Don Norman
#1,239
Most Influential Person Now
American academic
Don Norman's AcademicInfluence.com Rankings
Don Normanpsychology Degrees
Psychology
#60
World Rank
#128
Historical Rank
#43
USA Rank
Cognitive Science
#3
World Rank
#3
Historical Rank
#3
USA Rank
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Psychology Communications
Don Norman's Degrees
- PhD Psychology University of Pennsylvania
- Masters Psychology University of Pennsylvania
Why Is Don Norman Influential?
(Suggest an Edit or Addition)According to Wikipedia, Donald Arthur Norman is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology , where he spends two months a year teaching.
Don Norman's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Design of Everyday Things (1988) (8585)
- Emotional design : why we love (or hate) everyday things (2004) (3690)
- Attention to Action: Willed and Automatic Control of Behavior Technical Report No. 8006. (1980) (2501)
- User Centered System Design: New Perspectives on Human-Computer Interaction (1988) (2436)
- On data-limited and resource-limited processes (1975) (2430)
- Attention to Action (1986) (2110)
- Psychology of everyday things (1990) (2054)
- Some observations on mental models (1987) (1861)
- Attention to action: Willed and automatic control (1980) (1768)
- Things That Make Us Smart: Defending Human Attributes In The Age Of The Machine (1993) (1732)
- Affordance, conventions, and design (1999) (1694)
- Categorization of action slips. (1981) (1644)
- The Design of Everyday Things: Revised and Expanded Edition (2013) (1613)
- Direct Manipulation Interfaces (1985) (1566)
- The invisible computer (1998) (1482)
- Representations in Distributed Cognitive Tasks (1994) (1293)
- Learning and Memory (1982) (1224)
- Things that make us smart (1979) (1194)
- Emotional design (2004) (966)
- Cognitive artifacts (1991) (886)
- Explorations in Cognition (1975) (837)
- Human Information Processing: An Introduction to Psychology (1972) (821)
- User Centered System Design (1986) (801)
- Toward a theory of memory and attention. (1968) (744)
- The psychology of everyday things", Basic Books Inc (1988) (692)
- Accretion, tuning and restructuring: Three modes of learning (1976) (686)
- Primary Memory (1965) (670)
- Incremental and Radical Innovation: Design Research vs. Technology and Meaning Change (2014) (670)
- The 'problem' with automation: inappropriate feedback and interaction, not 'over-automation'. (1990) (580)
- Simulating a Skilled Typist: A Study of Skilled Cognitive-Motor Performance (1982) (572)
- Emotion & design: attractive things work better (2002) (545)
- Models Of Human Memory (1970) (544)
- A non-parametric analysis of recognition experiments (1964) (496)
- Natural user interfaces are not natural (2010) (493)
- New technology and human error (1989) (471)
- SOME PRINCIPLES OF MEMORY SCHEMATA (1975) (470)
- Analogical Processes in Learning (1980) (460)
- Design rules based on analyses of human error (1983) (453)
- How might people interact with agents (1994) (408)
- Twelve Issues for Cognitive Science (1980) (401)
- Human-centered design considered harmful (2005) (395)
- GUS, A Frame-Driven Dialog System (1986) (376)
- A process model for long-term memory. (1972) (372)
- Descriptions: An intermediate stage in memory retrieval (1979) (371)
- Memory And Attention (1968) (360)
- Learner-centered education (1996) (359)
- PSYCHOLOGICAL REVIEW PRIMARY MEMORY1 (1965) (359)
- Human Information Processing. (1971) (346)
- To Ask a Question, One Must Know Enough to Know What Is Not Known. Report No. 7802. (1978) (331)
- Psychological Issues in Support of Multiple Activities (1986) (298)
- Cognition in the Head and in the World: An Introduction to the Special Issue on Situated Action (1993) (281)
- THE PSYCHOLOGY OF WAITING LINES (2008) (270)
- Representation in Memory. (1983) (258)
- Strength models and serial position in short-term recognition memory ☆ (1966) (240)
- Gestural interfaces: a step backward in usability (2010) (233)
- Living with Complexity (2010) (224)
- Turn Signals Are The Facial Expressions Of Automobiles (1992) (220)
- A representational analysis of numeration systems (1995) (220)
- Design principles for human-computer interfaces (1983) (190)
- Affect and Proto-Affect in Effective Functioning (2005) (188)
- Memory While Shadowing (1969) (187)
- DesignX: Complex Sociotechnical Systems (2016) (169)
- Explorations in Learning & Instruction: The Theory Into Practice Database (2003) (167)
- Designing for error (1987) (165)
- Why Alphabetic Keyboards Are Not Easy to Use: Keyboard Layout Doesn't Much Matter (1982) (164)
- What you see, some of what's in the future, and how we go about doing it: HI at Apple Computer (1995) (163)
- Affect and machine design: Lessons for the development of autonomous machines (2003) (160)
- Strength theory of decision rules and latency in retrieval from short-term memory (1969) (156)
- On the role of active memory processes in perception and cognition (1975) (155)
- The Design of Future Things (2007) (154)
- The research-practice gap: the need for translational developers (2010) (152)
- On the Analysis of Performance Operating Characteristics. (1976) (152)
- Introduction to This Special Section on Beauty, Goodness, and Usability (2004) (151)
- User-centered systems design (1986) (150)
- Everyday listening and auditory icons (1988) (142)
- Stages and Levels in Human-Machine Interaction (1984) (135)
- A system for perception and memory (1970) (128)
- Perspectives on cognitive science (1981) (128)
- Memory, knowledge, and the answering of questions. (1972) (120)
- Memory and attention: An introduction to human information processing. (1994) (112)
- Acquisition and retention in short-term memory. (1966) (110)
- THE WAY I SEE ITSignifiers, not affordances (2008) (109)
- Reflections on cognition and parallel distributed processing (1986) (107)
- Changing Design Education for the 21st Century (2020) (105)
- Comments on learning: Schemata and memory representation (1976) (97)
- Short-term recognition memory for single digits and pairs of digits. (1965) (95)
- Notes Toward a Theory of Complex Learning (1978) (92)
- THE WAY I SEE ITMemory is more important than actuality (2009) (82)
- The trouble with unix (1981) (79)
- An efficient non-parametric analysis of recognition memory (1964) (77)
- Software Engineering for User Interfaces (1984) (72)
- A COMPARISON OF DATA OBTAINED WITH DIFFERENT FALSE-ALARM RATES. (1964) (70)
- Emotion and affect (2002) (69)
- A frame driven dialog system (1980) (65)
- THE WAY I SEE ITWhen security gets in the way (2009) (61)
- Technology first, needs last: the research-product gulf (2010) (61)
- The 'problem' of automation: inappropriate feedback and interaction (1990) (61)
- Sensory thresholds, response biases, and the neural quantum theory (1964) (59)
- 1 – Introduction: Models of Human Memory (1970) (59)
- Design principles for cognitive artifacts (1992) (58)
- Approaches to the Study of Intelligence (1991) (57)
- Short-term retention during a simultaneous detection task (1969) (57)
- Temporal confusions and limited capacity processors. (1967) (57)
- Active Semantic Networks as a Model of Human Memory (1973) (56)
- Design, Business Models, and Human-Technology Teamwork (2017) (51)
- The psychopathology of everyday things (1995) (51)
- Studies of Typing from the LNR Research Group (1983) (49)
- Steps toward a cognitive engineering: Design rules based on analyses of human error (1982) (47)
- Logic versus usage: the case for activity-centered design (2006) (47)
