Frank Bass

Q: What Schools Are Affiliated With Frank Bass

Frank Bass is affiliated with the following schools: University of Texas at Austin, University of Chicago, University of Texas at Dallas, Purdue University, University of Illinois Urbana-Champaign

Frank Bass's AcademicInfluence.com Rankings

Frank Bass

Business

#40

World Rank

#46

Historical Rank

#29

USA Rank

Marketing

World Rank

Historical Rank

USA Rank

business Degrees

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Business

Why Is Frank Bass Influential?

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According to Wikipedia, Frank M. Bass was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006.

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Frank Bass's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

A New Product Growth for Model Consumer Durables (2004) (6161)
New Product Diffusion Models in Marketing: A Review and Directions for Research: (1990) (2447)
A diffusion theory model of adoption and substitution for successive generations of high-technology products (1987) (986)
Why the Bass Model Fits without Decision Variables (1994) (831)
Chapter 8 New-product diffusion models (1993) (520)
The Relationship between Diffusion Rates, Experience Curves, and Demand Elasticities for Consumer Durable Technological Innovations (1980) (447)
Comments on "A New Product Growth for Model Consumer Durables The Bass Model" (2004) (443)
The Dirichlet: A comprehensive model of buying behaviour (1984) (423)
Diffusion of New Products: Empirical Generalizations and Managerial Uses (1995) (400)
The Theory of Stochastic Preference and Brand Switching (1974) (356)
Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods (1989) (330)
An Attitude Model for the Study of Brand Preference (1972) (248)
Optimal Pricing Strategy for New Products (1999) (218)
Empirical Generalizations and Marketing Science: A Personal View (1995) (210)
A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes (1969) (200)
Impact of a Late Entrant on the Diffusion of a New Product/Service (2000) (199)
Testing Distributed Lag Models of Advertising Effect (1972) (189)
Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (2007) (186)
An experimental study of relationships between attitudes, brand preference, and choice (1972) (186)
Market Segmentation: Group versus Individual Behavior (1968) (173)
New Product Diffusion Models in Marketing: A Review and Directions for Research (1990) (161)
A Comparative Analysis of Attitudinal Predictions of Brand Preference (1973) (156)
A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes (1980) (147)
Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and Comparisons (1976) (142)
Competition, Strategy, and Price Dynamics: A Theoretical and Empirical Investigation (1985) (132)
Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research (1975) (126)
An Investigation into the Order of the Brand Choice Process (1984) (125)
Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices (2000) (125)
Firm Effects and Industry Effects in the Analysis of Market Structure and Profitability (1978) (123)
The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds (2004) (122)
Introduction to the Special Issue: Empirical Generalizations in Marketing (1995) (107)
Temporal Aggregation, the Data Interval Bias, and Empirical Estimation of Bimonthly Relations from Annual Data (1983) (105)
The Future of Research in Marketing: Marketing Science (1993) (100)
DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch (2001) (92)
Simultaneous-Equation Regression Analysis of Sales and Advertising * (1969) (85)
A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior (1980) (81)
When to lead or follow? It depends (1990) (73)
Estimation of Latent Class Models with Heterogeneous Choice Probabilities: An Application to Market Structuring (1990) (65)
An Exploration of Linear Programming in Media Selection (1966) (60)
Optimal pricing of successive generations of product advances (1993) (55)
Mathematical models and methods in marketing (1962) (54)
A Model of Stochastic Variety-Seeking (1994) (52)
The frontiers of marketing thought and science (1957) (46)
Note—On “A Parsimonious Description of the Hendry System” (1980) (40)
Diffusion of technology generations: A model of Adoption and Repeat Sales (2001) (34)
A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection (1969) (34)
Simultaneous-equation regression analysis of sales and advertising (1969) (34)
DETERMINING THE EFFECTS OF OBSERVED AND UNOBSERVED HETEROGENEITY ON CONSUMER BRAND CHOICE (1998) (33)
Optimal pricing in a hazard rate model of demand (2003) (33)
Applications of the sciences in marketing management (1968) (33)
Cointegration analysis of brand and category sales: Stationarity and long‐run equilibrium in market shares (2000) (30)
Marketing Research Expenditures: A Decision Model (1963) (28)
Fishbein and Brand Preference: A Reply (1972) (26)
IT Waves: Two Completed Generational Diffusion Models (2004) (25)
Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression Analysis (1971) (24)
Estimating Micro Relationships from Macro Data: A Comparative Study of two Approximations of the Brand Loyal Model under Temporal Aggregation (1986) (24)
A gereral test of reference price theory in the presence of threshold effects (2002) (23)
Effect of choice set size on choice probabilities: An extended logit model (1989) (18)
The relationship between purchase regularity and propensity to accelerate (2002) (16)
A segment‐level hazard approach to studying household purchase timing decisions (2002) (16)
An Experimental Study of Attitude Change, Advertising, and Usage in New Product Introduction (1972) (16)
Misspecification and the inherent randomness of the model are at the heart of the Brodie and de Kluyver enigma (1987) (14)
Pooling Issues and Methods in Regression Analysis: Some Further Reflections (1978) (11)
An Experimental Study of Risk-Taking and the Value of Information in a New Product Context (1967) (9)
Testing vs. Estimation in Simultaneous-Equation Regression Models (1971) (8)
Decomposable Regression Models in the Analysis of Market Potentials (1971) (7)
Variable Pricing in Oligopoly Markets (2006) (7)
Some Case Histories of Econometric Modeling in Marketing: What Really Happened? (1980) (5)
Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science (2001) (5)
Relative Income and Investment Comparisons among OECD Nations (1998) (4)
A study of ‘spurious regression’ and model discrimination in the generalized bass model (2002) (4)
JMR—Goals, Constraints, and Management (1973) (3)
Editorial: JMR: Goals, Constraints, and Management (1973) (3)
The Associated Press Guide To Internet Research And Reporting (2002) (3)
Reflections on “Stochastic Preference Theory: Some Unresolved Questions” (1980) (3)
The Theory of First Purchase of New Products (1976) (2)
Using the American Community Survey (2013) (2)
Expense and Margin Functions in Drug Stores 1 (1956) (2)
Mediocrity versus Change in Drug-Store Operating Ratios (1958) (2)
A multivariate regression analysis of the responses of competing brands to advertising (1971) (2)
Sales Compensation Policies of Grocery, Drug, and Hardware Wholesalers (1957) (1)
The Question of the “Regression” Fallacy (1959) (1)
APPENDIX A: Using American FactFinder (2013) (1)
A Study of Functional Relationships in Drug Store Expense and Margin (1954) (1)
APPENDIX F: Comparing Census and American Community Survey Characteristics (2013) (1)
APPENDIX E: Mapping Census Data (2013) (0)
Understanding Census Geography (2013) (0)
Understanding Basic Census Counts (2013) (0)
Analyzing Race and Ethnicity (2013) (0)
Analyzing Health Data (2013) (0)
A Rejoinder (1967) (0)
Working with Occupations (2013) (0)
Guide to the Census: Bass/Guide (2013) (0)
The Evolution of the Census (2013) (0)
Book Review: Marketing and the Computer (1964) (0)
APPENDIX C: Glossary of Census Terms (2013) (0)
Analyzing Transportation Trends (2013) (0)
Working with Housing Data (2013) (0)
APPENDIX D: Online Resources (2013) (0)
Making Sense of Housing (2013) (0)
Analysis: Some Further Reflections (1978) (0)
A Dynamic Investigation into Logically Consistent Market Share Models (1989) (0)
Analyzing Critical Relationships (2013) (0)
Late Model Classics@@@Mathematical Models and Methods in Marketing (1962) (0)
Speaking the Languages (2013) (0)
About the Website (2013) (0)
Learning about Education (2013) (0)
SEMINAR ON RESEARCH NEEDS IN TRANSIT MARKETING (1973) (0)
APPENDIX B: Using Raw Data Files (2013) (0)
Soft Power ’ , System Dynamics and Global Democratization : A Bass Model of Democracy Diffusion 1800-2000 by Mikael Sandberg (2006) (0)

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Other Resources About Frank Bass

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What Schools Are Affiliated With Frank Bass?

Frank Bass is affiliated with the following schools: