Christian

Christian Homburg

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German academic

Christian Homburg's Degrees

Why Is Christian Homburg Influential?

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According to Wikipedia, Christian Homburg is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for Marketing at the University of Mannheim. His special subjects are market-oriented management, customer relationship management and sales management. Furthermore, from 2006 until the 2010, Homburg was the exclusive managing director of the Mannheim Business School. In addition to his academic position, he is chairman of the scientific advisory committee of Homburg & Partner, an international management consultancy firm.

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Christian Homburg's Published Works

Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
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Published Works

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Other Resources About Christian Homburg

What Schools Are Affiliated With Christian Homburg?

Christian Homburg is affiliated with the following schools: