According to Wikipedia, Frank Mulhern is an American academic who is Associate Dean of Research at the Medill School of Journalism at Northwestern University. Mulhern specializes in research on marketing communications, marketing research and database analysis and the role of employees in marketing strategy. He has published papers on retail pricing and promotions, the effectiveness of coupons, and the purchase behavior of ethnic consumer groups. More recent research involves analysis of the role of employees in brand strategy and the integration of internal communications with traditional and interactive media. His research papers have appeared in numerous scholarly journals including the Journal of Marketing, Journal of Retailing, Journal of Advertising, International Journal of Research in Marketing, Journal of Interactive Marketing and Journal of Business Research. Mulhern is the editor of the Promotion Marketing Academic Quarterly, a publication of the Promotion Marketing Association. He is the co-author of the textbook, Marketing Communications: Integrated Theory, Strategy and Tactics. Mulhern also serves as Director of the Forum for People Performance Management and Measurement, a center for scholarly research on employee engagement and internal marketing.
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Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
