Byron Sharp
#27,104
Most Influential Person Now
New Zealand academic
Byron Sharp's AcademicInfluence.com Rankings
Byron Sharpbusiness Degrees
Business
#82
World Rank
#94
Historical Rank
Marketing
#18
World Rank
#18
Historical Rank
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Business
Byron Sharp's Degrees
- Bachelors Marketing University of New Zealand
Why Is Byron Sharp Influential?
(Suggest an Edit or Addition)According to Wikipedia, Byron Sharp is a Professor of Marketing Science at the University of South Australia, known for his work on loyalty programs. Life and work Born in Auckland, New Zealand, Sharp obtained his Bachelor of Commerce in Marketing in 1988 at the University of Auckland, and his Master of Business by Research at the University of South Australia, and PhD from the University of Adelaide.
Byron Sharp's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Loyalty programs and their impact on repeat-purchase loyalty patterns (1997) (844)
- Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication (2000) (592)
- Conceptualizing and measuring brand salience (2004) (180)
- What is Differentiation and How Does it Work ? (2001) (147)
- Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns (2002) (138)
- Measuring brand perceptions: Testing quantity and quality (2003) (129)
- Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness (2003) (121)
- Brand Equity and Market-Based Assets of Professional Service Firms (1995) (105)
- Evidence concerning the Importance of Perceived Brand Differentiation (2007) (90)
- Market statistics for the Dirichlet model: Using the Juster scale to replace panel data (2002) (87)
- What's Not to “Like?” (2012) (84)
- Marketing Orientation: More than Just Customer Focus (1991) (74)
- Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation (2004) (69)
- How Brands Grow: What Marketers Don't Know (2010) (64)
- Managing brand extension (1993) (55)
- Brand Salience and Customer Defection in Subscription Markets (2003) (50)
- Television: Back to the Future (2009) (49)
- It's a Dirichlet World (2012) (47)
- Using Known Patterns in Image Data to Determine Brand Positioning (2000) (46)
- Competition for memory retrieval between private label and national brands (2010) (44)
- How to grow a brand: Retain or acquire customers? ☆ (2014) (38)
- Decision models or descriptive models (2000) (38)
- Are Australasian brands different (1998) (38)
- Advertising Empirical Generalizations: Implications for Research and Action (2009) (38)
- Creative That Sells: How Advertising Execution Affects Sales (2016) (37)
- Is Once Really Enough? Making Generalizations about Advertising's Convex Sales Response Function (2009) (32)
- Competitive Marketing Strategy: Porter Revisited (1991) (30)
- Consideration sets for financial services brands (2009) (28)
- Marketing: Theory, Evidence, Practice (2013) (24)
- Can a brand outperform competitors on cross‐category loyalty? An examination of cross‐selling metrics in two financial services markets (2006) (23)
- Behavioral versus Demographic Predictors of Early Adoption: A Critical Analysis and Comparative Test (2003) (20)
- Probabilistic Segmentation Modelling (1997) (20)
- Do Growing Brands win Younger Consumers? (2010) (18)
- A better understanding of the structure of a wine market using the attribute of variety (2012) (16)
- A New Approach to Customer Satisfaction, Service Quality and Relationship Quality Research (2000) (16)
- Independent Empirical Support for Porter's Generic Marketing Strategies ? A Re-analysis using correspondence analysis. (1996) (16)
- A Marketing Economy of Scale – Big Brands Lose Less of their Customer Base than Small Brands (2004) (16)
- The Total Long-Term Sales Effects of Advertising: Lessons from Single Source (2009) (15)
- Buying Brands at Both Regular Price and on Promotion over Time (2017) (15)
- More Mutter About Clutter (2013) (15)
- Forecasting advertising and media effects on sales: Econometrics and alternatives (2018) (13)
- Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend (2016) (13)
- Viva La Revolution! for Evidence-Based Marketing We Strive (2017) (12)
- Today's Advertising Laws: Will They Survive the Digital Revolution? (2009) (10)
- How Well Do Radio Network Marketers Portray Their Own Audiences? A Study Of The Differences In Radio Audience Demographics With Implications For Targeting Strategy. (2005) (10)
- Psychological targeting (2018) (10)
- Analysing how physical activity competes: a cross-disciplinary application of the Duplication of Behaviour Law (2019) (9)
- Value of Brand (1991) (9)
- Does Double Jeopardy Apply Using Average Spend per Buyer as the Loyalty Metric? (2017) (8)
- A classification of brand equity research endeavours (1998) (8)
- Loyalty Limits for Repertoire Markets (2007) (7)
- The Marketing Value of Brand Extension (1991) (7)
- Expanding Marketing Empirical Generalisations to Health Behaviours: Physical Activity is Not so Different from Buying Behaviour, after-All (2017) (7)
- Do Subscription Markets Show Dirichlet Patterns (2000) (6)
- Business orientations and corporate success: a correspondence analysis of Wong and Saunders' findings (1995) (6)
- Generalisability of advertising persuasion principles (2016) (6)
- Marketers' Intuitions about the Sales Effectiveness of Advertisements (2016) (6)
- Managerial Uses of Descriptive Marketing Models - The Case of the Dirichlet (2000) (6)
- Empirical Generalizations: New Laws for Digital Marketing (2013) (5)
- Quantifying an Empirical Generalisation: Usage and Advertising Recall in the International Travel Market (2002) (5)
- The Dirichlet's Buyer Behaviour Assumptions Really Do Matter (2000) (5)
- WHAT DO PEOPLE DO IN THE ADVERTISEMENT BREAKS (2003) (5)
- How successful are media differentiation attempts (2010) (5)
- Does Triple Jeopardy Exist for Retail Chains (2005) (5)
- The Double Jeopardy Line - Empirical Results (2004) (5)
- Problems With Marketing's 'Decision' Models (2000) (5)
- Marketing’s 60/20 Pareto Law (2019) (4)
- Theme : Theory & Practice AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN THREE TYPES OF LOYALTY (1998) (4)
- How loyalty extends across product categories (2021) (3)
- The effect of advertised messages on light and heavy users' brand perceptions (2003) (3)
- Measuring advertising’s effect on mental availability (2020) (3)
- The unbearable lightness of buying (2021) (2)
- Extending validity testing of the Persuasion Principles Index (2020) (2)
- The inhibiting effect of brand salience on brand name recall (2001) (2)
- An Investigation of Multi-Product Loyalty in Financial Services (2003) (1)
- Extended conditional trend analysis: Predicting triple period buyer flows with a tri‐variate NBD model (2021) (1)
- Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data (2018) (1)
- How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study (2011) (1)
- FIRST STEPS TOWARDS QUANTIFYING AN EMPIRICAL GENERALISATION: BRAND USAGE AND SUBSEQUENT ADVERTISING RECALL (2001) (1)
- Image Measurement and the Problem of Usage Bias (2005) (1)
- Ehrenberg's View of Advertising (2010) (1)
- Behaviours versus Demographics as Identifiers of CHAID Splits: Implications for Segment Formation (1998) (1)
- Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? / Byron Malcolm Sharp. (1999) (1)
- Explaining Retail Brand Performance - An Application Of 'Prior Knowledge' (2000) (1)
- An Empirical Investigation of Customer Defection & Acquisition Rates for Declining and Growing Pharmaceutical Brands (2002) (1)
- Where does sales revenue growth come from (2002) (1)
- When Brands Go Dark (2021) (1)
- Ageism Kills Brands (2021) (1)
- Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another? (2019) (0)
- Brand equity in student job choice decisions: a conjoint choice modeling experiment (1994) (0)
- Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method (2020) (0)
- A Now ’ s our opportunity ! B ? (2000) (0)
- Towards an integrated theoretical framework to explain how advertising works (1996) (0)
- External validity in conjoint choice modeling: fast moving consumer goods versus durables (1994) (0)
- Book Review: Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling More with Less Effort (2004) (0)
- Executive Summaries (2002) (0)
- Are big brands dying (2017) (0)
- Double jeopardy effects on cognitive processes: depth and breadth of awareness (1995) (0)
- Does ad liking ( LA ) improve correct branding ? (1999) (0)
- A test of the inhibiting effect of heightened brand salience on recall (1995) (0)
- Double jeopardy theory in relation to brand awareness and brand salience (1994) (0)
- Price promotions are destroying valuable brand equity - or are they? (1996) (0)
- Putting Correspondence Analysis to use with Categorical Data in Market Research (2015) (0)
- Special Session Summary Consumer Loyalty (1996) (0)
- Book Review How Brands Grow: What Marketers Don't Know (2010) (0)
- Dominate and conquer: the importance of brand salience (1994) (0)
- Salience effects on recall (2002) (0)
- A DIFFERENTIATED BRAND SHOULD APPEAL TO A SPECIAL SEGMENT OF THE MARKET ... BUT IT DOESN ’ T ! (2001) (0)
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