Donna Hoffman
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Most Influential Person Now
American academic administrator
Donna Hoffman's AcademicInfluence.com Rankings
Donna Hoffmancomputer-science Degrees
Computer Science
#6965
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Database
#6743
World Rank
#6981
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Computer Science
Donna Hoffman's Degrees
- PhD Computer Science Stanford University
- Masters Computer Science Stanford University
- Bachelors Computer Science Stanford University
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Why Is Donna Hoffman Influential?
(Suggest an Edit or Addition)According to Wikipedia, Donna Hoffman is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the School of Business at The George Washington University. She is the co-founder of eLab, an online laboratory for consumer behavior research and the Co-Director of the Center for the Connected Consumer.
Donna Hoffman's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000) (2987)
- Building consumer trust online (1999) (2316)
- Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996) (1997)
- Can You Measure the ROI of Your Social Media Marketing (2010) (941)
- Commercial Scenarios for the Web: Opportunities and Challenges (1997) (935)
- Flow Online: Lessons Learned and Future Prospects (2009) (754)
- The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences (2003) (713)
- A New Marketing Paradigm for Electronic Commerce (1997) (679)
- Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research (1986) (549)
- Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003) (527)
- Bridging the Racial Divide on the Internet (1998) (484)
- Social Commerce: A Contingency Framework for Assessing Marketing Potential (2013) (385)
- How to acquire customers on the Web. (2000) (369)
- Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach (2018) (346)
- Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web (1999) (335)
- The Evolution of the Digital Divide: How Gaps in Internet Access May Impact Electronic Commerce (2006) (262)
- Has the Internet become indispensable? (2004) (248)
- The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research (1993) (223)
- New metrics for new media: toward the development of Web measurement standards (1997) (215)
- Internet and Web use in the U.S. (1996) (214)
- Bridging the Digital Divide: The Impact of Race on Computer Access and Internet Use. (1998) (199)
- Measuring the Flow Experience Among Web Users (2000) (183)
- The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition (2007) (170)
- Measuring e-Commerce in Net-Enabled Organizations: An Introduction to the Special Issue (2002) (169)
- The evolution of the digital divide: examining the relationship of race to internet access and usage over time (2001) (167)
- Building Consumer Trust in Online Environments: The Case for Information Privacy* (1998) (161)
- The “Right” Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts (2010) (151)
- Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products (2017) (149)
- Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects (2018) (136)
- Toward New Metrics for Net-Enhanced Organizations (2002) (125)
- The Revolution Will Not Be Televised: Introduction to the Special Issue on Marketing Science and the Internet (2000) (115)
- Toward a Deeper Understanding of Social Media (2012) (111)
- Interpreting multiple correspondence analysis as a multidimensional scaling method (1992) (110)
- Modeling the Structure of the Flow Experience Among Web Users (2000) (105)
- Measuring the Flow Construct in Online Environments : A Structural Modeling Approach (1998) (104)
- Locus of Control, Web use, and Consumer Attitudes toward Internet Regulation (2003) (104)
- Constructing MDS Joint Spaces from Binary Choice Data: A Multidimensional Unfolding Threshold Model for Marketing Research (1987) (84)
- Emergent Experience and the Connected Consumer in the Smart Home Assemblage and the Internet of Things (2015) (77)
- Simple and Weighted Unfolding Threshold Models for the Spatial Representation of Binary Choice Data (1986) (73)
- Creating Boundary-Breaking, Marketing-Relevant Consumer Research (2019) (70)
- Why Do People Use Social Media? Empirical Findings and a New Theoretical Framework for Social Media Goal Pursuit (2012) (60)
- Internet and Web Use in the United States: Baselines for Commercial Development (2006) (59)
- The Digital Consumer (2012) (46)
- Consumer Control in Online Environments (2000) (45)
- DIVERSITY ON THE INTERNET: THE RELATIONSHIP OF RACE TO ACCESS AND USAGE (1998) (40)
- The 'Right' Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts (2009) (40)
- Voice analytics in business research: Conceptual foundations, acoustic feature extraction, and applications (2020) (30)
- An Optimal Contact Model for Maximizing Online Panel Response Rates (2009) (25)
- Lessons from Master Acquirers: A CEO Roundtable on Making Mergers Succeed (2000) (24)
- Social Media Strategy (2012) (22)
- Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects (2018) (19)
- Modeling the structure of the flow experience (1996) (18)
- The Rise of New Technologies in Marketing: A Framework and Outlook (2021) (18)
- Has The Internet Become Indispensable? Empirical Findings and Model Development (2004) (17)
- Generalizing the Sensitivity Conditions in an Overall Index of Product Quality (1992) (17)
- Shopping Cart Abandonment at Retail Websites - A Multi-Stage Model of Online Shopping Behavior (2005) (16)
- A Conceptual Framework for Considering Web-Based Business Models and Potential Revenue Streams (2005) (16)
- Modeling consumer network navigation in world wide web sites: implications for advertising (1998) (13)
- Let's Get Closer: Feelings of Connectedness from Using Social Media with Implications for Brand Outcomes (2016) (13)
- Price and advertising as market signals for service quality. (1994) (12)
- No Strings Attached: When Giving it Away versus Making Them Pay Reduces Consumer Information Disclosure (2012) (12)
- When Exposure-Based Web Advertising Stops Making Sense ( And What CDNOW Did About It ) (2000) (10)
- Residual Scaling: An Alternative to Correspondence Analysis for the Graphical Representation of Residuals from Log-Linear Models. (1990) (9)
- Flourishing Independents or Languishing Interdependents: Two Paths from Self-Construal to Identification with Social Media (2012) (9)
- Special Session Summary New Approaches For Measuring Consumer Preferences For Really New Products (2005) (7)
- Visualizing Emergent Identity of Assemblages in the Consumer Internet of Things: A Topological Data Analysis Approach (2016) (6)
- Online Experience in Social Media: Two Paths to Feeling Close and Connected (2013) (6)
- Let’s Get Closer: Feelings of Connectedness from Using Social Media, with Implications for Brand Outcomes (2017) (6)
- The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives (2018) (5)
- How to Market the Smart Home: Focus on Emergent Experience, Not Use Cases (2016) (5)
- How Processing Modes Influence Consumers Cognitive Representations of Product Perceptions Formed From Similarity Judgements (2003) (5)
- Connecting Everything With Everything: The Sky is the Limit. Interview with Linden Tibbets, Co-founder and CEO of the services platform IFTTT, San Francisco, CA, USA (2018) (4)
- Anthropomorphism From Self-Extension and Self-Expansion Processes: an Assemblage Theory Approach to Interactions Between Consumers and Smart Devices (2016) (4)
- Marketing and quality. (1994) (2)
- Editorial: Consumers and the Internet of Things (2018) (2)
- Special Session Summary the Impact on Preferences of Consumer Access to Information in Online Shopping Environments (2004) (2)
- Are Brand Attitudes Contagious ? Consumer Response to Organic Search Trends (2009) (2)
- New Measures of Task-Specific Experiential and Rational Cognition (2007) (2)
- The "Right" Consumers For the Best Concepts: a Methodology For Identifying Emergent Consumers For New Product Development (2009) (2)
- Send 'Her' My Love: A Circumplex Model for Understanding Relationship Journeys in Consumer-Smart Object Assemblages (2017) (2)
- The Social Life of Content: How Negative Motivations to Interact with Content-Focused Pursuits Can Lead to Positive Feelings in Social Media (2013) (1)
- Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change (2022) (1)
- A Computational Social Science Framework for Learning and Visualizing the Latent Language of Structured IoT Interaction Data (2018) (1)
- Interpretive Stance In Inchoate Industries: Preliminary Evidence From The World Wide Web Publishing (2000) (1)
- CALL FOR PAPERS Journal of Interactive Marketing Special Issue — Social Media: Issues and Challenges (2011) (1)
- Subject Recruitment and Panel Management: Experience and Observations Based on our Work Creating eLab and eLab 2.0 (2006) (0)
- Quantifying Brand Equity Maps (1992) (0)
- Object Experience and Object Consumers (2017) (0)
- Presidential Nomination Acceptance Speeches as "Presidential" Documents: How do Potential Presidents Address Policy? (2009) (0)
- How to Compensate for the Lack of Touch in Online Retail Sites (2007) (0)
- A multivariate analysis of audience attitudes and behaviors during television viewing (ratings, advertising, media) (1984) (0)
- Resisting Artificial Intelligence: When Do Decision-Makers Avoid or Use Algorithmic Input? (2020) (0)
- Syntactical Constriction in Human Machine Interaction with Digital Voice Assistants (2020) (0)
- Retweet: a Digital Meditation on the Power of Twitter (2011) (0)
- Understanding and capturing first-order stream flow processes in a data-driven model for a watershed in the Lampasas Cut Plains, Central Texas (2010) (0)
- A Two-stage Procedure for Analyzing a Brand Switching Matrix (2013) (0)
- Geometrical Aspects of Multiple Correspondence Analysis: Implications for the Coordinate Scaling Debate (2011) (0)
- What are consumers’ interactions with the Internet of Things and how does it affect marketing? (2018) (0)
- Relatedness Need Satisfaction During Social Media Goal Pursuit: The Influence of Online Social Identity and Motivations (2012) (0)
- Dehumanizing Voice Technology: Phonetic & Experiential Consequences of Restricted Human-Machine Interaction (2021) (0)
- Online Consumer Behavior (2015) (0)
- Back to the Future: A Virtual Roundtable of Senior Academics Sharing Insights from Consumer Research on Technology (2020) (0)
- A Computational Social Science Framework For Visualizing the Possibility Space of Consumer-Object Assemblages From Iot Interaction Data (2018) (0)
- WHITE WINE CONSUMER TASTE PREFERENCES IN GERMANY (2004) (0)
- Quantifying Assemblage Theory: A Conceptual, Empirical, and Data-Driven Approach to Guide Discovery (2020) (0)
- Web Appendix - Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change (2022) (0)
- Consumer-Object Relationship Styles in the Internet of Things (2017) (0)
- Self-Esteem and Identification With One’S Social Media Groups: Two Opposite Paths to Online Social Outcomes (2013) (0)
- Marketin gi nHypermedi aComputer-Mediate dEnvironments: Conceptua lFoundations* (2000) (0)
- ASSOCIATION FOR CONSUMER RESEARCH (2015) (0)
- A short SAS macro for performing the basic equations of correspondence analysis (1988) (0)
- It’S Not You, It’S Me: Consequences of Charitable Support Allocation on Consumer Prosocial Identity and Subsequent Support Behaviors (2016) (0)
- Consumer Experience in the Connected World: How Emerging Technologies Are Poised to Revolutionize Consumer Behavior Research (2015) (0)
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Donna Hoffman is affiliated with the following schools:
