George Zinkhan

Q: What Schools Are Affiliated With George Zinkhan

George Zinkhan is affiliated with the following schools: Vrije Universiteit Amsterdam, Swarthmore College, University of Michigan, University of Houston, University of Pittsburgh, University of Georgia

Why Is George Zinkhan Influential?

(Suggest an Edit or Addition)

According to Wikipedia, George Martin Zinkhan, III was an American academic and poet. Zinkhan was a professor of marketing at the University of Georgia from 1994 until April 26, 2009. He was named as the prime suspect in a triple homicide before authorities announced on May 9, 2009 that they had found and identified Zinkhan's body.

(See a Problem?)

George Zinkhan's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

In Search of Brand Image: a Foundation Analysis (1990) (872)
Determinants of retail patronage: A meta-analytical perspective (2006) (720)
Determinants of Perceived Web Site Interactivity (2008) (572)
U-commerce: Expanding the universe of marketing (2002) (457)
Marketing to and serving customers through the internet: An overview and research agenda (2002) (384)
Self-concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode (1995) (361)
An integrated framework for the conceptualization of consumers’ perceived-risk processing (2004) (339)
Green Advertising and the Reluctant Consumer (1995) (309)
Consumer Conformity: Review and Applications for Marketing Theory and Practice (1999) (302)
Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987) (301)
Exploring the Impact of Online Privacy Disclosures on Consumer Trust (2006) (295)
Consumer Tipping: A Cross-Country Study (1993) (290)
The penguin’s window: Corporate brands from an open-source perspective (2006) (267)
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006) (233)
Nonresponse and generalizability in academic research (2006) (214)
The Internet and the birth of real consumer power (2002) (213)
What Products Can Be Successfully Promoted and Sold Via the Internet? (2002) (202)
Marketing Images (2001) (189)
Consumer Activism on the Internet: The Role of Anti-brand Communities (2006) (184)
Retail spectacles and brand meaning: insights from a brand museum case study. (2008) (177)
Truth in Marketing Theory and Research: An Alternative Perspective (1992) (148)
Web Home Page Complexity and Communication Effectiveness (2001) (147)
Self Concept and Advertising Effectiveness: a Conceptual Model of Congruency Conspicuousness, and Response Mode (1991) (142)
Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison (1990) (140)
Anti‐brand communities, negotiation of brand meaning, and the learning process: The case of Wal‐Mart (2010) (139)
Using Childhood Memories to Gain Insight into Brand Meaning. (2007) (138)
Cultural and Gender Differences in Risk-Taking Behavior among American and Spanish Decision Makers (1991) (134)
Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis (2005) (134)
International Brand-Name Standardization/Adaptation: Antecedents and Consequences (2002) (133)
Assessing the Quality Ranking of the Journal of Advertising, 1986–1997 (1999) (129)
Direct-to-Consumer Advertising and its Utility in Health Care Decision Making: A Consumer Perspective (2004) (120)
Responses to Humorous ADS: Does Audience Involvement Matter? (2006) (114)
Book Review: Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992) (110)
Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial (1986) (106)
Individual Differences and Marketing Decision Support System Usage and Satisfaction (1987) (99)
Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea (2004) (95)
New brand names and inferential beliefs: Some insights on naming new products (1987) (92)
Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective (1992) (89)
Integrated Internet marketing (2000) (80)
Trust in Online Prescription Drug Information Among Internet Users (2003) (77)
Emotional Responses to a Professional Service Encounter (1991) (76)
Differences Between Product and Services Television Commercials (1992) (76)
Electronic Commerce: The Strategic Perspective (2009) (75)
Learning Styles of Undergraduate Business Students: A Cross-Cultural Comparison between the US, India, and Korea (2002) (74)
Relationship Marketing: Theory and Implementation (2002) (73)
Advertising Ethics: Emerging Methods and Trends (1994) (71)
The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Show and TV Advertising: A Cross Cultural Study Between the United States and South Korea (2002) (70)
The Use of Blacks in Magazine and Television Advertising: 1946 to 1986 (1990) (69)
Good Life Images and Brand Name Associations: Evidence From Asia, America, and Europe (1994) (67)
Market Resistance and Valentine's Day Events (2009) (65)
Promoting services via the Internet: new opportunities and challenges (2002) (65)
MBAs' changing attitudes toward marketing dilemmas: 1981–1987 (1989) (63)
Enhancing marketing theory in academic research (2006) (62)
The Structure of São Paulo Street Markets: Evolving Patterns of Retail Institutions (1999) (61)
Web‐Based Chatting: Consumer Communication in Cyberspace (2003) (60)
Strategy and the research process: A comment (1991) (60)
Dimensional Relationships of Aided Recall and Recognition (1986) (59)
The Marketing/Finance Interface: Two Divergent and Complementary Views of the Firm (2000) (58)
Review: An overview of marketing strategy and planning (1994) (58)
The complexity of consumers' cognitive structures and its relevance to consumer behavior (2004) (57)
The Effect of Repetition on Humor in a Radio Advertising Study (1985) (55)
Consumers'Attention to the Brief Summary in Print Direct-to-Consumer Advertisements: Perceived Usefulness in Patient–Physician Discussions (2003) (52)
Consumer Perceptions of the World Wide Web: an Exploratory Study Using Focus Group Interviews (1998) (50)
DIMENSIONAL RELATIONSHIPS OF RECALL AND RECOGNITION MEASURES WITH SELECTED COGNITIVE AND AFFECTIVE ASPECTS OF PRINT ADS (2006) (50)
Electronic commerce strategy: addressing the key questions (1997) (48)
The impact of outcome, competency and affect on service referral (1998) (47)
Humor in Television Advertising: the Effects of Repetition and Social Setting (1991) (47)
Creativity in advertising (1993) (45)
Gift giving: A community paradigm (2006) (45)
Involvement, Familiarity, Cognitive Differentiation, and Advertising Recall: a Test of Convergent and Discriminant Validity (1985) (43)
The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition (2002) (42)
Distance Learning Trends and Benchmarks: Lessons from an Online MBA Program (2005) (42)
Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior (2006) (41)
Coke is It: How stories in childhood memories illuminate an icon (2010) (41)
Effects of Compulsive Buying Tendencies on Attitudes toward Advertising: The Moderating Role of Exposure to TV Commercials and TV Shows (2002) (41)
A taxonomy of information technology-enhanced pricing strategies☆ (2008) (39)
Defining and Measuring Company Image (2015) (37)
Changes in consumer choice: Further investigation of similarity and attraction effects (1987) (36)
A Test of Two Consumer Response Scales in Advertising (1985) (36)
Diagnostic Screener for Compulsive Buying: Applications to the USA and South Korea (2003) (35)
International Advertising: A Research Agenda (1994) (35)
Communications Effects of Specific Advertising Elements: An Update (1985) (34)
The Evolution and Antecedents of Transformational Advertising: a Conceptual Model (1996) (33)
A Holiday Loved and Loathed: A Consumer Perspective of Valentine’s Day (2012) (32)
Competitive intelligence: Insights from executives (1991) (32)
A Test of the Learning Hierarchy in High- and Low-Involvement Situations (1989) (31)
Advertising trends: Innovation and the process of creative destruction (1996) (31)
Competitive intelligence practices of industrial marketers (1985) (31)
The Subjective Well-Being of Nations: A Role for Marketing? (2007) (29)
Object-Orientation: A Tool for Enterprise Design (2004) (28)
Marketing in the age of the network: From marketplace to U-space (2004) (27)
The New American Marketing Association Definition of Marketing: An Alternative Assessment (2007) (26)
ESSCA: A multidimensional analysis tool for marketing research (1988) (26)
Service priority in department stores: The effects of customer gender and dress (1986) (26)
An Examination of Three Multidimensional Profiles for Assessing Consumer Reactions to Advertisements (1989) (25)
Response Profiles and Choice Behavior: An Application to Financial Services Advertising (1985) (25)
Marketing Communication Intensity Across Industries (1992) (25)
Accessing academic research through an e-database: Issues of journal quality and knowledge use (2004) (24)
Consumer Experiences and Market Resistance: An Extension of Resistance Theories (2007) (24)
A look to the future ofJAMS: Three years out, thirty years out... (2003) (24)
Methods of Knowledge Development in Marketing and Macromarketing (1990) (24)
From the Editor: The Use of Parody in Advertising (1994) (24)
Self-concept theory: applications in advertising (1996) (24)
What to Think (1994) (24)
Two Copy Testing Techniques: The Cloze Procedure and the Cognitive Complexity Test (1983) (22)
A stakeholder-integrated approach to health care management (2004) (22)
Changes in Stereotypes: Blacks and Whites in Magazine Advertisements (1986) (22)
Information technology-enhanced pricing strategies: managerial and public policy implications (2005) (22)
Motivations Underlying the Creation of Personal Web Pages : an Exploratory Study (1999) (22)
Is Other-Directedness on the Increase? An Empirical Test of Riesman's Theory of Social Character (1986) (21)
Advertising research and advertising practice (1993) (20)
Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues (1997) (20)
Gender Differences in the Perception of Leisure: a Conceptual Model (1993) (20)
The marketplace, emerging technology and marketing theory (2005) (19)
On the cross-national generalisability and equivalence of advertising response scales developed in the USA (2002) (19)
Advertising to ‘active’ viewers (2009) (19)
Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements (2010) (19)
Special Issue on the Marketing/Finance Interface (2000) (19)
Research traditions and patterns in marketing scholarship (2006) (19)
Envisioning the Future of Advertising Creativity Research: Alternative Perspectives (2008) (18)
Achievement and affiliation motivation: Changing patterns in social values as represented in American advertising (1990) (17)
Message Characteristics and Audience Characteristics: Predictors of Advertising Response (1983) (17)
The Interface Between Marketing and Finance: Integrated Management in an Unstable World (1997) (17)
Electronic Commerce: A Marriage of Management Information Systems and Marketing (1998) (16)
Using Conjoint Analysis to Design Financial Services (1990) (16)
The Institution of Advertising: Predictors of Cross-National Differences in Consumer Confidence (1998) (15)
Using Childhood Memories to Gain Insight into Brand Meaning (2007) (15)
The Value of Human Warmth: Social Presence Cues and Computer-Mediated Communications (2008) (14)
E-Collaborative Networks: A Case Study on the New Role of the Sales Force (2009) (14)
Nonbranded or Branded Direct-to-Consumer Prescription Drug Advertising—Which is More Effective? (2011) (14)
Cognitive Complexity and Aesthetic Preference (1981) (14)
Knowledge Development in Marketing: The Msi Experience (1987) (13)
Service set similarities in patterns of consumer satisfaction/dissatisfaction (1985) (13)
Impact of sex role stereotypes on service priority in department stores. (1984) (13)
AN APPLICATION OF CONJOINT ANALYSIS TO CAPITAL BUDGETING: THE CASE OF INNOVATIVE LAND MANAGEMENT SYSTEMS (1994) (13)
Two Models of Online Patronage: Why Do Consumers Shop on the Internet? (2005) (13)
A Theory of the Firm Perspective on Marketing and Distributive Justice (2008) (12)
Repetition, Social Settings, Perceived Humor, and Wearout (1990) (12)
Citation Analysis of the ACR Proceedings: a Knowledge Development and Social Exchange Perspective (1990) (11)
Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study (2008) (11)
Moral Orientation: Its Relation to Product Involvement and Consumption (2001) (11)
Rating industrial advertisements (1984) (10)
When Do Consumers Infer Product Attribute Values (1984) (10)
Advertising Research: The Internet, Consumer Behavior, and Strategy (2000) (10)
Romance and the Internet: The E-Mergence of Edating (2012) (10)
The impact of selling aids on new prospects (1984) (10)
Using the Repertory Grid to Assess the Complexity of Consumers' Cognitive Structures (1988) (9)
POETRY AND REPRESENTATION IN CONSUMER RESEARCH: The art of science (1998) (9)
On defining and measuring store image (2015) (9)
CAPITAL BUDGETING: EMERGING ISSUES AND TRENDS (1994) (9)
The Attitudinal Implications of a New Brand's Name (1982) (8)
The Role of Books and Book Reviews in the Knowledge Dissemination Process (1995) (8)
Global and Cultural Perspectives on Web-Based Chatting: an Exploratory Study (2001) (8)
Astrology: Its Influence on Consumers’ Buying Patterns and Consumers’ Evaluations of Products and Services (2015) (8)
Sex-Typing of Leisure Activities: A Test of Two Theories (2012) (7)
HUMOR AND ADVERTISING EFFECTIVENESS REEXAMINED (1987) (7)
An Advertising Test of the Work Ethic in the U.K. and the U.S. (1997) (6)
Changing Patterns of Other-Directedness: A Content Analysis of Women's Magazines (1989) (6)
Interdisciplinary Contributions to Marketing Thought (1999) (6)
From the Editor: Poetry in Advertising (1994) (6)
Young shoppers' experiences with e-shopping (2005) (5)
Object-orientation: a new perspective on strategy (2000) (5)
Scientific status and knowledge use: Two perspectives (2005) (5)
A Piecewise-Regression Test of Riesman's Theory of Social Character (1992) (5)
Applying Aesthetics to the Design of Promotional Material: The Theory of Requiredness in Direct Mail Advertising (1984) (4)
Book Review: Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey (1992) (4)
Book Review: Structural Holes: The Social Structure of Competition (1994) (4)
Event History Analysis@@@Case Study Methods (1994) (4)
Information Sources and Government Research: Ethical Conflicts and Solutions (2007) (4)
The influence of cognitive complexity and copy structure on advertising effectiveness (1981) (4)
An Assessment of the Cloze Procedure as an Advertising Copy Test (1984) (3)
Consumer attitudes towards firms' marketing activities: the implications for marketing communications strategies (2009) (3)
Cultural History as a Thematic Study: Analyzing Advertisements to Interpret American Home Design (1998) (3)
From the Editor: Quality Contributions to Advertising (1991) (3)
RESEARCH NOTES AND COMMUNICATIONS STRATEGY AND THE RESEARCH PROCESS: A COMMENT (1991) (3)
Statistical inference in advertising research (1993) (2)
Managing Interactive Communications with Customers: The Effects of Social Presence Cues, Personalization, the Speed of Feedback and Situation (2015) (2)
From the Editor: The Idea of an Editorial Review Board (1991) (2)
Book Review: Narrative Analysis (1995) (2)
Capturing Consumption through Poetry: Postmodernism and Romanticism in Consumer Behavior (1999) (2)
An In-Class Exercise Which Demonstrates Some of the Benefits and Problems Associated with Probability-Based Sampling in Marketing Research (1986) (2)
Web-based chatting: consumer communications and commercial communications (2001) (2)
Peer-to-Peer Media Opportunities (2007) (2)
Excerpts from “Camping out in California” (1994) (2)
Netvertising characteristics, challenges and opportunities: a research agenda (2004) (2)
The Concept of 'Iaginative Intensity' in Advertising (2008) (2)
Deception in Survey Research: a Cross-Cultural, Managerial Perspective (1995) (2)
Book Review: Keeping Customers (1994) (1)
An Empirical Investigation of Aided Recall in Advertising (2012) (1)
Demonstrating the Managerial Benefits of Conjoint Analysis: An In-Class Exercise for Marketing Students (1984) (1)
Dimensional Relationships of Memory: Implications for Print Advertisers (1989) (1)
Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians (2008) (1)
Marketing and MIS (panel session): another entry on the MIS dance card or the true partner? (1997) (1)
Aesthetics and Consumption (2009) (1)
Book Review: Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s (1992) (1)
Book Review: Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity (1994) (1)
Book Review: For God, Country and Coca-Cola—The Unauthorized History of the Great American Soft Drink and the Company that Makes It (1994) (1)
Cyber-Identity Theft (2006) (1)
Generating Intrinsic Customer Value: Examples from Wal-Mart (2006) (1)
Book Review: Powershift (1993) (1)
RESTSIM: A Simulation Model That Highlights Decision Making under Conditions of Uncertainty. (1983) (1)
Refining a Multidimensional Profile For Television Commercials: an Application of Targer Analysis (1989) (1)
The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market (2015) (1)
Ethical Issues in Marketing: Discourse Ethics (2008) (0)
A foundation for theory building in neuroscience and communication. (2008) (0)
Functionalism and Consumer Behavior Research (1986) (0)
REFLECTION ON THE CREATIVE PROCESS IN MEDIA COMMUNICATION AND MARKETING (2016) (0)
An Historical Account of the College Admissions Process at Three Elite Universities: Secret Formulae Revealed. (2006) (0)
Are Triptans safe in Basilar and Hemiplegic Migraine? A retrospective chart review (S23.002) (2015) (0)
The consumer's search for the good life. (2008) (0)
e-Psychology: A Potpourri. (2005) (0)
The choice of preventive self-control strategies for compulsive buying behavior: a phenomenological approach (2009) (0)
Service Priority in Department of Customer Gender and Dress (1986) (0)
Adventure, courage, and perseverance. (2008) (0)
Deanonstrating the Managerial Benefits of Conjoint Analysis: An In-Class Exercise for Marketing Students (1984) (0)
Advertising Media Models: A Practical Guide. Rust, Roland T. Lexington, MA: Lexington Books, 1986. 159 Pp. $27.00 (1988) (0)
Comments (2005) (0)
Psychological contributions to 21st-century research in economics. (2007) (0)
Netvertising Characteristics, Opportunities and Challenges: A Research Agenda (2004) (0)
INTEGRATED Internet Companies worldwide may recognize the marketing (2000) (0)
Consumer Behaviors Associated With Trademark Infringement and Counterfeiting. (2007) (0)
Book Review: When Business East Meets Business West: The Guide to Practice and Protocol in the Pacific Rim (1993) (0)
Mass Media and the Baby Boom Generation. (2006) (0)
Book Review: Measuring the Effectiveness of Image and Linkage Advertising! The Nitty-Gritty of Maxi Marketing (1997) (0)
Journal of Public Policy & Marketing Subject and Author Index 2008 (Volume 27) (2008) (0)
Ethical Issues in Marketing: A Stakeholder Approach (2008) (0)
“Pets and not pets”: Three poems (2008) (0)
Consumer psychology comes of age. (2009) (0)
Book Review: A Sign is Just a Sign (1992) (0)
Three Consumer Behavior Studies and Their Implications For Marketing Communications (1987) (0)
Paraneoplastic Cerebellar Degeneration Associated with Purkinje Cell Cytoplasmic Antibodies Type I and Sjogren Syndrome with Diffusion Restriction on MRI (P06.009) (2012) (0)
Restsim (1983) (0)
E-Communications in Political Campaigns: Implications for Public Policy (2008) (0)
Determinants Of Online Patronage Behavior In A Retail Setting (2015) (0)
Marketing food and beverages to children and youth: Who should be held accountable? (2007) (0)
Wall Street's Reaction to Listing of the Northern Spotted Owl (1997) (0)
BIDSIM: Using a Competitive Bidding Simulation to Highlight Pricing Issues (1983) (0)
Erratum to "Information technology-enhanced pricing strategies: Managerial and public policy implications" [J. Bus. Res. 2005; 58 (9); 1169-1177] (2005) (0)
Royal rivalry and the quest for a son. (2009) (0)
Future technology, consumerism, and the human condition. (2008) (0)
Using Consumer Stories as a Pedagogical Tool (2015) (0)
Field and Laboratory Experiments in Retailing and Marketing Research (2015) (0)
Book Review: Foundations of Corporate Success: How Business Strategies Add Value (1995) (0)
Book Review: Was There a Pepsi Generation before Pepsi Discovered It? (1993) (0)
Book Review: Honoring the Customer: Marketing and Selling to the Japanese (1993) (0)
Positive effects and dark sides of ultrathin models in printed advertisements (2009) (0)
Paw Print Gait Analysis in Rats with Spinal Cord Injury (2007) (0)
What Makes a Celebrity Authentic? Identifying the Antecedents of Celebrity Authenticity (2008) (0)
Book Review: Knowledge Development in Marketing: The MSI Experience (1988) (0)
Book Review: Defending your Brand against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues (1997) (0)
Panel 6 Marketing and MIS: Another Entry on the MIS Dance Card or the True Partner? (1997) (0)
Simulation as a market planning tool (1980) (0)
Brand Authenticity: The Role of Stability and Rarity (2015) (0)
BITS, BRIEFS, AND APPLICATIONS (2003) (0)
Reflective democracy: A pathway toward renewing American culture. (2006) (0)
From the Former Editor: Possibilities for Color beyond Advertising (1995) (0)
Book Review (1994) (0)

This paper list is powered by the following services:

Other Resources About George Zinkhan

en.wikipedia.org

What Schools Are Affiliated With George Zinkhan?

George Zinkhan is affiliated with the following schools:

Why Is George Zinkhan Influential?

George Zinkhan's Published Works

Published Works

Other Resources About George Zinkhan

What Schools Are Affiliated With George Zinkhan?

Image Attributions