Eric Bradlow | Academic Influence

Eric Bradlow's AcademicInfluence.com Rankings

Eric Bradlow

Business

#381

World Rank

#419

Historical Rank

Marketing

#57

World Rank

#57

Historical Rank

Management

#270

World Rank

#293

Historical Rank

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Eric Bradlow's Degrees

PhD Marketing University of Chicago
Masters Statistics University of Chicago
Bachelors Economics University of Pennsylvania

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Why Is Eric Bradlow Influential?

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According to Wikipedia, Eric Thomas Bradlow is K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics, Chairperson Wharton Marketing Department, and Vice-Dean of Analytics at the Wharton School of the University of Pennsylvania. He is known for his work on marketing research methods, missing data problems, and psychometrics. He is a fellow of the American Statistical Association and a fellow the American Education Research Association. Professor Bradlow is also co-founder of GBH Insights, a leading data-focused marketing strategy and insights firm that caters to Fortune 500 companies.

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Eric Bradlow's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009) (675)
Relationship between Medicare's hospital compare performance measures and mortality rates. (2006) (542)
The Variety of an Assortment (1999) (496)
Promises and Lies: Restoring Violated Trust (2004) (457)
A Bayesian random effects model for testlets (1999) (409)
Automated Marketing Research Using Online Customer Reviews (2010) (393)
An Exploratory Look at Supermarket Shopping Paths (2005) (390)
The Role of Big Data and Predictive Analytics in Retailing (2017) (293)
Testlet Response Theory and Its Applications (2007) (283)
Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior (2009) (259)
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments (2016) (207)
Path Data in Marketing: An Integrative Framework and Prospectus for Model Building (2009) (191)
A General Bayesian Model for Testlets: Theory and Applications (2002) (173)
An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and how Much (2005) (165)
Structural Estimation of the Effect of Out-of-Stocks (2010) (163)
Agents to the Rescue? (1999) (162)
A Bayesian Approach for Predicting the Popularity of Tweets (2013) (153)
Beyond conjoint analysis: Advances in preference measurement (2008) (151)
Testlet Response Theory: An Analog for the 3PL Model Useful in Testlet-Based Adaptive Testing (2000) (149)
Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data (2006) (147)
The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines (2000) (134)
Spatial Models in Marketing (2005) (126)
Predicting Customer Value Using Clumpiness: From RFM to RFMC (2015) (110)
The interrelationships between brand and channel choice (2014) (100)
Understanding Service Retention within and across Cohorts using Limited Information (2008) (98)
Research Note - The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality (2009) (96)
Portfolio Dynamics for Customers of a Multiservice Provider (2011) (92)
A Bayesian Lifetime Model for the “Hot 100” Billboard Songs (2001) (91)
Public reporting on hospital process improvements is linked to better patient outcomes. (2010) (90)
Reflections on the replication corner: In praise of conceptual replications (2015) (83)
The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality (2008) (82)
Current issues and a ‘wish list’ for conjoint analysis (2005) (79)
Count Models Based on Weibull Interarrival Times (2008) (79)
A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles (2004) (76)
A Hierarchical Bayes Model for Assortment Choice (2000) (75)
Correlation Curves as Local Measures of Variance Explained by Regression (1994) (74)
Visual Influence and Social Groups (2012) (73)
Empirical models of manufacturer-retailer interaction: A review and agenda for future research (2010) (73)
A Unified Approach to Conjoint Analysis Models (2002) (71)
Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information (2008) (71)
A Bivariate Timing Model of Customer Acquisition and Retention (2008) (71)
Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record Breaking Model (2007) (68)
A hierarchical latent variable model for ordinal data from a customer satisfaction survey with no answer responses (1999) (65)
MML and EAP Estimation in Testlet-based Adaptive Testing (2000) (65)
Does hospital performance on process measures directly measure high quality care or is it a marker of unmeasured care? (2007) (65)
Bayesian Estimation of Random-Coefficients Choice Models Using Aggregate Data (2006) (64)
Stockpiling Points in Linear Loyalty Programs (2015) (53)
Bayesian Inference for the Negative Binomial Distribution via Polynomial Expansions (2002) (53)
Automatic Construction of Conjoint Attributes and Levels from Online Customer Reviews (2007) (53)
Length of stay, conditional length of stay, and prolonged stay in pediatric asthma. (2003) (51)
Bayesian Identification of Outliers in Computerized Adaptive Tests (1998) (50)
Challenges and opportunities in high-dimensional choice data analyses (2008) (49)
Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data (2013) (48)
Why Analyst Overconfidence About the Functional Form of Demand Models Can Lead to Overpricing (1999) (47)
Bayesian analysis of deterministic and stochastic prisoner’s dilemma games (2009) (47)
USER'S GUIDE FOR SCORIGHT (VERSION 3.0): A COMPUTER PROGRAM FOR SCORING TESTS BUILT OF TESTLETS INCLUDING A MODULE FOR COVARIATE ANALYSIS (2004) (47)
Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption (2013) (45)
Case Influence Analysis in Bayesian Inference (1997) (45)
An Assessment of Basic Computer Proficiency Among Active Internet Users: Test Construction, Calibration, Antecedents and Consequences (2002) (43)
Data pruning in consumer choice models (2006) (39)
Barter Markets for Conjoint Analysis (2009) (38)
Analyzing Risk Response Dynamics on the Web: The Case of Hurricane Katrina (2009) (35)
New measures of clumpiness for incidence data (2013) (33)
Item Response Theory Models Applied to Data Allowing Examinee Choice (1998) (33)
User's Guide for SCORIGHT (Version 3.0): A Computer Program for Scoring Tests Built of Testlets Including a Module for Covariate Analysis. Research Report. ETS RR-04-49. (2005) (32)
Modeling the 'Pseudodeductible' in Insurance Claims Decisions (2006) (32)
Measuring Multi-Channel Advertising Effectiveness Using Consumer-Level Advertising Response Data (2016) (29)
Measuring Multichannel Advertising Response (2017) (28)
Subscale Distance and Item Clustering Effects in Self-Administered Surveys: A New Metric (2001) (28)
Rejoinder to The Variety of an Assortment: An Extension to the Attribute-Based Approach (2002) (28)
From Karen to Katie (2012) (28)
Encouragement Designs: An Approach to Self-Selected Samples in an Experimental Design (1998) (26)
Bayesian Inference for the Beta-Binomial Distribution via Polynomial Expansions (2002) (24)
An Integrated Model for Whether, Who, When, and How Much in Internet Auctions (2005) (24)
Testlet Response Theory and Its Applications: INTRODUCTION TO TESTLETS (2007) (24)
A Parsimonious Model of SKU Choice: Familiarity-based Reinforcement and Response Sensitivity (1999) (22)
An Integrated Model of Grocery Store Shopping Path and Purchase Behavior (2007) (22)
Perspectives on Bayesian Methods and Big Data (2014) (20)
Bayesian multi-resolution spatial analysis with applications to marketing (2012) (18)
Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis (2004) (18)
Exploring repeated measures data sets for key features using Principal Components Analysis (2002) (18)
A Feature-Based Approach to Assessing Advertisement Similarity (2006) (18)
Hospital performance measures and quality of care. (2008) (16)
A Bayesian Method for Studying DIF: A Cautionary Tale Filled With Surprises and Delights (2008) (16)
Editorial - Marketing Science and the Financial Crisis (2009) (15)
Measuring Multi-Channel Advertising Response (2017) (15)
A Bayesian Method for Evaluating Passing Scores: The PPoP Curve (2005) (14)
Closed-form Bayesian inferences for the logit model via polynomial expansions (2005) (13)
A Cross-Cohort Changepoint Model for Customer-Base Analysis (2016) (13)
Continuous and Discrete Variables (2001) (12)
Introduction to the Special Issue on Business Analytics (2014) (12)
Surgeon evaluation of suture and endo-mechanical products. (2007) (11)
SOME STATISTICAL AND LOGICAL CONSIDERATIONS WHEN RESCORING TESTS (1998) (11)
PIE: A Holistic Preference Concept and Measurement Model (2013) (10)
Teacher’s Corner: Negative Information and The Three-Parameter Logistic Model (1996) (10)
A Selection of Selection Anomalies (1998) (10)
Assessment of medical devices: How to conduct comparative technology evaluations of product performance (2007) (10)
Outlier Measures and Norming Methods for Computerized Adaptive Tests (2001) (9)
17 Hierarchical Item Response Theory Models (2006) (8)
Meta-analyses using information reweighting: An application to online advertising (2014) (8)
When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green’s Research (2004) (8)
‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com (2011) (8)
Deterministic and Stochastic Prisoner&Apos;S Dilemma Games: Experiments in Interdependent Security (2007) (8)
User-Generated Content: The "Voice of the Customer" in the 21st Century (2010) (8)
Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program (2017) (8)
Negative Information and the Three-Parameter Logistic Model. Teacher's Corner. (1996) (7)
Refocusing loyalty programs in the era of big data: a societal lens paradigm (2020) (7)
Binge Consumption of Online Content (2017) (7)
Improving the crystal ball: harnessing consumer input to create retail prediction markets (2010) (7)
Posterior Predictive Outlier Detection Using Sample Reweighting (2010) (7)
Using Testlet Response Theory to analyze data from a survey of attitude change among breast cancer survivors (2010) (6)
Multivariate Visual Diffusion for Social Groups (2011) (5)
USER'S GUIDE FOR SCORIGHT (VERSION 1.2): A COMPUTER PROGRAM FOR SCORING TESTS BUILT OF TESTLETS (2001) (5)
Publication Delays in Statistics Journals (1998) (5)
Editorial - Analytical Transparency (2009) (5)
Modeling the Evolution of Customers' Service Portfolios (2008) (4)
Enticing and Publishing the Home Run Paper (2008) (4)
True score theory (2007) (4)
Editorial - Does Everything Not Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd (2009) (4)
Call for Papers---Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science: Deadline: December 16, 2013 (2013) (4)
Fusion Modeling (2021) (4)
Editorial - Enticing and Publishing the Home Run Paper (2008) (4)
Testlet Response Theory and Its Applications: The 3-PL Bayesian testlet model (2007) (3)
Editorial - The Scientific Process at Its Best (2008) (3)
Commentaries and Reply on "Predicting Customer Value Using Clumpiness: From RFM to RFMC" by (2015) (3)
A Statistical Look at Roger Clemens' Pitching Career (2008) (3)
Bayesian Imputation for Anonymous Visits in CRM Data (2015) (3)
Improving the Crystal Ball: Consumer Consensus and Retail Prediction Markets (2006) (3)
Testlet Response Theory and Its Applications: What's a testlet and why do we need them? (2007) (3)
Testlet Response Theory and Its Applications: Testlet nonresponse theory: dealing with missing data (2007) (3)
Testlet Response Theory and Its Applications: Introduction (2007) (3)
Editorial - It's Never Good-bye to Marketing Science (2010) (2)
Current issues and a ‘wish list’ for conjoint analysis: Research Articles (2005) (2)
Scaling up experimental social, behavioral, and economic science (2021) (2)
Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model" (2009) (2)
Bayesian multi-resolution spatial analysis with applications to marketing (2012) (2)
Path Data in Marketing: An Integrative Framework and Prospectus for Model-Building (2007) (2)
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Attention, Consideration, and Choice At the Point of Purchase. (2009) (2)
Chapter 2. Assessing and Measuring Workforce Readiness: A Discussion toward the Development of a Universal and Valid Measure (2013) (2)
Thresholded Partial Least Squares: Fast Construction of Interpretable Whole-brain Decoders (2021) (1)
Call for Papers - Special Issue of Management Science: Business Analytics: Submission deadline: September 16, 2012 Expected publication date: First Quarter 2014 (2012) (1)
A Flexible Demand Model for Complements Using Household Production Theory (2018) (1)
Detecting DIF: Many Paths to Salvation (2010) (1)
Editorial: Relaunching Marketing Letters (2020) (1)
Testlet Response Theory and Its Applications: A Bayesian method for studying DIF: a cautionary tale filled with surprises and delights (2007) (1)
ON THE CONSEQUENCES OF SOME TEST RESCORING POLICIES (1996) (1)
Editorial - Maximizing Impact via Database Submissions (2008) (1)
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights (2020) (1)
Limited Dynamic Forecasting of Hidden Markov Models (2018) (1)
Testing Theories of Goal Progress in Online Learning (2021) (1)
Multiple Dimensions of Binging: The Hidden Costs and Benefits (2019) (1)
Fast construction of interpretable whole-brain decoders (2022) (1)
Binge Consumption of Online Content: A Boundedly Rational Model of Goal Progress and Knowledge Accumulation (2017) (1)
Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics (2011) (1)
Beyond Conjoint Analysis : Advances in Preference Measurement 1 (2007) (1)
Call for Papers—Special Issue of Management Science: Business Analytics (2012) (1)
BARTER MARKETS (2007) (1)
Inferring Individual Preferences and Intra-Household Dynamics with Aggregate Data: An Application to Targeted TV Advertising (2021) (0)
Bayesian stochastic dynamic models for internet auctions (2010) (0)
Correction to: Wharton Marketing: Where Academia Meets Practice (2021) (0)
A Note on Multivariable Testing in Marketing Research (1997) (0)
Editorial - Database Submissions (2008) (0)
A Bayesian testlet model for a mixture of binary and polytomous data (2007) (0)
A brief history and the basic ideas of modern testlet response theory (2007) (0)
Refocusing loyalty programs in the era of big data: a societal lens paradigm (2020) (0)
Testlet Response Theory and Its Applications: Using posterior distributions to evaluate passing scores: the PPoP curve (2007) (0)
DRAFT Posterior predictive outlier detection using sample reweighting (1997) (0)
Testlet Response Theory and Its Applications: The origins of testlet response theory – three alternatives (2007) (0)
Meta-analyses using information reweighting: An application to online advertising (2014) (0)
Wharton Marketing: Where Academia Meets Practice (2021) (0)
Testlet Response Theory and Its Applications: Fitting testlets with polytomous IRT models (2007) (0)
Perspectives on Bayesian Methods and Big Data (2014) (0)
Testlet Response Theory and Its Applications: A Bayesian testlet model with covariates (2007) (0)
Testlet Response Theory and Its Applications: BAYESIAN TESTLET RESPONSE THEORY (2007) (0)
2010 Guest Area Editors and Ad Hoc Reviewers (2011) (0)
An Integrated Model for Dynamic Brand Equity (2016) (0)
Spatial models in marketing. (Under review at Marketing Letters) (2004) (0)
The 2-PL Bayesian testlet model (2007) (0)
Testlet Response Theory and Its Applications: TWO APPLICATIONS AND A TUTORIAL (2007) (0)
Rejoinder for current issues and a ‘wish list’ for conjoint analysis (2005) (0)
Simulation-based Inference in Econometrics: A comparison of computational methods for hierarchical models in customer survey questionnaire data (2000) (0)
Two-for-One Conjoint: Bayesian Cross-Category Learning for Shared-Attribute Categories (2022) (0)
Comments on “Some Conceptual Issues in Observed-Score Equating” by Wim J. van der Linden (2013) (0)
Testing Theories of Goal Progress Within Online Learning (2018) (0)
Cross-Reward Effects in a Coalition Loyalty Program: The Impact of a Point Currency Devaluation (2022) (0)
PART I Introduction to Testlets (2007) (0)
The Dark Side of Category Expansion: Will (and Which) Existing Ones "Pay the Price"? (2021) (0)
Subscale Distance and Item Clustering E ects in Surveys : A New Metric (1999) (0)
The interrelationships between brand and channel choice (2014) (0)
Comment on “Comparing Harm Done by Mobility and Class Absence: Missing Students and Missing Data” (2003) (0)
Call for Papers Special Issue of Management Science: Business Analytics: Submission deadline: September 16, 2012 Expected publication date: First Quarter 2014 (2012) (0)
Testlet Response Theory and Its Applications: Epilogue (2007) (0)
Flexible Utility Function Approximation via Cubic Bezier Splines (2019) (0)
Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability (2017) (0)
1 The Role of Big Data and Predictive Analytics in Retailing Abstract (2016) (0)
Other Multivariate Techniques (2001) (0)
Marketing for financial advisors : build your business, bring in clients, and establish your brand (2009) (0)

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