Dawn Iacobucci
#51,554
Most Influential Person Now
American business theorist
Dawn Iacobucci's AcademicInfluence.com Rankings
Dawn Iacobuccibusiness Degrees
Business
#288
World Rank
#314
Historical Rank
#128
USA Rank
Marketing
#31
World Rank
#31
Historical Rank
#15
USA Rank
Accounting
#92
World Rank
#108
Historical Rank
#37
USA Rank
Management
#145
World Rank
#155
Historical Rank
#57
USA Rank
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Business
Dawn Iacobucci's Degrees
- Bachelors Marketing University of Colorado
Why Is Dawn Iacobucci Influential?
(Suggest an Edit or Addition)According to Wikipedia, Dawn Iacobucci is an American quantitative psychologist and marketing researcher, Professor in Marketing at the Owen Graduate School of Management, known for her work in the field of foundations of marketing research.
Dawn Iacobucci's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Marketing Research: Methodological Foundations (1976) (3698)
- Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001) (2214)
- Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010) (1772)
- Structural Equations Modeling: Fit Indices, Sample Size, and Advanced Topics (2010) (1737)
- A Meditation on Mediation: Evidence that Structural Equations Models Perform Better than Regressions (2007) (1120)
- Introduction to Mediation (2019) (966)
- New media interactive advertising vs. traditional advertising (1998) (528)
- Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer (1995) (443)
- Advancing Alpha: Measuring Reliability with Confidence (2003) (385)
- Methods Dialogue Mediation analysis and categorical variables: The final frontier ☆ (2012) (337)
- Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction (2010) (334)
- The Calculus of Service Quality and Customer Satisfaction: Theoretical and Empirical Differentiation and Integration: Volume 3 (1994) (333)
- Commercial and Interpersonal Relationships; Using the Structure of Interpersonal Relationships to Understand Individual-to-Individual, Individual-to-Firm, and Firm-to-Firm Relationships in Commerce (1996) (329)
- Gender differences in the impact of core and relational aspects of services on the evaluation of service encounters (1993) (327)
- Toward a More Nuanced Understanding of the Statistical Properties of a Median Split (2015) (301)
- Modeling Dyadic Interactions and Networks in Marketing (1992) (283)
- Antecedents and consequences of adaptive selling confidence and behavior: a dyadic analysis of salespeople and their customers (2010) (269)
- The Median Split: Robust, Refined, and Revived (2015) (263)
- Networks in Marketing (1996) (257)
- Everything You Always Wanted to Know About SEM (Structural Equations Modeling) But Were Afraid to Ask (2009) (240)
- Brand diagnostics: Mapping branding effects using consumer associative networks (1998) (216)
- Mean centering helps alleviate “micro” but not “macro” multicollinearity (2016) (182)
- Alpha's Standard Error (ASE): An Accurate and Precise Confidence Interval Estimate (2004) (155)
- Toward An Encompassing Theory of Business Marketing Relationships (BMRS) and Interpersonal Commercial Relationships (ICRS): An Empirical Generalization (1999) (136)
- Consumer Personality and Coping: Testing Rival Theories of Process (2005) (125)
- Does Relationship Marketing Age Well (2001) (124)
- Recommendation agents on the internet (2000) (93)
- The effect of guarantees on consumers’ evaluation of services (1998) (90)
- Analysis of Experimental Data (1994) (85)
- Results on the Standard Error of the Coefficient Alpha Index of Reliability (2005) (83)
- Sequential social network data (1988) (81)
- Consumers’ Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis (2016) (80)
- Handbook of services marketing & management (2000) (80)
- Using Network Analysis to Understand Brands (2002) (73)
- Methodological and statistical concerns of the experimental behavioral researcher (2001) (70)
- The Role of Post-Experience Comparison Standards in the Evaluation of Unfamiliar Services (1992) (69)
- Customer Satisfaction Fables (1994) (64)
- Mean centering, multicollinearity, and moderators in multiple regression: The reconciliation redux (2017) (62)
- Services: What Do We Know and Where Shall We Go? (1998) (60)
- Determinants of Pay Levels and Structures in Sales Organizations (2009) (57)
- Designing gamified apps for sustainable consumption: A field study (2018) (55)
- Customer Satisfaction Across Organizational Units (2004) (53)
- Network Analyses of Brand Switching Behavior (1996) (50)
- Interactive marketing and the meganet: Networks of networks (1998) (48)
- Statistical analysis of discrete relational data. (1986) (48)
- Does Intraorganizational Network Embeddedness Improve Salespeople’s Effectiveness? A Task Contingency Perspective (2012) (45)
- A General Framework for the Statistical Analysis of Sequential Dyadic Interaction Data (1988) (43)
- Perceptions of Services (1996) (41)
- Social networks with two sets of actors (1990) (40)
- Statistical Modelling of One-Mode and Two-Mode Networks: Simultaneous Analysis of Graphs and Bipartite Graphs (1991) (40)
- The state of marketing analytics in research and practice (2019) (39)
- Creating Highly Reliable Health Care (2016) (38)
- A canonical model of consumer evaluations and theoretical bases of expectations (1996) (38)
- Dyadic Social Interactions (1987) (37)
- Social Contagion and Social Structure (2008) (31)
- FAC-SEM: A Methodology for Modeling Factorial Structural Equations Models, Applied to Cross-Cultural and Cross-Industry Drivers of Customer Evaluations (2003) (31)
- KELLOGG ON INTEGRATED MARKETING (2007) (30)
- The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness (2019) (28)
- Classic Factor Analysis (1994) (26)
- Content analysis of fake consumer reviews by survey-based text categorization (2020) (26)
- Multiple Levels of Relational Marketing Phenomena (1996) (25)
- From the Editor-Elect (2002) (24)
- Trusting and Monitoring Business Partners throughout the Relationship Life Cycle (2013) (24)
- The Influence of Global Brand Distribution on Brand Popularity on Social Media (2019) (24)
- Leveraging Social Networks to Develop Radically New Products (2016) (22)
- A Meditation on Mediation (2007) (22)
- Mediation Analysis Basics (2008) (21)
- Psychological, Marketing, Physical, and Sociological Factors Affecting Attitudes and Behavioral Intentions For Customers Resisting the Purchase of an Embarrassing Product (2003) (20)
- Graphs and Matrices (1994) (19)
- A general framework for the statistical analysis of sequential dyadic interaction data. (1988) (19)
- Analysis of Attribution Data: Theory Testing and Effects Estimation (1990) (17)
- Impact of religiosity and culture on salesperson job satisfaction and performance (2018) (16)
- Brand assets and pay fairness as two routes to enhancing social capital in sales organizations (2018) (16)
- In Social Network Analysis, Which Centrality Index Should I Use?: Theoretical Differences and Empirical Similarities among Top Centralities (2018) (16)
- Modeling Multivariate Sequential Dyadic Interactions (1989) (16)
- Six Degrees: The Science of a Connected Age (Book) (2004) (15)
- Social networks among auction bidders: The role of key bidders and structural properties on auction prices (2014) (14)
- The Relationship Life Cycle: I) A Network-Dyad-Network Dynamic Conceptualization, and II) The Application of Some Classic Psychological Theories to its Management (1996) (14)
- Measurement Quality Issues in Dyadic Models of Relationships (1999) (14)
- The process of assisted negotiations: A network analysis (1992) (13)
- A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions (2014) (12)
- How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice (2015) (11)
- Cognitive Networks of Services (1998) (11)
- Network Analyses of Hierarchical Cognitive Connections Between Concrete and Abstract Goals: An Application to Consumer Recycling Attitudes and Behaviors (1996) (11)
- Commonalities between Researchmethods for Consumer Science and biblical Scholarship (2001) (10)
- Actor Equivalence in Networks: The Business Ties That Bind (1994) (10)
- “Game on!” Pushing consumer buttons to change sustainable behavior: a gamification field study (2021) (9)
- A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools’ MBA Programs (2013) (9)
- Invited Commentary---Three Thoughts on Services (2006) (9)
- Detection of Experimental Effects in Social Network Analysis (2015) (8)
- Marketing Models: Multivariate Statistics and Marketing Analytics (2014) (8)
- The quality improvement customers didn't want. (1996) (7)
- How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice: ATTITUDES TOWARD PRODUCT CATEGORIES (2014) (7)
- Eigenvector Centrality: Illustrations Supporting the Utility of Extracting More Than One Eigenvector to Obtain Additional Insights into Networks and Interdependent Structures (2017) (6)
- Enhancing frontline employee support during a product-harm crisis: Evidence and strategic managerial implications for firms (2022) (6)
- Perceived Deception in Online Consumer Reviews: Antecedents, Consequences, and Moderators (2019) (6)
- A Multi-Cultural Study of Salespeople's Behavior In Individual Pay-For-Performance Compensation Systems: When Managers Are More Equal And Less Fair Than Others (2017) (6)
- Book Review: Network Models of the Diffusion of Innovations (1996) (6)
- Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling (2017) (6)
- How many factors in factor analysis? New insights about parallel analysis with confidence intervals (2022) (5)
- A Challenge within Macromarketing: Global Disasters (2019) (5)
- Derivation of Subgroups from Dyadic Interactions (1990) (5)
- Log Linear Models For Consumer Brand Switching Behavior: What a Manager Can Learn From Studying Standardized Residuals (1997) (5)
- Dynamic Effects of Movie Ratings on Movie Revenues and Viewer Satisfaction (2009) (5)
- Mediation with categorical variables compleat (2012) (5)
- Advancing Alpha : Measuring Reliability With ConfidenceIACOBUCCI (2003) (5)
- Author ' s personal copy Methods Dialogue Mediation analysis and categorical variables : The fi nal frontier ☆ (2012) (4)
- Book Review: Six Degrees: The Science of a Connected Age (2004) (4)
- Introduction to Consumers in Cyberspace (2003) (4)
- Roundtable Mediation Analysis (2004) (4)
- Statistical Analysis of Single Relational Networks (1994) (4)
- Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis (2015) (4)
- Marketing según Kellogg (2002) (4)
- Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions (2018) (3)
- On P-Values (2005) (3)
- Retrospective: the effect of guarantees on consumers’ evaluation of services (2016) (3)
- Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews (2023) (3)
- An extraordinary journal for extraordinary ideas (3)
- Social Media Analytics and Its Applications in Marketing (2022) (2)
- Rejoinder to commentators on structural equations modeling primers: Bentler, Bagozzi, and Fabrigar, Porter, and Norris (2010) (2)
- Customer Service Dyads: Diagnosing Empirical Buyer-Seller Interactions along Gaming Profiles in a Dyadic Parametric Space (1999) (2)
- Networks Analyses and Brand-Switching Behavior: The Ehrenberg Automobile Data (1996) (2)
- Protecting survey data on a consumer level (2020) (2)
- Confidence Intervals for Assessing Sizes of Social Network Centralities (2018) (2)
- Three Thoughts on Services (2006) (2)
- Brand constructs : the complementarity of consumer associative networks and multidimensional scaling (1998) (2)
- The relationship between the Scheiblechner model and the Holland-Leinhardt “p1” model (1991) (2)
- Are hospital ratings systems transparent? An examination of Consumer Reports and the Leapfrog Hospital Safety Grade (2020) (2)
- JBBM at 21: Variety of Theories, Methods, and Countries While Giving Further Voice to Emerging Markets Within Africa (2015) (2)
- Brand Attitude Strength : Conceptual and Empirical Differentiation ofTwo Critical Brand Equity Drivers (2010) (2)
- How to Calculate, Use, and Report Variance Explained Effect Size Indices and Not Die Trying (2022) (1)
- Multilevel, Hierarchical Linear Models and Marketing (2006) (1)
- QUANTITATIVE TOOLS AND REPRESENTATION (1998) (1)
- Applying Confidence Intervals to Coefficient Alpha (2003) (1)
- Kellogg on integrated marketing : the Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University (2003) (1)
- Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling (2017) (1)
- In Social Network Analysis, Which Centrality Index Should I Use? Theoretical Differences and Empirical Similarities among Top Centralities (2019) (1)
- Did you hear? Consumers tune in to multimedia marketing. (2002) (1)
- Studying Healthcare from a Marketing Perspective (2022) (1)
- Multilevel, Hierarchical Linear Models and Marketing - This Is Not Your Adviser's OLS Model (2006) (1)
- Email Marketing as a Tool for Strategic Persuasion (2022) (1)
- Mediation with Structural Equations Modeling: The Structural Model (2008) (1)
- Marketing Research on Environmental Sustainability (2020) (1)
- The Politics of Health Care (2010) (1)
- DynamicEffectsAmongMovie Ratings,MovieRevenues,andViewer Satisfaction (2010) (1)
- Multivariate Statistical Analyses: Cluster Analysis, Factor Analysis, and Multidimensional Scaling (2018) (1)
- Consumer Behavior and Services Marketing (2010) (1)
- Statistical Analysis of Discrete Relational Data (1986) (1)
- A Chronology of Health Care Marketing Research (2019) (1)
- Mediation with Structural Equations Modeling: The Measurement Model (2008) (0)
- A Social Networks Model for Categorical Data (2019) (0)
- Multiple Levels of Relational Phenomenon (1996) (0)
- Developments in Data Analysis, edited by A. Ferligoj and A. Kramberger (1999) (0)
- Fuzzy Networks (2010) (0)
- Book reviews (1988) (0)
- Book Review:....New Books in Review, Journal of Marketing Research, Random Factors in Anova (1995) (0)
- Protecting survey data on a consumer level (2020) (0)
- Does Intraorganizational Network Embeddedness Improve Salespeople's Effectiveness? A Task Contingency Perspective (2012) (0)
- Mean centering helps alleviate “micro” but not “macro” multicollinearity (2015) (0)
- Marketing Research Challenges and Opportunities (2018) (0)
- Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions (2018) (0)
- Book Review (1991) (0)
- Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979–1982 (2014) (0)
- A multidimensional scaling analysis of the effects of context on the perception of altruistic situations (1982) (0)
- List of Reviewers (2014) (0)
- Network Analyses and Brand Switching Consumer Behavior: The Ehrenberg Automobile Data (1996) (0)
- Kellogg on Marketing Ed. 2 (2010) (0)
- The management and marketing of services: Peter Mudie and Angela Cottam Butterworth-Heinemann Oxford (1993) 269 pp (1994) (0)
- Mean centering, multicollinearity, and moderators in multiple regression: The reconciliation redux (2016) (0)
- Contemporary Disruptions in the Realm of Research Methods in Marketing (2019) (0)
- Marketing Management in Asia (2014) (0)
- Analysis of Variance (2016) (0)
- Book Review: Random Factors in Anova (1995) (0)
- Bidders as Networks and Key Bidders in Online Auctions: A Case of Fine Arts Auctions (2012) (0)
- Book Review: If Aristotle Ran General Motors: The New Soul of Business (1999) (0)
- Continuing to Broaden the Marketing Concept (2020) (0)
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