- New views of information processing: implications for intelligent decision support systems (1986) (47)
- What goes on in the mind of the learner (1980) (47)
- A Glossary of Terms Including a Classification of Typing Errors (1983) (44)
- Stimulus and response interference in recognition-memory experiments (1968) (40)
- The next UI breakthrough, part 2: physicality (2007) (37)
- The Psychology of Slips (1992) (36)
- Collaborative computing: collaboration first, computing second (1991) (36)
- Why doing user observations first is wrong (2006) (34)
- Cognitive Engineering In Norman (1986) (34)
- Errors in Human Performance (1980) (34)
- Simplicity is highly overrated (2007) (33)
- Designing waits that work (2009) (31)
- Four stages of user activities (1984) (30)
- Cognitive Organization and Learning. (1973) (30)
- The measure of interference in primary memory (1968) (30)
- Words matter. talk about people: not customers, not consumers, not users (2006) (29)
- Issues for supporting notetaking and note using in the computer environment (1990) (28)
- The next UI breakthrough: command lines (2007) (28)
- Cognitive engineering—cognitive science (1987) (28)
- Design as practiced (1996) (27)
- Human error and the design of computer systems (1995) (27)
- Cognitive artifacts" in Carroll J (1991) (26)
- THE WAY I SEE ITSystems thinking (2009) (26)
- ViewpointWhen You Come to a Fork in the Road, Take It: The Future of Design* (2016) (26)
- The LNR approach to human information processing (1981) (25)
- A Psychologist Views Human Processing: Human Errors and Other Phenomena Suggest Processing Mechanisms (1981) (25)
- A Humanistic Approach to New Teacher Mentoring: A Counseling Perspective (2004) (25)
- CHI@20: fighting our way from marginality to power (2002) (22)
- THE WAY I SEE ITWorkarounds and hacks: the leading edge of innovation (2008) (21)
- 2 – Neural information processing (1972) (21)
- The Human Side of Automation (2015) (19)
- The psychology of everyday (1988) (18)
- THE WAY I SEE ITSimplicity is not the answer (2008) (18)
- The Trouble With Unix: The User Interface is Horrid (1981) (18)
- How People Might Interact with Agents (1997) (18)
- Language evolution and human-computer interaction (1991) (18)
- THE WAY I SEE ITThe transmedia design challenge: technology that is pleasurable and satisfying (2010) (17)
- Descriptions: A Basis for Memory Acquisition and Retrieval (1977) (17)
- Cognitive science in the cockpit (1993) (17)
- Comments on the information structure of memory (1970) (17)
- Slips of the Mind and an Outline for a Theory of Action (1979) (17)
- Barn-Raising on the Digital Frontier: The L.A.U.N.C.H. Collaborative (2020) (16)
- Five Papers on Human-Machine Interaction. (1982) (16)
- Computation Via Direct Manipulation (1988) (16)
- Robots in the home (2005) (16)
- The control of multiple activities (1986) (16)
- The perception of multiple objects: a parallel, distributed processing approach (1987) (16)
- The Problem of Meaning in the Philosophy of Mind (2008) (15)
- Interaction design is still an art form.: ergonomics is real engineering (2006) (15)
- Designing Emotions Pieter Desmet (2003) (15)
- Learner-Centered Education (Introduction to the Special Section). (1996) (14)
- Sci-fi at CHI: Cyberpunk novelists predict future user interfaces (1992) (14)
- How to trust robots further than we can throw them (2004) (13)
- Sensory Thresholds and Response Bias (1963) (13)
- The FLOW Tutor: Schemas for Tutoring. (1977) (12)
- The Design of Future Things: Cautious Cars: (2017) (11)
- Why it's good that computers don't work like the brain (1997) (11)
- Emotionally centered design (2006) (11)
- Three challenges for design (2007) (11)
- Worsening the Knowledge Gap * (1984) (11)
- How might people interact with agents? in j (1997) (10)
- Melding mind and machine (1997) (10)
- NAVIGATING THE BARRIERS TO INTERDISCIPLINARY DESIGN EDUCATION: LESSONS LEARNED FROM THE NSF DESIGN WORKSHOP SERIES (2010) (10)
- The computer in your briefcase (1973) (10)
- Cognitive Science. (Book Reviews: Perspectives on Cognitive Science) (1981) (9)
- Do companies fail because their technology is unusable? (2005) (9)
- Complexity versus difficulty: where should the intelligence be? (2002) (9)
- Computation via Direct Manipulation. Final Report. (1988) (9)
- Affordances: Commentary on the Special Issue of AI EDAM (2015) (9)
- There's an automobile in HCI's future (2005) (9)
- Neural Quantum Controversy in Sensory Psychology (1973) (8)
- Home Theater: Not Ready for Prime Time (2002) (8)
- 1. ATTRACTIVE THINGS WORK BETTER (2003) (8)
- Collaborative computing: collaboration first (1991) (8)
- Life at the Center (1988) (7)
- Analogical Processes in Learning. Technical Report, April 1979-August 1980. (1980) (7)
- In defense of cheating (2005) (7)
- AN AC-AMPLIFICATION SYSTEM FOR RECORDING EYEBLINKS AND OTHER MOVEMENTS. (1964) (6)
- Invariance of forgetting rate with number of repetitions in verbal short-term recognition memory (1971) (6)
- Exploring, Defining, & Advancing Community-Driven Design for Social Impact (2019) (6)
- Direct manipulation interfaces (excerpt) (1987) (6)
- Design for Use (2016) (6)
- Interaction design for automobile interiors (2003) (6)
- THE WAY I SEE ITLooking back, looking forward (2010) (6)
- Studies of Learning and Self-Contained Educational Systems, 1976-1979. (1979) (5)
- On Differences Between Research and Practice (1995) (5)
- Calm Technologies 2 . 0 : Visualising Social Data as an Experience in Physical Space (2010) (5)
- Whose profession is this?: everybody's, nobody's (2005) (5)
- Learning from failure: designing for complex sociotechnical systems (2017) (5)
- Ease of Tapping the Fingers in a Sequence Depends on the Mental Encoding. (1982) (4)
- 1 – Human perception (1972) (4)
- Studies of Learning and Self-Contained Educational Systems, 1973-1976. Report No. 7601. (1976) (4)
- Why We Fail: Learning from Experience Design Failures (2013) (3)
- THE WAY I SEE ITA fetish for numbers (2008) (3)
- 39.1: Invited Paper: The Next Touch Evolution Advancing the Consumer Experience in Other Realms: Tasks and Tough Environments (2013) (3)
- The electronic library: how will the user cope (1989) (3)
- Beyond the computer industry (2002) (3)
- Hill climbing and Darwinian evolution: A response to John Langrish (2014) (2)
- THE WAY I SEE ITDesigning the infrastructure (2009) (2)
- Lessons Learned Along the Therapy Path: Implications for Students (2004) (2)
- AFFORDANCE, USAGES ET CONCEPTION (1999) (2)
- Coffee Cups in the Cockpit (1992) (2)
- Gavriel Salvendy (Ed.): Handbook of human factors and ergonomics (3rd edn.) (2007) (2)
- THE WAY I SEE ITFilling much-needed holes (2008) (2)
- So what should information look like? (1978) (2)
- THE WAY I SEE ITWaiting: a necessary part of life (2008) (2)
- Reflections on design (2014) (2)
- Why Metaphor is a Double-Edged Sword ( Adapted from interactions May / Jun 2000 ) (2001) (2)
- Trends in the computer industry: life-long subscriptions, magical cures, and profits along the information highway (invited talk) (1994) (1)
- Engaging and Supporting Culturally Diverse Audiences (2013) (1)
- There's an automobile in HCI's future (2007) (1)
- To school or not to school? (2005) (1)
- Correspondence: Incremental Radical Innovation (2014) (1)
- Nancy Collier Waugh (1930-2002). (2004) (1)
- THE WAY I SEE ITCompliance and tolerance (2009) (1)
- The Representation of Relational Information (2019) (1)
- 14 – Problem solving (1972) (1)
- Reflections on cognition and parallel distributed (1986) (1)
- When Cognitive Psychology Was Young (As Seen from Middle Age): A Retrospective Review on the Occasion of a 25th Anniversary@@@Human Information Processing: An Introduction to Psychology (1997) (1)
- Yet another technology cusp (2012) (1)
- Empirical analysis of the determinants of petroleum drilling (1983) (1)
- The computer takes over. (1969) (1)
- Software Engineering for User Interfaces. Technical Report. (1984) (1)
- Levels of research (1987) (1)
- Teaching Learning Strategies. (1977) (1)
- Inside risks: using names as identifiers (1993) (1)
- User interface strategies '88 (videotape) (1988) (1)
- Intelligent verbal behavior. (1972) (1)
- User-Centered Design Considered Harmful 1 ( with apologies to (2008) (1)
- Design Now: A Panel Discussion (2013) (0)
- Living with Complexity Book Reading (2013) (0)
- Stop already, my mind is made up [P&W]. P&W (1978) (0)
- Technology, Crisis, and Interaction Design: A Conversation with Bruce Sterling, Donald Norman, and Derrick de Kerckhove (2010) (0)
- Contents of Volume 6 (1982) (0)
- The Puzzle of Manufacturing Sector Investment: Is the Lag Behind Its Drivers More Apparent Than Real? (2008) (0)
- Contents to Volume 6 (2007) (0)
- The trouble with UNIX (1981) (1989) (0)
- Contents to Volume 6 (2003) (0)
- 15 – Decision making (1972) (0)
- 7 – The dimensions of sound (1972) (0)
- Using names as identifiers (1993) (0)
- The Flow Tutor: Schemas for Tutoring. Technical Report No. 7702. (1977) (0)
- 3 – Theories of pattern recognition (1972) (0)
- 4 – The visual system (1972) (0)
- 8 – Neural basis of memory (1972) (0)
- Book Review and Erratum (2002) (0)
- 13 – Learning and cognitive development (1972) (0)
- Learning and Teaching. (1974) (0)
- Contents of Volume 6 (1977) (0)
- 9 – Transient memories1 (1972) (0)
- 11 – Memory processes (1972) (0)
- Response : Neural Quantum Controversy in Sensory Psychology (1973) (0)
- 16 – Decisions in a social context (1972) (0)
- A Review of: “Handbook of Human Factors and Ergonomics by Salvendy, G.” (2007) (0)
- Introduction to human-computer interaction (1995) (0)
- Simplicity: A Matter of Design, Per Mollerup. BIS Publishers, Amsterdam (2016), 192 pages, ISBN: 9789063694029 (2016) (0)
- Artificial Intelligence, Linguistics, Neuroscience, Philosophy, Psychology (1996) (0)
- Trapped in a Lufthansa airline seat (2006) (0)
- A Study on the Proposal of the Affordance Applied to GUI Design : Focused on the SNS Application (2019) (0)
- Sensory Thresholds and Response Bias in the Detection of Auditory Signals (1963) (0)
- Donald A. Norman, Oct. 12: user interface strategies '88 (1988) (0)
- CHAPTER 13 Psychological Issues in Support of Multiple Activities (2006) (0)
- Heed: a framework for situation aware monitoring (2008) (0)
- 6 – The auditory system (1972) (0)
- A day in the life of ... Donald Norman (2002) (0)
- The future of the PC: the PC industry is clueless (1998) (0)
- 10 – The structure of memory (1972) (0)
- Acknowledgement to reviewers (1989) (0)
- Human Cognition and Performance. (1985) (0)
- Backing the right technical horse (1999) (0)
- Editorial (1981) (0)
- Design for a Better World (2023) (0)
- Contents to Volume 6 (2018) (0)
- Pipelines and antitrust (1978) (0)
- APPLIANCES OF THE FUTURE (2002) (0)
- Resolving take-or-pay liabilities: Progress through voluntary renegotiation: Discussion paper No. 049 (1986) (0)
- 5 – The dimensions of vision (1972) (0)
- The Puzzle of Manufacturing Sector Investment (2008) (0)
- Foldor' solipsisms: dont's look a gift horse in the … (1980) (0)
- THE WAY I SEE ITPeople are from earth, machines are from outer space (2009) (0)
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What Schools Are Affiliated With Don Norman?
Don Norman is affiliated with the following schools:
