Frederick E. Jr. Webster

Frederick E. Jr. Webster's AcademicInfluence.com Rankings

Economics

#2894

World Rank

#3290

Historical Rank

economics Degrees

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Economics

Frederick E. Jr. Webster's Degrees

Masters Business Administration Stanford University

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Frederick E. Jr. Webster's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993) (4469)
The Changing Role of Marketing in the Corporation (1992) (2924)
Organizational Culture and Marketing: Defining the Research Agenda (1989) (1747)
Determining the Characteristics of the Socially Conscious Consumer (1975) (915)
A General Model for Understanding Organizational Buying Behavior (1972) (895)
The rediscovery of the marketing concept (1988) (667)
Organizational Buying Behavior (1978) (509)
Industrial Marketing Strategy (1991) (423)
A roadmap for branding in industrial markets (2004) (309)
Rediscovering the marketing concept (1988) (289)
Understanding the relationships among brands, consumers, and resellers (2000) (275)
The decline and dispersion of marketing competence (2005) (247)
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure (2005) (234)
The “Deal-Prone” Consumer (1965) (206)
A Stakeholder-Unifying, Cocreation Philosophy for Marketing (2011) (202)
Organizational Culture and Marketing: Defining the Research Agenda: (1989) (198)
Top Management's Concerns about Marketing: Issues for the 1980's (1981) (185)
Triad lessons: Generalizing results on high performance firms in five business-to-business markets (2000) (165)
Elevating marketing: marketing is dead! Long live marketing! (2013) (162)
Management Science in Industrial Marketing (1978) (133)
Modeling the Industrial Buying Process (1965) (127)
New Product Adoption in Industrial Markets: A Framework for Analysis (1969) (99)
Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company (1994) (98)
Informal Communication in Industrial Markets (1970) (90)
Defining the new marketing concept (Part 1) (1994) (85)
Interpersonal Communication and Salesman Effectiveness (1968) (84)
A Perspective on the Evolution of Marketing Management (2005) (81)
Marketing's Interfunctional Interfaces: The MSI Workshop on Management of Corporate Fault Zones (1997) (74)
Market-driven management : how to define, develop, and deliver customer value (2002) (74)
Factors Affecting Organizational Performance: A Five-Country Comparison (1997) (68)
The Role of the Industrial Distributor in Marketing Strategy (1976) (62)
The industrial salesman as a source of market information (1965) (51)
Marketing IS management: The wisdom of Peter Drucker (2009) (41)
A Replication of the "Shopping List" Study (1970) (31)
On the study of industrial buying behavior: Current practices and future trends (1972) (31)
On the Applicability of Communication Theory to Industrial Markets (1968) (31)
Marketing for managers (1975) (27)
Article Commentary: Interactivity and Marketing Paradigm Shifts (1998) (22)
Marketing's Responsibility for the Value of the Enterprise (2010) (21)
Perceptions of the industrial distributor (1975) (20)
The Role of Marketing and the Firm (2002) (19)
Communication and diffusion processes in industrial markets (1971) (18)
Marketing Notes and Communications: A Replication of the “Shopping List” Study (1970) (16)
Social aspects of marketing (1975) (15)
Organizational Buyer Behavior (1974) (14)
Industrial Buying as Organizational Behavior: A Guideline for Research Strategy (1972) (14)
Marketing communication : modern promotional strategy (1973) (14)
Analyzing corporate cultures in approaching the global marketplace (1990) (14)
Field sales management (1983) (14)
Application of Operations Research to Personal Selling Strategy (1968) (11)
The Impact of Inflation Accounting on Marketing Decisions (1980) (11)
Social Marketing: What makes it different? (1975) (11)
Accounting for the market share-roi relationship (1989) (10)
Sales force management (1970) (10)
The Role of Marketing in the Corporation: A Perpetual Work in Progress (2004) (8)
Model-Building in Marketing Research (1964) (7)
Estrategia de marketing industrial (1994) (6)
Top management views of the marketing function (1980) (6)
Marketing Strategy in a Slow Growth Economy (1986) (5)
It's 1990-Do you know where your marketing is? : commentary (1989) (5)
Problems In Procurement by Defense Contractors (1965) (3)
Marketing management casebook (1976) (2)
Rationalizing Salesmen's Compensation Plans (1966) (1)
Book Review: Marketing New Industrial Products (1977) (1)
Industrial Marketing—The Sleeping Giant (1980) (0)
Some Major Contributions in Industrial Marketing: A Comparative Review@@@Industrial Marketing Strategy@@@Procurement Management: Strategy, Organization, and Decision-Making@@@Industrial Marketing Research (1980) (0)
Socially Conscious Consumer Index (2020) (0)
New directions in marketing : proceedings, June 14-16, 1965 (1981) (0)
Elevating marketing: marketing is dead! Long live marketing! (2013) (0)
INNOVATIVE APPROACHES IN MARKETING STUDIES OF INDUSTRIAL AND TECHNOLOGY PRODUCTION1 (2017) (0)
Carcinoma of the thyroid gland. (1951) (0)
GASTRO‐JEJUNO‐COLIC FISTULA (1932) (0)
New directions in marketing : proceedings [of the] 48th National Conference, June 14-16, 1965 (1965) (0)
A Dynamic Sales Call Policy Model (2015) (0)
Two of Similar Content, but Different Merit@@@Organizational Buying Behavior@@@Marketing Technological Products to Industry (1974) (0)
Book Review: Don't Carry a Cold Cigar … (1968) (0)
Organizational orientation and capabilities (2016) (0)
New Directions in Marketing, Proceedings, 48th National Conference, June 1965 (1966) (0)
[Letter from Frederick E. Webster, Jr.] (1977) (0)
Readings in sales force management (1971) (0)
Comment (1988) (0)
The changing role the industrial distributor (1975) (0)
Don't Carry A Cold Cigar@@@The Arithmetic of Sales Management (1968) (0)

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