degrees

PhD Communication University of Pennsylvania
Masters Communication University of Pennsylvania
Bachelors Communication University of California, San Diego

Why Is Bradley S. Greenberg Influential?

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According to Wikipedia, Bradley Sanders Greenberg was an American communications theorist. Greenberg studied journalism at Bowling Green State University, then earned a master's degree in the subject from the University of Wisconsin. He remained at UW to complete doctorate in mass communications, after which Greenberg became a research associate at the Institute for Communication Research of Stanford University. Greenberg joined the Michigan State University faculty in 1964. He was appointed a MSU Distinguished Professor in 1990. Greenberg, a fellow of the International Communication Association since 1983, served as its president from 1994 to 1995. He retired from Michigan State in 2004. Greenberg was a co-founding editor of the journal Media and Communication, first published in 2013.

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Bradley S. Greenberg's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Video game uses and gratifications as predictors of use and game preference (2006) (647)
Portrayals of overweight and obese individuals on commercial television. (2003) (370)
Orientations to Video Games Among Gender and Age Groups (2010) (367)
The Portrayal of Racial Minorities on Prime Time Television (2000) (307)
Parenting the Internet (2006) (280)
The Content of Reality Dating Shows and Viewer Perceptions of Dating (2007) (153)
Newspapers or Television: Which Do You Believe? (1965) (152)
The Nature of Television Realism Judgments: A Reevaluation of Their Conceptualization and Measurement (2000) (144)
Interests in News and the Knowledge Gap (1979) (141)
DIFFUSION OF NEWS OF THE KENNEDY ASSASSINATION (1964) (127)
Minorities and the mass media: Television into the 21st century (2002) (120)
Media, sex, and the adolescent (1993) (118)
Life on Television: Content Analyses of U.S. TV Drama (1980) (110)
Minorities and the mass media: 1970s to 1990s. (1994) (98)
Children and the Perceived Reality of Television (1976) (92)
The changing faces on TV: A demographic analysis of network television's new seasons, 1966–1992 (1997) (90)
The Home Ecology of Children's Televison Viewing: Parental Mediation and the New Video Environment (1991) (90)
Some uncommon television images and the Drench hypothesis. (1988) (88)
Background Television as an Inhibitor of Cognitive Processing (1990) (85)
Children's Reactions to TV Blacks (1972) (83)
Children’s Perceptions of Television Characters (1977) (82)
Racial and social class differences in teen‐agers’ use of television (1969) (79)
Media Use and Believability: Some Multiple Correlates (1966) (78)
Communication and Terrorism : Public and Media Responses to 9/11 (2002) (78)
Television News and Advertising in Schools: The “Channel One” Controversy (1993) (77)
Desert Storm and the Mass Media (1993) (71)
Mexican Americans and the Mass Media (1983) (71)
Children, Race, Ethnicity, and Media (2009) (69)
Selective exposure to televised violence (1979) (68)
Person-to-Person Communication in the Diffusion of News Events (1964) (68)
Commercials in the classroom: The impact of Channel One advertising (1994) (66)
Soap Operas and Sexual Activity: A Decade Later (1996) (62)
THE EFFECTS OF LOW CREDIBLE SOURCES ON MESSAGE ACCEPTANCE: FOUR EXPERIMENTAL STUDIES IN PERSUASION (1966) (61)
Comparing Survey and Diary Measures of Internet and Traditional Media Use (2005) (61)
Sex on the Soap Operas: Afternoon Delight (1981) (58)
Sexual intimacy and drug use in TV series. (1978) (57)
Sex content in R-rated films viewed by adolescents. (1993) (57)
The Communication Environment of the Urban Poor. (1972) (53)
Learning about the Family from Television (1982) (51)
MASS COMMUNICATION AMONG THE URBAN POOR (1970) (50)
Sex content on soaps and prime-time television series most viewed by adolescents. (1993) (48)
Trends in Use of Alcohol and other Substances on Television (1979) (48)
The soaps: Their sex, gratifications, and outcomes (1999) (47)
The soaps: What's on and who cares? (1982) (46)
British Children and Televised Violence (1974) (46)
Learning about Minorities from Television: The Research Agenda. (1978) (45)
Quantity and quality of sex in the soaps (1985) (44)
The Effects of Message Intensity on Receiver Evaluations of Source, Message and Topic. (1970) (40)
Sexual Intimacy on Commercial TV during Prime Time (1980) (37)
Experiments in televised violence and verbal aggression: two exploratory studies. (1973) (35)
Sex differences in choice of modes of conflict resolution in real‐life and television (1979) (34)
Use of the Mass Media by the Urban Poor; Findings of Three Research Projects, With an Annotated Bibliography. (1970) (34)
A Portrait of Food and Drink in Commercial TV Series (2009) (32)
Mass communications. (1968) (31)
Daytime television talk shows: Guests, content and interactions (1997) (30)
VCRs and Young People (1987) (27)
Communicator Performance under Cognitive Stress (1962) (27)
Children's Television Behaviors as Perceived by Mother and Child. (1971) (27)
Television and Race Role Socialization (1983) (26)
Viewing and Listening Parameters among British Youngsters. (1973) (24)
The Kennedy assassination and the American public (1965) (23)
Smoking, Drugging and Drinking in Top Rated TV Series (1981) (23)
The Effects of Bylines on Attitude Change (1961) (23)
Television Commercials and Food Orientations among Teenagers in Puerto Rico (1989) (22)
ON RELATING ATTITUDE CHANGE AND INFORMATION GAIN. (1964) (21)
Cultural diversity on Saturday morning television. (1993) (21)
Content trends in media sex. (1994) (21)
The effects of language intensity modification on perceived verbal aggressiveness (1976) (21)
The portrayal of weight in the media and its social impact. (2005) (20)
The Kennedy Assassination and the American Public: Social Communication in Crisis. (1966) (19)
Cultural Identification as Predictor of Content Preferences of Hispanics (1983) (19)
The Portrayal of the Aging (1979) (19)
The Portrayal of Driving on Television, 1975–1980 (1983) (18)
The Kennedy assassination and the American public : social communication in crisis. (1977) (17)
The Role of Informative Television Programs in the Battle Against AIDS (1990) (17)
Relevance and Diffusion of News of Major and Minor Events (1973) (17)
Community Press as Perceived by Its Editors and Readers (1964) (16)
Local Newspaper Coverage of Mexican Americans (1983) (16)
Child Development and Genre Preference: Research for Educational Game Design (2013) (15)
The Body Human: Sex Education, Politics and Television. (1983) (15)
Children's Perceptions of Television Violence: A Replication. (1971) (14)
Channel One: But What about the Advertising?. (1994) (14)
Three seasons of television characters: A demographic analysis (1980) (14)
Attitudes Toward Violence: The Interaction of TV Exposure, Family Attitudes and Social Class. (1970) (14)
PROGRAMMING STRATEGIES AND THE POPULARITY OF TELEVISION PROGRAMS FOR CHILDREN (1979) (14)
Black Children’s Esteem: Parents, Peers, and Television (1984) (14)
Young people and mass media in China (1991) (13)
National Sample Predictors of Mass Media Use (1968) (13)
‘Mass Communication Scholars’ Revisited and Revised (1989) (13)
Some Effects of Variations in Message Quality (1966) (13)
Tv, Peer, and Parent Models for pro- and Antisocial Conflict Behaviors (1980) (13)
Diffusion of news about an anticipated major news event (1965) (12)
Mass Communication Theory and Research: Concepts and Models (2014) (12)
9 – Racial Issues in Mass Media Institutions (1976) (12)
Orientations to TV advertising among adolescents & children in the US & Japan (1999) (12)
New Faces on Television: A 12-Season Replication (2007) (10)
Nationally Distributed Children's Shows: What Cable TV Contributes (1986) (9)
Mass Media Orientations among Hispanic Youth (1983) (9)
Racial Attitudes and the Impact of TV Blacks. (1970) (9)
The revolution in journalism and communication education in the People's Republic of China (1990) (9)
Television and Social Stereotypes (1983) (9)
Additional Data on Variables Related to Press Freedom (1961) (9)
Journalism as Career Choice: A Small-Sample Study (1961) (7)
Young Viewers' Responses to Television Program Ratings. (1998) (7)
Affluence and mass media behaviours among youth in China, Japan, Korea and Taiwan (1991) (7)
Effects of physical contact in an encounter group context. (1976) (7)
Social Class and Racial Differences in Children's Perceptions of Television Violence. (1971) (7)
Television and Movie Behaviors of Pregnant and Non-Pregnant Adolescents (1988) (7)
Changes in semantic compatibility during the production of a play (1963) (6)
Do people watch “television” or “programs'? A measurement problem (1968) (6)
Resolving conflict: Methods used by TV characters and teenage viewers (1979) (6)
Parental Mediation of Children's Social Behavior Learning from Television. (1977) (6)
VOTING INTENTIONS, ELECTION EXPECTATIONS AND EXPOSURE TO CAMPAIGN INFORMATION * (1965) (6)
‘JQ’ References: A Study of Professional Change (1961) (5)
Television Violence and Its Potential for Aggressive Driving Behavior. (1974) (5)
Singing the (VD) Blues (2001) (4)
Critics’ and public perceptions of violence in television programs (1970) (4)
Demographic Differences in Media Gratifications( Uses and Gratifications from the Mass Media : New Perspectives) (1996) (4)
Effects of Communication Assertion Intensity. (1969) (4)
Television for children: Dimensions of communicator and audience perceptions (1965) (4)
A comparison of public and community leader attitudes toward local TV programming needs (1969) (4)
The effects of communicator incompatibility on children's judgments of television programs (1964) (4)
The Nature of Close Relationships as Presented in Television Talk Show Titles (1999) (4)
Pro-Social and Anti-Social Behaviors on Commercial Television in 1975-76. Report No. 1. (1977) (4)
Dimensions of empathic judgment of clients by counselors. (1969) (4)
Cross media coverage of local Hispanic American news (1983) (3)
Media and Communication: Why Another Journal? (2013) (3)
Children's Reactions to T.V. Blacks. (1972) (3)
Patterns of teletext use in the UK (1988) (3)
Interactive Technology and Inter-University Team Teaching (1995) (3)
“Operation abolition” vs. “operation correction” (1963) (3)
Book of the Month (1984) (2)
On Other Perspectives Toward Message Analysis (1989) (2)
Rockford, Ill.: Cognitive and Affective Outcomes (1978) (2)
"E" for Accuracy! Comparing Survey, Diary, and E-tracking Methods for Measuring Internet Use (2004) (1)
Gratifications and Motivations of Television Viewing for British Children. (1973) (1)
Self and Social Interest in News Events and the Knowledge Gap Hypothesis. (1977) (1)
Getting ready for digital broadcasting: Factors contributing to consumer readiness (2012) (1)
Reporting rape: The impact of relationships & names on radio listener judgments (1997) (1)
News Diffusion of the Palme Assassination among Journalists in Iceland, Israel and the US (1987) (1)
In Memoriam: Hannes Haas (2014) (1)
THE PORTRAYAL OF DRIVING ON PRIME-TIME COMMERCIAL TELEVISION 1975-1979 (1980) (0)
Smoking, Drugging and Drinking in Top Rated TV Series* (2019) (0)
Soaps, Sex, and College Women. (1983) (0)
S OF brLVISIOtY VIOLENCE (2007) (0)
The Debut of a Black Television Station: Adoption of an Innovation. (1977) (0)
Community embeddedness and the diffusion of local news (2002) (0)
Child Nurturing and Television in the 1980s (1984) (0)
Public Television and Political Socialization; A Field Experiment on the Impact of a Public Television Series on the Political Knowledge, Attitudes and Communication Behaviors of Adolescents. Final Report. (1974) (0)
Girls' Attitudes Toward Violence as Related to TV Exposure , Family Attitudes, and Social Class. (1971) (0)
Comparing Methodologies for Measuring Internet and Traditional Media Use (2002) (0)
Educational and Public Television (1976) (0)
A Theory of Electronic Propinquity ( A Theory of Telepresence) (2008) (0)
FROM EDRS PRICE ' DESCRIPTORS DOCUMENT RESUME CS 205 250 (2007) (0)
CORRELATES OF YOUNG AMERICANS' BELIEFS AND KNOWLEDGE ABOUT CIVIL DEFENSE, (1968) (0)
Trends in Use of Alcohol and Other Substances on Television* (2019) (0)
Age as a Factor in Public Shelter 31 Attitudes Race as a Factor in Shelter Attitudes 33 Personal Ability as a Factor in Public (0)
Mass Communication and Social Behavior (2020) (0)
General Media Works (1971) (0)
A PILOT STUDY OF YOUNG AMERICANS' BELIEFS AND KNOWLEDGE ABOUT CIVIL DEFENSE. (1968) (0)
MASS COMMUNICATION1,2 (1968) (0)
THE DEVELOPMENT OF VALUES AND BELIEFS IN YOUNG AMERICANS TOWARD FALLOUT SHELTERS AND CIVIL DEFENSE (1966) (0)

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Bradley S. Greenberg's Academic­Influence.com Rankings