Hubert Gatignon
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Economics
Hubert Gatignon's Degrees
- PhD Business Administration University of California, Berkeley
- Masters Business Administration University of California, Berkeley
- Bachelors Economics University of California, Berkeley
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(Suggest an Edit or Addition)Hubert Gatignon's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Modes of Foreign Entry: A Transaction Cost Analysis and Propositions (1986) (2365)
- Strategic Orientation of the Firm and New Product Performance (1997) (2303)
- The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation (1988) (1438)
- A Propositional Inventory for New Diffusion Research (1985) (1285)
- A Structural Approach to Assessing Innovation: Construct Development of Innovation Locus, Type, and Characteristics (2002) (906)
- Technology Diffusion: An Empirical Test of Competitive Effects (1989) (704)
- Competitive Effects on Technology Diffusion (1986) (622)
- TECHNOLOGY DEVELOPMENT MODE: A TRANSACTION COST CONCEPTUALIZATION (1998) (429)
- Modeling Multinational Diffusion Patterns: An Efficient Methodology (1989) (351)
- Determinants of Competitor Response Time to a New Product Introduction (1995) (224)
- Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share (1996) (180)
- Brand Introduction Strategies and Competitive Environments (1990) (156)
- Competitive Reactions to Market Entry: Explaining Interfirm Differences (1989) (148)
- An Exchange Theory Model of Interpersonal Communication (1986) (136)
- Modeling Marketing Interactions with Application to Salesforce Effectiveness (1987) (132)
- Modes of entry: a transactions cost analysis and propositions (1986) (130)
- Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities (1984) (117)
- Competition as a Moderator of the Effect of Advertising on Sales (1984) (116)
- Competitive Marketing Behavior in Industrial Markets (1994) (114)
- Incumbent Defense Strategies Against New Product Entry (1997) (107)
- Specifying competitive effects in diffusion models: An empirical analysis (1994) (105)
- Statistical analysis of management data (1996) (98)
- Advertising and Children (1989) (60)
- Research Issues at the Boundary of Competitive Dynamics and Market Evolution (2005) (53)
- The impact of risk and competition on choice of innovations (1993) (44)
- Order of entry, trial diffusion, and elasticity dynamics: An empirical case (1996) (42)
- Customer orientation and organizational innovation: the case of environmental management practices (2016) (42)
- MARKSTRAT : a marketing strategy game (1977) (35)
- Firms and the Creation of New Markets (2008) (35)
- Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: Past, present and future" (2000) (32)
- Strategic studies in Markstrat (1987) (29)
- How innovators thwart new entrants into their market (1991) (28)
- Confirmatory Factor Analysis (2010) (27)
- Multivariate Normal Distribution (2010) (26)
- Profiting From Uncertainty (2012) (24)
- Children's Purchase Requests and Parental Yielding: a Cross-National Study (1986) (23)
- Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz (2018) (22)
- Market Response and Marketing Mix Models: Trends and Research Opportunities (2010) (18)
- Toward a Methodology for Measuring Advertising Copy Effects (1984) (17)
- A marketing perspective on business models (2017) (14)
- Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's “The chilling effects of network externalities” (2010) (12)
- Erin Anderson and the Path Breaking Work of TCE in New Areas of Business Research: Transaction Costs in Action (2010) (12)
- A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies (1988) (11)
- Manipulating Consumers is Not Marketing: A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation' (2015) (10)
- COMPETITIVE RESPONSE AND MARKET EVOLUTION (2002) (10)
- Making innovation last : sustainable strategies for long term growth (2016) (9)
- System of Equations (2010) (8)
- Stochastic Moderated Regression: An Efficient Methodology for Estimating Parameters in Moderated Regression (2006) (8)
- Ethical behaviours versus behaviours that contravene deontological research principles in the publishing process (2018) (5)
- D A STRUCTURAL APPROACH TO ASSESSING INNOVATION : CONSTRUCT DEVELOPMENT OF INNOVATION TYPES AND CHARACTERISTICS AND THEIR ORGANIZATIONAL EFFECTS by (2000) (5)
- Using Attraction Models for Competitive Optimization: Pitfalls to avoid and Conditions to check (2006) (4)
- INTER-CHANNEL COMPETITION AND NEW PRODUCT DIFFUSION: Market Making, Market Taking, and Competitive Effects in Several European Countries (2001) (4)
- Testing Mediation and Moderation Effects (2014) (4)
- New Product Teams (2016) (3)
- Chapter 15 Marketing-mix models (1993) (3)
- Strategic and Market Orientations (2016) (3)
- Making Innovation Last: Volume 2 (2016) (2)
- Predicting New Product Acceptance (2016) (2)
- The Profit Impact of Marketing Strategy Project: PIMS and the market share effect: biased evidence versus fuzzy evidence (2004) (2)
- Reliability Alpha, Principle Component Analysis, and Exploratory Factor Analysis (2010) (2)
- To Standardize or not to standardize : marketing mix effectiveness in Europe : technical working paper (1995) (2)
- Global marketing of new products (2004) (2)
- Assessing Innovations from the Technology Perspective (2016) (2)
- A New Method For Comparing Subjective Wellbeing ACRoss Countries and Its Correlation With Suicide (2007) (1)
- Getting the Customer Involved (2016) (1)
- Analysis of Similarity and Preference Data (2010) (1)
- The INSEAD–Wharton Alliance on Globalizing: Globalization and its challenges (2004) (1)
- Error in Variables: Analysis of Covariance Structure – Structural Equation Models (2014) (1)
- Error in Variables – Analysis of Covariance Structure (2010) (1)
- When to Forge Alliances (2016) (1)
- The Effect of Marketing Breadth and Competitive Spread on Category Growth (2021) (1)
- Making Innovation Last: Volume 1 (2016) (1)
- TERMINATION OUTCOMES OF HIGH-TECH ALLIANCES: BRIDGING FIRM- AND TRANSACTION-SPECIFIC ANTECEDENTS (1999) (1)
- Mean-Centering and the Interpretation of Anova and Moderated Regression (2007) (1)
- Categorical Dependent Variables (2010) (1)
- Fostering Creativity in the Organization (2016) (1)
- Looking Ahead to New Product Diffusion (2016) (1)
- Adstrat: An Advertising Decision Support System (1991) (1)
- The INSEAD–Wharton Alliance on Globalizing: Conclusion: The continuing process of globalizing (2004) (0)
- Assessing Innovations from the Market Point of View (2016) (0)
- A marketing perspective on business models (2017) (0)
- Branding New Products and Services (2016) (0)
- THE IMPACT OF COMPETITIVE CONTEXT ON THE ALLOCATION OF MARKETING MIX RESOURCES (2007) (0)
- New Product Distribution and Inter- Channel Competition: Market-Making, Market-Taking, and Competitive Effects in Several European Countries (2007) (0)
- Rank-Ordered Data (2010) (0)
- Conclusion and Challenges (2016) (0)
- Erratum to Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's “The Chilling Effects of Network Externalities” [Intern. J. of Research in Marketing, Volume 27 (2010) 16–17] (2010) (0)
- New IJRM editor appointed (2009) (0)
- Launching new products and services : marketing innovations effectively (2011) (0)
- ÉDITORIAL (1998) (0)
- New Products and Services Development (2011) (0)
- COMPTRACK, a competitive tracking software (1993) (0)
- Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis (2010) (0)
- Measuring advertising copy effects : a Bayesian model (1981) (0)
- List of occasional reviewers—2004 (2005) (0)
- Customer Centricity and Adoption of Environmental Management Practices (2013) (0)
- MARKETING COOPERATION AMONG RIVALS (2007) (0)
- Canonical Correlation Analysis (2010) (0)
- Orienting the firm for promoting innovations : establishing a culture of innovations (2011) (0)
- Faculty & Research Working Paper New Product Distribution and Inter-Channel Competition: Market-Making, Market-Taking, and Competitive Effects in Several (2007) (0)
- Organizing to innovate : adapting the firm to innovate (2011) (0)
- Innovating new products and services : the dimensions of innovations (2011) (0)
- Multiple Regression with a Single Dependent Variable (2010) (0)
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