Christine Moorman | Academic Influence

Christine Moorman's AcademicInfluence.com Rankings

Christine Moorman

Business

#442

World Rank

#488

Historical Rank

Marketing

#62

World Rank

#62

Historical Rank

Accounting

#144

World Rank

#162

Historical Rank

business Degrees

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Business

Christine Moorman's Degrees

Bachelors Economics University of California, Riverside

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Why Is Christine Moorman Influential?

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According to Wikipedia, Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy, marketing organization and marketing research. She is a Fellow of the American Marketing Association. She is the Editor-in-Chief of the Journal of Marketing.

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Christine Moorman's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations: (1992) (3638)
Factors affecting trust in market research relationships. (1993) (3473)
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992) (1431)
Organizational Improvisation and Organizational Memory (1998) (1150)
Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991) (1110)
Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes (1995) (1076)
The Impact of Organizational Memory on New Product Performance and Creativity (1997) (1055)
The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective (2001) (1022)
Organizational Improvisation and Learning: A Field Study (2001) (960)
Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008) (934)
The Convergence of Planning and Execution: Improvisation in New Product Development (1998) (780)
The Role of Marketing (1999) (670)
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? (2002) (644)
A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability (1993) (548)
What is Quality? An Integrative Framework of Processes and States (2012) (487)
The Contingency Value of Complementary Capabilities in Product Development (1999) (467)
Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation (2004) (392)
Factors Affecting Trust in Market Research Relationships (1993) (392)
Marketing Alliances, Firm Networks, and Firm Value Creation (2009) (376)
The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information (1990) (366)
Subjective Knowledge, Search Locations, and Consumer Choice (2004) (340)
Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing (2005) (319)
Interfirm Cooperation and Customer Orientation (2003) (282)
The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation (2011) (250)
Organizing for Marketing Excellence (2016) (231)
A Quasi Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act (1996) (226)
The Role of Firm Resources in Returns to Market Deployment (2003) (183)
An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support (2005) (162)
Market-Level Effects of Information: Competitive Responses and Consumer Dynamics (1998) (136)
Rethinking Ma: rketing (2010) (94)
Relationships Between Providers and Users of Market Research: The Role of Personal Trust (1993) (79)
Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act (2012) (77)
Better Marketing for a Better World (2021) (72)
Factors Affecting Trust in Market (2007) (71)
Going Public: How Stock Market Listing Changes Firm Innovation Behavior (2015) (68)
Commentary: Brand Activism in a Political World (2020) (67)
The Effect of Standardized Information on Firm Survival and Marketing Strategies (2005) (67)
Assessing Marketing Strategy Performance (2004) (62)
Consumer Health under the Scope (2002) (53)
Challenging the Boundaries of Marketing (2019) (52)
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms (2012) (43)
Event Studies in Marketing Strategy Research (2006) (42)
Reality Check: Infusing Ecological Value into Academic Marketing Research (2021) (40)
JM as a Marketplace of Ideas (2018) (32)
Organizational improvisation in new product development (1997) (29)
Regaining customer relevance: the outside‐in turnaround (2013) (27)
Consumer Policy Remedies and Consumer Segment Interactions (1989) (26)
Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads (2007) (23)
How Blockchain Will Change Marketing As We Know It (2018) (21)
Celebrating marketing’s dirty word (2016) (20)
The Cultural Content of Cognition and the Cognitive Content of Culture: Implications For Consumer Research (1988) (16)
Quality mental model convergence and business performance (2016) (15)
Walking the tightrope : improvisation and information use in new product development : working paper (1995) (12)
Marketing Thinking and Doing (2021) (11)
