Choong Whan Park
#150,497
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Choong Whan Park's AcademicInfluence.com Rankings
Choong Whan Parkbusiness Degrees
Business
#837
World Rank
#920
Historical Rank
Marketing
#102
World Rank
#102
Historical Rank
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Choong Whan Park's Degrees
- PhD Marketing Stanford University
- Masters Marketing Stanford University
- Bachelors Business Administration University of California, Berkeley
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(Suggest an Edit or Addition)Choong Whan Park's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005) (2228)
- Strategic Brand Concept-Image Management (1986) (2132)
- Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010) (1772)
- Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980) (1427)
- Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991) (1352)
- Familiarity and Its Impact on Consumer Decision Biases and Heuristics (1981) (953)
- Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products (2001) (891)
- The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992) (806)
- Students and Housewives: Differences in Susceptibility to Reference Group Influence (1977) (755)
- Consumer Knowledge Assessment (1994) (752)
- Composite Branding Alliances: An Investigation of Extension and Feedback Effects (1996) (681)
- The effects of situational factors on in-store grocery shopping behavior: The role of store environment and time available for shopping. (1989) (629)
- Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986) (546)
- The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads (1991) (453)
- Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies (1997) (320)
- Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions (2000) (316)
- Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions (2008) (308)
- Attachment–Aversion (AA) Model of Customer–Brand Relationships (2013) (301)
- Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation: (1986) (256)
- The role of brand logos in firm performance (2013) (191)
- Brand Attachment: Constructs, Consequences, and Causes (2006) (159)
- Incommensurate Resources: Not Just More of the Same (2003) (132)
- Joint decisions in home purchasing : A muddling-through process (1982) (124)
- Types and Levels of Involvement and Brand Attitude Formation (1983) (116)
- Product-Level Choice: A Top-Down or Bottom-Up Process? (1989) (115)
- Self-Perceived Knowledge: Some Effects on Information Processing for a Choice Task (1988) (112)
- The effects of direct and associative brand extension strategies on consumer response to brand (1993) (100)
- Handbook Of Brand Relationships (2009) (98)
- The Effect of Tv Program Involvement on Involvement With Commercials (1986) (94)
- The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models (1976) (93)
- A Theory of Multidimensional Brand Loyalty (1974) (92)
- Promotional Perspectives of Reference Group Influence: Advertising Implications. (1978) (72)
- Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases (2010) (72)
- How to Kill a Team's Creativity (2002) (67)
- A Conflict Resolution Choice Model (1978) (63)
- Strategic benefits of low fit brand extensions: When and why? (2015) (52)
- Implications of a Constructive View of Choice For Analysis of Protocol Data: a Coding Scheme For Elements of Choice Processes (1980) (48)
- Consumer Knowledge Assessment: How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know (1992) (47)
- Viewer Processing of Commercial Messages: Context and Involvement (1985) (45)
- Memory Structure of Brand Names (1989) (42)
- From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model (2013) (35)
- Brand Attachment and Management of a Strategic Brand Exemplar (2007) (35)
- Consumers’ Decision Plans and Subsequent Choice Behavior (1981) (33)
- The connection-prominence attachment model (CPAM): A conceptual and methodological exploration of brand attachment. (2009) (32)
- Decision Plans and Consumer Choice Dynamics (1982) (31)
- Research Directions on Strong Brand Relationships (2014) (30)
- Brand Attachment and a Strategic Brand Exemplar (2008) (30)
- Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level (2018) (29)
- Judgmental Rules and Stages of the Familiarity Curve: Promotional Implications (1977) (29)
