Christian Grönroos

Christian Grönroos's AcademicInfluence.com Rankings

Christian Grönroos

Business

#397

World Rank

#437

Historical Rank

Marketing

#33

World Rank

#33

Historical Rank

business Degrees

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Business

Christian Grönroos's Degrees

PhD Marketing Hanken School of Economics
Masters Marketing Hanken School of Economics

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Christian Grönroos's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

A Service Quality Model and its Marketing Implications (1984) (6442)
Service Management and Marketing: A Customer Relationship Management Approach (2000) (2555)
The value concept and relationship marketing (1996) (2318)
Critical service logic: making sense of value creation and co-creation (2013) (2100)
Service logic revisited: who creates value? And who co‐creates? (2008) (1872)
Service Management and Marketing: Managing the Moments of Truth in Service Competition (1992) (1867)
Comments on Christian Grönroos' Strategic management and marketing in the service sector (1984) (1622)
From Marketing Mix to Relationship Marketing (2012) (1475)
Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990) (1400)
Value co-creation in service logic: A critical analysis (2011) (1369)
Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994) (1363)
The relationship marketing process: communication, interaction, dialogue, value (2004) (1016)
Service Management and Marketing: Customer Management in Service Competition (2007) (963)
Adopting a service logic for marketing (2006) (888)
Value‐driven relational marketing: From products to resources and competencies (1997) (881)
Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1994) (866)
Service as business logic: implications for value creation and marketing (2011) (863)
Quo Vadis, marketing? Toward a relationship marketing paradigm (1994) (734)
An Applied Service Marketing Theory (1982) (706)
A service perspective on business relationships: The value creation, interaction and marketing interface (2011) (697)
Service productivity: Towards a conceptualization of the transformation of inputs into economic results in services (2004) (634)
Relationship marketing: strategic and tactical implications (1996) (609)
The perceived service quality concept – a mistake? (2001) (593)
Marketing services: the case of a missing product (1998) (498)
The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s (1991) (457)
Defining Marketing: A Market‐Oriented Approach (1989) (453)
Conceptualising value co-creation: A journey to the 1970s and back to the future (2012) (407)
The service revolution and its marketing implications: service logic vs service-dominant logic (2014) (394)
From Scientific Management to Service Management (1994) (359)
Adopting a service logic in manufacturing: Conceptual foundation and metrics for mutual value creation (2010) (322)
On defining marketing: finding a new roadmap for marketing (2006) (302)
Relationship marketing: The strategy continuum (1995) (293)
The NetOffer model: a case example from the virtual marketspace (2000) (268)
Creating a Relationship Dialogue: Communication, Interaction and Value (2000) (262)
Internationalization strategies for services (1999) (226)
Service Management: A Management Focus for Service Competition (1990) (224)
Relationship Marketing Logic (1996) (215)
Relationship Marketing: Challenges for the Organization (1999) (203)
Marketing as promise management: regaining customer management for marketing (2009) (194)
Has today's dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. FromMix to Relationship Towards a Paradigm Shift in Marketing (1994) (176)
Rethinking marketing communication: From integrated marketing communication to relationship communication (2009) (158)
Design for Value Co-Creation: Exploring Synergies Between Design for Service and Service Logic (2014) (147)
The emergence of the new service marketing: Nordic school perspectives (2012) (146)
Designing a long range marketing strategy for services (1980) (134)
Relationship Marketing: The Nordic School Perspective (2000) (122)
How Does Language Matter for Services? Challenges and Propositions for Service Research (2012) (108)
Service marketing : Nordic School perspectives (1985) (107)
Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements (2012) (87)
In Search of a New Logic for Marketing: Foundations of Contemporary Theory (2008) (84)
Communication-in-use: customer-integrated marketing communication (2017) (83)
New Competition in the Service Economy: The Five Rules of Service (1988) (78)
An applied theory for marketing industrial services (1979) (75)
Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing (2015) (75)
On Value and Value Creation in Service: A Management Perspective (2017) (70)
Reverse use of customer data: implications for service-based business models (2014) (68)
Conceptualising communications strategy from a relational perspective (2004) (67)
Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications (2009) (66)
Service Management and Marketing: Managing the Service Profit Logic (2016) (65)
Making Sense of Value and Value Co-Creation in Service Logic (2012) (61)
Relationality in the service logic of value creation (2015) (59)
Reforming public services: does service logic have anything to offer? (2018) (59)
Scandinavian Management and the Nordic School of Services‐Contributions to Service Management and Quality (1991) (54)
How buyer–seller relationship orientation affects adaptation of sales processes to the buying process (2016) (50)
The Rise and Fall of Modern Marketing — and its Rebirth (1998) (49)
Relationship marketing readiness: theoretical background and measurement directions (2017) (49)
Relationship Marketing: Interaction, Dialoge and Value (2000) (46)
Language use in services: Recent advances and directions for future research (2017) (46)
Value-based sales process adaptation in business relationships (2014) (45)
The mental footprint of marketing in the boardroom (2014) (43)
Service Reflections: Service Marketing Comes of Age (2000) (41)
The hybrid consumer: exploring hybrid consumption behaviour (2013) (39)
In search of a new logic for marketing : foundations of contemporary marketing theory (2007) (34)
Health service literacy: complementary actor roles for transformative value co-creation (2019) (32)
Internationalization strategies for services: a retrospective (2016) (31)
Towards Service Logic: The Unique Contribution of Value Co-Creation (2009) (29)
Accelerating employee-related scholarship in service management: Research streams, propositions, and commentaries (2017) (29)
Value co-creation: critical reflections (2015) (29)
Are service marketing models really used in modern practice (2015) (27)
Understanding the value process: Value creation in a luxury service context (2020) (27)
Viewpoint: service marketing research priorities (2020) (27)
Consumer willingness to communicate in a second language (2013) (26)
Word-Of-Mouth Referrals in the Domain of Relationship Marketing (1999) (24)
The role of psychological distance in value creation (2015) (24)
Value-in-use and service quality: do customers see a difference? (2020) (23)
Love at First Sight or a Long-Term Affair? (2007) (22)
Taking a Customer Focus Back Into the Boardroom: Can Relationship Marketing do it? (2003) (21)
Quo Vadis, Marketing? Toward a Relationship Marketing Paradigm with Retrospective Comment by Michael J. Baker (2002) (19)
Relationship Marketing as Promise Management (2011) (18)
Does Communicating the Customer’s Resource Integrating Role Improve or Diminish Value Proposition Effectiveness? (2017) (17)
Explaining the servitization paradox: a configurational theory and a performance measurement framework (2021) (17)
Service productivity as mutual learning (2015) (17)
Relationship marketing and service: An update (2017) (14)
A Winning Service Offer in Car Rental (1993) (11)
Marketing services : a study of the marketing function of service firms (Swedish text) (1979) (11)
Le marketing des services: consommation et marketing de processus (1999) (11)
Motivating your patients: marketing dental services. (1990) (7)
Global perspectives on service (2013) (7)
Extending the logic: rethinking value creation and co-creation and their marketing implications (2008) (6)
Towards a Dynamic Communication Model: A Useful Tool in Relationship Communication (2006) (6)
Design for Service comes to Service Logic (2013) (6)
Co-creation of Value in Service Marketing (2020) (4)
Service Productivity: Toward a Conceptualisation of the Transformation of inputs (2000) (4)
Interpretation of Services Marketing Concepts (2007) (4)
On Defining Marketing: An Analysis of the Updated AMA Definition and an Alternative (2006) (4)
Viewpoint: service marketing research priorities: service and marketing (2020) (3)
Christian Grönroos: I did it my way (2017) (3)
ActS – Service design based on human activity sets (2021) (2)
The Service Quality Path: A Longitudinal Service Quality Study with Implications for Image and Relationship Marketing (2000) (2)
Defining Service Marketing from a Value Creation and Promise Management Perspective (2008) (2)
Fu wu luo ji de xiu zheng - Ji yu jia zhi chuang zaode guan dian (Revision of service logic - view based on value creation) (2009) (1)
Enhancing Value through Online Services: Case Educational Publishers (2002) (1)
Industrial Marketing under Employee Participation (1980) (1)
Are You Ready for Relationship Marketing? It is a Business Challenge (2019) (1)
Special issue on The Management of Complex Engineering Service Systems (2012) (0)
Acknowledgements (2013) (0)
Critical service logic: making sense of value creation and co-creation (2012) (0)
Marketing otnoshenij: Diapazon strategij (Relationship marketing: strategic range) (2006) (0)
Relationship Productivity: Adopting Joint Productivity Thinking to Build Win-Win Relationships (2022) (0)
Ad Hoc Reviewers— Journal of Macromarketing Volume 31, Number 2, June 2011 (2011) (0)
Internal marketing, research approach, and other works (2013) (0)
Inter-functional value co-creation as an antecedent of supply chain performance: a study based on the coordination theory (2023) (0)
Service profit logic (2020) (0)
The need for a system for an extensive information analysis of specific marketing decisions (1973) (0)

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What Schools Are Affiliated With Christian Grönroos?

Christian Grönroos is affiliated with the following schools:

Hanken School of Economics