Evert Gummesson
#30,871
Most Influential Person Now
Swedish economist
Evert Gummesson's AcademicInfluence.com Rankings
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Economics
Evert Gummesson's Degrees
- PhD Economics Stockholm University
Why Is Evert Gummesson Influential?
(Suggest an Edit or Addition)According to Wikipedia, Evert Gummesson was Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School of Economics. He was a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland.
Evert Gummesson's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- The new marketing—Developing long-term interactive relationships (1987) (1146)
- Whither Services Marketing? (2004) (1131)
- Total Relationship Marketing (1999) (914)
- Making Relationship Marketing Operational (1994) (838)
- Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer (1991) (599)
- Qualitative research in marketing (2005) (526)
- Extending the service-dominant logic: from customer centricity to balanced centricity (2008) (424)
- Relationship Marketing in the New Economy (2002) (395)
- All research is interpretive (2003) (388)
- Marketing as Value Co-creation Through Network Interaction and Resource Integration (2010) (380)
- Return on relationships (ROR): the value of relationship marketing and CRM in business‐to‐business contexts (2004) (374)
- Productivity, quality and relationship marketing in service operations (1998) (369)
- Implementation requires a relationship marketing paradigm (1998) (353)
- Relationship marketing as a paradigm shift: some conclusions from the 30R approach (1997) (328)
- Relationship marketing and imaginary organizations: a synthesis (1996) (302)
- Quality Research in Management: addressing Complexity, Context and Persona (2006) (293)
- Exit Services Marketing – Enter Service Marketing (2007) (272)
- Service Management: An Evaluation and the Future (1994) (270)
- B2B is Not an Island (2009) (230)
- Practical value of adequate marketing management theory (2002) (222)
- Transitioning from service management to service-dominant logic: Observations and recommendations (2010) (215)
- Many-to-Many Marketing as Grand Theory: A Nordic School Contribution (2006) (195)
- Invited Commentaries on "Evolving to a New Dominant Logic for Marketing" (2004) (187)
- Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm (1999) (185)
- USING INTERNAL MARKETING TO DEVELOP A NEW CULTURE—THE CASE OF ERICSSON QUALITY (1987) (182)
- Broadening and Specifying Relationship Marketing (1994) (161)
- Relationship marketing and a new economy: it’s time for de‐programming (2002) (157)
- Total Relationship Marketing: Experimenting with a Synthesis of Research Frontiers (1999) (148)
- Hotel networks and social capital in destination marketing (2006) (146)
- The emergence of the new service marketing: Nordic school perspectives (2012) (146)
- Toward a theory of professional service marketing (1978) (143)
- Case study research and network theory: birds of a feather (2007) (141)
- Value co-creation and university teaching quality Consequences for the European Higher Education Area (EHEA) (2012) (136)
- Customer centricity: reality or a wild goose chase? (2008) (128)
- Are current research approaches inmarketing leading us astray? (2001) (120)
- The Marketing of Professional Services — An Organizational Dilemma (1979) (111)
- Service marketing : Nordic School perspectives (1985) (107)
- Qualitative Market Research: An International Journal (2015) (107)
- From relationship marketing to total relationship marketing and beyond (2017) (104)
- Truths and Myths in Service Quality (1991) (100)
- Action research in marketing (2004) (97)
- Quality, service‐dominant logic and many‐to‐many marketing (2008) (87)
- Internal marketing in the light of relationship marketing and network organizations (2000) (63)
- Extending the New Dominant Logic: From Customer Centricity to Balanced Centricity. (2008) (56)
