Gerald Goodhardt

Q: What Schools Are Affiliated With Gerald Goodhardt

Gerald Goodhardt is affiliated with the following schools: University of Oxford, Kingston University, City, University of London, London South Bank University, University of Manchester

Gerald Goodhardt's AcademicInfluence.com Rankings

Gerald Goodhardt

Business

#982

World Rank

#1072

Historical Rank

Marketing

#136

World Rank

#136

Historical Rank

Management

#579

World Rank

#649

Historical Rank

business Degrees

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Business

Gerald Goodhardt's Degrees

PhD Marketing University of Manchester

Why Is Gerald Goodhardt Influential?

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According to Wikipedia, Gerald Goodhardt was a marketing scientist. Career Professor Goodhardt began his career working as a statistician for Attwood Panels, and later Aske Research with Andrew Ehrenberg. From 1981-95 he was Sir John E Cohen Professor of Consumer Studies at The City University Business School.

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Gerald Goodhardt's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Double Jeopardy Revisited (1990) (580)
The Dirichlet: A comprehensive model of buying behaviour (1984) (423)
Understanding brand performance measures: using Dirichlet benchmarks (2004) (406)
The television audience: Patterns of viewing (1975) (163)
A Consumer Purchasing Model with Erlang Inter-Purchase Times (1973) (159)
League tables and their limitations: Statistical issues in comparisons of institutional performance - Discussion (1996) (155)
Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns (2002) (138)
The Beta‐Binomial Model for Consumer Purchasing Behaviour (1970) (128)
Progress on a Simplified Model of Stationary Purchasing Behaviour (1966) (113)
Market segmentation for competitive brands (1996) (110)
New brands: Near-instant loyalty (2000) (94)
Conditional Trend Analysis: A Breakdown by Initial Purchasing Level (1967) (78)
Results concerning Brand Choice (1975) (75)
A Model of Multi-Brand Buying (1970) (68)
Duplication of Television Viewing between and within Channels (1969) (65)
Glued to the Box?: Patterns of TV Repeat‐Viewing (1982) (60)
The television audience : patterns of viewing : an update (1987) (48)
Constant in Duplicated Television Viewing (1966) (36)
Calculation of Theoretical Brand Performance Measures from the Parameters of the Dirichlet Model (2004) (31)
A Comparison of American and British Repeat-Buying Habits (1968) (30)
Factor analysis : limitations and alternatives (1976) (29)
Two Purchase Analysis of Brand Loyalty among Petrol Buyers (2000) (12)
Repeat buying of a new brand – a 10‐point case history (1968) (9)
Decision models and descriptive models in marketing (1976) (9)
Reply to commentary on “Understanding brand performance measures: using Dirichlet benchmarks” (2004) (8)
Pack-size Rates of Buying (1970) (3)
The Ehrenberg Legacy (2012) (3)
THE NEWS IN MAY (1969) (1)
Buyer Behaviour and Brand Performance Metrics 1968/69– Breakfast Cereal and Dentrifice (2016) (0)
Academic Papers New brands: Near-instant loyalty (2001) (0)
Public-opinion polls (1979) (0)
Executive Summaries (2002) (0)

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Other Resources About Gerald Goodhardt

en.wikipedia.org

What Schools Are Affiliated With Gerald Goodhardt?

Gerald Goodhardt is affiliated with the following schools:

Gerald Goodhardt's Academic­Influence.com Rankings

Gerald Goodhardt's Degrees

Why Is Gerald Goodhardt Influential?

Gerald Goodhardt's Published Works

Published Works

Other Resources About Gerald Goodhardt

What Schools Are Affiliated With Gerald Goodhardt?

Gerald Goodhardt's AcademicInfluence.com Rankings