Glen L. Urban
#18,916
Most Influential Person Now
US academic
Glen L. Urban's AcademicInfluence.com Rankings
Glen L. Urbanbusiness Degrees
Business
#114
World Rank
#130
Historical Rank
#66
USA Rank
Marketing
#23
World Rank
#23
Historical Rank
#14
USA Rank
Management
#76
World Rank
#81
Historical Rank
#39
USA Rank
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Business
Glen L. Urban's Degrees
- PhD Marketing University of Texas at Austin
- Masters Marketing University of Texas at Austin
- Bachelors Marketing University of Texas at Austin
Why Is Glen L. Urban Influential?
(Suggest an Edit or Addition)According to Wikipedia, Glen L. Urban has been a member of the MIT Sloan School of Management faculty since 1966 and dean at the school from 1993 to 1998. Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, entrepreneur, and author. He is the Chairman of Sloan's MIT Center for Digital Business.
Glen L. Urban's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Design and marketing of new products (1980) (1384)
- Lead User Analyses for the Development of New Industrial Products (1988) (1197)
- Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study (2005) (1101)
- Placing Trust at the Center of Your Internet Strategy (2000) (923)
- Online trust: a stakeholder perspective, concepts, implications, and future directions (2002) (679)
- Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978) (464)
- Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study (2005) (458)
- Premarket Forecasting of Really-New Products (1996) (429)
- Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice (1988) (335)
- Online Trust: State of the Art, New Frontiers, and Research Potential (2009) (332)
- Website Morphing (2009) (290)
- Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research (1995) (276)
- Information, marketing, and pricing in the U.S. antiulcer drug market. (1995) (218)
- “Listening In” to Find and Explore New Combinations of Customer Needs (2004) (218)
- How Consumers Allocate Their Time When Searching for Information (1993) (213)
- Testing Competitive Market Structures (1984) (196)
- Information Acceleration: Validation and Lessons from the Field (1997) (189)
- The Value Priority Hypotheses for Consumer Budget Plans (1986) (180)
- Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods (1992) (169)
- A Normative Methodology for Modeling Consumer Response to Innovation (1977) (164)
- First-mover advantages from pioneering new markets: A survey of empirical evidence (1994) (158)
- Prelaunch forecasting of new automobiles (1990) (157)
- Customer Advocacy: A New Era in Marketing? (2005) (155)
- The Emerging Era of Customer Advocacy (2004) (147)
- Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications (2015) (142)
- The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry (1994) (139)
- A Mathematical Modeling Approach to Product Line Decisions (1969) (131)
- Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior (1979) (124)
- PERCEPTOR: A Model for Product Positioning (1975) (124)
- Pre-Test-Market Models: Validation and Managerial Implications (1983) (98)
- Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena (1993) (95)
- Morphing Banner Advertising (2014) (93)
- Building Models for Decision Makers (1974) (88)
- Determinants and Role of Trust in E-Business: A Large Scale Empirical Study (2003) (88)
- DESIGN AND EVALUATION OF A TRUST BASED ADVISOR ON THE INTERNET (1999) (72)
- Marketing Decision-Information Systems: An Emerging View (1970) (69)
- Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power (2005) (57)
- Strategies for E-Business Success (2001) (56)
- Evolutionary Model Building (1971) (56)
- Essentials of New Product Management (1998) (54)
- A New Product Analysis and Decision Model (1968) (49)
- Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph (2014) (46)
- Prelaunch forecasting of new automobiles : models and implementation (1986) (39)
- Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products (1970) (38)
- Digital Marketing Strategy: Text and Cases (2003) (36)
- Morph the Web to Build Empathy, Trust and Sales (2009) (33)
- The Trust Imperative (2003) (32)
- Validation and lessons from the field : applications of information acceleration (1995) (32)
- The ASSESSOR Pre-Test Market Evaluation System (1983) (26)
- 'Listening In' to Find Unmet Customer Needs and Solutions (2003) (25)
- Trust based marketing on the internet (1998) (21)
- A Model for Managing a Family-Planning System (1974) (16)
- Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments (2012) (16)
- The case for 'Benevolent' mobile apps (2015) (15)
- Advanced Marketing Strategy (2009) (15)
- Is deep learning a game changer for marketing analytics (2020) (14)
- Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model (1982) (11)
- PERCEPTOR: a model for product design (1973) (10)
- Sprinter: A Model for the Analysis of New Frequently Purchased Consumer Products (2011) (10)
- Marketing information systems: an emerging view... (2011) (7)
- Applications of management sciences in marketing (1970) (7)
- Using a model as a practical management tool for family planning programs. (2015) (7)
- Online Trust and Customer Power: The Emergence of Customer Advocacy (2008) (6)
- Sprinter: A Tool for New Product Decision Making (2011) (5)
- The value priority hypotheses for purchases of consumer durable goods (1985) (4)
- Website Morphing 2 . 0 : Technical and Implementation Advances Combined with the First Field Experiment of Website Morphing (2011) (4)
- Time flies when you're having fun : how consumers allocate their time when evaluating products (1992) (4)
- Morphing Theory and Applications (2017) (3)
- New products: minimizing risks and miximizing creativity (1974) (3)
- The design and marketing of new educational programs (1976) (3)
- Chapter 7 Pretest market forecasting (1993) (3)
- Marketing Entry Strategy Formulation: A Hierarchical Modeling and Consumer Measurement Approach (2011) (3)
- Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing (2013) (3)
- Modeling, categorization, elimination, and consideration for new product forecasting of consumer durables (1990) (3)
- Book Review: An Autobiographical Essay: When I Stop Learning, I Will Leave (2002) (3)
- SPRINTER mod I: a basic new product analysis model (2011) (2)
- Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, steven H. Star (1991) (2)
- An on-Line Technique for Estimating and Analyzing Complex Models (2015) (2)
- From Little's Law to marketing science : essays in honor of John D.C. Little (2016) (2)
- Ideas on a Decision-information System for Family Planning (2015) (2)
- Some Major Contributions in Product Management: A Comparative Review@@@Product Management: Strategy and Organization@@@Design and Marketing of New Products@@@Product Policy: Concepts, Methods, and Strategy (1981) (2)
- Customer Advocacy: A New Paradigm for Marketing? (2015) (2)
- Rejoinder - Response to Comments on "Website Morphing" (2009) (2)
- When to Morph (2010) (1)
- Response to Comments on "Website Morphing" (2009) (1)
- A New Method of Measuring Online Media Advertising Effectiveness: Prospective Meta-Analysis in Marketing (2016) (1)
- FOREWORD TO SPECIAL ISSUE ON INTERNSHIP PROJECTS AT MIT LEADERS FOR MANUFACTURING PROGRAM (2009) (1)
- New product modeling: a 30 year retrospective and future challenges (1996) (1)
- Advertising budgeting and geographic allocation: a decision calculus approach (1971) (1)
- Trust in the Network Economy (Evolaris, Vol. 2) (2003) (1)
- Tools and Frameworks for Digital Business Ecosystems (2007) (1)
- A Model for Product Design (1973) (1)
- Building Trust over the Internet : Design and Prototype of an Advocacy Website (2014) (0)
- Building Trust over the Internet : Design and Prototype of an Advocacy Website (2014) (0)
- Product Planning Decision (2011) (0)
- A Model for Strategic Planning of Family Planning Programs (2015) (0)
- Hierarchical modeling of competitive market structure : a methodology based on individual forced switching probabilities (1981) (0)
- A Model for the Management of a Family Planning System (2011) (0)
- Book Review:Systems Analysis for Marketing Planning and Control. Stanley F. Stasch (1974) (0)
- John D. C. Little (2011) (0)
- Perceptor: a Model for Product Design Perceptor: a Model for Product Design (0)
- A Simple Method, but of Limited Application@@@On the Predictive Value of Combining Cross-Section and Time-Series Data in Empirical Demand Studies (1971) (0)
- A Quantitative Approach to new Product Decision Making (2015) (0)
- Book Review: A simple method, but of limited application (1971) (0)
- THE EFFECT OF PAST EXPERIENCE AND ATTITUDES UPON TASTE EVALUATIONS OF SQUID CHOWDERS (1977) (0)
- Management Science in Marketing: An Introduction (1968) (0)
- New Product Decisions: Information Discounting and Product Selection (2011) (0)
- New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics (1985) (0)
- Online Advertising Effectiveness Across Media Channels and Countries (2017) (0)
- A Model for Product Line Decisions (2011) (0)
- Consumer Response to Social Media and Online Video Advertising (2017) (0)
- A Mathematical Modeling Approach to Product (2016) (0)
- Management Science and the Decision-Information System (1969) (0)
- Product interdependency in new product decisions (2011) (0)
- An Emerging Process of Building Models for Management Decision Makers (2015) (0)
- Evolutionary Modeling in the Analysis of New Products (2011) (0)
- Personal Selling Decisions (2014) (0)
- Product and new product management (2014) (0)
- Modeling the customer-firm relationship with sales profiles : estimation and application (1985) (0)
- Endogenous Modeling of Late Entry Penalties for Packaged Goods (2011) (0)
- Price and Non-price Determination in the Multiproduct Firm (2015) (0)
- Market Response Models for the Analysis of New Products (2011) (0)
- A Strategic Planning Model for the Management of a Family Planning System (2015) (0)
- Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation system (1983) (0)
- Author/Title Index * (1971) (0)
- A New Method of Measuring Online Media Advertising Effectiveness : Prospective Meta-Analysis in Marketing by Gui Liberali (2016) (0)
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What Schools Are Affiliated With Glen L. Urban?
Glen L. Urban is affiliated with the following schools:
