Douglas West
#185,980
Most Influential Person Now
Douglas West's AcademicInfluence.com Rankings
Douglas Westbusiness Degrees
Business
#1183
World Rank
#1324
Historical Rank
Marketing
#147
World Rank
#147
Historical Rank
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Business Psychology
Why Is Douglas West Influential?
(Suggest an Edit or Addition)Douglas West's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Perceptual determinants of nonprofit giving behavior (2006) (318)
- The Definition and Measurement of Creativity: What Do We Know? (2004) (200)
- Strategic Marketing: Creating Competitive Advantage (2006) (103)
- Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning? (2008) (102)
- E-LOYALTY IS NOT ALL ABOUT TRUST, PRICE ALSO MATTERS: EXTENDING EXPECTATION-CONFIRMATION THEORY IN BOOKSELLING WEBSITES (2013) (102)
- Purchasing Professional Services: The Case of Advertising Agencies (1997) (81)
- The relational determinants of nonprofit Web site fundraising effectiveness: An exploratory study (2007) (78)
- Does perception matter?: an empirical analysis of donor behaviour (2004) (76)
- Exploring digital corporate social responsibility communications on Twitter (2020) (75)
- Risk and Creativity in Advertising (2003) (64)
- Widening the appeal of charity (2000) (60)
- Cross-national creative personalities, processes, and agency philosophies (1993) (55)
- Advertising Agency Philosophies and Employee Risk Taking (2001) (53)
- The measurement of e-marketing orientation (EMO) in business-to business markets (2010) (51)
- Advertising client‐agency relationships: The decision‐making structure of clients (1996) (44)
- The Role of Perceptions in Predicting Donor Value (2001) (41)
- Future Directions for Advertising Creativity Research (2019) (40)
- Multinational Competition in the British Advertising Agency Business, 1936–1987 (1988) (39)
- Directions in marketing communications research (2007) (37)
- Organizational Buying and Advertising Agency-Client Relationships in China (2001) (35)
- Match Game (2010) (35)
- Antecedents of risk-taking behavior by advertisers: Empirical (1997) (34)
- Advertising and promotions budgeting and the role of risk (2009) (34)
- Consumer branded #hashtag engagement (2017) (34)
- Direct and Interactive Marketing (2001) (33)
- Advertising Budgeting Methods and Processes in China (2006) (31)
- From T-Square to T-Plan: The London Office of the J. Walter Thompson Advertising Agency 1919–70 (1987) (30)
- Number of sales forecast methods and marketing management (1994) (30)
- Supply chain transparency: A bibliometric review and research agenda (2021) (29)
- How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China (2008) (29)
- Electronic marketing orientation in the Small and Medium-sized Enterprises context (2018) (26)
- Taking Risks with Advertising: The Case of the Not-For-Profit Sector (2004) (25)
- Antecedents to Advertising Avoidance in China (2010) (24)
- Advertising Budgeting Methods in Canada, the UK and the USA (1991) (23)
- Role portrayal in advertising and editorial content, and eating disorders: an Asian perspective (2002) (23)
- Agency Creativity: Teams and Performance (2017) (22)
- The Determinants and Consequences of Multinational Advertising Agencies (1996) (21)
- Advertising knowledge management: strategies and implications (2000) (19)
- Advertising adoption in a developing market economy: the case of Poland (1996) (18)
- What Makes Win, Place, or Show? (2013) (17)
- Creative Personalities, Processes, and Agency Philosophies: Implications for Global Advertisers (2001) (16)
- How Corporate Cultures Drive Advertising and Promotion Budgets (2014) (13)
- Mobile Applications (Apps) in Advertising: A Grounded Theory of Effective Uses and Practices (2015) (11)
- The Organizational Budget Process of Top Advertisers in Canada, the U.K. and the U.S. (1993) (10)
- How Do Heuristics Influence Creative Decisions at Advertising Agencies? (2017) (10)
- A Fresh View of the Advertising Budget Process (2007) (10)
- Restricted Creativity: Advertising Agency Work Practices in the US, Canada and the UK* (1993) (9)
- Navigating the Peer-Review Process: Reviewers' Suggestions for a Manuscript (2015) (8)
- The Advertising Budget (2010) (8)
- Design and Competitive Advantage: Strategies for Market Acceptance (2002) (8)
- Management Perspectives of Awards for Creative Advertising (2003) (7)
- Advertising Budgeting and Sales Forecasting: The Timing Relationship (1995) (5)
- Strategic Marketing: Creating Competitive Advantage - Second Edition (2010) (5)
- A backward glance of who and what marketing scholars have been researching, 1977–2002 (2008) (5)
- Choosing among alternative new product development projects: The role of heuristics (2020) (5)
- Managing Sales Forecasting (1997) (4)
- Advertising Expenditures by Industries: A Long-run Perspective (1985) (4)
- Advertiser risk-orientation and the opinions and practices of advertising managers (1999) (4)
- Eating Disorders – The Role of Advertising and Editorial (2015) (3)
- Taking Advertising Risks: The Case of Clerical Medical (1998) (3)
- Advertiser risk-orientation & the opinions & practices of advertising managers (1999) (3)
- Be Part of a Modern Classic (2010) (2)
- Cross cultural scale development: An emic-etic balancing act (2008) (2)
- At 50, the Journal Looks Back… and Ahead (2011) (2)
- Fundraising communications: the role of experience in perceptions of media risk (1999) (1)
- What Really Drives Creative Choices in an Advertising Agency (2016) (1)
- Creativity and Risk Theories of Advertising (2019) (1)
- Predicting donor value: the role of perceptions (2000) (1)
- Advertiser Risk-Orientation and Attitudes Towards Campaign Planning in the US and Canada (2015) (1)
- Editorial (2008) (0)
- Intuitive versus Analytical Delight: How Customers Process Delightful Stimuli (2018) (0)
- Farewell Editorial (2008) (0)
- Nonprofit customer retention: Why do donors quit? (2000) (0)
- Editorial (2007) (0)
- Editorial (2006) (0)
- Agency Creative Identities and Risk Taking (2015) (0)
- Electronic Marketing Orientation in the SMEs Context (2017) (0)
- Taking Products to the Market: Decision-Making Within Creative Industries (2015) (0)
- Blink: Advertising in a Multi-Media Environment: An Abstract (2018) (0)
- The Celebrity ‘Spokesorganization’ (2015) (0)
- Editorial (2005) (0)
- Choosing the Best Ideas To Show the Client: How do Agencies do it? (2018) (0)
- The 2012 “Journal Numbers” (2013) (0)
- Chinese perceptions of Canadians as business alliance partners (1997) (0)
- Editorial (2006) (0)
- Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment (2017) (0)
- Strategic Marketing: an Asian Perspective (2019) (0)
- Predicting the Future of Advertising Creative Research: An Abstract (2020) (0)
- Website productivity in the not-for-profit sector (2005) (0)
- European Business Review Electronic Marketing Orientation in the SMEs Context (2018) (0)
- Mobile Technology and Advertising: Moving the Research Agenda Forward (2022) (0)
- Delightful Deliberation: The Effect of Intrinsic Processing on Customers’ Delight (2018) (0)
- Editorial (2005) (0)
- Top Advertisers Budgeting Methods in Canada (2015) (0)
- An Abstract: Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences (2018) (0)
- Reflections on the International Journal of Advertising on the journal’s history and first 40 years (2022) (0)
- Editorial (2007) (0)
- The determinants of website effectiveness: An assessment of the role of relationship marketing (2003) (0)
- Perceptual determinants of donor value (2000) (0)
- Choosing the best creative amongst competing ideas to show the client: how do agencies do it? (2016) (0)
- Editorial (2008) (0)
- Editorial (2005) (0)
- Editorial (2004) (0)
- Editorial (2006) (0)
- Editorial (2007) (0)
- Advertising agency and individual risk taking and creative awards (2002) (0)
- Accepted, Rejected, or Withdrawn: A Content Analysis of Reviewer Feedback and Some Advice for Marketing Educators (2016) (0)
- Editorial (2007) (0)
- Determinants of nonprofit website effectiveness: The role of donor relationships (2004) (0)
- Editorial (2008) (0)
- Key behaviours in adverising risk management in the not-for-profit sector (2002) (0)
- The Impact of Product Type, Creative Team Composition, And Agency-client Relationship Duration on Winning Advertising Creative Awards (2015) (0)
- Risk-Taking in Advertising Agencies: A Stakeholder Perspective (2015) (0)
- Editorial (2005) (0)
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