Carl Hovland

Carl Hovland's Academic­Influence.com Rankings

Carl Hovland

Psychology

#378

Historical Rank

Social Psychology

#42

Historical Rank

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• Psychology

Carl Hovland's Degrees

• Bachelors Psychology University of Iowa

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Why Is Carl Hovland Influential?

According to Wikipedia, Carl Iver Hovland was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra's propaganda film Why We Fight on soldiers in the Army. In later studies on this subject, Hovland collaborated with Irving Janis who would later become famous for his theory of groupthink. Hovland also developed social judgment theory of attitude change. Carl Hovland thought that the ability of someone to resist persuasion by a certain group depended on your degree of belonging to the group.

Carl Hovland's Published Works

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Other Resources About Carl Hovland

• en.wikipedia.org

What Schools Are Affiliated With Carl Hovland?

Carl Hovland is affiliated with the following schools:

• Yale University
• Northwestern University
• University of Iowa