Gerard Joseph Tellis
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Gerard Joseph Tellis's AcademicInfluence.com Rankings
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Business
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Marketing
#76
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#76
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Why Is Gerard Joseph Tellis Influential?
(Suggest an Edit or Addition)Gerard Joseph Tellis's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000) (1308)
- Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize (1998) (1306)
- Research on Innovation: A Review and Agenda for Marketing Science (2006) (1185)
- Pioneer Advantage: Marketing Logic or Marketing Legend? (1993) (829)
- Radical Innovation across Nations: The Preeminence of Corporate Culture (2009) (799)
- Strategic Bundling of Products and Prices: A New Synthesis for Marketing (2002) (774)
- The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988) (609)
- Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988) (592)
- Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2011) (552)
- Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation (2014) (530)
- Contextual and Temporal Components of Reference Price (1994) (512)
- Technological Evolution and Radical Innovation (2005) (434)
- The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness (2003) (413)
- How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities (2011) (400)
- Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices: (1990) (398)
- Beyond the Many Faces of Price: An Integration of Pricing Strategies (1986) (369)
- Drivers of Success for Market Entry into China and India (2007) (316)
- First to Market, First to Fail? Real Causes of Enduring Market Leadership (2006) (304)
- Disruptive Technology or Visionary Leadership? (2006) (303)
- Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables (1997) (301)
- Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities (2009) (299)
- Competitive Price and Quality Under Asymmetric Information (1987) (295)
- Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle (2004) (294)
- Do Innovations Really Payoff? Total Stock Market Returns to Innovation (2009) (268)
- What to Say When: Advertising Appeals in Evolving Markets (2001) (256)
- Effective Advertising: Understanding When, How, and Why Advertising Works (2003) (249)
- Can Culture Affect Prices? A Cross-Cultural Study of Shopping and Retail Prices (2001) (236)
- A Critical Review of Marketing Research on Diffusion of New Products (2007) (194)
- Indirect Network Effects in New Product Growth (2007) (191)
- An Analysis of the Tradeoff between Advertising and Price Discounting (1991) (187)
- Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? (2016) (185)
- Advertising and sales promotion strategy (1997) (182)
- What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019) (182)
- Understanding and Managing International Growth of New Products (2004) (175)
- An Evolutionary Approach to Product Growth Theory (1981) (163)
- Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions (2006) (161)
- Does Quality Win? Network Effects versus Quality in High-Tech Markets (2009) (157)
- In Search of Diversity: The Record of Major Marketing Journals (1999) (155)
- Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies (2010) (152)
- The Value of Quality: Stock Market Returns to Published Quality Reviews (2007) (149)
- The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory (1988) (149)
- Global Takeoff of New Products: Culture, Wealth or Vanishing Differences? (2008) (148)
- Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why? (1995) (135)
- Functional Regression: A New Model for Predicting Market Penetration of New Products (2009) (130)
- Which Ad Works, When, Where, and how Often? Modeling the Effects of Direct Television Advertising (2000) (129)
- Effective Frequency: One Exposure or Three Factors? (2006) (122)
- Does TV Advertising Really Affect Sales? The Role of Measures, Models and Data Aggregation (1995) (110)
- Beyond Diffusion: An Affordability Model of the Growth of New Consumer Durables (1998) (107)
- Losers, Winners and Biased Trades (2005) (105)
- Removing Social Desirability Bias With Indirect Questioning: Is the Cure Worse Than the Disease? (1998) (99)
- Generalizations about Advertising Effectiveness in Markets (2009) (90)
- Will & Vision: How Latecomers Grow to Dominate Markets (2001) (85)
- Optimal Data Interval for Estimating Advertising Response (2006) (77)
- Research on Advertising in a Recession (2009) (70)
- Predicting the Path of Technological Innovation: SAW Versus Moore, Bass, Gompertz, and Kryder (2012) (66)
- Extent and impact of response biases in cross-national survey research (2010) (64)
- Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations (2014) (61)
- The SAGE Handbook of Advertising (2007) (61)
- Blowing bubbles: Heuristics and biases in the run-up of stock prices (2005) (57)
- Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control (2016) (57)
- Skimming or Penetration? Strategic Dynamic Pricing for New Products (2014) (53)
- Interesting and impactful research: on phenomena, theory, and writing (2016) (49)
- Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices (1990) (48)
- Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why? (2006) (48)
- Does manufacturer advertising suppress or stimulate retail price promotions? Analytical model and empirical analysis (2002) (43)
- To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts (2013) (43)
- Does manufacturer advertising suppress or stimulate retail price promotions? Analytical model and empirical analysis (2002) (43)
- Important research questions in technology and innovation (2008) (37)
- Getting a Grip on the Saddle: Chasms or Cycles? (2011) (32)
- Practice Prize Reports (2005) (31)
- The New Marketing Research Systems (1996) (30)
- A decomposition of repeat buying (1992) (27)
- A Critical Review and Synthesis of Research on Advertising in a Recession (2009) (26)
- Modeling Marketing Mix (2006) (26)
- Strategic Bundling of Products and Prices : A New Synthesis fbr i \ / lariceting (2005) (25)
- Pricing in the International Takeoff of New Products (2012) (23)
- The Dive and Disruption of Successful Current Products: Measures, Global Patterns, and Predictive Model (2014) (21)
- How Long Should Social Distancing Last? Predicting Time to Moderation, Control, and Containment of COVID-19 (2020) (21)
- The price elasticity of selective demand : a meta-analysis of sales response models (1988) (21)
- The Inaugural ISMS Practice Prize Competition (2004) (21)
- Unrelenting Innovation: How to Build a Culture for Market Dominance (2013) (21)
- Spinoffs versus Buyouts: Profitability of Alternate Routes to Commercializing Innovations (2013) (21)
- Why Did US Governors Delay Lockdowns Against COVID-19? Disease Science vs Learning, Cascades, and Political Polarization (2020) (20)
- Predicting Sales Takeoff for Whirlpool's New Personal Valet (2006) (19)
- Is China Uniform? Intra-Country Differences in the Takeoff of New Products (2015) (17)
- Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Markets (2020) (17)
- Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here? (2005) (16)
- Do Consumers Ever Learn? Analysis of Segment Behavior in Experimental Markets (2000) (16)
- Stock Market Returns to Financial Innovations Before and During the Financial Crisis in the United States and Europe (2014) (15)
- The Dive and Disruption of Successful Current Products: Measures, Global Patterns, and Predictive Model: Dive and Disruption (2016) (15)
- Network Effects: Do They Warm or Chill A Budding Product? (2010) (14)
- Baring the Sharing Economy: Concepts, Classification, Findings, and Future Directions (2017) (13)
- Handbook of Advertising (2007) (11)
- Innovation Does Pay Off–If You Measure Correctly (2009) (9)
- Silicon envy: How global innovation clusters hurt or stimulate each other across developed and emerging markets (2018) (9)
- Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects (2021) (8)
- Do pioneers really have long-term advantages? : a historical analysis (1992) (8)
- Functional Regression: A New Model and Approach for Predicting Market Penetration of New Products (2008) (8)
- Radical Innovation in Firms Across Nations (2008) (8)
- Price of Delay in COVID-19 Lockdowns: Delays Spike Total Cases, Natural Experiments Reveal (2020) (8)
- Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement (2020) (7)
- Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads (2020) (7)
- Commentaries and Rejoinder to “Does Quality Win? Network Effects versus Quality in High-Tech Markets” (2009) (7)
- Does Culture Matter? Assessing Response Biases in Cross-National Survey Research (2010) (6)
- The Value of Quality: Stock Market Returns to Reviewed Quality of New Products (2007) (6)
- The technological innovation controversy (1981) (6)
- Why and How Quality Wins over Network Effects and What it Means (2008) (6)
- Diffusion and its Implications for Marketing Strategy (2012) (5)
- Extracting Dimensions of Consumer Satisfaction with Quality from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation (2014) (5)
- Advertising Effectiveness in Contemporary Markets (2007) (5)
- What Drives Innovation in Firms Across Nations? A Culture of Innovation (2007) (5)
- Key Questions on Innovation in the B2B Context (2012) (5)
- The Optimal Data Interval for Econometric Models of Advertising Carryover (2006) (5)
- Does Online Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2011) (5)
- Creating a Culture for Unrelenting Innovation (2013) (4)
- Strategic Preannouncements of Innovations (2006) (4)
- What Scanner-panel Data Tell Us about Advertising (2011) (4)
- Demystifying Disruption: On the Hazard of Being Replaced by New Technology (2013) (4)
- User-Generated Content and Stock Performance: Does Online Chatter Matter? (2013) (3)
- Understanding the Seeds of Growth: Technological Evolution and Product Innovation (2005) (3)
- How Transformative Innovations Shaped the Rise of Nations (2018) (3)
- The S-Curve of Technological Evolution: Marketing Law or Self-Fulfilling Prophecy? (2007) (3)
- A summary and review of new product diffusion models and key findings (2018) (3)
- Where Does Innovation Start : With Customers , Users , or Inventors ? (2015) (3)
- Decomposing the effects of direct TV advertising : which ad works, when, where, and how often? (1999) (2)
- What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information (2020) (2)
- Diffusion of Innovation (2010) (2)
- Halo Effects in Social Media: Do Product Recalls Hurt or Help Rival Brands (2015) (2)
- Technological Transition: S‐curve or Step‐and‐Wait (2015) (1)
- It Pays to Pay Attention: How Firm's and Competitor's Marketing Levers affect Investor Attention and Firm Value (2021) (1)
- Product Life Cycle (2010) (1)
- Comments on “Do brands compete or co-exist?” (2019) (1)
- Network Effects, Path Dependence or Quality (2015) (0)
- Book Review: The New Marketing Research Systems (1996) (0)
- Pretesting advertising : Before the rubber hits the road (2007) (0)
- The research impact of Dr. Jagdish Sheth (2021) (0)
- Important Research Questions in Innovation and Technology (2008) (0)
- The margins are all messed up and I can ’ t seem to fix them . Sorry ! ] Disruptive Technology or Visionary Leadership ? * (2005) (0)
- Stock Market Returns to Financial Innovations Before and During the Financial Crisis in US and Europe (2013) (0)
- Consumer information, marketing strategy and market share (1983) (0)
- Proceedings of the Marketing Science Conference, Rotterdam, 2004 (2004) (0)
- Getting a Grip on the Saddle: Chasms or Cycles (2012) (0)
- New and Enduring Empirical Generalizations on Advertising Elasticity: A Meta-Analysis of 872 Estimates (2009) (0)
- Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns (2022) (0)
- Dimension Reduction of Big Data for Strategic Insights : Brand Mapping , Segmentation , and Position Dynamics from LDA vs SPCA (2014) (0)
- 582 31 key questions on innovation in the b 2 b context (2011) (0)
- BIDSIM: Using a Competitive Bidding Simulation to Highlight Pricing Issues (1983) (0)
- Marketing Applications of Functional Data Analysis (2008) (0)
- Tata Nano: Poor Man's Car or Radical Innovation? (2010) (0)
- Modeling the Effectiveness of Advertising in Contemporary Markets: Research Findings and Opportunities (2019) (0)
- Machine Learning for Creativity: How Similarity Networks Help to Design Winning Projects in Crowdfunding? (2020) (0)
- The Lessons of History: Radical Product Innovation and the Incumbent’s Curse (2015) (0)
- Interesting and impactful research: on phenomena, theory, and writing (2016) (0)
- Network Effects , Quality and the Success of New High-Tech Products (2006) (0)
- The Functional Regression : A New Model and Approach for Forecasting Market Penetration of New Products (2007) (0)
- Innovation and growth (2016) (0)
- Venetian Shipbuilding: Mastering the Mediterranean (2018) (0)
- Silicon envy: How global innovation clusters hurt or stimulate each other across developed and emerging markets (2018) (0)
- Empirical Analysis of Online Auctions (2008) (0)
- MKT 526 Syllabus: Fall 2014 (2014) (0)
- Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Market Performance (2016) (0)
- Does Quality Win? Competing Against an Entrenched Market-Leader in High-Tech Markets (2010) (0)
- The SAGE Handbook of Advertising Advertising Effectiveness in Contemporary Markets (2009) (0)
- Patenting: Institutionalizing Innovation (2018) (0)
- Quality in High-Tech Markets (2009) (0)
- Volatility Spillovers across User-Generated Content and Stock Market Performance (2016) (0)
- Challenges of Technological Evolution in Contemporary Markets (2011) (0)
- Decoding Market Disruption: New Schema, Model, and Findings (2010) (0)
- ' s personal copy Important research questions in technology and innovation (2008) (0)
- Make, Buy, or Ally? Choice of and Payoff to Alternate Strategies for Innovations (2013) (0)
- Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests (2023) (0)
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