Howard R. Moskowitz
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Howard R. Moskowitzpsychology Degrees
Psychology
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Experimental Psychology
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#30
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Psychology
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(Suggest an Edit or Addition)Howard R. Moskowitz's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Psychophysics of sweet and fat perception in obesity: problems, solutions and new perspectives (2006) (325)
- Emotion in Concepts (2008) (318)
- The Chemical Interactions Underlying Tomato Flavor Preferences (2012) (276)
- Umami: A basic taste Y. Kamamura and M. R. Kare (Eds.). Pp. 649, New York, Marcel Dekker, Inc., 1986, $65.00 (1987) (220)
- Strawberry Flavor: Diverse Chemical Compositions, a Seasonal Influence, and Effects on Sensory Perception (2014) (194)
- Ratio scales of sugar sweetness (1970) (189)
- Product Testing and Sensory Evaluation of Foods : Marketing and R&D Approaches (1984) (180)
- The sweetness and pleasantness of sugars. (1971) (161)
- Sugar Sweetness and Pleasantness: Evidence for Different Psychological Laws (1974) (157)
- Sensory and Consumer Research in Food Product Design and Development (2006) (149)
- Sensation and Measurement (1974) (147)
- TASTE INTENSITY AS A FUNCTION OF STIMULUS CONCENTRATION AND SOLVENT VISCOSITY. (1970) (143)
- MAGNITUDE ESTIMATION: NOTES ON WHAT, HOW, WHEN, AND WHY TO USE IT (1977) (140)
- Effects of body weight and food intake on pleasantness ratings for a sweet stimulus. (1976) (136)
- Relationship between obesity, weight loss, and taste responsiveness (1976) (132)
- The contribution of sensory liking to overall liking: An analysis of six food categories (1995) (121)
- Perception of Texture by Trained and Consumer Panelists (1982) (95)
- MAGNITUDE AND HEDONIC SCALES OF FOOD ACCEPTABILITY (1971) (94)
- EXPERTS VERSUS CONSUMERS: A COMPARISON (1996) (92)
- ISOMORPHIC PERMUTED EXPERIMENTAL DESIGNS AND THEIR APPLICATION IN CONJOINT ANALYSIS (2010) (90)
- Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them (2007) (89)
- Odor intensity and pleasantness for a diverse set of odorants (1976) (86)
- Concept Research in Food Product Design and Development (2005) (84)
- FOUNDING A NEW SCIENCE: MIND GENOMICS (2006) (83)
- Olfactory discrimination in alcoholic korsakoff patients (1975) (83)
- Effects of hunger, satiety and glucose load upon taste intensity and taste hedonics (1976) (78)
- Perceptual changes in taste mixtures (1972) (77)
- Food quality: Conceptual and sensory aspects (1995) (74)
- Effect of solution temperature on taste intensity in humans. (1973) (74)
- Ratio scaling of psychological magnitude (1992) (72)
- The applications of conjoint analysis and their possible uses in Sensometrics (2006) (69)
- Accelerating structured consumer‐driven package design (2010) (69)
- Applied Sensory Analysis of Foods (1988) (68)
- Taste and olfaction in human obesity (1977) (66)
- Food Concepts and Products: Just-In-Time Development (1998) (65)
- Consumer research: creating a solid base for innovative strategies (2008) (64)
- Psychophysics. (Book Reviews: Sensation and Measurement. Papers in Honor of S. S. Stevens) (1975) (63)
- THE JUST‐ABOUT‐RIGHT INTENSITY SCALE: FUNCTIONAL ANALYSES AND RELATION TO HEDONICS (2007) (61)
- ‘Mind genomics’: The experimental, inductive science of the ordinary, and its application to aspects of food and feeding (2012) (60)
- The effects of viscosity upon perceived sweetness (1971) (59)
- PRODUCT RESPONSE SEGMENTATION AND THE ANALYSIS OF INDIVIDUAL DIFFERENCES IN LIKING (1985) (58)
- Rapid, inexpensive, actionable concept generation and optimization: the use and promise of self‐authoring conjoint analysis for the food service industry (2001) (57)
- Olfactory and gustatory capacities of alcoholic Korsakoff patients (1978) (56)
- Defining Perceptions of Picky Eating Obtained through Focus Groups and Conjoint Analysis (2014) (53)
- Odor-taste interaction in fruit juices (1974) (53)
- Product optimization: approaches and applications (1994) (53)
- Unveiling Health Attitudes and Creating Good-For-You Foods: The Genomics Metaphor, Consumer Innovative Web-Based Technologies (2005) (53)
- Testing consumer perception of nutrient content claims using conjoint analysis (2010) (52)
- Consumer-assisted Selection of Blueberry Fruit Quality Traits (2014) (50)
- Extending rule developing experimentation to perception of food packages with eye tracking. (2009) (50)
- Base size in product testing: A psychophysical viewpoint and analysis (1997) (50)
- CONSUMER ATTITUDES AND EXPECTATIONS OF GINSENG FOOD PRODUCTS ASSESSED BY FOCUS GROUPS AND CONJOINT ANALYSIS (2011) (49)
- Framing the perfect strawberry: An exercise in consumer-assisted selection of fruit crops (2012) (48)
- Subjective ideals and sensory optimization in evaluating perceptual dimensions in food. (1972) (46)
- STANDARDIZED PROCEDURE FOR EXPRESSING ODOR INTENSITY (1974) (46)
- Integrating the consumer into new product development (1999) (45)
- Relative Importance of Perceptual Factors to Consumer Acceptance: Linear vs Quadratic Analysis (1981) (45)
- Packaging Research in Food Product Design and Development (2009) (42)
- SENSORY INTENSITY VERSUS HEDONIC FUNCTIONS: CLASSICAL PSYCHOPHYSICAL APPROACHES (1982) (41)
- DIMENSIONAL SALIENCE OF ODORS (1974) (41)
- CONSUMER ACCEPTANCE OF COW'S MILK VERSUS SOY BEVERAGES: IMPACT OF ETHNICITY, LACTOSE TOLERANCE AND SENSORY PREFERENCE SEGMENTATION (2009) (41)
- Sweetness and intensity of artificial sweeteners (1970) (41)
- WHAT SENSORY CHARACTERISTICS DRIVE PRODUCT QUALITY? AN ASSESSMENT OF INDIVIDUAL DIFFERENCES (1993) (40)
- Psychophysical scaling of olfactory, visual, and auditory stimuli by alchoholic Korsakoff patients (1975) (38)
- New directions for product testing and sensory analysis of foods (1985) (37)
- Marketing Museums and Exhibitions: What Drives the Interest of Young People (2011) (36)
- Consumer centered “brand value” of foods: drivers and segmentation (2009) (36)