Getting returns from service quality : is the conventional wisdom wrong? (2000) (9)
The past, present, and future of innovation research (2020) (7)
Firm Responses to Consumer Information Policy (2001) (6)
Four More Years: Presidential Elections, Comparative Mindset, and Managerial Decisions (2020) (3)
Sharing Models of Inquiry (1985) (3)
Perspectives on consumer health issues: Theoretical, methodological, and policy insights (1994) (3)
Attitude Toward Use of Nutritional Information Scale (2015) (3)
Driving Customer Analytics From the Top (2020) (2)
Handbook on Customer Centricity (2019) (2)
The paradox of low quality and high use : how researcher trust impacts market research outcomes : working paper (1995) (2)
Book Review: The Moral Dimension: Toward a New Economics (1990) (2)
The View from Bob Lusch’s Shoulders (2020) (2)
A NAME RECOGNITION STUDY OF MARKETING ACADEMICS: CONTRASTING JOURNAL PUBLICATION AND TEXTBOOK AUTHORSHIP (2004) (2)
Change, Change, Change: Evolving Health Guidelines, Preventive Health Behaviors, and Interventions to Mitigate Harm (2009) (2)
From Vision to Reality: Lessons in Creating a Marketplace of Ideas (2022) (1)
Firm innovation and the stock market (2018) (1)
Special Session Summary Consumer Confidence and Knowledge Calibration (2001) (1)
KEEPING PACE BY COLLABORATING : CAPABILITY OUTSOURCING FOR INNOVATION ADOPTION (2003) (1)
Health Communication and Consumer Action: Promise and Pitfalls (2008) (1)
Incorporating Quality Considerations in Merger Analysis: (2018) (1)
The Managerial Path to Return on Quality: How Individual and Collective Belief Systems Evolve in the Firm (04-107) (2004) (1)
CMOs Extremely Pessimistic about the Future, New SMO Survey Finds (2008) (1)
Reaching for rigor and relevance: better marketing research for a better world (2022) (1)
Session Summary Divergent Perspectives on the Role of Prior Knowledge in Consumer Information Search and Processing (1995) (1)
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump (2023) (1)
Responding to reviewers: lessons from 17 years of editor experience at Duke University (2019) (0)
Physician, Heal Thyself: Positive Affect, Risk, and Treatment Decisions in Health Care (2009) (0)
ARIC RINDFLEISCH and CHRISTINE MOORMAN * (2008) (0)
A framework for the conceptualization, design, and strategic management of planned change systems (1990) (0)
The past, present, and future of innovation research (2020) (0)
Introduction to the Handbook on Customer Centricity (2019) (0)
Planned social change and the diffusion of innovation (2018) (0)
New Product-Related Information Acquired Scale (2017) (0)
HOW COLLABORATIVE OUTSOURCING IMPACTS INNOVATION ADOPTION BY WEAK AND STRONG INCUMBENTS (2006) (0)
Creating Market Complementarities in Product Development (2002) (0)
Christine Moorman and Anne S . Miner The Convergence of Planning and Execution : Improvisation in New Product Development (2007) (0)
The Role of Provider Trust in Market Research Relationships (1992) (0)
New Product Knowledge Redundancy Scale (2017) (0)
The Paradox of Marketing Exploitation and Exploration Learning Strategies: The Overlooked Role of Market Orientation (2003) (0)
CMOs Take the Market's Pulse (2008) (0)
THE COMPARATIVE MIND-SET AND MANAGERIAL DECISION MAKING (2013) (0)
Up, up and away (2010) (0)
A Framework For Managing Synergy in Planned Change Programs (1990) (0)
Information disclosure and the market for nutrition quality : the Role of Competition (2006) (0)
The Other Side of Trust: How Researchers' Trust in Managers Affects Researcher Behaviors and Research Utilization (1992) (0)
Competitive responses to external market information flows : the case of the nutrition labeling and education act (1997) (0)
The Role of Marketing Author ( s ) : (2008) (0)
Special Session Summary Cynical Consumers: Skepticism and Faith in the Marketplace (1998) (0)
HOW ACTIVE COLLABORATION AFFECTS INNOVATION ADOPTION BY WEAKER AND STRONGER FIRMS (2009) (0)
A Framework For The Conceptualization, Design, and Strategic Management of Planned Change Organizations (1990) (0)
Innovation and growth (2016) (0)
Celebrating marketing’s dirty word (2016) (0)
The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988) (0)
Evolving Health Guidelines: How Do Consumers Fare While Science Marches On? (2008) (0)
CMO Pessimism Waning (2009) (0)
Relational Embeddedness Scale (2017) (0)
Driving Customer Analytics From the Top (2020) (0)

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Other Resources About Christine Moorman

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What Schools Are Affiliated With Christine Moorman?

Christine Moorman is affiliated with the following schools: