Deborah J. Macinnis
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Deborah J. Macinnisbusiness Degrees
Business
#936
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#1022
Historical Rank
Marketing
#118
World Rank
#118
Historical Rank
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Deborah J. Macinnis's Degrees
- PhD Business Administration University of California, Berkeley
- Masters Marketing University of California, Berkeley
- Bachelors Psychology University of California, Berkeley
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Why Is Deborah J. Macinnis Influential?
(Suggest an Edit or Addition)Deborah J. Macinnis's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005) (2228)
- Strategic Brand Concept-Image Management (1986) (2132)
- Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010) (1772)
- Information Processing from Advertisements: Toward an Integrative Framework (1989) (1199)
- The Role of Imagery in Information Processing: Review and Extensions (1987) (1108)
- A Framework for Conceptual Contributions in Marketing (2011) (720)
- The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads (1991) (453)
- Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude (1998) (416)
- Marketing Jobs and Management Controls: Toward a Framework (1989) (317)
- Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions (2000) (316)
- The Concept of Hope and its Relevance to Product Evaluation and Choice (2005) (310)
- The Effects of Incidental Ad Exposure on the Formation of Consideration Sets (1997) (302)
- Beyond Attitudes: Attachment and Consumer Behavior (2007) (261)
- What to Say When: Advertising Appeals in Evolving Markets (2001) (256)
- The brand attitude formation process of emotional and informational ads (2005) (238)
- Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure (2005) (234)
- What's in and What's Out: Questions on the Boundaries of the Attitude Construct (2006) (224)
- Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017) (222)
- Listening to Strangers: Whose Responses are Valuable, how Valuable are They, and Why? (2008) (211)
- Characteristics of portrayed emotions in commercials: when does what is shown in ads affect viewers? (1995) (211)
- What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019) (182)
- The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies (2010) (177)
- Brand Attachment: Constructs, Consequences, and Causes (2006) (159)
- Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence (2002) (149)
- Generating Competitive Intelligence in Organizations (2000) (131)
- Assessing When Increased Media Weight of Real-World Advertisements Helps Sales (2002) (129)
- Witnessing Incivility Among Employees: Effects on Consumer Anger and Negative Inferences About Companies (2010) (124)
- Losers, Winners and Biased Trades (2005) (105)
- Handbook Of Brand Relationships (2009) (98)
- Affective forecasting and self‐control: Why anticipating pride wins over anticipating shame in a self‐regulation context (2009) (88)
- Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies (1990) (81)
- Threats to Hope: Effects on Reasoning about Product Information (2007) (73)
- Enhancing Brand Awareness Through Brand Symbols (1999) (72)
- Creating Boundary-Breaking, Marketing-Relevant Consumer Research (2019) (70)
- The Epistemic and Sensory Exploratory Behavior of Hedonic and Cognitive Consumers (1985) (69)
- Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations (2007) (69)
- Spotlight on Affect: Affect and Affective Forecasting in Impulse Control (2006) (60)
- Strategic benefits of low fit brand extensions: When and why? (2015) (52)
- Understanding Hope and Its Implications for Consumer Behavior: I Hope, Therefore I Consume (2007) (50)
- Focal and emotional integration: Constructs, measures, and preliminary evidence (1993) (48)
- Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why? (2006) (48)
- Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment (2016) (46)
- Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals (2018) (45)
- “Brands as Intentional Agents”: Questions and extensions (2012) (43)
- An Exploratory Study of the Effects of Imagery Processing and Consumer Experience on Expectations and Satisfaction (1990) (42)
- It’s Unfair: Why Customers Who Merely Observe an Uncivil Employee Abandon the Company (2011) (39)
- Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control (2007) (37)
- Brand Attachment and Management of a Strategic Brand Exemplar (2007) (35)
- Perceptual dimensions differentiate emotions (2016) (34)
- Social Comparisons of Possessions: When It Feels Good and When It Feels Bad (2000) (32)
- The connection-prominence attachment model (CPAM): A conceptual and methodological exploration of brand attachment. (2009) (32)
- An experimental method for studying unconscious perception in a marketing context (1999) (31)
- Practice Prize Reports (2005) (31)
- Brand Attachment and a Strategic Brand Exemplar (2008) (30)
- Research Directions on Strong Brand Relationships (2014) (30)
- The effects of curiosity-evoking events on activity enjoyment. (2016) (29)
- Brand-self connections and brand prominence as drivers of employee brand attachment (2018) (27)
- Cognitive Associations and Product Category Comparisons: the Role of Knowledge Structure and Context (1992) (27)
- Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior (2002) (25)
- Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation (2005) (24)
- Broadening the Scope of Consumer Research (2010) (24)
- Looking Through the Crystal Ball (2006) (23)
- Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads (2007) (23)
- The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function (1992) (22)
- Constructs and Measures of Individual Differences in Imagery Processing: a Review (1987) (22)
- Introduction to the Special Issue: Brand Relationships, Emotions, and the Self (2018) (21)
- Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice (2016) (18)
- Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong (2020) (16)
- Consumer Hopefulness: Construct, Relevance to Internet Marketing, Antecedents and Consequences (2004) (16)
- Responsibilities of a good reviewer: Lessons learned from kindergarten (2003) (16)
- Mapping the Relationship Between Preattentive Processing and Attitudes (1992) (15)
- Emerald Book Chapter : Looking Through the Crystal Ball : Affective Forecasting and Misforecasting in Consumer Behavior (15)
- Leveraging the Happy Meal Effect: Substituting Food with Modest Non-Food Incentives Decreases Portion Size Choice (2015) (14)
- The role of hope in financial risk seeking. (2014) (14)
- Personal accounts and an anatomy of conceptual contributions in the special issue (2019) (14)
- The Way a Salesperson Manages Service Providers Influences Customers’ Anger About Problems (2013) (12)
- How Do Emotions Influence Saving Behavior (2009) (12)
- The Cognitive Bias Questionnaire: further evidence. (1983) (11)
- Achievement Imagery in Women's Lives From Adolescence to Adulthood (1983) (10)
- Same or different? How distance and variation affect similarity judgments (2004) (10)
- A Spotlight on Affect: The Role of Affect and Affective Forecasting in Self-Regulation and Impulse Control (2006) (9)
- New Frontiers in Branding: Attitudes, Attachments, and Relationships (2007) (8)
- Creating Cultural Meaning in Products and Brands: A Psychological Perspective (2019) (7)
- Brand architecture design and brand naming decisions (2016) (6)
- Price Perceptions in Brand Extensions : Formation and Impact on Brand Extension Evaluation (2003) (6)
- Brand Meaning Management (2015) (5)
- Differentiating the Psychological Impact of Threats to Hope and Hopefulness (2010) (4)
- Threats to Hope and Motivated Reasoning of Product Information (2006) (4)
- Finding Legs: Generativity and the Everyday Language of the Consumer (2005) (4)
- Enhancing the managerial relevance of information-processing theory in an advertising context (1990) (3)
- An extraordinary journal for extraordinary ideas (3)
- Assessing When Increased Media Weight Helps Sales of Real-World Brands (2002) (3)
- Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management (2015) (3)
- Determinants of the Perceived Value of Information in Information Search Contexts (2006) (2)
- What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information (2020) (2)
- Debbie MacInnis, autobiographical reflections (2019) (2)
- On Being an Informant on the Consumer Behavior Odyssey (1991) (2)
- Brand Attitude Strength : Conceptual and Empirical Differentiation ofTwo Critical Brand Equity Drivers (2010) (2)
- Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section (2003) (2)
- Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice (2022) (2)
- Consumer Behaviour: Asia-Pacific Edition (2017) (1)
- The Effects of Imagery Instructions , Ad Modality and Ad Focus on Persuasion : A Process-Oriented Approach (2007) (1)
- Conclusion: Linking CCT and Consumer Research: Consumers' mobilization of Co-created Resources (2018) (1)
- Judgments of the Value of Information:The Role of Information Provider Behavior and Information Seeker Goal Orientation (2007) (0)
- Brand-self connections and brand prominence as drivers of employee brand attachment (2018) (0)
- Influence of Prior Levels of Hope and Hopefulness (2009) (0)
- M4. How Consumption Experiences Create Value (2018) (0)
- Contemplating the futures of branding (2015) (0)
- Consumer Behavior (2020) (0)
- How Could You Do This to Me? Brand Betrayal and Its Consumer Behavior Implications (2013) (0)
- Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors (2019) (0)
- Does Curiosity Kill the Cat? Incidental Curiosity Can Have Negative Consequences (2014) (0)
- Goal-Motivated Reasoning: the Lure of the Ayes, I Can@ Conclusion (2005) (0)
- MARKETING IN A DIGITAL WORLD REVIEW OF MARKETING RESEARCH (2019) (0)
- How to successfully introduce logo redesigns (2018) (0)
- The effect of complementary and correlated cues on the processing of information from an advertisement (1986) (0)
- Brand Attachment: Constructs, Consequences, and Causes Brand Attachment: Constructs, Consequences, and Causes (2008) (0)
- Our Collective Journey (2017) (0)
- Hope Induction Measure (2015) (0)
- How can marketers foster brand attachment (2018) (0)
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What Schools Are Affiliated With Deborah J. Macinnis?
Deborah J. Macinnis is affiliated with the following schools:
