Hean Tat Keh

Q: What Schools Are Affiliated With Hean Tat Keh

Hean Tat Keh is affiliated with the following schools: University of California, Berkeley, University of Queensland, Stanford University, Monash University

Hean Tat Keh's AcademicInfluence.com Rankings

Hean Tat Keh

Computer Science

#2420

World Rank

#2527

Historical Rank

Computational Linguistics

#2956

World Rank

#2990

Historical Rank

Artificial Intelligence

#3063

World Rank

#3109

Historical Rank

Machine Learning

#5019

World Rank

#5081

Historical Rank

computer-science Degrees

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Computer Science

Hean Tat Keh's Degrees

Masters Computer Science Stanford University
Bachelors Computer Science University of California, Berkeley

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Why Is Hean Tat Keh Influential?

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According to Wikipedia, Hean Tat Keh is a professor and chair of the Department of Marketing at the Monash University Faculty of Business and Economics. He is known for his work on services marketing, consumer behavior, brand management, and marketing strategy. In particular, his research on services marketing addresses the limitations of the concepts of service inseparability and service intangibility. Keh has also published on the antecedents and consequences of brand equity. More recently, he has conducted research on sustainable marketing and healthcare marketing. His works have been cited over 10,000 times according to Google Scholar, with an H-index of 40.

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Hean Tat Keh's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

The effects of entrepreneurial orientation and marketing information on the performance of SMEs (2007) (901)
Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment ☆ (2009) (675)
Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs (2002) (659)
Do reward programs build loyalty for services?: The moderating effect of satisfaction on type and timing of rewards (2006) (257)
How Do Price Fairness Perceptions Differ across Culture? (2010) (236)
Efficiency, effectiveness and productivity of marketing in services (2006) (225)
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings (2006) (195)
Customer Reactions to Service Separation (2010) (169)
Retail productivity and scale economies at the firm level: a DEA approach (2003) (168)
Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter? (2012) (165)
Retail customers as partial employees in service provision: A conceptual framework (2001) (159)
The effects of R&D and advertising on firm value: an examination of manufacturing and nonmanufacturing firms (2005) (131)
Modelling hybrid distribution channels: a game-theoretic analysis (2003) (114)
Exclusionary reactions to foreign cultures: Effects of simultaneous exposure to cultures in globalized space (2011) (108)
The Complexities of Perceived Risk in Cross-Cultural Services Marketing (2008) (92)
The Beautiful, the Cheerful, and the Helpful: The Effects of Service Employee Attributes on Customer Satisfaction (2013) (87)
A re-examination of service standardization versus customization from the consumer’s perspective (2016) (86)
The Effects of Advertising and Brand Value on Future Operating and Market Performance (2007) (78)
Interorganizational Exchanges in China: Organizational Forms and Governance Mechanisms (2010) (78)
Services Marketing in Asia: Managing People, Technology and Strategy (2001) (76)
Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level (2017) (75)
Online grocery retailing: Success factors and potential pitfalls (2001) (55)
The effects of employee behaviours on customer participation in the service encounter: The mediating role of customer emotions (2018) (51)
The road to consumer forgiveness is paved with money or apology? The roles of empathy and power in service recovery (2020) (49)
Lay Theories of Medicine and a Healthy Lifestyle (2010) (48)
The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty (2012) (48)
To market, to market: the changing face of grocery retailing (1997) (45)
"Every coin has two sides": The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice (2017) (38)
Effects of advertising strategy on consumer-brand relationships: A brand love perspective (2009) (37)
The Differential Effects of Online Peer Review and Expert Review on Service Evaluations (2018) (36)
Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief (2019) (34)
Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption (2020) (33)
Taming the Blame Game: Using Promotion Programs to Counter Product-Harm Crises (2016) (33)
Cultural symbolism of brands (2010) (30)
Consumer delight and outrage: scale development and validation (2015) (30)
An expanded perspective on power in distribution channels: Strategies and implications (1998) (25)
The classification of distribution channel output: A review (1997) (24)
Nostalgia and consumer preference for indulgent foods: The role of social connectedness (2018) (23)
Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level (2019) (21)
Online movie ratings: a cross-cultural, emerging Asian markets perspective (2015) (19)
Evolution of the book publishing industry (1998) (19)
The efficacy of power and influence strategies in a conventional channel: a Singapore perspective (2001) (18)
Measuring retailer performance: Towards an understanding of productivity (2000) (17)
Customer perceptions of frontline employees’ extra-role helping behaviors (2020) (17)
Technological innovations in grocery retailing: retrospect and prospect (1998) (16)
Other-serving bias in advice-taking: : When advisors receive more credit than blame (2015) (16)
Brand Iconicity: a Shared Reality Perspective (2009) (15)
Customer participation and well-being: the roles of service experience, customer empowerment and social support (2020) (14)
Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony (2017) (13)
Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination (2019) (13)
Information acquisition, entrepreneurial performance and the evolution of modern Thai retailing (2000) (12)
Event-Marketing And Advertising Expenditures (2017) (12)
The Effects of Model Size and Race on Chinese Consumers’ Reactions: A Social Comparison Perspective (2016) (12)
Consumer responses to variety in product bundles: The moderating role of evaluation mode ☆ (2013) (10)
Integrative Responses to Culture Mixing in Brand Name Translations (2016) (9)
Influences on store patronage behavior: A comparison of department and discount stores in Singapore (2001) (8)
Touch vs. click: how computer interfaces polarize consumers’ evaluations (2020) (6)
Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior (2021) (6)
Culturally Polite Communication: Enhancing the Effectiveness of the Localization Strategy (2020) (5)
I implement, they deliberate: The matching effects of point of view and mindset on consumer attitudes (2022) (3)
Consumer Perceptions of Traditional Chinese Versus Western Medicine in China (2008) (3)
The differential effects of separated vs. unseparated services (2019) (2)
Is Market Orientation Alone Enough? A Theory of Market Orientation, Productivity, and Performance (2015) (1)
Consumer Preference for Variety in Product Bundles: The Moderating Role of Evaluation Mode (2013) (1)
Pricing of Toll Charges (2000) (0)
Effects of Highly Attentive Services: Role of Relationship Dynamics and Norms (2013) (0)
Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level (2017) (0)
Employee Behaviours on Customer Participation Survey (2018) (0)
Getting ready for the online tsunami (2012) (0)
Health Remedies : From Perceptions to Preference to a Healthy Lifestyle (2007) (0)
The Slippery Slope of Green Consumption: the Nonlinear Effects of Social Class (2018) (0)
The Effect of Tangibilizing Employee Expertise on Consumer Responses (2016) (0)
Consumer Empathy and Forgiveness Following Service Failure--Model (2020) (0)
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions (2023) (0)
Equilibrium in the Hybrid Channel (2015) (0)
Culture and Marketplace Effects on Perceived Price Fairness : China and the USA (2007) (0)
Culture and Marketplace Effects on Perceived Price Fairness : China and the USA (2007) (0)
Touch vs. click: how computer interfaces polarize consumers’ evaluations (2020) (0)
Strategic ASIAN marketing (2004) (0)
The Impact of Information on Retail Performance: The Case of the Thai Retail-Entrepreneur (2015) (0)

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What Schools Are Affiliated With Hean Tat Keh?

Hean Tat Keh is affiliated with the following schools:

Hean Tat Keh's Academic­Influence.com Rankings

Hean Tat Keh's Degrees

Similar Degrees You Can Earn

Why Is Hean Tat Keh Influential?

Hean Tat Keh's Published Works

Published Works

Other Resources About Hean Tat Keh

What Schools Are Affiliated With Hean Tat Keh?

Hean Tat Keh's AcademicInfluence.com Rankings