- Productivity, quality and relationship marketing in service operations A revisit in a new service paradigm (2014) (55)
- Total Relationship Marketing Ed. 2 (2002) (51)
- In search of marketing equilibrium: Relationship marketing versus hypercompetition (1997) (50)
- LIP SERVICE ‐ A NEGLECTED AREA IN SERVICES MARKETING (1987) (49)
- Total relationship marketing: marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm (2002) (49)
- Access to reality: observations on observational methods (2007) (48)
- Reinventing marketing strategy by recasting supplier/customer roles (2014) (46)
- Case Theory in Business and Management: Reinventing Case Study Research (2020) (46)
- The theory/practice gap in B2B marketing: reflections and search for solutions (2014) (42)
- Value co-creation as a complex adaptive process (2017) (41)
- Service Provision Calls for Partners Instead of Parties (2004) (38)
- Marketing de relacionamento total (2010) (33)
- Methodology meets culture (2013) (33)
- Service Quality in Hospitality Organizations (1995) (30)
- 2B or not 2B: That is the question (2011) (30)
- Nine Lessons on Service Quality (1989) (25)
- Implementing the marketing concept : from service and value to lean consumption (2006) (24)
- Many-to-many marketing : från one-to-one till many-to-many i nätverksekonomins marknadsföring : att se marknadsföringen genom nätverksglasögon (2004) (22)
- The collective consumption network (2014) (22)
- Are current research approaches in marketing leading us astray (2018) (19)
- Complexity and viability in service ecosystems (2019) (19)
- The Future of Service Is Long Overdue (2010) (18)
- Commentaries on the state of journals in marketing (2010) (17)
- Considering pollution in the higher education (HE) service ecosystem: The role of students’ evaluation surveys (2017) (17)
- Relationship Marketing: It all Happens here and now! (2003) (17)
- The global crisis and the marketing scholar (2009) (17)
- Case Study Research (2007) (17)
- Marketing cost concept in service firms (1981) (16)
- Commentary on “The role of innovation in driving the economy: Lessons from the global financial crisis” (2014) (16)
- The 2013 Naples Forum on Service Service Dominant logic, Network & Systems Theory and Service Science: integrating three perspectives for a new service agenda (2013) (15)
- Editoriale. The three service marketing paradigms: which one are you guided by? (2012) (15)
- Service Research Methodology: From Case Study Research to Case Theory (2014) (13)
- Are you looking forward to your surgery (2001) (10)
- Service Science, S-D Logic and Network Theory: Integrating the Perspectives for a New Research Agenda (2009) (10)
- Invited commentaries on the service-dominant logic by participants in The Otago Forum (2006) (10)
- The New Marketing Long-term Interactive Relationships Developing (1987) (9)
- Service Quality : Multinational and Multidiciplinary Perspectives (1990) (9)
- Addressing complexity and taking a systemic view in service research (2014) (8)
- Integrating the 3 Pillars of the 2011 Naples Forum on Service: S-D logic, Network & Systems Theory and Service Science (2011) (8)
- Organizing for strategic management— A conceptual model (1974) (7)
- eCRM and hCRM: martial rivalry or marital bliss (2001) (7)
- The new service marketing (2010) (7)
- Relationship marketing: from CRM and one-to-one to many-to-many networks (2006) (7)
- The 2013 Naples Forum on Service and its efforts to advance service theory and practice (2015) (5)
- Contributing to Sustainable Healthcare Systems with Case Theory (2019) (4)
- Balanced centricity and triads: strategies to reach ecosystem equilibrium in the arts sector (2019) (4)
- Health Myths and Service-Dominant Logic (2018) (4)
- Once upon a time… technology: a fairy tale or a marketing story? (2019) (4)
- Book Review of Håkansson, H. et al., Business in Networks (2010) (3)
- From relationship marketing to many-to-many marketing (2015) (3)
