Itamar Simonson | Academic Influence

Itamar Simonson's AcademicInfluence.com Rankings

Itamar Simonson

Business

#318

World Rank

#347

Historical Rank

Marketing

#34

World Rank

#34

Historical Rank

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Business

Itamar Simonson's Degrees

PhD Marketing Stanford University
Masters Marketing Stanford University
Bachelors Mathematics Tel Aviv University

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Why Is Itamar Simonson Influential?

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According to Wikipedia, Itamar Simonson is a professor of marketing, holding the Sebastian S. Kresge Chair of Marketing in the Graduate School of Business, Stanford University. He is known for his work on the factors that determine the choices that buyers make. His academic career started at the University of California at Berkeley, where he taught for six years, before he moved to Stanford. Many of his former PhD students hold senior positions at some of the best universities in the world.

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Itamar Simonson's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Choice Based on Reasons: The Case of Attraction and Compromise Effects (1989) (1764)
Reason-based choice (1993) (1445)
Context-dependent preferences (1993) (1290)
Choice in Context: Tradeoff Contrast and Extremeness Aversion (1992) (942)
Choice in Context: Tradeoff Contrast and Extremeness Aversion: (1992) (901)
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002) (835)
THE INFLUENCE OF ANTICIPATING REGRET AND RESPONSIBILITY ON PURCHASE DECISIONS (1992) (800)
The Effect of Forced Choice on Choice (2003) (591)
The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior (1990) (555)
Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence (2002) (549)
The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons (2000) (544)
Preference Fluency in Choice (2007) (521)
Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auctions (2003) (507)
Gender Differences in Mate Selection: Evidence From a Speed Dating Experiment (2006) (492)
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions (2003) (436)
Deescalation Strategies: A Comparison of Techniques for Reducing Commitment to Losing Courses of Action (1992) (422)
Attribute–Task Compatibility as a Determinant of Consumer Preference Reversals: (1997) (406)
The Effect of New Product Features on Brand Choice (1996) (284)
Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice (1994) (278)
The Effects of Incomplete Information on Consumer Choice (2000) (275)
The effect of accountability on susceptibility to decision errors (1992) (273)
Consumer research: in search of identity. (2001) (269)
The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs (2003) (267)
Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept (2004) (267)
The Influence of Product Variety on Brand Perception and Choice (2006) (252)
The effect of product assortment on buyer preferences 4 4 The paper has benefited from the comments (1999) (249)
The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety (1992) (240)
The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior: (1990) (208)
Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing (1999) (192)
Evaluations of pairs of experiences: A preference for happy endings (1991) (184)
Cultural Chameleons: Biculturals, Conformity Motives, and Decision Making (2005) (165)
Racial Preferences in Dating (2008) (163)
Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing: (1999) (159)
Will I Like a 'Medium' Pillow? Another Look at Constructed and Inherent Preferences (2008) (155)
The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience (2005) (152)
The Effect of the Focus of Comparison on Consumer Preferences (1992) (148)
Get Closer to Your Customers by Understanding How They Make Choices (1993) (136)
The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior (2005) (134)
In Search of Negative Customer Feedback: The Effect of Expecting to Evaluate on Satisfaction Evaluations (2001) (131)
Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions (2005) (104)
The Relationship Between Prior Brand Knowledge and Information Acquisition Order (1988) (95)
Placebo Effects of Marketing Actions: Consumers May Get What They Pay For (2005) (94)
In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice (2005) (93)
On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice (2011) (90)
The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality (1993) (85)
Indifference Curves that Travel with the Choice Set (2000) (83)
Choice Set Configuration as a Determinant of Preference Attribution and Strength (2008) (78)
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information (2014) (74)
When Does Choice Reveal Preference? Moderators of Heuristic versus Goal‐Based Choice (2009) (72)
Sales Promotions and the Choice Context as Competing Influences on Consumer Decision Making (2000) (71)
The effect of irrelevant preference arguments on consumer choice (1993) (67)
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance (2014) (63)
What marketers misunderstand about online reviews (2014) (50)
Price–Quality Trade-Offs in Choice Versus Matching: New Insights Into the Prominence Effect (1998) (50)
Trademark Infringement from the Buyer Perspective: Conceptual Analysis and Measurement Implications (1994) (48)
Mission (Largely) Accomplished: What's Next for Consumer BDT-JDM Researchers? (2014) (46)
Multiple Routes to Self- versus Other-Expression in Consumer Choice (2011) (43)
Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility (1997) (43)
Regarding inherent preferences (2008) (38)
Comparison selection: An approach to the study of consumer judgment and choice (2013) (36)
Self-Control for the Righteous: Toward a Theory of Luxury Pre-Commitment (2001) (31)
The positive effect of assortment size on purchase likelihood: The moderating influence of decision order☆ (2016) (28)
The Effect of Decision Order on Purchase Quantity Decisions (2010) (28)
Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein (2016) (26)
Beating the Market: The Allure of Unintended Value (2012) (22)
Racial Preferences in Dating: Evidence from a Speed Dating Experiment (2004) (22)
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect (2014) (21)
Correction Processes in Consumer Choice (1999) (20)
The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations (2009) (17)
The Effect of Preference Fluency on Consumer Decision Making (2004) (15)
Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains” (2018) (14)
The effect of buying decisions on consumers' assessment of their tastes (1991) (13)
The Role of Effort Advantage in Consumer Response to Loyalty Programs: The Idiosyncratic Fit Heuristic (2003) (12)
Trade-Offs in Choice. (2020) (12)
Asymmetric option effects on ease of choice criticism and defense (2012) (12)
The Asymmetric Impact of Context on Advantaged versus Disadvantaged Options (2018) (11)
The Motivational Aspect of Children’s Delayed Gratification: Values and Decision Making in Middle Childhood (2019) (8)
Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not (2020) (7)
The Effect of New Product Features on (2016) (6)
Effect Propensity: The Distribution of Switchers' Choices in the Reference State as a Determinant of the Direction of Effects on Choice (2003) (6)
Searching for a Mate: Theory and Experimental Evidence (2005) (5)
EXPERIMENTATION IN THE 21ST CENTURY: (2012) (4)
Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice (2003) (4)
Justification processes in choice (1987) (4)
The BDT Effect and Future: A Reply to John Lynch and Norbert Schwarz (2014) (4)
Preference-Construction Habits: The Case of Extremeness Aversion (2017) (3)
Using Reviews to Determine Preferences: How Variance in Customer-Generated Reviews Affects Choice (2017) (3)
Racial Preferences in Mate Selection: Evidence from a Speed Dating Experiment (2004) (2)
Customer Compliance With Presumed Market Research Goals: Motivational Drivers of Negative Service Evaluations (2007) (2)
Preference for Practical versus Theoretical Knowledge: Conceptualization and Consumer Behavior Predictions (2020) (2)
Mission Accomplished: What's Next for Consumer BDT-JDM Researchers? (2014) (2)
The Tradeoff Heuristic: the Settling Effect of Conflict (2010) (2)
Running Head : EFFECT PROPENSITY EFFECT PROPENSITY (2004) (1)
The Real‐Time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions (2020) (1)
On the Heritability of Choice, Judgment, and 'Irrationality': Genetic Effects on Prudence and Constructive Predispositions (2009) (1)
SEARCHING FOR A MATE : EVIDENCE FROM A SPEED DATING EXPERIMENT (2005) (1)
The Construction of Preference: Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals (2006) (1)
The Effect of Expecting to Evaluate on Quality and Satisfaction Evaluations (2000) (1)
The Feeling of Preference (2015) (1)
De Gustibus Non Est Disputandum? the Impact of the Nature of the Chosen Option in Positive and Negative Contexts (2007) (1)
The Construction of Preference: Reason-Based Choice (2006) (1)
In Search of Negative Customer Feedback (2016) (1)
Perspectives on Consumer Decision Order and Their Impact on Purchase Behavior (2008) (0)
Reason-Product (In)Compatibility: Cognition and Affect in Consumer Reasoning (2017) (0)
The Prominence Detraction Hypothesis : Context Effects as a Function of Attribute Prominence IOANNIS EVANGELIDIS JONATHAN LEVAV (2014) (0)
Directions for judgment and decision making research based on comparison selection: Reply to Arkes, Johnson, and Kardes (2013) (0)
Evolving Front-Runners: Choice Under Gradual Construction (2015) (0)
How Tradeoff Elasticity Affects Consumer Choice (2016) (0)
The BDT Eect and Future: A Reply (2015) (0)
Comparison Focus: the Asymmetric Impact of Context Effects on Advantaged Versus Disadvantaged Options (2016) (0)
Alternative Perspectives on Consumer Judgment and Choice (2008) (0)
Special Session Summary Choice Without Preference (2005) (0)
A Reexamination of the Impact of Decision Conflict on Choice Deferral (2020) (0)
On the Heritability of Choice, Judgment, and “Irrationality”: Are People Born to Live on the Edge Or in the Mainstream? (2010) (0)
The Explicit Rejection Effect: Why Rejecting Options Increases Commitment after Option Evaluation (2021) (0)
Shades of Rejections: the Effect of Rejection Frames on Commitment to Choice (2018) (0)
Speed- and Online Dating: Insights into Preference Construction in Frequent, High Involvement, Personal Decisions (2005) (0)
Context Effects Under Prominence (2014) (0)
ASSOCIATION FOR CONSUMER RESEARCH (2015) (0)
Attribute–Task Compatibility as a Determinant of Consumer Preference Reversals (1997) (0)
The Effect of Forced Choice on Choice Author ( s ) : (2008) (0)
Special Session Summary the Negative Effect of Thinking on Consumer Choice (2002) (0)
The Feeling of Preference: Preference Expression in the Absence of Preferences (2017) (0)
The Rejection Survivor Advantage: Why Rejecting Options Increases Commitment after Option Evaluation (2021) (0)
The Effect of Depleted Resources and Weak Preferences on Consumer Choice (2005) (0)
Does Load Lead to Decision Bias or are We Biased Against Load? (2007) (0)
Drivers of Sequential Shortlist Decisions (2017) (0)
Negative Effects of Explicit Customization on Perceptions of Opportunity (2010) (0)
IN THE BEGINNING : Domain-Specific Topics and Grand Theories of Consumer Behavior (2000) (0)
Prize decoys at work – New experimental evidence for asymmetric dominance effects in choices on prizes in competitions (2014) (0)
Revealing and Erasing Consumers' Preference For Their Values and Identities (2015) (0)
"Understanding Consumer Choices Involving Environmental and Utilitarian Attributes: The Role of Dimensional Comparability and Compromisibility" (2018) (0)

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