David Schmittlein | Academic Influence

David Schmittlein's AcademicInfluence.com Rankings

David Schmittlein

Business

#96

World Rank

#110

Historical Rank

Marketing

#20

World Rank

#20

Historical Rank

Management

#64

World Rank

#69

Historical Rank

Accounting

#230

World Rank

#252

Historical Rank

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Business

David Schmittlein's Degrees

PhD Marketing Stanford University
Masters Marketing Stanford University
Bachelors Economics University of Pennsylvania

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Why Is David Schmittlein Influential?

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According to Wikipedia, David C. Schmittlein is an American academic administrator serving as the John C Head III Dean and Professor of Marketing at the MIT Sloan School of Management. He was appointed on August 27, 2007. Prior to joining MIT, Schmittlein was the Ira A. Lipman Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania.

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David Schmittlein's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Integration of the sales force: an empirical examination (1984) (662)
Counting Your Customers: Who-Are They and What Will They Do Next? (1987) (637)
Does Measuring Intent Change Behavior (1993) (460)
Customer Base Analysis: An Industrial Purchase Process Application (1994) (357)
Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models (1993) (309)
Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance (1982) (300)
Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993) (294)
Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy? (1992) (275)
Shopping trip behavior: An empirical investigation (1989) (247)
Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort? (1988) (207)
The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines (2000) (134)
Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?: (1992) (126)
Technical Note---Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases (1985) (102)
Predicting Future Random Events Based on Past Performance (1981) (85)
A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models (1985) (81)
Truth in Concentration in the Land of 80/20 Laws (1993) (79)
The Distribution of Survey Contact and Participation in the United States: Constructing a Survey-Based Estimate (1999) (77)
The Median Residual Lifetime: A Characterization Theorem and an Application (1981) (67)
Jobs, strikes, and wars: Probability models for duration (1980) (64)
Cross-National Empirical Generalization in Business Services Buying Behavior (2000) (62)
Combining Forecasts: Operational Adjustments to Theoretically Optimal Rules (1990) (53)
Testing New Direct Marketing Offerings: the Interplay of Management Judgment and Statistical Models (1998) (44)
Some characterizations of stockpiling behavior under uncertainty (1992) (43)
Surprising Inferences from Unsurprising Observations: Do Conditional Expectations Really Regress to the Mean? (1989) (32)
Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers (1994) (31)
Measuring Miscomprehension for Televised Communications Using True-False Questions (1983) (29)
How Does a Product Market's Typical Price Promotion Pattern Affect the Timing of Households' Purchases? An Empirical Study Using UPC Scanner Data (1992) (27)
A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures (2003) (22)
A Parsimonious Model of SKU Choice: Familiarity-based Reinforcement and Response Sensitivity (1999) (22)
Some Sampling Properties of a Model for Income Distribution (1983) (18)
How Many Forecasters Do You Really Have? Mahalanobis Provides the Intuition for the Surprising Clemen and Winkler Result (1991) (17)
On Individual-Level Inference in Job Duration Research: A Reexamination of the Wisconsin School Superintendents Study. (1981) (17)
Modeling and estimation using job duration data (1983) (16)
Is the Customer Still Active (1985) (12)
It Takes a Hot Goalie to Raise the Stanley Cup (1998) (6)
Assessing Validity and Test-Retest Reliability for “Pick K of N” Data (1984) (6)
The effect of variety seeking behaviour on optimal product positioning (1996) (5)
Models of purchase timing and models of brand choice: Outlook and issues (1991) (3)
A Model of Careers in a Simple Hierarchy: Generalizing the Junior Professional's Decision Rule (1981) (3)
David Schmittlein on Marketing (2014) (2)
26. It Takes a Hot Goalie to Raise the Stanley Cup (2005) (1)
Probability mixture models for interevent times and event frequency (1980) (0)
Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Foreign Exchange Services (1997) (0)
David Schmittlein on Marketing (2014) (0)
Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career (2004) (0)
Management (1970) (0)

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