- The Naples Forum on Service (2016) (3)
- Life Is A Network of Relationships - And So Is Tourism (2007) (3)
- In support of creative and useful science (2018) (2)
- TREATING ADVERTISING AGENCIES CLIENTS AS VALUE CREATION PARTNERS: DIFFICULTIES AND IMPLICATIONS (2014) (2)
- The 2013 Naples Forum on Service (2013) (2)
- Editorial - The 2013 Naples Forum on Service (2013) (2)
- Making RM Operational 5 Making Relationship Marketing Operational (1995) (2)
- Business in Networks, by Håkan Håkansson, David Ford, Lars-Erik Gadde, Ivan Snehota and Alexandra Waluszewski (2010) (1)
- Examining service experiences : comparing methods to capture children ’ s experiences (2017) (1)
- Organizational buyer behavior (2010) (1)
- Value and Networks as Cornerstones of the Marketing Discipline (2010) (1)
- Editorial -- The Three Pillars of the Naples Forum (2012) (1)
- Co-patenting, co-ownership, and co-ideation as drivers for university business innovation: the case of public universities in Spain (2022) (1)
- Customer-to-customer interaction in service development : A many-to-many approach (2006) (1)
- Guest Editorial -- The 2009 Naples Forum on Service – Service Dominant Logic, Service Science and Network Theory: Integrating Three Perspectives for a New Service Agenda (2010) (1)
- Sveket mot konsumenterna (2004) (1)
- Criminal Marketing: An Inhuman Side of Business (2014) (0)
- Organization Development in Marketing - Three Errors and how to Avoid them (2015) (0)
- Quality in the Value-Creating Network Society (2008) (0)
- Guest Editorial - The Naples Forum on Service: What’s Ahead in Service? (2012) (0)
- Abandonemos el marketing de servicios - entremos en el marketing del servicion (2010) (0)
- Second Focus: Access To Case Theory Data (2017) (0)
- Acknowledgements (2002) (0)
- Direct selling, Sofia (2009) (0)
- Internal marketing, research approach, and other works (2013) (0)
- Varey Part I What ’ s Wrong with Marketing in Theory and in Practice ? 1 Where Marketing Causes Trouble 19 (2013) (0)
- 2009 Naples Forum on Service. Introduction (2010) (0)
- Knowledge – or Noledge? (2017) (0)
- RM/CRM – drivers of a paradigm shift in marketing (2011) (0)
- Theory Generation – and Testing (2017) (0)
- Return on Relationships (Ror): Financial Aspects of Relationship Marketing and Crm in a Business-To-Business Context (2015) (0)
- Reflections on Healthcare Systems in the Light of a New Science of Service. (2010) (0)
- Relationships and Networks in Tourism Marketing (2008) (0)
- From Case Study Research to Case Theory (2017) (0)
- My journey through marketingland (2019) (0)
- Co-reating value with customers and other stakeholders: On a paradigm shift in marketing and service (2010) (0)
- Book Reviews (2000) (0)
- The Business and Management Context (2017) (0)
- Criminal marketing: relationships a networks (2010) (0)
- What should Research and Science be (2017) (0)
- The Complexity Paradigm (2017) (0)
- Do RM and CRM pay (2012) (0)
- Sezione Tematica: 2009 Naples Forum on Service (2010) (0)
- CONSUMER VALUATION MODEL IN THE CONTEXT OF RELATIONSHIP MARKETING (2009) (0)
- Fifth Focus: Report, Communicate and Defend (2017) (0)
- QUALITY, PRODUCTIVITY AND PROFITABILITY IN THE TRANSPORT SECTOR. SEMINAR HELD IN STOCKHOLM 11-12 NOVEMBER, 1992 (1993) (0)
- First Focus: The Research Plan (2017) (0)
- Fourth Focus: Research Quality and Productivity (2017) (0)
- Toward a Grand View of Service: The Role of Service-Dominant Logic (2018) (0)
- Looking for advice? Using a virtual environment for many-to-many value co-creation at ”Finlands Local Store”. (2010) (0)
- Third Focus: Analysis and Interpretation – Linking Data To Theory and Conclusions (2017) (0)
- Philip Kotler and a Network Theory of Marketing: The Role of Corporate Citizens, Private Citizens and Customers (2006) (0)
- Service Development and Service Design (1992) (0)
- The 3 pillars of the naples forum (2012) (0)
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