Gerald Zaltman

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American marketing author

Gerald Zaltman's Academic­ Rankings

Gerald Zaltman
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Experimental Psychology
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Social Psychology
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psychology Degrees
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  • Psychology

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Why Is Gerald Zaltman Influential?

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According to Wikipedia, Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently How Customers Think and Marketing Metaphoria . In 1997 he founded the market research consulting firm Olson Zaltman Associates in partnership with Jerry C. Olson, Professor of Marketing Emeritus, Smeal College of Business at Penn State. Zaltman patented, the Zaltman Metaphor Elicitation Technique, a method used to delve into the unconscious thinking that drives behavior.

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Gerald Zaltman's Published Works

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What Schools Are Affiliated With Gerald Zaltman?

Gerald Zaltman is affiliated with the following schools: