Gilbert A. Churchill
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Gilbert A. Churchill's AcademicInfluence.com Rankings
Gilbert A. Churchillbusiness Degrees
Business
#448
World Rank
#494
Historical Rank
Marketing
#41
World Rank
#41
Historical Rank
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Gilbert A. Churchill's Degrees
- Bachelors Business Administration University of Missouri
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Why Is Gilbert A. Churchill Influential?
(Suggest an Edit or Addition)Gilbert A. Churchill's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- A Paradigm for Developing Better Measures of Marketing Constructs (1979) (15456)
- Marketing Research: Methodological Foundations (1976) (3698)
- An Investigation into the Determinants of Customer Satisfaction (1982) (2383)
- Improving the measurement of service quality (1993) (1350)
- Consumer Socialization: A Theoretical and Empirical Analysis (1978) (1015)
- The Impact of Physically Attractive Models on Advertising Evaluations (1977) (937)
- The determinants of salesperson performance: A meta-analysis. (1985) (749)
- The Determinants of Salesperson Performance: A Meta-Analysis (1985) (747)
- Basic Marketing Research (1987) (724)
- Motivation and performance in industrial selling: Present knowledge and needed research. (1977) (667)
- Measuring the Job Satisfaction of Industrial Salesmen (1974) (611)
- Caution in the Use of Difference Scores in Consumer Research (1993) (598)
- Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis: (1984) (466)
- Television and Interpersonal Influences on Adolescent Consumer Learning (1979) (464)
- Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis (1984) (408)
- Organizational Climate and Job Satisfaction in the Salesforce (1976) (399)
- Reliability and Validity of Alternative Measures of Channel Member Satisfaction (1984) (331)
- Marketing: Creating Value for Customers (1995) (303)
- Organizational determinants of the industrial salesman's role conflict and ambiguity. (1975) (302)
- Sales Force Management (1996) (298)
- Relationships among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-Analysis (1986) (225)
- Recognition versus Recall as Measures of Television Commercial Forgetting (1988) (188)
- Personal Characteristics of Salespeople and the Attractiveness of Alternative Rewards (1983) (143)
- Five Dimensions of the Industrial Adoption Process (1971) (141)
- Expectation-specific measures of the intersender conflict and role ambiguity experienced by industrial salesmen (1975) (127)
- Client Evaluation Cues: A Comparison of Successful and Unsuccessful Salespeople (1990) (124)
- Relationships among research design choices and psychometric properties of rating scales: A meta-analysis. (1986) (120)
- Sales force management: Planning, implementation, and control (1981) (116)
- An Analysis of the Adolescent Consumer (1979) (112)
- A Comparison of Ridge Estimators (1978) (111)
- Arousal and Advertising Effectiveness (1987) (101)
- Churchill - Ford - Walker's Sales Force Management (2005) (95)
- Differences in the attractiveness of alternative rewards among industrial salespeople: Additional evidence (1985) (59)
- Using the Theory of Signal Detection to Improve Ad Recognition Testing (1986) (58)
- Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research (1977) (50)
- Using Consumer Perceptions and a Contingency Approach to Improve Health Care Delivery (1987) (50)
- A Structural Equation Investigation of the Pay Satisfaction-Valence Relationship among Salespeople (1982) (49)
- Organizational Determinants of the Industrial Salesman's Role Conflict and Ambiguity (1975) (43)
- Validity of Information Display Boards: An Assessment Using Longitudinal Data (1980) (41)
- Introduction to the Special Section: Measurement and Marketing Research—Is the Flirtation Going to Lead to a Romance? (1979) (36)
- Comments on the AMA Task Force Study (1988) (30)
- Linear Attitude Models: A Study of Predictive Ability (1972) (24)
- Can Role Playing Be Substituted For Actual Consumption (1984) (24)
- A comparison of the impact of organizational climate on the job satisfaction of manufacturers’ agents and company salespeople: An exploratory study (1984) (22)
- Special Section on Scaling and Measurement: Better Measurement Practices are Critical to Better Understanding of Sales Management Issues (1992) (19)
- An examination of the anticipated-satisfaction importance valence controversy (1981) (19)
- The Equal Credit Opportunity Act: An Evaluation (1979) (16)
- A REGRESSION ESTIMATION METHOD FOR COLLINEAR PREDICTORS (1975) (15)
- Sales Force Performance (1985) (15)
- An Analysis of Price Aggressiveness in Gasoline Marketing (1970) (14)
- Alternative approaches for investigating contingency-based organizational predictions in personal selling (1990) (14)
- Basic Marketing Research -6/E. (2007) (13)
- Measurement Abstracts: Purpose, Policy, and Procedures (1980) (12)
- JMR Editorial Policies and Philosophy (1982) (12)
- Measuring the Job Satisfaction of Industrial (2016) (10)
- Production Technology, Imperfect Competition, and the Theory of Location: A Theoretical Approach (1967) (9)
- Motivating the industrial salesforce : the attractiveness of alternative rewards (1976) (8)
- Consumer Socialization: A Theoretical and (2016) (7)
- Response-bias-free recognition tests to measure advertising effects (2000) (7)
- Sources of funds and franchisee success (1973) (7)
- Research perspectives on the performance of salespeople : selected readings (1983) (7)
- The industrial salesforce : determinants of job performance (1975) (3)
- The Trading Stamp-Price Relationship (1971) (2)
- Formal Consumer Education: An Empirical Assessment. Wisconsin Working Paper 6-77-25. (1977) (2)
- Applications and Implementation DETERMINING THE REWARDS SALESPEOPLE VALUE: A COMPARISON OF METHODS* (1981) (2)
- Editorial: Measurement Abstracts: Purpose, Policy, and Procedures (1980) (2)
- Book Review: The Marketing View of Statistics … (1968) (1)
- The Marketing View of Statistics@@@Quantitative Methods in Marketing (1968) (0)
- Erratum (1980) (0)
- Book Review: Applied Sampling (1977) (0)
- Preparing the Student for a Career in a Rapidly Developing Field: A Review of Three Sales Management Textbooks@@@Sales Force Management: Planning, Implementation, and Control@@@Sales Program Management: Formulation and Implementation@@@Sales Management: Concepts, Practices, and Cases (1981) (0)
- Plant location analysis : a theoretical formulation (1967) (0)
- Adolescent Consumer Socialization Scales (2015) (0)
- Instructor's manual for marketing research : methodological foundations (1983) (0)
- Blacks in sales: Why are there so few? (1976) (0)
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