Cornelia Pechmann | Academic Influence

Cornelia Pechmann's AcademicInfluence.com Rankings

Cornelia Pechmann

Business

#1060

World Rank

#1175

Historical Rank

Marketing

#139

World Rank

#139

Historical Rank

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Business

Cornelia Pechmann's Degrees

Bachelors Economics University of California, Berkeley

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Why Is Cornelia Pechmann Influential?

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According to Wikipedia, Cornelia Pechmann is an American academic and marketing research scholar. She is a Professor of Marketing at University of California, Irvine Paul Merage School of Business. Pechmann has published numerous papers and articles regarding the effects of advertising, product labeling, social media, brand names and retail store locations on consumers. She is known for her research on studying adolescents' response to pro and anti-tobacco and drug advertising. Her recent work examines the use of social media for online self-help groups and she has worked on developing Tweet2Quit for smoking cessation.

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Cornelia Pechmann's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes (2003) (473)
The Impact of Regulatory Focus on Adolescents’ Response to Antismoking Advertising Campaigns (2007) (299)
Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion (2005) (288)
Smoking Scenes in Movies and Antismoking Advertisements before Movies: Effects on Youth (1999) (288)
Advertising Repetition: A Critical Review of Wearin and Wearout (1988) (278)
The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions (1990) (270)
Transformative Consumer Research: For Personal and Collective Well-Being (2012) (236)
The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation (1991) (222)
Goal-Derived Categories and the Antecedents of Across-Category Consideration (1996) (212)
An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption (2002) (210)
The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke (1994) (170)
Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations (2001) (167)
Predicting when Two-Sided Ads will be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences (1992) (155)
Consumer Covariation Judgments: Theory or Data Driven? (1992) (121)
Twitter=quitter? An analysis of Twitter quit smoking social networks (2011) (120)
Antismoking advertisements for youths: an independent evaluation of health, counter-industry, and industry approaches. (2006) (118)
Conceptualizing Consumer Experiences in Cyberspace (1998) (109)
Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada (2000) (93)
Origins, Qualities, and Envisionments of Transformative Consumer Research (2012) (92)
A Comparison of Health Communication Models: Risk Learning Versus Stereotype Priming (2001) (87)
Development of a Twitter-Based Intervention for Smoking Cessation that Encourages High-Quality Social Media Interactions via Automessages (2015) (84)
Planning an effective anti-smoking mass media campaign targeting adolescents. (2000) (77)
Randomised controlled trial evaluation of Tweet2Quit: a social network quit-smoking intervention (2016) (74)
Creating Boundary-Breaking, Marketing-Relevant Consumer Research (2019) (70)
Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus (2013) (67)
Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities (2011) (60)
Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being (2013) (60)
The National Youth Anti-Drug Media Campaign. (2002) (59)
A content analysis of Camel Snus advertisements in print media. (2011) (56)
Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements (2010) (50)
Persuasion processes associated with direct comparative and noncomparative advertising and implications for advertising effectiveness (1993) (49)
Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed? (1996) (49)
Exposure to the Above the Influence antidrug advertisements and adolescent marijuana use in the United States, 2006-2008. (2011) (44)
The Effects of Advertising and Other Marketing Communications on Health-Related Consumer Behaviors (2016) (43)
How direct comparative ads and market share affect brand choice. (1991) (42)
Information search and decision making in the selection of family health care. (1989) (35)
Changing Adolescent Smoking Prevalence : Impact of Advertising Interventions (2001) (24)
Mapping Engagement in Twitter-Based Support Networks for Adult Smoking Cessation. (2016) (24)
An assessment of US and Canadian smoking reduction objectives for the year 2000. (1998) (21)
Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs (2015) (18)
Policy and Research Related to Consumer Rebates: A Comprehensive Review (2013) (18)
Hyperopia and Frugality: Different Motivational Drivers and Yet Similar Effects on Consumer Spending (2019) (17)
The Effects of Advertising Models for Age-Restricted Products and Self-Concept Discrepancy on Advertising Outcomes Among Young Adolescents (2015) (16)
The National Youth Anti-Drug Media Campaign Copy Test System (2004) (15)
Smoking in Movies (2010) (14)
Facebook Recruitment Using Zip Codes to Improve Diversity in Health Research: Longitudinal Observational Study (2019) (13)
The development of a contingency model of comparative advertising (1990) (12)
How Do Consumer Inferences Moderate the Effectiveness of Two-Sided Messages (1990) (11)
Copy Test Methods to Pretest Advertisements (2010) (11)
The Influence of Need for Cognition and Principal Display Panel Factors on Over-the-Counter Drug Facts Label Comprehension (2012) (10)
Social marketing messages that may motivate irresponsible consumption behavior (2005) (10)
Trends in the use and advertising of discount versus premium snuff. (2013) (9)
Regulatory Focus, Feature Positive Effect, and Message Framing (2006) (9)
Undergraduate support for university smoke-free and vape-free campus policies and student engagement: a quasi-experimental intervention (2020) (9)
Overview of the Special Issue on Social Marketing Initiatives (2002) (9)
The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology (2020) (9)
Editorial regarding the new submission guidelines at the Journal of Consumer Psychology (2014) (8)
Facilitating Adolescent Well‐Being: A Review of the Challenges and Opportunities and the Beneficial Roles of Parents, Schools, Neighborhoods, and Policymakers (2019) (8)
Latino Adults’ Perspectives on Treating Tobacco Use Via Social Media (2017) (7)
The performance effects of creative imitation on original products: Evidence from lab and field experiments (2019) (7)
What do these clinical trial results mean? How product efficacy judgments are affected by data partitioning, framing, and quantification (2012) (6)
Perceived Costs versus Actual Benefits of Demographic Self-Disclosure in Online Support Groups. (2020) (6)
Application of Automated Text Analysis to Examine Emotions Expressed in Online Support Groups for Quitting Smoking (2021) (6)
Transformative Consumer Research (2015) (6)
The Use of Web-Based Support Groups Versus Usual Quit-Smoking Care for Men and Women Aged 21-59 Years: Protocol for a Randomized Controlled Trial (2020) (6)
Methodological Issues and Challenges in Conducting Social Impact Evaluations (2010) (5)
Does Antismoking Advertising Combat Underage Smoking? A Review of Past Practices and Research (2018) (4)
EXPRESS: Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected through Impact (2021) (4)
An Investigation of Consumer and Doctor Regulatory Beliefs and Regulatory Knowledge about Pharmaceutical Drug Promotions (2016) (4)
Linking the content to demographic reach of online advertising of electronic nicotine delivery systems (2017) (3)
Social marketing research trends in consumer psychology (2015) (3)
How to Publish Consumer Research Based on Experiments in the Top Marketing Journals (2019) (2)
Decrease Or Enhance? Assessment of the Effect of Shanzhai on the Original Products (2012) (2)
Intra-unit diffusion: model development and empirical test (2000) (1)
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers? (1993) (1)
The Psychology of Comparative Advertising (2019) (1)
Co-ed and women-only Twitter support groups verses usual care to quit smoking: A randomized controlled trial (Preprint) (2020) (0)
Self-Disclosure Asymmetry in Online Communities: a Challenge of Demographic Diversity (2017) (0)
Is This Product Easy to Control? Liabilities of Using Difficult-To-Pronounce Product Names (2021) (0)
The Use of Web-Based Support Groups versus Usual Quit-Smoking Care for Men and Women 21–59 Years Old: A Protocol for a Randomized Controlled Trial (2019) (0)
What causes youths to start smoking? Converging quantitative and qualitative evidence on the role (1993) (0)
The Opportunities and Challenges of School-Based Research for Social Marketers (2010) (0)
The development and partial validation of a contingency model of comparative advertising (1988) (0)
When Students Patronize Fast-Food Restaurants near School: The Effects of Identification with the Student Community, Social Activity Spaces and Social Liability Interventions (2023) (0)
Seeing Is Not Necessarily Believing: Interactions Between Prior Beliefs and New Information in Consumer Judgment and Choice (1995) (0)
Health Regulatory Focus Scale (2014) (0)
Broadcast reach and self-reported exposure to court-ordered corrective statements on cigarette harms (2020) (0)
How can marketing spark change in consumer health (2018) (0)
An Exploration of the Micro-Level Impacts of Shanzhai Products on the Originals in China (2018) (0)
Understanding Hesitation to Use Nicotine Replacement Therapy: A Content Analysis of Posts in Online Tobacco-Cessation Support Groups (2022) (0)
How Self-Disclosure and Interpersonal Similarity Affect Goal Achievement in Social Media-Based Online Communities (2016) (0)
Special Session Summary Emerging Research on Us and Canadian Policies Toward Cigarette and Anti-Smoking Advertising and Product Packaging: Effects on Youths and Adults (1996) (0)
Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes (2021) (0)
The Use of Web-Based Support Groups Versus Usual Quit-Smoking Care for Men and Women Aged 21-59 Years: Protocol for a Randomized Controlled Trial (Preprint) (2019) (0)
Advances in Consumer Research: Preface (2006) (0)
ExposuretotheAbovetheInfluenceAntidrug AdvertisementsandAdolescentMarijuanaUseinthe UnitedStates,2006-2008 (2011) (0)

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