- Sensory benefits, emotions and usage patterns for olives: using Internet-based conjoint analysis and segmentation to understand patterns of response (2005) (36)
- Purchase Drivers of Canadian Consumers of Local and Organic Produce (2010) (35)
- Viewpoints and Controversies in Sensory Science and Consumer Product Testing (2004) (35)
- Intensity scales for pure tastes and for taste mixtures (1971) (35)
- Sensory and Consumer Research in Food Product Design and Development: Moskowitz/Sensory (2007) (34)
- Profiling of odor components and their mixtures. (1977) (34)
- Sensory Segmentation:: An Organizing Principle for International Product Concept Generation (1994) (34)
- Chapter 4 – Intensity and Hedonic Functions for Chemosensory Stimuli (1977) (34)
- Chapter 5 – TASTE AND FOOD TECHNOLOGY: ACCEPTABILITY, AESTHETICS, AND PREFERENCE (1978) (34)
- MIND‐SETS OF THE WINE CONSUMER (2004) (34)
- PSYCHOMETRIC EVALUATION OF FOOD PREFERENCES (1980) (32)
- Ratio scales of acid sourness (1971) (32)
- Steps towards a consumer-driven ‘concept innovation machine’ for food and drink (2006) (32)
- Integrating science into web design: consumer‐driven web site optimization (2009) (29)
- Human Taste Perception (1972) (29)
- An integrated approach to new food product development (2009) (29)
- EXPECTATIONS, NEEDS AND SEGMENTATION OF HEALTHY BREAKFAST CEREAL CONSUMERS (2007) (28)
- A SYSTEM FOR THE PREFERENCE EVALUATION OF CYCLIC MENUS (1983) (28)
- Measuring acceptance of milk and milk substitutes among younger and older children. (2010) (27)
- Inter-relating data sets for product development: the reverse engineering approach (2000) (27)
- Engineering out food boredom: a product development approach that combines home use tests and time-preference analysis (2000) (27)
- USING HIGH-LEVEL CONSUMER-RESEARCH METHODS TO CREATE A TOOL-DRIVEN GUIDEBOOK AND DATABASE FOR PRODUCT DEVELOPMENT AND MARKETING (2006) (27)
- ASSESSING CONSUMER EXPECTATIONS FOR FOOD BARS BY CONJOINT ANALYSIS (2009) (27)
- Carrot-root oil components and their dimensional characterization of aroma (1975) (27)
- International Product Optimization: A Case History (1998) (27)
- Odor intensity and pleasantness of butanol (1974) (26)
- Models of sweetness additivity. (1973) (25)
- Sensory characteristics of foods: new evaluation techniques. (1985) (25)
- Discrimination Testing and Product Decisions (1980) (24)
- VARIABILITY IN HEDONICS: INDICATIONS OF WORLD‐WIDE SENSORY AND COGNITIVE PREFERENCE SEGMENTATION (2000) (23)
- INTENSITY‐TIME CURVES FOR FLAVORED OIL‐IN‐WATER EMULSIONS (1974) (23)
- SCALES OF SUBJECTIVE VISCOSITY AND FLUIDITY OF GUM SOLUTIONS (1972) (23)
- Reinventing the Role of Consumer Research in Today's Open Innovation Ecosystem (2013) (23)
- Psychophysical measures of texture (1972) (23)
- THE TASTES OF ARTIFICIAL SWEETENERS AND THEIR MIXTURES (1975) (22)
- The Eclipse Method: Optimizing Product Formulation Through a Consumer Generated Ideal Sensory Profile (1977) (22)
- QUESTIONNAIRE PRACTICE: WHAT HAPPENS WHEN THE JAR SCALE IS PLACED BETWEEN TWO “OVERALL” ACCEPTANCE SCALES? (2008) (22)
- VIEWS ON RELATING INSTRUMENTAL TESTS TO SENSORY ASSESSMENT OF FOOD TEXTURE. APPLICATIONS TO PRODUCT DEVELOPMENT AND IMPROVEMENT 1,2 (1978) (22)
- SENSORY DIRECTIONALS FOR PIZZA: A DEEPER ANALYSIS (2001) (22)
- Use of conjoint analysis to assess web-based communications on functional foods (2004) (21)
- SENSORY RATIO SCALES RELATING HARDNESS AND CRUNCHINESS TO MECHANICAL PROPERTIES OF SPACE CUBES (1974) (21)
- Sensory analysis procedures and viewpoints: intellectual history, current debates, future outlooks (1993) (20)
- The Four Segments of Yogurt Consumers: Preferences and Mind-Sets (2005) (20)
- Odor Quality and Chemical Structure (1981) (19)
- Next generation healthy soup: An exploration using conjoint analysis (2003) (19)
- Uncovering the mind-sets of consumers towards food safety messages (2011) (19)
- PSYCHOMETRIC ANALYSIS OF FOOD AROMAS BY PROFILING AND MULTIDIMENSIONAL SCALING (1976) (19)
- Consumer Requirements for a Mid-Priced Business Hotel: Insights from Analysis of Current Messaging by Hotels (2003) (18)
- Sourness of acid mixtures. (1974) (18)
- Models of Additivity for Sugar Sweetness (1974) (18)
- Mind Genomics (Conjoint Analysis): The new concept research in the analysis of consumer behaviour and choice (2019) (17)
- What Customers Want from a Cruise Vacation: Using Internet-Enabled Conjoint Analysis to Understand the Customer's Mind (2005) (16)
- Food texture: instrumental and sensory measurement (2017) (16)
- The intertwining of psychophysics and sensory analysis: historical perspectives and future opportunities—a personal view (2003) (16)
- The mind-set of teens towards food communications revealed by conjoint measurement and multi-food databases (2009) (16)
- Creating new product concepts for foodservice – the role of conjoint measurement to identify promising product features (2001) (16)
- In Pursuit of the Perfect Peach: Consumer-assisted Selection of Peach Fruit Traits (2015) (16)
- The dollar value of product quality : the effect of pricing versus overall liking on consumer stated purchase intent for pizza (1995) (15)
- Perceptions regarding Distance Learning in Higher Education, Smoothing the Transition (2020) (15)
- THE PUSH–PULL OF MARKETING AND ADVERTISING AND THE ALGEBRA OF THE CONSUMER'S MIND* (2007) (14)
- THE RELATION BETWEEN SENSORY, LIKING AND IMAGE ATTRIBUTES: THE CASE OF SOAP (1998) (14)
- Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages (2009) (14)
- Drivers of Vaginal Drug Delivery System Acceptability from Internet-Based Conjoint Analysis (2016) (14)
- PRODUCT TESTING 2: MODELING VERSUS MAPPING AND THEIR INTEGRATION (1994) (13)
- THE TEXTURE PROFILE: ITS FOUNDATIONS AND OUTLOOK (1975) (13)
- THOUGHTS ON SUBJECTIVE MEASUREMENT, SENSORY METRICS AND USEFULNESS OF OUTCOMES (2005) (13)
- MARGARINE: THE DRIVERS OF LIKING AND IMAGE (2001) (13)
- Creating a Mind Genomics Wiki for Non-Meat Analogs (2020) (12)
- PSYCHORHEOLOGY ‐ ITS FOUNDATIONS AND CURRENT OUTLOOK1 (1977) (12)
- SWEETNESS AND ACCEPTANCE OPTIMIZATION IN COLA FLAVORED BEVERAGES USING COMBINATIONS OF ARTIFICIAL SWEETENERS — A PSYCHOPHYSICAL APPROACH (1979) (12)
- Optimising the Language of Email Survey Invitations (2008) (11)
- Renewable energy; tapping and typing the citizen's mind (2009) (11)
- One practitioner's overview to applied product optimization (1995) (11)
- Optimizing Consumer Product Acceptance and Perceived Sensory Quality (1991) (11)
- Food Compatibilities And Menu Planning (1977) (11)
- ECONOMIC APPLICATIONS OF SWEETNESS SCALES (1972) (11)
- Consumer Testing and Evaluation of Personal Care Products (1995) (10)
- RELATING SUBJECTIVE AND INSTRUMENTAL MEASURES A PSYCHOPHYSICAL OVERVIEW (1981) (10)
- Psychophysical and psychometric approaches to sensory evaluation. (1977) (10)
- Auditory Threshold for Evoking an Orienting Reflex in Mongoloid Patients (1970) (10)
- Decoding consumer perceptions of premium products with rule‐developing experimentation (2010) (10)
- WHAT FEATURES DRIVE RATED BURGER CRAVEABILITY AT THE CONCEPT LEVEL (2004) (10)
- COMPUTER DERIVED PERCEPTUAL MAPS OF FLAVORS (1975) (10)
- 15 – Consumer-driven concept development and innovation in food product development (2007) (10)
- Examining the future of retail banking: Predicting the essentials of advocacy in customer experience (2009) (10)
- CONSUMERS VERSUS EXPERTS IN THE LIGHT OF PSYCHOPHYSICS: A REPLY TO HOUGH (1998) (9)
- CREATING DATABASES FROM CROSS-NATIONAL COMPARISONS OF FOOD MIND-SETS (2007) (9)
- From psychophysics to the world… data acquired, lessons learned (2004) (9)
- The algebra of health concerns: implications of consumer perception of health loss, illness and the breakdown of the health system on anxiety (2012) (8)
- Accelerated and Parallel Storage in Shelf Life Studies (2009) (8)
- Flavor Chemical Mixtures—A Psychophysical Analysis (1977) (8)
- THE NATURE OF ACCEPTABILITY FUNCTIONS IN TEXTURE (1976) (8)
- THE R&D ROLE IN BRINGING NEW PRODUCTS TO THE MARKETPLACE (1981) (8)
- PERCEPTUAL ATTRIBUTES OF THE TASTE OF SUGARS (1972) (8)
- ROLE OF CORPORATE LEADERSHIP AND INNOVATION CLAIMS ON CONSUMER PERCEPTION OF PREMIUM PRODUCTS (2009) (8)
- PSYCHOPHYSICAL THINKING IN BUSINESS: PRODUCTS AND CONCEPTS (2005) (8)
- A commercial application of RSM for ready to eat cereal (1997) (8)
- IMPROVING CUSTOMERS TARGETING WITH SHORT INTERVENTION TESTING (2010) (8)
- Sensory segmentation of fragrance preferences (1986) (8)
- Detecting buyer preferences to guide product development and advertising (1984) (7)
- R&D-Driven Product Evaluation in the Early Stage of Development (1999) (7)
- THE HEDONIC TONES OF ARTIFICIAL SWEETENERS AND THEIR MIXTURES (1975) (7)
- Developing new corporate understanding of an existing product (2009) (7)
- Element category importance in conjoint analysis: Evidence for segment differences (2002) (7)
- Explorations of the functional relations between image and sensory attributes of soup (2002) (7)
- The impacts of product acceptability, brand value and price on responses of foodservice professionals to bulk turkey (1997) (7)
- Taste Intensity, Pleasantness and Quality of Aspartame, Sugars, and Their Mixtures (1977) (7)
- Financial products: Rapid, iterative and segmented development by conjoint measurement and self-authoring iterative procedures (2001) (7)
- Functional properties of the olfactory system: psychophysics. Dimensional salience of odors. (1974) (7)
- Psychophysical Scaling and Optimization of Odor Mixtures (1981) (7)
- Sensory Drivers of Liking and Sensory Preference Segmentation (2002) (7)
- Creating technology‐based merchandising ideas for hair coloring through weak signals, concept optimization and mind‐set segmentation (2010) (7)
- Insect Based Foods a Nutritional Point of View (2017) (6)
- Containing COVID-19 by Matching Messages on Social Distancing to Emergent Mindsets—The Case of North America (2020) (6)
- Consumer Response to Insect Foods (2018) (6)
- MAPPING IN PRODUCT TESTING AND SENSORY ANALYSIS: A WELL LIT PATH OR A DARK STATISTICAL LABYRINTH? (2002) (6)
- Uncovering Consumer Mindsets Regarding Raw Beverages (2018) (6)
- Learning from the competition II: a case history dissecting in-market Quick-Serve-Restaurants communications through conjoint analysis (2002) (6)
- INTERRELATIONS AMONG LIKING ATTRIBUTES FOR APPLE PIE: RESEARCH APPROACHES AND PRAGMATIC VIEWPOINTS (2001) (6)
- Public driven and public perceptible innovation of environmental sector (2020) (6)
- A REPLY NOTE ON EXPERTS VERSUS CONSUMERS: A COMPARISON (1997) (6)
- Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind (2012) (6)
- Using Mind Genomics® to Identify Essential Elements of a Flower Product (2012) (6)
- Uncovering Communication Messages for Health Promotion: The Case of Arthritis (2019) (6)
- Consumer Perspectives About Innovations in Traditional Foods (2019) (6)
- Expectations and Attitudes Regarding Chronic Pain Control: An Exploration Using Mind Genomics (2019) (5)
- HISPANIC AND NON‐HISPANIC RESPONSES TO CONCEPTS FOR FOUR FOODS (2004) (5)
- Chapter 9. Assigning People to Empirically Uncovered Mind-sets: A New Horizon to Understand the Minds and Behaviors of People (2021) (5)
- Mind Genomics: What Professional Conduct Enhances the Emotional Wellbeing of Teens at the Hospital? (2015) (5)
- Interest and reaction time analysis of credit card offers: Managerial implications of high level research procedures (2001) (5)
- Mind, Consumers, and Dairy: Applying Artificial Intelligence, Mind Genomics, and Predictive Viewpoint Typing (2019) (5)
- What Makes People Crave Fast Foods (2002) (5)
- SELECTING PRODUCTS FOR CATEGORY APPRAISAL STUDIES — FEWER PRODUCTS DO ALMOST AS WELL AS MANY PRODUCTS (2001) (5)
- Conjoint Analysis Plus (Cross Category, Emotions, Pricing and Beyond) (2012) (5)
- RESPONSE SURFACE METHODOLOGY AND CONSUMER‐DRIVEN PRODUCT OPTIMIZATION (2007) (5)
- ON FITTING EQUATIONS TO SENSORY DATA: A POINT OF VIEW, AND A PARADOX IN MODELING AND OPTIMIZING (2000) (5)
- On the intersection of products and concepts: opportunities for sensory analysis to improve the commercial development process (1999) (5)
- Consumers vs experts: Opinions by an outspoken psychophysicist (2017) (5)
- Understanding Effective Web Messaging – The Case of Menopause (2019) (4)
- Concept articulation and web research: a case study using quali‐quant methods (2007) (4)
- Category Appraisal and Ingredient Search: Identifying Key Sensory Factors and Product Features at the Early Development Stage (2007) (4)
- Teens on the Internet—commercial application of a deconstructive analysis of ‘teen zine’ features (2003) (4)
- Patient-centered care in telemedicine - An experimental-design study (2021) (4)
- CONCEPT‐RESPONSE SEGMENTATION FOR GRAPEFRUIT JUICE: WHAT ROLE DO SENSORY STATEMENTS PLAY AS DRIVERS OF PERSUASION AND RESPONSE TIME? (2003) (4)
- NOTES ON CONSUMER ORIENTED SENSORY EVALUATION (1979) (4)
- Odor psychophysics and sensory engineering (1979) (4)
- Creating Food Concepts to Guide Product Development and Marketing (2009) (4)
- Descriptive Panels/Experts versus Consumers (2008) (4)
- Product testing 1: the distinction between S-R (stimulus-response) and R-R (response-response) models (1994) (4)
- Hedonics, Just‐About‐Right, Purchase and Other Scales in Consumer Tests (2008) (4)
- Consumer Choice for Over-The-Counter Drugs and Supplements in the Healthcare Arena: Approaches to a Macro-Database across Topics (2008) (4)
- Concepts as Combinations of Graphics (2008) (4)
- Evolving Conjoint Analysis: From Rational Features/Benefits to an Off-the-Shelf Marketing Database (2004) (4)
- Combination rules for judgements of odor quality difference (1974) (4)
- Understanding the Mind of the Pet Owner for Veterinary Services (2014) (4)
- Evaluation of in-Market Communications of Selected OTC Products Targeted to Older Consumers (2006) (4)
- Creating Food Concepts to Guide Product Development and Marketing (2009) (4)
- Odor quality and chemical structure : based on a symposium sponsored by the Division of Agricultural and Food Chemistry at the 178th meeting of the American Chemical Society, Washington, D.C., September 13, 1979 (1981) (4)
- “Candy Is Dandy”: The Mind of Sexuality as Suggested by a Mind Genomics Experiment (2019) (3)
- https://researchopenworld.com/customer-requirements-for-natural-food-stores-the-mind-of-the-shopper/# (2018) (3)
- Constructing Communication Strategy: A Three-Country Case Study (2012) (3)
- Improving compliance with physical distancing across religious cultures in Israel (2021) (3)
- How High-level Consumer Research Can Create Low-caloric, Pleasurable Food Concepts, Products and Packages (2010) (3)
- Consumer research in the wine industry: new applications of conjoint measurement (2012) (3)
- KNOWLEDGE BUILDING AND OPTIMIZATION STRATEGIES FOR A PRODUCT USED IN DIFFERENT CARRIERS (2002) (3)
- METHODS OF ORGANIZING CONSUMER BASED SENSORY PANELS FOR COMMERCIAL PRODUCT TESTING (1984) (3)
- Using a Rule Developing Experimentation Approach to Study Social Problems (2019) (3)
- CROSS-NATIONAL SEGMENTATION FOR MESSAGING ABOUT CHEESE: TOWARDS A NEW APPROACH TO CONSUMER UNDERSTANDING, DIRECTED DEVELOPMENT, AND TARGETED MARKETING (2009) (3)
- Importance of sensory factors in processed seafood : methods and results (1992) (3)
- Understanding Consumers' and Customers' Needs—The Growth Engine (2012) (3)
- Children and tween acceptance of single candy colors and two-color combinations (2002) (3)
- Training Time in Descriptive Analysis (2008) (3)
- Product design for bread through mind genomics and cognitive economics (2017) (3)
- What Types of Tests do Sensory Researchers do to Measure Sensory Response to the Product? and … Why do they do them? (2012) (3)
- When bad data happen to good researchers A contrarian's point of view regarding measuring consumer response to food products (2003) (3)
- Market Forces: the Push‐Pull of Marketing and Advertising in the New Product Business (2007) (3)
- Effective and confident communications in the midst of a major crisis (2007) (3)
- Deconstructing automobile messaging: Clues to brand strategy (2003) (3)
- Chapter 13 – FOOD AND FOOD TECHNOLOGY: FOOD HABITS, GASTRONOMY, FLAVORS, AND SENSORY EVALUATION (1978) (3)
- The Acceptability of Whey-Soy Mix as a Supplementary Food for Pre-School Children in Developing Countries (1973) (3)
- Large-Scale Concept-Response Databases for Food and Drink Using Conjoint Analysis, Segmentation and Databasing (2005) (2)
- The Mind of Sustainability (2020) (2)
- The New Product Success Eqation: Building Success into the New Product Development Process (a.k.a. An Objective-Based Product Development Process) (2009) (2)
- Assessing pricing for a new product concept: PDA+electronic health records+real-time monitoring (2010) (2)
- Consumer Driven and Consumer Perceptible Food Innovation (2016) (2)
- Profile Attributes As Similarities (1974) (2)
- Product and Panelist Variability in Sensory Testing (2008) (2)
- Predictive Modelling and Mind-Set Segments Underlying Health Plans (2017) (2)
- Defining Perceptions of Picky Eater Children by Conjoint Analysis (2010) (2)
- CATEGORY APPRAISAL WITHIN A LIMITED PRODUCT RANGE: A METHODS‐ORIENTED CASE HISTORY (2003) (2)
- CONCEPT DEVELOPMENT AND OPTIMIZATION FOR FOODSERVICE (2): ACCELERATING CONCEPT DEVELOPMENT AT THE FUZZY FRONT END BY COMBINING IDEATION AND CONSUMER EVALUATION (1997) (2)
- So What are the Practical Considerations in Actually Running a Test? What do I need to know? What does the Rest of the Company Need to Know? (2012) (2)
- Beyond Hedonics: Looking at Purchase Intent and Emotions as Criterion Variables (2008) (2)
- International Product Concept Development–A Research Platform and Its Transfer to a Transitional Economy (2001) (2)
- Comprar Viewpoints and Controversies in Sensory Science and Consumer Product Testing | Howard R. Moskowitz | 9780917678578 | Wiley (2008) (2)
- Chapter 12 – ODORS IN THE ENVIRONMENT: HEDONICS, PERFUMERY, AND ODOR ABATEMENT (1978) (2)
- Aroma, Quality, and Consumer Mindsets for Shelf-Stable Rice Thermally Processed by Reciprocal Agitation (2020) (2)
- Diabetes Products: What Healthcare Marketers Need to Know to Improve the Effectiveness of the Shopping Experience: (2004) (2)
- ASSESSING CONSUMERS' MINDSETS FOR PURCHASING ORGANIC AND LOCAL PRODUCE: IMPORTANCE OF PERCEIVED PRODUCT AND EMOTIONAL BENEFITS (2012) (2)
- Patterns in Packages: Learning from Many Packages and Many Attributes (2009) (2)
- 2 – Sensory Analysis, Product Modeling, and Product Optimization (1984) (2)
- Using mind-set information about health, pleasure and function to understand consumer choices in bottled water. (2009) (2)
- Mental Informatics and Agricultural Issues: Global Change vs. Sustainable Agriculture (2018) (2)
- Purchasing habits and sensory preferences for cola consumers (2003) (2)
- Weak Signals and Mind-Sets of Consumers: The Case of Milk (2018) (2)
- SEASONALITY AND THE ALGEBRA OF FOOD PREFERENCES REVEALED THROUGH PRODUCT CONCEPTS (2009) (2)
- Optimizing the product developing process using psychophysical scaling (1982) (2)
- Jumpstarting Product Development (2003) (2)
- Systematic Variation of Concept Elements and the Conjoint‐Analysis Approach (2008) (2)
- Language Development in Descriptive Analysis and the Formation of Sensory Concepts (2008) (2)
- On the reliability of expert panel data — differences due to attribute type (2000) (2)
- Developing from the Ground Up: Self‐Authoring Systems for Text and Package Concepts (2008) (2)
- Asking Consumers to Rate Product Attributes (2008) (2)
- Psychophysical measurement as a tool for perfumery and the cosmetic industry (1979) (2)
- Cross-national segments for a food product: Defining them and a strategy for finding them in the absence of ‘Mineable’ databases (2008) (2)
- Sensory analysis of «thickness» (1982) (2)
- Röntgen: application denied. (1979) (2)
- Learning from the competition through category appraisal: one practitioner's keys to faster and more efficient product development (2001) (1)
- Use of Microcomputers for Product Optimization (1984) (1)
- Validity and Reliability in Sensory Science (2008) (1)
- https://researchopenworld.com/pasta-messaging-food-and-inner-beauty-together-an-experiment-in-cognitive-economics/# (2019) (1)
- High‐Level Product Assessments (2012) (1)
- “Are We There Yet?” Mind-Genomics and Data-Driven Personalized Health Plans (2019) (1)
- The Price of Grace: Donations, Charities, and the Mind (2011) (1)
- Psychological Correlates of Sugar Consumption (1979) (1)
- Foundations of Sensory Science (2008) (1)
- INDUSTRIAL UPGRADING OF TRADITIONAL TOMATO PRODUCTS: A CONSUMER SCIENCE APPROACH (2013) (1)
- Attitudes Towards Money (2011) (1)
- Utility of the vector model for higher-order mixtures: a correction. (1979) (1)
- Interceptive orthodontics. (1973) (1)
- What can Sensory Researchers do to Characterize Products? and … How does One Select the Best Method? (2012) (1)
- OPTIMALLY ACCEPTABLE PRODUCTS ‐ AN APPROACH FOR LARGE SCALE DEVELOPMENT PROBLEMS (1997) (1)
- Psychorheology--engineering the human texture perception (1982) (1)
- PRAGMATIC PUBLIC POLICY: APPLYING PSYCHOPHYSICS TO THE WORLD OF ATTITUDES (2006) (1)
- Commercial Product Design: Psychophysics, Systematics, and Emerging Opportunities (2020) (1)
- NEW DIRECTIONS ‐ PROCESSING (RESPONSE) TIME AS AN INDICATOR OF COGNITIVE PROCESSES AND ITS POSSIBLE LINK WITH SENSORY ATTRIBUTES (2003) (1)
- DISTINGUISHING ACTIONABLE VERSUS INACTIONABLE ATTRIBUTES (1980) (1)
- Recent Developments in Consumer Research of Food (2009) (1)
- A Mind Genomics-Based Cartography to Assess the Effects of the COVID19 pandemic in the tourism industry (2021) (1)
- Promoting Medication-Adherence by Uncovering Patient’s Mindsets and Adjusting Clinician-Patient Communication to Mindsets: A Mind Genomics Cartography (2019) (1)
- Sequencing the ‘Dairy Mind’ Using Mind Genomics to Create an “MRI of Consumer Decisions” (2021) (1)
- 14. Mind genomics® and texture (2014) (1)
- Emotions and Package Design—Coffee (2009) (1)
- Chapter 10. Systematics and Researcher Proclivities in Product Design: History, Success, and Pivot to the Future (2021) (1)
- PREFERENCES FOR SOUTHWESTERN SALTED SNACK FLAVORS: INDIVIDUAL DIFFERENCES AT THE CONCEPTUAL LEVEL AND THE CONSTRUCTION OF A PRODUCT LINE (1997) (1)
- Creating new products and positionings for direct television sales through a strategic alliance of Internet portal and customer research (2001) (1)
- Recent advances in commercial concept research for product development. (2010) (1)
- I'd Like to Teach the World to Think (2021) (1)
- Innovation's Friend: Integrated Market and Sensory Input for Food Product Design and Development (2012) (1)
- The Trading of Purchase Interest for Concept Believability: Strategical Implications for Advertising Planners and Product Developers (1983) (1)
- Replication in Sensory and Consumer Testing (2008) (1)
- Beyond Anxiety and 'Political Correctness': How Experimental Design Trumps 'Gaming It' and Gets More Deeply into the Mind (2009) (1)
- Closing in on the Container (2009) (1)
- Estimated Stock Price Based on Company Communications: Mind Genomics and Cognitive Economics as Knowledge-Creation Tools for Behavioral Finance (2019) (1)
- So Many Choices ... So Little Time... Which should I Choose (2011) (1)
- Indoor plant toxicity concerns some consumers© (2018) (1)
- Cultured Meat: A Mind Genomics Cartography of a Technology in its Infancy (2020) (1)
- Empathy and Experiment: Applying Consumer Science to Whole Grains as Foods (2013) (1)
- COMMENTARY: WHITHER NOW THE GRAND SENSORY “PROJECT” IN AN AGE OF IMPROVING METHODOLOGY? (2005) (1)
- Understanding Nutritional Labeling: Case Study—Ice Cream (2009) (1)
- The perfect is simply not good enough – Fifty years of innovating in the world of traditional foods (2022) (1)
- Contrasting customer and operator concept and product requirements: the case of surimi (2002) (1)
- Erratum to: Odor intensity and pleasantness for a diverse set of odorants (1976) (1)
- Ratio Scaling of Perception vs. Image: Its Use in Evaluating Advertising Promise vs. Product Delivery (2012) (1)
- Retention and Customer Share Building: Formulating a Communication Strategy for a Sports Club (2013) (1)
- Sustainability, higher margin opportunities & economic crisis: lessons from the global study of premium products (2009) (1)
- Driving Public Compliance with the Health Policy of Social Distancing: The Case of the COVID-19 Pandemic in India (2020) (1)
- Report The Chemical Interactions Underlying Tomato Flavor Preferences (2012) (1)
- Choice of Population in Consumer Studies (2008) (1)
- The Interface Between Psychophysics and Sensory Science: Methods versus Real Knowledge (2008) (1)
- Contrasting R&D, Sensory Science, and Marketing Research Approaches (2008) (1)
- The Right Food (2009) (1)
- Using the internet to bring consumers into the new product development process (2002) (1)
- The Role of Sensory Science in the Coming Decade (2008) (1)
- Rapid discovery of optimal messages for behavioral intervention: the case of Hungary and Covid-19 (2021) (1)
- HOW PSYCHOPHYSICS CHANGED THE FOOD BUSINESS, AND HOW THE FOOD BUSINESS FOREVER CHANGED PSYCHOPHYSICS (2009) (1)
- Incorporating Consumer Feedback into Package Description and Presentation: Multi-Media Approach Techniques (1996) (1)
- the mind genomics metaphor from measuring the every day to sequencing the mind (2017) (1)
- Food Preferences of Military Men, 1967 (1972) (1)
- Defining and Meeting Customer Needs: Beyond Hearing the Voice of the Consumer (2009) (0)
- Communicating to Drive Sustainability-A Worked Example with Wind Power (2020) (0)
- I.J.O. Diagnostrix. (1977) (0)
- Convincing Prospects to Switch Mobile Phone Providers: A Mind Genomics Cartography of an Everyday Opportunity to Optimize Messaging (2021) (0)
- Psychophysics and the Issue of Price/Value (2009) (0)
- Mind genomics, messaging, and engineering more acceptable & effective experience in medicine by understanding the mind of the client/patient (2016) (0)
- Editorial: Measuring Consumer Involvement in Health and Social Care: Dividing Fact from Fiction (2011) (0)
- Estimating the Feelings of Prisoners Regarding Hope vs Despair: A Mind Genomics Exploration (2019) (0)
- Alternative Processing Methods for Functional Foods (2009) (0)
- Fat, lipids, or cheese: Understanding the algebra of the consumer mind (2014) (0)
- Proper Packaging and Preparation (2009) (0)
- Single Benefits Screening (Promise Testing) and More Complex Concept Testing (2008) (0)
- Messaging Across National Markets—Effectiveness and Segmentation (2012) (0)
- Consumer‐Descriptive Data Relationships in Sensory Science (2008) (0)
- Sample Issues in Consumer Testing (2008) (0)
- Marketing research and modeling (2014) (0)
- Innovation as Science (2009) (0)
- https://researchopenworld.com/optimizing-consumer-involvement-in-cosmetics-at-point-of-purchase-a-mind-genomics-exploration/# (2019) (0)
- Positioned Correctly at the Shelf and in the Media (2009) (0)
- Understanding the Marketing Exceptionality of Prestige Perfumes (2018) (0)
- Helping Packages Get Noticed on the Shelf Using RDE (2012) (0)
- Rethinking Segmentation: Demographics Are Only Part of the Story. How Customers React to a Series of Vignettes Helps Banks Get Inside the Customer's Mind, Heart, and Emotions. Here's How the Process Was Applied at One Large Retail Bank (2008) (0)
- The Appropriate ‘Price’ of a Sensory Experience (2011) (0)
- Idea Factories: Where Do Packaging (and Other) Ideas Come from? (2009) (0)
- Believing the Results: Reliability and Validity (2008) (0)
- Food and Drink: Thoughts on Base Size in Sensory and Consumer Research (2020) (0)
- Mind Genomics to Teach Critical Thinking and Prepare Job Candidates for Interviews (2019) (0)
- What Should My Package Say (2009) (0)
- Young Americans Reacting to Statements about Palestine & Israel: A Mind Genomics Exploration (2019) (0)
- Chapter 6. Consumer-designed Features for the Labeling, Packaging, and Advertising of Insect-based Proteins. A Practical Application of the Design of Ideas (2021) (0)
- https://researchopenworld.com/choosing-a-hair-consultant-a-mind-genomics-exploration-in-the-realm-of-beauty/# (2019) (0)
- Ordinary People Thinking about What Emotional Issues Obesity Might Trigger: A Mind Genomics Cartography (2022) (0)
- Learning to Remember: Early Stage Exploration of user Requirements in an Education APP (2019) (0)
- Homo economicus Rears Its Head (2009) (0)
- Different Interactions and Different Selves: A Mind Genomics Exploration of Social Theory (2019) (0)
- RECENT INNOVATIONS IN CONSUMER SCIENCE TECHNIQUES FOR FOOD PRODUCT DEVELOPMENT (2008) (0)
- Contrasting customer and operator concept and product requirements. The case of lobster surimi (2002) (0)
- Who’s on First? How Brands, Prices, and ‘Emotions in the Form of Price Sensitivity’ Affect Responses (2011) (0)
- Combining Eye Tracking with Experimental Design (2009) (0)
- Optimizing Food and Beverage Product Development: From the Past to the 21st Century and Beyond (2019) (0)
- Shopping - What’s Really Controlling Us? (2011) (0)
- A Mind Genomics Cartography of Insurance for Home Project Contracts: Selling to the ‘Mind’ of the Insurance Prospect (2021) (0)
- Going into Your Own Franchise Business: A Mind Genomics Exploration (2019) (0)
- Healthy Pasta: Nutritional Labeling and the Role of Messages (2009) (0)
- I'd Like to Teach the World to Think: Mind Genomics, Big Mind, and Encouraging Youth (2018) (0)
- The Economics of Personal Time: Getting the Respondent to Participate in a Survey (2011) (0)
- Empathy and Experiment™: dealing with the algebra of the mind to understand and change food habits (2015) (0)
- International Research and Transnational Segmentation (2008) (0)
- Response Time as a Dependent Variable in Concept Research (2008) (0)
- Who’s Happy and How Much Do They Earn? - Happiness, Part 2 (2011) (0)
- 29. Cross-national segmentation of concepts for coffee (1996) (0)
- PUTTING EARLY STAGE DEVELOPMENT NEEDS INTO A CONSUMER RESEARCH PARADIGM: A PERSONAL HISTORY, OBSERVATIONS AND OPINIONS FOR THE SENSORY RESEARCH COMMUNITY (2002) (0)
- A Gentle Introduction to the World of Systematics (2009) (0)
- Comprar Health Communication in the 21st Century | Howard R. Moskowitz, PhD | 9781405155939 | Wiley (2009) (0)
- The Big Bow Wow and the Little Meow: The Dollar Value of the Veterinary Experience (2011) (0)
- Estimating the Feelings of Prisoners Regarding Hope vs Despair: a Mind Genomics Cartography (2020) (0)
- The Business Environment and the Role of Concept Research in that Environment (2008) (0)
- What Messaging Drives a Desire to Invest... or What Should you say About the Company (2011) (0)
- Concern with Aging: A Mind Genomics Cartography (2022) (0)
- Understanding the Algebra of the Restaurant Patron: A Cartography Using Cognitive Economics and Mind Genomics (2020) (0)
- CONCEPT DEVELOPMENT AND OPTIMIZATION FOR FOODSERVICE (1): “I DON'T KNOW WHAT IT IS BUT I'LL KNOW IT WHEN I SEE IT” (1997) (0)
- A Process to Bring Consumer Mind‐Sets into a Corporation (2012) (0)
- CATEGORY APPRAISAL AND INGREDIENT SEARCH (2017) (0)
- What to Say to Drive Opera Attendance: A Mind Genomics Cartography (2020) (0)
- Optimizing Product Development and Shortenting the Lead Time for Product Introduction (2015) (0)
- Personalized Communication with Patients at the Emergency Department—An Experimental Design Study (2022) (0)
- Thinking and Experimenting (2011) (0)
- The Minds and Mind-Sets of Younger and Older Investors Regarding Information: A Mind Genomics Cartography (2019) (0)
- Understanding Brand Names in Concepts (2008) (0)
- 'Just So Happy Can a Poor Boy be - That is Why I Love You so' (2011) (0)
- Time and Money - I’ll Buy it Today if I can Pay you on Tuesday (Wimpy) (2011) (0)
- Evolution of Sensory Evaluation: How Product Research Is Being Integrated into the Product Design Process (2009) (0)
- Applications of SAS® Programming Language in Sensory Science (2008) (0)
- Developing Relevant Concepts (2012) (0)
- Creating concepts for meals: perspectives from systematic research and from business practice. (2009) (0)
- Starting at the Beginning: Experimenting to Discover What Shape “Wins” (2009) (0)
- The Economics of Personal Distance: How Many Miles is a Phone Directory Ad Worth? (2011) (0)
- Money and Product Quality - How Much Will You Pay for a Better Pizza? (2011) (0)
- Defining the New Package: Specifying the Package at the Concept Level (2009) (0)
- Going Mainstream—What Does It Truly Mean Anyway? (2013) (0)
- Food Packaging Trends (2009) (0)
- Do Labels Make a Difference (2009) (0)
- Consumer-Driven Website Optimization (2012) (0)
- Understanding the Mind of the Customer through Category Analysis of Messaging: The Case of Menopause (2003) (0)
- What Does it Take to Make an E-Shopper Happy and a Credit-Using Customer Buy? (2011) (0)
- What’s the Fair Price? (2011) (0)
- Use of References in Descriptive Analysis (2008) (0)
- Uniting Theory and Empirical Research (2018) (0)
- Creating Products from Concepts and Vice Versa (2008) (0)
- Introduction to Sensory Optimization (2012) (0)
- Highlights and Insights from the Drink It! Study (2008) (0)
- Creating an Integrated Database from Concept Research: The It! Studies (2008) (0)
- Linking attributes to consumer needs for cake (2009) (0)
- Messages for Giving to Education Causes: A Mind Genomics Cartography of Responses to Different Recipients (2021) (0)
- Taxes, Social Policy, Passions, and Citizenship (2011) (0)
- Identifying Consumer Mindsets Related to Sugars Consumption in Canadian Adults (2022) (0)
- HOW CAN PREMIuM BRANDS SuRVIVE DuRINg AN ECONOMIC RECESSION? (2005) (0)
- Brother (and Sister) - Can you Spare a Dime? Losing Assets and Losing Income (2011) (0)
- Exploratory Modeling and Mapping, Simulating New Combinations, and Data Mining (2008) (0)
- International Sensory Science (2008) (0)
- What Concepts Tell Us versus What Packages Tell Us for the Same Product—Case History: Pretzels (2009) (0)
- Clustering people, defining segments and the limits to product ‘knowability’ (2006) (0)
- Communicating the Hard to Communicate (2003) (0)
- Observing the Consumer in Context (2009) (0)
- Chapter 3. Scientific Psychophysics and the Commercially Oriented Study of Tomato Sauce (2019) (0)
- Wide World of New Products: A Unique Perspective of New Products around the World That Have Hit Their Mark with the Consumer (2009) (0)
- THE CASE FOR AND AGAINST RECRUITING EXTERNAL PANELS FOR DEVELOPMENTAL PRODUCT EVALUATION (1979) (0)
- Deconstruction and Competitive Intelligence (2008) (0)
- https://researchopenworld.com/discovering-features-of-a-beverage-to-increase-product-use-pakistan-mind-genomics-and-mango-nectar/# (2019) (0)
- Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career (2004) (0)
- I Want to be your Spend Friend - Credit Cards, Co-Branding, and Stuff (2011) (0)
- The 21st Century Development of Products: Where Customer Guidance is Taking Us (2012) (0)
- ‘Quali-Quant' Research at the Development Stage: Using Iterative, Small-Scale Conjoint Analysis to Explore/Refine Communications for a ‘New Age' Car Dealer (2017) (0)
- Driving to Comply: Mind Genomics, Arizona, and the COVID-19 Vaccine (2021) (0)
- In God We Trust: What the God Phrase Does to Relieve Anxiety (2009) (0)
- The Use and Caveats of Qualitative Research in the Decision‐Making Process (2008) (0)
- Timetable for orthodontic therapy. (1966) (0)
- Individual Differences in Preferences: Sensory Segmentation as an Organizing Principle (1992) (0)
- Magnitude Estimation: Scientific Background and Use in Sensory Analysis (2018) (0)
- Getting Under the Hood - Finding Out How to Price (2011) (0)
- Creating a Cyberspace Innovation Machine (2008) (0)
- The Four D's of Sensory Science: Difference, Discrimination, Dissimilarity, Distance (2008) (0)
- Segmentation Approaches, Results, and the Differential Importance of Categories (2008) (0)
- Quality control & sanitation : Serves the French Milk Industry (1999) (0)
- Saying NO to Drugs: Two Mind Sets & Messaging Direction (2019) (0)
- Field Feeding: Behavioral Sciences Studies (1975) (0)
- Beyond the Stimulus to the “Experience” (2009) (0)
- People, Preferences & Prices Sequencing the Economic Genome of the Consumer Mind (2011) (0)
- Not all Culture Comes from Yogurt... Putting a Price on Visiting Art Exhibitions (2012) (0)
- A case study to explicate the method (2018) (0)
- The ‘Average Person’ Thinking About Radicalization: A Mind Genomics Cartography (2022) (0)
- Putting fragrance in perspective: the case of the hotels (2009) (0)
- Chapter 11. Thinking Like an Amora (2021) (0)
- Making Use of Existing Knowledge and Increasing its Business Value—The Forgotten Productivity Tool (2012) (0)
- So What Can Sensory do for me (Or for My Company) (2012) (0)
- The Origin and Evolution of Human-Centered Food Product Research (2020) (0)
- Action and Reality: Using Video for the Package Experience (2009) (0)
- The Cognitive Economics of OTC Health: A Mind Genomics Exploration (2019) (0)
- The Perceived Likelihood of Spousal Violence: A Mind Genomics Exploration (2019) (0)
- Getting the Food Right for Children: How to Win with Kids (2009) (0)
- Driving Social Distancing – Profoundly & Quickly Understanding the Mind of the Citizen to Create Actionable Instructions & Long-Term Archival Knowledge (2020) (0)
- Underlying Tomato Flavor Preferences (2012) (0)
- Two Views of the Future: Structured Informatics and Research Unbound (2008) (0)
- 1 Emerging corporate knowledge needs: how and where does sensory fit? (2012) (0)
- Chapter 1.11. Experts Versus Consumers: A Comparison (2008) (0)
- From Questions and Scales to Respondents and Field Execution (2008) (0)
- The Shopper’s Desired Cosmetic-Counter Experience: A Mind Genomics Cartography of Emotions (2021) (0)
- Evolving Sensory Research (2012) (0)
- Where Shall I Live? Economics of Living Among the Migrant Workers (2011) (0)
- Mind genimics for targeted marketing (2018) (0)
- Measuring Interest and Price for Sensory Experience: Application to Hotels (2012) (0)
- Identifying the Drivers of a Foliage Plant Purchasing Decision via Contemporary Psychophysics (2016) (0)
- Concept Development and the Consumer‐Insights Business (2008) (0)
- Communications Benefits and Segmentation of Snack Foods : Case Study of Olives Using Conjoint Analyses (2003) (0)
- Scientific and Business Realpolitik: Insights from Selling New Ideas for Concept Research (2008) (0)
- Selling Better Bones – the Driving Messages for a Vitamin D3 Supplement (2019) (0)
- Extending RDE to Evaluating Potential Social Anxiety Factors (2012) (0)
- The Mind Assesses Aggression – Russia vs the Ukraine: A Mind Genomics Exploration (2019) (0)
- A Mind Genomics Cartography of Craft Beer: Homo Emotionalis vs. Homo Economicus in the Understanding of Effective Messaging (2020) (0)
- Motivations for buying a prestige perfume (2018) (0)
- Kafka Lives: Reflections on Expert Panels, Choice Based Conjoint, and the World of Testing (2009) (0)
- Bottom‐Up Innovation: Creating Product Concepts from First Principles (2008) (0)
- Children Compared with Adults (2008) (0)
- Selling to the ‘Mind’ of the Insurance Prospect: A Mind Genomics Cartography of Insurance for Home Project Contracts (2020) (0)
- Consumer-designed concepts for cereals (1993) (0)
- Ideation Strategies and their Deployment in Concept Development (2008) (0)
- 74-20-PR THE ACCEPTABILITY OF WHEY-SOY MIX AS A SUPPLEMENTARY FOOD FOR PRESCHOOL CHILDREN IN DEVELOPING COUNTRIES DECEMBER 1973 (2014) (0)
- Defining and Meeting Target Consumer Needs and Expectation (2009) (0)
- Applying Mind Genomics to Social Sciences (2022) (0)
- https://researchopenworld.com/consumer-requirement-for-a-healthful-vegetable-muffin-agile-knowledge-development-through-mind-genomics/# (2019) (0)
- Interactively and rapidly developing product concepts for food (1993) (0)
- Addressable Minds™ and Directed Innovation: New Vistas for the Sensory Community (2012) (0)
- About body sprays (2018) (0)
- Consumer Packaging: Important Functionally, but Not Attitudinally (2009) (0)
- Mind-Sets of Worried Citizens and the ‘Real-World Experiment’ of Covid-19: A Mind Genomics Cartography (2020) (0)
- Sample Size N, or Number of Respondents (2008) (0)
- Which Should I Choose?—Packages on the Shelf (2009) (0)
- Consumer‐driven development: coffee beverage mindsets for three commercial venues (2007) (0)
- Setting the Agenda for Successful New Product Development (2009) (0)
- The Right Preparation Technique (2009) (0)
- Experimenting & learning to think critically and competently: Combining 2020 technology with student-driven research (2020) (0)
- Mind Genomics: Accelerating and Scaling Our Understanding of the Everyday Mind and its Prospects for Efforts in Nutrition (2020) (0)
- Mind-Sets for Senior Dining: the Contrast between Homo ‘Emotionalis’ and Homo ‘Intellectualis’ (2021) (0)
- From Life and Practice: Simple, Complex, and Outrageous Observations on How Clients Sense the Environment (2014) (0)
- A Practitioner's Guide to Research, or What You Should Know (2009) (0)
- People, products, texture. (2014) (0)
- Advances and the Future of Data Collection Systems in Sensory Science (2008) (0)
- Mind Genomics®: A Systematic Consumer Research (2012) (0)
- List of Contributors (2019) (0)
- Analyzing a Study: Casual‐Dining Restaurant (2008) (0)
- Mind-Set Based Signage: Applying Mind Genomics to the Shopping Experience (2022) (0)
- Pricing Issues in Early‐Stage Concept Research (2008) (0)
- Financial Services: Where to Put Your Money for that Rainy Day (2011) (0)
- Setting the Direction: First, Know Where You Are (2012) (0)
- The Gas Pump and the (Square) Root of All Evil - Money Made Real (2011) (0)
- Highlights and Insights from the It! Studies: Crave It! and Eurocrave (2008) (0)
- REJOINDER TO BALINTFY'S COMMENTS ON THE ARTICLE: PREFERENCE EVALUATION OVER TIME (1984) (0)
- Psychophysical and Psychometric Measures of Texture (1973) (0)
- Biases Due to Changing Market Conditions (2008) (0)
- Foundation of Sensory Optimization in the Food Industry (2012) (0)
- Addressable Minds - A Step into the Future (2011) (0)
- Identify What Works by Letting the Competition Do the Work (2009) (0)
- The ‘Full Monty’ (2011) (0)
- Getting the Package and Web Site Graphics Right with Consumer Co-creation (2009) (0)
- Taking Stock and Summing Up (2009) (0)
- Arthritis Websites — Deconstructing the Messages to Identify Strong versus Weak Performers (2002) (0)
- Encouraging Citizens to Register to Vote: A Mind Genomics Cartography of Messages to the New York Voter (2021) (0)
- Accelerating and Expanding Knowledge of the Everyday Through Mind Genomics: Teaching High School Students About Healthy Eating and Living (2023) (0)
- Meet Corporate Logistics and Financial Imperatives (2009) (0)
- Exercising and Improving the Mind of Youth: Critical Thinking Following a Time-Honored Approach (2021) (0)
- I-10. Rapid development of concepts and products (1996) (0)
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