- Knowledge and Knowledge of Knowledge: What We Know, What We Think We Know, and Why the Difference Makes a Difference (1992) (28)
- Evaluating the effects of advertising and sales promotion campaigns (1988) (25)
- Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation (2005) (24)
- Looking Through the Crystal Ball (2006) (23)
- The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function (1992) (22)
- Introduction to the Special Issue: Brand Relationships, Emotions, and the Self (2018) (21)
- The effects of involvement and executional factors of a television commercial on brand attitude formation (1984) (20)
- The Impact of Emotional Valence and Intensity on Ad Evaluation and Memory (1994) (19)
- Emerald Book Chapter : Looking Through the Crystal Ball : Affective Forecasting and Misforecasting in Consumer Behavior (15)
- A Few Questions on Consumer Information Processing: Two Product Cases, Coffee and Toothpaste (1978) (14)
- Two types of attractive research: Cute research and beautiful research☆ (2012) (14)
- MEDIATING EFFECTS OF TRIAL AND LEARNING ON INVOLVEMENT‐ASSOCIATED CHARACTERISTICS (1987) (13)
- How Far Do Feelings Go? How Attachments Influence Brand Extensions (2006) (11)
- Context Effects on Consumer Choice, Brand Awareness and Decision Making (1993) (10)
- Cross-functional product development teams and the innovativeness of new consumer prodcts (2001) (10)
- High-stake decision making - an empirical study based on house purchase processes (1982) (9)
- Product Class Competitors as Sources of Innovative Marketing Strategies (1990) (9)
- The Elusive Role of Price in Brand Choice Behavior (1982) (8)
- Creating Cultural Meaning in Products and Brands: A Psychological Perspective (2019) (7)
- Mediating Roles of trial and learning stage on the outcomes of consumer involvement (1984) (6)
- Brand architecture design and brand naming decisions (2016) (6)
- Price Perceptions in Brand Extensions : Formation and Impact on Brand Extension Evaluation (2003) (6)
- The Impact of Program Affective Valence and Level of Cognitive Appraisal on Advertisement Processing and Effectiveness (1997) (5)
- Brand Meaning Management (2015) (5)
- Cuteness, nurturance, and implications for visual product design (2015) (5)
- A two-step interactive review process (2010) (3)
- An extraordinary journal for extraordinary ideas (2008) (3)
- Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management (2015) (3)
- The Level and Nature of Product Knowledge and Ad Format Strategies (1991) (3)
- Equivalence of Fishbein and Rosenberg theories of attitudes / BEBR No. 108 (1973) (2)
- Goals for Short Articles (2009) (2)
- An exploration of the consumer's judgmental rules (1974) (2)
- The Identification of Consumer Judgmental Combination Rules: Statistical Prediction Vs. Structured Protocol (1976) (2)
- Brand Attitude Strength : Conceptual and Empirical Differentiation ofTwo Critical Brand Equity Drivers (2010) (2)
- A Situational Analysis of Communication Effect: a New Product Purchase By Mail Order (1980) (1)
- Consumer behavior : empirical research (2010) (1)
- The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort (2022) (1)
- What is JCP's Next Move? (2012) (1)
- The Motivating Force of Visual Attractiveness in Product Design (2015) (0)
- Brand Attachment: Constructs, Consequences, and Causes Brand Attachment: Constructs, Consequences, and Causes (2008) (0)
- Brand Similarity Measure (2012) (0)
- Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors (2019) (0)
- The next challenge for the Journal of Consumer Psychology (2010) (0)
- Motivational Strength Measure (2016) (0)
- Competitors as sources of innovative marketing strategies (1986) (0)
- Brand Mind Share and Heart Share Measures (2016) (0)
- Brand Attachment-Aversion Relationship Measure (2016) (0)
- Corrigendum to “Two types of attractive research: Cute research and beautiful research” [Journal of Consumer Psychology 22 (2012) 299–302] (2012) (0)
- Consumer Motivational Brand Strength Measure (2016) (0)
- Enriching, Enticing, and Enabling Brand Customers Measure (2016) (0)
- Why do I Admire Jag Sheth? (2019) (0)
- Incommensurate Resources: Not Just More (2016) (0)
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What Schools Are Affiliated With Choong Whan Park?
Choong Whan Park is affiliated with the following schools:
