Debra Ringold | Academic Influence

Debra Ringold's AcademicInfluence.com Rankings

Debra Ringold

Business

#503

World Rank

#553

Historical Rank

#185

USA Rank

Accounting

#317

World Rank

#342

Historical Rank

#88

USA Rank

Management

#465

World Rank

#504

Historical Rank

#107

USA Rank

business Degrees

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Business

Debra Ringold's Degrees

PhD Business Administration University of Washington
Masters Business Administration University of Washington
Bachelors Business Administration University of Washington

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Why Is Debra Ringold Influential?

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According to Wikipedia, Debra Jones Ringold is a professor at the Atkinson Graduate School of Management at Willamette University and is a marketing research consultant. She was selected to advise the U.S. Census Bureau on methods for improving Census participation, data collection methodology and communication of Census data to the public.

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Debra Ringold's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Boomerang Effects in Response to Public Health Interventions: Some Unintended Consequences in the Alcoholic Beverage Market (2002) (238)
The 70% Majority: Enduring Consumer Beliefs about Advertising (1994) (232)
Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation (1996) (188)
Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim? (1999) (102)
Vulnerability in the Marketplace: Concepts, Caveats, and Possible Solutions (2005) (77)
Perceived Age and Attractiveness of Models in Cigarette Advertisements (1992) (75)
ASHP national survey of pharmacy practice in acute care settings: dispensing and administration--1999. (2000) (59)
Social Criticisms of Target Marketing (1995) (56)
Consumer Skepticism and Advertising Regulation: What Do the Polls Show? (1988) (55)
Assessing and maximizing corporate social initiatives: a strategic view of corporate social responsibility (2011) (52)
The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator (2007) (49)
The Informational Content of Cigarette Advertising: 1926–1986 (1989) (45)
ASHP national survey of pharmacy practice in acute care settings: prescribing and transcribing--1998. American Society of Health-System Pharmacists. (1999) (41)
Changes in the Visual Imagery of Cigarette Ads, 1954–1986 (1991) (40)
Regulating Commercial Speech in a Dynamic Environment: Forty Years of Margarine and Oil Advertising before the NLEA (2000) (34)
What can we Learn from the Informational Content of Cigarette Advertising? A Reply and Further Analysis (1990) (20)
The Cigarette Advertising Controversy: Assumptions About Consumers, Regulation, and Scientific Debate (1992) (13)
Responsibility and Brand Advertising in the Alcoholic Beverage Market: The Modeling of Normative Drinking Behavior (2008) (10)
Consumer Skepticism of Claims in Food Ads vs. on Food Labels: An Exploration of Differences and Antecedents (2019) (9)
What Would Happen If Cigarette Advertising and Promotion Were Banned (1990) (6)
A Comment on the Pontifical Council for Social Communications’ Ethics in Advertising (1998) (6)
Assumptions about Consumers, Producers, and Regulators: What They Tell Us about Ourselves (2016) (5)
Scepticism of food labelling versus food advertising: a replication and extension (2021) (4)
Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact (2021) (3)
The Morality of Markets, Marketing, and the Corporate Purpose (2015) (3)
Do consumers view the nutrition facts panel when making healthfulness assessments of food products? Antecedents and consequences (2020) (3)
Cigarettes in the Popular Press, 1930-1960: Preliminary Research (1990) (2)
A Preliminary Investigation of the Information of Cigarette Advertising: a Logitudinal Analysis (1987) (1)
Book Review (2006) (1)
A Tough-Minded, but Sympathetic, Approach to Corporate Social Responsibility (2007) (0)
Consumer response to reductions in freedom (1986) (0)

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Other Resources About Debra Ringold

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What Schools Are Affiliated With Debra Ringold?

Debra Ringold is affiliated with the following schools: