C. B. Bhattacharya

C. B. Bhattacharya's AcademicInfluence.com Rankings

C. B. Bhattacharya

Business

#884

World Rank

#967

Historical Rank

Marketing

#110

World Rank

#110

Historical Rank

business Degrees

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Business

C. B. Bhattacharya's Degrees

PhD Marketing University of Texas at Austin
Masters Marketing Indian Institute of Management Calcutta

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C. B. Bhattacharya's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001) (4380)
Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003) (2905)
Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006) (2904)
Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives (2004) (2047)
Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010) (1984)
The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment (2006) (1508)
Understanding the Bond of Identification: An Investigation of its Correlates among Art Museum Members: (1995) (1226)
Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning (2007) (1212)
Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. (2005) (990)
Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives (2009) (927)
Using Corporate Social Responsibility to Win the War for Talent (2008) (837)
The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009) (767)
Defining Who You Are By What You're Not: Organizational Disidentification and The National Rifle Association (2001) (571)
Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees (2013) (438)
Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier (2010) (379)
Relating Brandand Customer Perspectives on Marketing Management (2002) (330)
When customers are members: Customer retention in paid membership contexts (1998) (272)
Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives (2002) (209)
Corporate Social Responsibility: A Corporate Marketing Perspective (2011) (182)
Stakeholder Marketing: Beyond the Four Ps and the Customer (2008) (175)
Understanding the Bond of Identification: An Investigation of its Correlates among Art Museum Members (1995) (137)
Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes (2013) (135)
Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value (2011) (120)
Is your brand's loyalty too much, too little, or just right?: Explaining deviations in loyalty from the Dirichlet norm (1997) (119)
Corporate social responsibility: a consumer psychology perspective (2016) (117)
RELATIONSHIP MARKETING IN MASS MARKETS (2005) (108)
Marketing’s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues (2010) (106)
Corporate crises in the age of corporate social responsibility (2015) (97)
Consumer reactions to corporate social responsibility: The role of CSR domains (2019) (95)
Integrating Social Responsibility and Marketing Strategy: An Introduction (2004) (71)
The relationship between the marketing mix and share of category requirements (1996) (66)
Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families (2008) (60)
Art museum membership and cultural distinction: Relating members' perceptions of prestige to benefit usage☆ (1996) (56)
The Business Case for Sustainability Reporting: Evidence from Stock Market Reactions (2017) (44)
Convergence of Interests--Cultivating Consumer Trust Through Corporate Social Initiatives (2007) (41)
Consumer Reactions to Corporate Social Responsibility (1999) (39)
Introduction to the Special Section on Stakeholder Marketing (2010) (35)
CORPORATE SOCIAL RESPONSIBILITY AS AN INTERNAL MARKETING STRATEGY (2007) (33)
Identification and Attachment in Consumer-Brand Relationships (2015) (32)
Consumer reactions to business-nonprofit alliances: Who benefits and when? (2015) (23)
Global challenges in responsible business (2010) (22)
Responsible Marketing: Doing Well by Doing Good (2016) (20)
When and how does corporate social responsibility encourage customer orientation (2011) (20)
Using Corporate Social Responsibility to Strengthen Employee and Customer Relationships (2009) (19)
Building Brand Relationships through Corporate Social Responsibility (2014) (17)
Leveraging Corporate Responsibility: Putting insight into action (2011) (14)
Where Digitalization Meets Sustainability: Opportunities and Challenges (2017) (14)
The Importance of Marketing for Social Innovation (2013) (13)
Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes (2014) (12)
Consumers' Reactions to Acquisitions of Socially Responsible Companies (2008) (12)
Marketing's Consequences: Stakeholder Marketing and Supply Chain CSR Issues (2010) (10)
Small Actions, Big Difference (2019) (10)
The Debate Over Doing Good: Corporate Social Performance and Firm-Idiosyncratic Risk (08-111) (2008) (10)
Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising (2011) (8)
Sustainability Matters: Why and How Corporate Boards Should Become Involved (2012) (6)
Corporate Purpose and Employee Sustainability Behaviors (2022) (6)
An advertising evaluation system for retailers (1994) (5)
Towards a system for monitoring brand health from store scanner data (2000) (5)
INSTILLING SOCIAL RESPONSIBILITY THROUGH MARKETING RESEARCH FIELD PROJECTS (1996) (5)
CSR and the Frontline Context: How Social Programs Improve Customer Service (2016) (5)
Leveraging corporate social responsibility to maximize social value (2016) (4)
Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing (2005) (4)
Care's Experiences with Corporate Alliances (1999) (2)
The Behavioral Consequences of HIV Testing (2001) (2)
The next challenge for corporate responsibility (2013) (2)
Migration, sustainable development and the role of business (2013) (2)
Teaching sustainability to tomorrow's leaders (2013) (2)
Upstream, downstream: toward a new morality of marketing in global supply chains (2015) (2)
Leveraging Corporate Responsibility: Frontmatter (2011) (2)
Global Challenges in Responsible Business: Introduction: Corporate responsibility and global business (2010) (1)
Marketing's Consequences (2010) (1)
Stakeholder-centricity a Precondition to Managing Sustainability Successfully (2015) (1)
Leveraging Corporate Responsibility: Communicating CR strategy (2011) (1)
Leveraging Corporate Responsibility: Conclusion (2011) (1)
How is sustainability changing the marketing world (2018) (1)
Consumer reactions to business-nonprofit alliances: Who benefits and when? (2013) (0)
Women’s Activism, Corporate Identity, and Female Board Representation (2020) (0)
The unsustainability of “sustainability” (2019) (0)
The power of ownership (2019) (0)
Leveraging corporate responsibility: what responsible leaders need to know (2014) (0)
Leveraging Corporate Responsibility: The psychological engine that drives CR reactions (2011) (0)
Leveraging Corporate Responsibility: Our research program (2011) (0)
The long and winding road to CR value (2011) (0)
What stakeholders see and hear (2011) (0)
Consumer Reactions to Csr: Morality Based Differences (2017) (0)
Introduction and Overview (2001) (0)
Customer Extra Role Behaviors Scale (2012) (0)
Communicating CR strategy (2011) (0)
Motivating Boundary-Spanning Employees to Engage External Stakeholders (2019) (0)
Significance of Corporate Social Responsibility Measures (2016) (0)
The Individual and the Organization: the Roles of Identification and Disidentification in Consumer Behavior (1998) (0)
Putting the framework to work (2011) (0)
Calibrating CR strategy (2011) (0)
How context influences the process (2011) (0)
How to Do Corporate Volunteering Right – Investigating the Optimal Design of Volunteering Programs (2018) (0)
Leveraging Corporate Responsibility: Viewing stakeholders as individuals (2011) (0)
Editorial: Responsible Marketing (2016) (0)
Reaping Relationship Marketing Benefits from Corporate Social Initiatives (2005) (0)
How stakeholders respond to CR (2011) (0)
From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being (2019) (0)

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What Schools Are Affiliated With C. B. Bhattacharya?

C. B. Bhattacharya is affiliated with the following schools: