Frederick E. Jr. Webster
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Frederick E. Jr. Webster's AcademicInfluence.com Rankings
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Economics
Frederick E. Jr. Webster's Degrees
- Masters Business Administration Stanford University
Why Is Frederick E. Jr. Webster Influential?
(Suggest an Edit or Addition)Frederick E. Jr. Webster's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993) (4469)
- The Changing Role of Marketing in the Corporation (1992) (2924)
- Organizational Culture and Marketing: Defining the Research Agenda (1989) (1747)
- Determining the Characteristics of the Socially Conscious Consumer (1975) (915)
- A General Model for Understanding Organizational Buying Behavior (1972) (895)
- The rediscovery of the marketing concept (1988) (667)
- Organizational Buying Behavior (1978) (509)
- Industrial Marketing Strategy (1991) (423)
- A roadmap for branding in industrial markets (2004) (309)
- Rediscovering the marketing concept (1988) (289)
- Understanding the relationships among brands, consumers, and resellers (2000) (275)
- The decline and dispersion of marketing competence (2005) (247)
- Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure (2005) (234)
- The “Deal-Prone” Consumer (1965) (206)
- A Stakeholder-Unifying, Cocreation Philosophy for Marketing (2011) (202)
- Organizational Culture and Marketing: Defining the Research Agenda: (1989) (198)
- Top Management's Concerns about Marketing: Issues for the 1980's (1981) (185)
- Triad lessons: Generalizing results on high performance firms in five business-to-business markets (2000) (165)
- Elevating marketing: marketing is dead! Long live marketing! (2013) (162)
- Management Science in Industrial Marketing (1978) (133)
- Modeling the Industrial Buying Process (1965) (127)
- New Product Adoption in Industrial Markets: A Framework for Analysis (1969) (99)
- Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company (1994) (98)
- Informal Communication in Industrial Markets (1970) (90)
- Defining the new marketing concept (Part 1) (1994) (85)
- Interpersonal Communication and Salesman Effectiveness (1968) (84)
- A Perspective on the Evolution of Marketing Management (2005) (81)
- Marketing's Interfunctional Interfaces: The MSI Workshop on Management of Corporate Fault Zones (1997) (74)
- Market-driven management : how to define, develop, and deliver customer value (2002) (74)
- Factors Affecting Organizational Performance: A Five-Country Comparison (1997) (68)
- The Role of the Industrial Distributor in Marketing Strategy (1976) (62)
- The industrial salesman as a source of market information (1965) (51)
- Marketing IS management: The wisdom of Peter Drucker (2009) (41)
- A Replication of the "Shopping List" Study (1970) (31)
- On the study of industrial buying behavior: Current practices and future trends (1972) (31)
- On the Applicability of Communication Theory to Industrial Markets (1968) (31)
- Marketing for managers (1975) (27)
- Article Commentary: Interactivity and Marketing Paradigm Shifts (1998) (22)
- Marketing's Responsibility for the Value of the Enterprise (2010) (21)
- Perceptions of the industrial distributor (1975) (20)
- The Role of Marketing and the Firm (2002) (19)
- Communication and diffusion processes in industrial markets (1971) (18)
- Marketing Notes and Communications: A Replication of the “Shopping List” Study (1970) (16)
- Social aspects of marketing (1975) (15)
- Organizational Buyer Behavior (1974) (14)
- Industrial Buying as Organizational Behavior: A Guideline for Research Strategy (1972) (14)
- Marketing communication : modern promotional strategy (1973) (14)
- Analyzing corporate cultures in approaching the global marketplace (1990) (14)
- Field sales management (1983) (14)
- Application of Operations Research to Personal Selling Strategy (1968) (11)
- The Impact of Inflation Accounting on Marketing Decisions (1980) (11)
- Social Marketing: What makes it different? (1975) (11)
- Accounting for the market share-roi relationship (1989) (10)
- Sales force management (1970) (10)
- The Role of Marketing in the Corporation: A Perpetual Work in Progress (2004) (8)
- Model-Building in Marketing Research (1964) (7)
- Estrategia de marketing industrial (1994) (6)
- Top management views of the marketing function (1980) (6)
- Marketing Strategy in a Slow Growth Economy (1986) (5)
- It's 1990-Do you know where your marketing is? : commentary (1989) (5)
- Problems In Procurement by Defense Contractors (1965) (3)
- Marketing management casebook (1976) (2)
- Rationalizing Salesmen's Compensation Plans (1966) (1)
- Book Review: Marketing New Industrial Products (1977) (1)
- Industrial Marketing—The Sleeping Giant (1980) (0)
- Some Major Contributions in Industrial Marketing: A Comparative Review@@@Industrial Marketing Strategy@@@Procurement Management: Strategy, Organization, and Decision-Making@@@Industrial Marketing Research (1980) (0)
- Socially Conscious Consumer Index (2020) (0)
- New directions in marketing : proceedings, June 14-16, 1965 (1981) (0)
- Elevating marketing: marketing is dead! Long live marketing! (2013) (0)
- INNOVATIVE APPROACHES IN MARKETING STUDIES OF INDUSTRIAL AND TECHNOLOGY PRODUCTION1 (2017) (0)
- Carcinoma of the thyroid gland. (1951) (0)
- GASTRO‐JEJUNO‐COLIC FISTULA (1932) (0)
- New directions in marketing : proceedings [of the] 48th National Conference, June 14-16, 1965 (1965) (0)
- A Dynamic Sales Call Policy Model (2015) (0)
- Two of Similar Content, but Different Merit@@@Organizational Buying Behavior@@@Marketing Technological Products to Industry (1974) (0)
- Book Review: Don't Carry a Cold Cigar … (1968) (0)
- Organizational orientation and capabilities (2016) (0)
- New Directions in Marketing, Proceedings, 48th National Conference, June 1965 (1966) (0)
- [Letter from Frederick E. Webster, Jr.] (1977) (0)
- Readings in sales force management (1971) (0)
- Comment (1988) (0)
- The changing role the industrial distributor (1975) (0)
- Don't Carry A Cold Cigar@@@The Arithmetic of Sales Management (1968) (0)
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