Gita Venkataramani Johar
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Communications
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(Suggest an Edit or Addition)Gita Venkataramani Johar's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- consumer behavior (2022) (2779)
- Relatedness, Prominence, and Constructive Sponsor Identification (1999) (389)
- Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing (2005) (211)
- Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives (2002) (201)
- Market prominence biases in sponsor identification: Processes and consequentiality (2001) (187)
- Where there is a Will, is there a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions (2005) (130)
- Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis (2008) (129)
- Consumer Involvement and Deception from Implied Advertising Claims (1995) (128)
- The Role of Myth in Creative Advertising Design: Theory, Process and Outcome (2001) (126)
- Indulgence as Self Reward for Prior Shopping Restraint (2009) (120)
- MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion (2006) (104)
- Consumer behavior: a quadrennium. (1998) (103)
- Do You Know Me? Consumer Calibration of Friends' Knowledge (2006) (102)
- The use of concurrent disclosures to correct invalid inferences. (2000) (101)
- Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t) (2013) (100)
- Tempted or Not? - The Effect of Recent Purchase History on Responses to Affective Advertising (2007) (97)
- How Event Sponsors Are Really Identified: A (Baseball) Field Analysis (2006) (96)
- Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence (2007) (90)
- Perceived social presence reduces fact-checking (2017) (84)
- Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility (2003) (84)
- Contingent Processes of Source Identification (1997) (80)
- I'll Know What You're Like When I See How You Feel (2009) (78)
- Better Marketing for a Better World (2021) (72)
- Conditioned Superstition: Desire for Control and Consumer Brand Preferences (2013) (66)
- Perceived Source Variability Versus Familiarity: Testing Competing Explanations for the Truth Effect (2002) (60)
- A Varying-Parameter Averaging Model of On-Line Brand Evaluations (1997) (57)
- How to Save Your Brand In the Face of Crisis (2010) (52)
- Intended and Unintended Effects of Corrective Advertising on Beliefs and Evaluations: An Exploratory Analysis (1996) (51)
- Consumer desire for control as a barrier to new product adoption (2017) (50)
- The Price of Friendship: When, Why, and How Relational Norms Guide Social Exchange Behavior (2005) (47)
- Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles (2002) (47)
- Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment (2016) (41)
- Training Novice Investors to Become More Expert: The Role of Information Accessing Strategy (2001) (40)
- Contingent Effects of Anxiety on Message Elaboration and Persuasion (2001) (34)
- Changing False Beliefs from Repeated Advertising: The Role of Claim-Refutation Alignment (2007) (31)
- Consumer perceptions of deals: Biasing effects of varying deal prices (1996) (24)
- Countering Accusations with Innoculation: The Moderating Role of Consumer-Company Identification (2013) (24)
- From the Editors-Elect: Meaningful Consumer Research (2014) (17)
- When Two Wrongs Make a Right: Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products (2018) (14)
- Two Roads to Updating Brand Personality Impressions (2005) (13)
- Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range (2004) (13)
- Hong Kong 1997 in Context (1999) (12)
- Antecedents of Positivity Effects in Social Versus Nonsocial Judgments (1997) (10)
- Consumer Perception of Deals: Biasing Effects of Varying Deal Prices (2015) (9)
- Attaining Satisfaction (2011) (9)
- Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms (2021) (9)
- The Evolution of JCR: A View through the Eyes of Its Editors (2015) (8)
- The Seesaw Self: Possessions, Identity (De)activation, and Task Performance (2018) (8)
- Thinking About Financial Deprivation: Rumination and Decision Making Among the Poor (2015) (7)
- Spontaneous visualization and concept evaluation (2007) (6)
- Psychological Ownership in Egocentric Categorization Theory (2018) (5)
- Mistaken Inferences from Advertising Conversations: A Modest Research Agenda (2016) (5)
- Making Sense from (Apparent) Senselessness: The JCR Lens (2017) (4)
- Social Marginalization Motivates Indiscriminate Sharing of COVID-19 News on Social Media (2020) (4)
- Products As Self-Evaluation Standards (2015) (4)
- The impact of direction-of-comparison on the formation of preference (1993) (4)
- Response Mode Bias in the Formation of Preference: Boundary Conditions of the Prominence Effect (1995) (4)
- `Yes, I remember it well...': The role of autobiographical memory in consumer information (1993) (3)
- 38. Consumer behavior and marketing (2007) (3)
- THE EFFECTS OF DISSIMULATION ON THE ACCESSIBILITY AND PREDICTIVE POWER OF WEAKLY HELD ATTITUDES (2002) (2)
- EXPRESS: Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products (2023) (2)
- Untangling the Web of Misinformation and False Beliefs (2022) (2)
- Can Switching Brands Help Your Favorite Team Win the Big Game (2009) (2)
- News Consumption on Social Media Induces Distinctiveness Seeking (2017) (1)
- Unintended Purchase Opportunities: Goal Conflict, Mixed Emotions, and Intertemporal Effects on Persuasion (2005) (1)
- Reaching for rigor and relevance: better marketing research for a better world (2022) (1)
- Consumers’ Motivations For Engagement in the Sharing Economy (2016) (1)
- QYes, I Remember It Well...Q: the Role of Autobiographical Memory in Consumer Information Processing (1993) (1)
- Reflections (2014) (1)
- Knowing more than we're told: Inferences from advertising claims (1994) (1)
- How Well Do You Know Me? Consumer Calibration of Others Knowledge (2003) (1)
- Care enough to cheat? How lay beliefs of self-mastery guide unethical behavior (2013) (1)
- Fact-Checking Matters: A Novel Crowdsourcing Approach for Improving the Information Ecosystem (2021) (0)
- Can “Related Articles” Correct Misperceptions From False Information on Social Media? (2018) (0)
- Cross-Cultural Effects of the COVID-19 Pandemic on Willingness to Share Possessions (2022) (0)
- The World According to Garp: The Influence of Lay Theories About Others on Consumer Judgment and Behavior (2004) (0)
- Does Appearance Reveal Character? Lay Theories of Physiognomy Influence Consumers' Willingness to Buy Imperfect Produce (2020) (0)
- Special Session Summary 'I Yam What I Yam' Or Am I?N Impact of Changing Selves on Information Processing and Decision Making (2000) (0)
- JCR Updates: A Note from the Editors (2015) (0)
- Low-Balling on Goals to Regulate Future Affect: a Functional Strategy? (2008) (0)
- Related and prominent sponsors may bask in the glow of " accurate " identification as indicated by their effectiveness surveys without realizing (2006) (0)
- The Effects of Dissimulation on the Accessibility, Confidence, Persistence and Predictive Power of Weakly Held Attitudes (2002) (0)
- Top-Down Processes Moderate Sensory-Specific Satiation (2015) (0)
- Tutorials in Consumer Research (2016) (0)
- Special Session Summary When You're Happy and You Know It ...: Self-Referencing, Memory, and Affect (1996) (0)
- Never Give Up Givin' It Up: How Lay Theories of Self-control and Recent Success or Failure Affect Goal-Directed Behavior (2008) (0)
- Introduction (2020) (0)
- "Recycle me!" Product anthropomorphism can increase recycling behavior (2023) (0)
- How Event Sponsors Are Identified : An Individual-Level Field Analysis (2003) (0)
- Strengthening vs. weakening effects of inconsistencies in attribute information : a resolution of opposing perspectives (2000) (0)
- Marketing applications : branding, communications, and strategy (2015) (0)
- Ownership and identity: a cognitive perspective (2019) (0)
- Aligning Consumers Around Low-carbon Competitiveness : Evidence from an Online Experiment (2015) (0)
- INTEGRATION OF DISCREPANT SALES FORECASTS : THE “ EVOKED RANGE ” PROCESS AND THE RESULTANT BIAS (2003) (0)
- Effects of attitude expression versus dissimulation on attitude strength (1998) (0)
- When Bad News Sticks: the Effect of Valence and the Timing of Source Credibility on Attitude Strength (2009) (0)
- Product Crises and Babyfaces: the Face of a Company Affects Consumer Judgments (2009) (0)
- Who will share Fake-News on Twitter? Psycholinguistic cues in online post histories discriminate Between actors in the misinformation ecosystem (2022) (0)
- Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision (2018) (0)
- “Serves You Right”? the Dark Side of a Malleable Mindset (2015) (0)
- ASSOCIATION FOR CONSUMER RESEARCH Consumer’S Perceived Control: a Critical Review and a Research Agenda (2015) (0)
- Seeking Indulgence By Involving Others (2016) (0)
- How you look is who you are: The appearance reveals character lay theory increases support for facial profiling. (2022) (0)
- The Consequences of Product Ownership: Performance Handicap in a Product-Unrelated Task (2015) (0)
- Fact-Checking Matters: A Novel Crowdsourcing Approach for Improving the Information Ecosystem (2021) (0)
- Fostering Conceptual/Methods/And Interdisciplinary Papers At Jcr (2015) (0)
- Taking Stock of Stockbrokers: Exploring Investor Decision Strategies Via Verbal Protocols (2002) (0)
- Reflections (2020) (0)
- “Slim-As-Luxury” Effect: Product Shape As Input to Luxury Perceptions (2018) (0)
- Choice-Motivated Changes in Consumers’ Preferences (2008) (0)
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