Eitan Muller
#156,690
Most Influential Person Now
Eitan Muller's AcademicInfluence.com Rankings
Eitan Mullerbusiness Degrees
Business
#890
World Rank
#974
Historical Rank
Marketing
#111
World Rank
#111
Historical Rank
Management
#349
World Rank
#376
Historical Rank
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Business
Eitan Muller's Degrees
- PhD Marketing Columbia University
- Masters Marketing Columbia University
Why Is Eitan Muller Influential?
(Suggest an Edit or Addition)Eitan Muller's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- New Product Diffusion Models in Marketing: A Review and Directions for Research: (1990) (2447)
- Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth (2001) (2032)
- Research Joint Ventures and R&D Cartels (1992) (1366)
- Innovation diffusion and new product growth models: A critical review and research directions (2010) (891)
- Entrepreneurial ability, venture investments, and risk sharing (1990) (557)
- Chapter 8 New-product diffusion models (1993) (520)
- Challenges To Theory Development In Entrepreneurship Research (1993) (492)
- Determination of Adopter Categories by Using Innovation Diffusion Models (1990) (459)
- Introduction Strategy for New Products with Positive and Negative Word-of-Mouth (1984) (422)
- Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion (1995) (401)
- Diffusion of New Products: Empirical Generalizations and Managerial Uses (1995) (400)
- Innovation Diffusion and New Product Growth Models in Marketing (1979) (375)
- Opportunity costs and entrepreneurial activity (1995) (329)
- Timing, Diffusion, and Substitution of Successive Generations of Technological Innovations: The IBM Mainframe Case (1996) (305)
- Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978) (286)
- The equivalence of strong positive association and strategy-proofness (1977) (282)
- “PUSH” AND “PULL” ENTREPRENEURSHIP (1995) (273)
- A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance (1983) (264)
- Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion (2013) (244)
- The chilling effects of network externalities (2010) (243)
- Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales (2002) (243)
- The NPV of bad news (2007) (210)
- Waterfall and sprinkler new-product strategies in competitive global markets (1995) (200)
- Advertising Pulsing Policies for Generating Awareness for New Products (1986) (196)
- From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success (2004) (169)
- The effect of social networks structure on innovation performance: A review and directions for research (2019) (163)
- Innovation Diffusion in the Presence of Supply Restrictions (1991) (162)
- New Product Diffusion Models in Marketing: A Review and Directions for Research (1990) (161)
- An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product (1995) (159)
- The Diffusion of Services (2009) (147)
- A nonsymmetric responding logistic model for forecasting technological substitution (1981) (146)
- Characterization of domains admitting nondictatorial social welfare functions and nonmanipulable voting procedures (1977) (126)
- The Role of Within-Brand and Cross-Brand Communications in Competitive Growth (2009) (116)
- Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time (1996) (115)
- Social welfare functions when preferences are convex, strictly monotonic, and continuous (1979) (105)
- Capital Accumulation Games of Infinite Duration (1984) (101)
- Innovation diffusion in a borderless global market: Will the 1992 unification of the European Community accelerate diffusion of new ideas, products, and technologies? (1994) (100)
- Does Venture Capital Foster the Most Promising Entrepreneurial Firms? (1990) (89)
- Market Share Pioneering Advantage: A Theoretical Approach (1990) (86)
- The role of seeding in multi-market entry (2005) (83)
- Dynamic co-marketing alliances: When and why do they succeed or fail? (2000) (80)
- An Empirical Comparison of Awareness Forecasting Models of New Product Introduction (1984) (66)
- When is it Worthwhile Targeting the Majority Instead of the Innovators in a New Product Launch? (1998) (62)
- Optimal Control with Integral State Equations (1975) (60)
- easyJet® pricing strategy: Should low-fare airlines offer last-minute deals? (2008) (59)
- Does new product growth accelerate across technology generations? (2010) (55)
- When does the majority become a majority? Empirical analysis of the time at which main market adopters purchase the bulk of our sales (2006) (50)
- When is it Worthwhile Targeting the Majority Instead of the Innovators in a New Product Launch (1998) (49)
- Pricing Patterns of Cellular Phones and Phonecalls: a Segment-Level Analysis (1999) (46)
- Database Submission - The Evolving Social Network of Marketing Scholars (2010) (43)
- Opinion leadership in small groups (2017) (43)
- Strategy-Proofness: The Existence of Dominant Strategy Mechanisms (1983) (43)
- Opinion leadership in small groups (2017) (43)
- Trial/awareness advertising decisions: A control problem with phase diagrams with non-stationary boundaries (1983) (40)
- On the Monetization of Mobile Apps (2019) (37)
- Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets (1997) (36)
- Capital investments and price agreements in semicollusive markets (1986) (35)
- Essential aggregation procedures on restricted domains of preferences (1983) (33)
- Accounting for Discrepancies between Online and Offline Product Evaluations (2017) (30)
- Delimiting disruption: Why Uber is disruptive, but Airbnb is not (2020) (28)
- New-Product Diffusion Models (International Series in Quantitative Marketing, Vol. 11) (2000) (27)
- Turnpike Properties of Capital Accumulation Games (1986) (27)
- Majority Choice and the Objective Function of the Firm under Uncertainty (1979) (22)
- Optimal Three-Part Tariff Plans (2016) (21)
- The benefits of being small: Duopolistic competition with market segmentation (1993) (20)
- Pricing and diffusion of primary and contingent products (1991) (20)
- The Social Value of Word-of-Mouth Programs: Acceleration versus Acquisition (2009) (20)
- From Density to Destiny: Using Spatial Analysis for Early Prediction of New Product Success (2002) (18)
- Optimal dynamic durability (1990) (17)
- Sources of Social Value in Word-of-mouth Programs (2010) (16)
- Reply---Reflections on Advertising Pulsing Policies for Generating Awareness for New Products (1986) (15)
- "Ten Million Readers Can't Be Wrong!, " or Can They? On the Role of Information About Adoption Stock in New Product Trial (2017) (14)
- Blazing Saddles: The Early and Mainstream Markets in the High-Tech Product Life Cycle (2007) (14)
- The chilling effects of network externalities: Perspectives and conclusions☆ (2010) (11)
- The dynamic adjustment of optimal durability and quality (1988) (9)
- Advertising, Pricing and Stability in Oligopolistic Markets for New Products (1983) (9)
- Using Online Preference Measurement to Infer Offline Purchase Behavior (2016) (8)
- On the monetary impact of fashion design piracy (2018) (8)
- Can you see the chasm? Innovation diffusion according to rogers, bass, and moore (2009) (8)
- Graphs and Anonymous Social Welfare Functions (1982) (8)
- Product Positioning Using a Self-Organizing Map and the Rings of Influence (2013) (7)
- easyJet Airlines: Small, Lean, and with Prices that Increase over Time (2004) (7)
- The Effects of Competition and Costs on Demonstration Strategies in the Software Industry (2001) (5)
- Stickiness and the Monetization of Apps (2016) (5)
- Cyclical patterns in brand switching behavior: An issue of pattern recognition (1994) (4)
- Product Positioning Using Principles from the Self-Organizing Map (2001) (4)
- A Comparison of Stochastic Cellular Automata Diffusion with the Bass Diffusion Model (2010) (4)
- An Impossibility Theorem for Voting With a Different Interpretation (1976) (4)
- Tax evasion and financial equilibrium (1991) (4)
- Software piracy and outsourcing in two-sided markets (2019) (4)
- Analysis of Cellular Automata Diffusion Models in Marketing (3)
- Determinants of Adopter Categories Using Innovation Diffusion Models (2019) (2)
- On the existence of an arrow and a Bergson-Samuelson social welfare function (1982) (2)
- Characterization of constant policies in optimal control (1986) (2)
- The differential effects of time and usage on the brand premiums of automobiles (2021) (1)
- Satiation and Cross Promotion: Selling and Swapping Users in Mobile Games (2022) (1)
- The Growth and Equity of Competitive Services (2006) (1)
- Capital Accumulation and the Sustainability of Collusive Markets (1983) (1)
- The Short- and Long-term Impacts of Fashion Knockoffs on Original Items (2013) (1)
- Customer Lifetime Social Value (CLSV) (2018) (1)
- The Potential Disadvantage of Becoming Too Large In Duopolistic Industry (1988) (1)
- Stability of Aggregation Procedures, Ultrafilters, and Simple Games-A Comment (1982) (1)
- Software piracy and outsourcing in two-sided markets (2020) (0)
- Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services (2016) (0)
- Product and new product management (2014) (0)
- Introduction to the IJRM Special Issue on Marketing and Innovation (2015) (0)
- “The minutes rushed past, without compassion for my enthusiasm.”Nicola Lecca, Ritratto Notturno (2015) (0)
- Adoption patterns over time: a replication (2021) (0)
- NEW BOOKS IN REVIEW (2018) (0)
- Empirical Analysis of Online Auctions (2008) (0)
- Adopter Categories and Saddles, revisited: Innovators, Main Market and Laggards, where are they today? (2021) (0)
- Growth, Popularity, and the Long Tail: Evidence from Digital Markets (2019) (0)
- Announcement: Winner 2020 IJRM Best Article (2021) (0)
- Ride-Hailing Services: Forecasting Uber's Growth (2019) (0)
- II . Cooperative and Non-cooperative R & D in Duopoly with Spillovers-D ’ Aspremont and Jacquemin ( 1988 ) (2002) (0)
- Data for: The Differential Effects of Time and Usage on the Brand Premiums of Automobiles (2021) (0)
- Doubling Revenues by Adopting Livestream Shopping: A Synthetic DiD Approach (2023) (0)
- Customer Management Dynamics and Cohort Analysis (2020) (0)
- Economic Development in the Philadelphia Region, 1810–1850 (1980) (0)
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What Schools Are Affiliated With Eitan Muller?
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