Jacob Jacoby
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Communications
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(Suggest an Edit or Addition)Jacob Jacoby's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- consumer behavior (2022) (2779)
- Brand Loyalty: Measurement and Management (1978) (1951)
- Brand Loyalty Vs. Repeat Purchasing Behavior (1973) (1360)
- The Components of Perceived Risk (1972) (1343)
- Cue Utilization in the Quality Perception Process (1972) (982)
- Brand Choice Behavior as a Function of Information Load (1974) (739)
- Exploring the Development of Store Images (1986) (679)
- Components of perceived risk in product purchase: A cross-validation. (1974) (677)
- Price, brand name, and product composition characteristics as determinants of perceived quality. (1971) (654)
- Is There an Optimal Number of Alternatives for Likert Scale Items? Study I: Reliability and Validity (1971) (612)
- Stimulus-Organism-Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior (2002) (491)
- Brand Choice Behavior as a Function of Information Load: Replication and Extension (1974) (491)
- Information Acquisition Behavior in Brand Choice Situations (1977) (453)
- Consumer Research: A State of the Art Review (1978) (355)
- Is there an optimal number of alternatives for Likert-scale items? Effects of testing time and scale properties. (1972) (343)
- Three-Point Likert Scales Are Good Enough (1971) (341)
- Intrinsic versus extrinsic cues as determinants of perceived product quality. (1974) (340)
- Perceived quality : how consumers view stores and merchandise (1985) (328)
- Perspectives on Information Overload (1984) (288)
- Time and Consumer Behavior: An Interdisciplinary Overview (1976) (283)
- A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing (1978) (277)
- Information Load and Decision Quality: Some Contested Issues (1977) (260)
- Consumer Use and Comprehension of Nutrition Information (1977) (255)
- Theory Construction and Model-Building Skills: A Practical Guide for Social Scientists (2009) (202)
- What about Disposition? (1977) (187)
- Consumer Research: How valid and useful are all our consumer behavior research findings? (1978) (154)
- IMPROVING MANUSCRIPT EVALUATION PROCEDURES (1972) (149)
- Pre-Purchase Information Acquisition: Description of a Process Methodology, Research Paradigm, and Pilot Investigation (1976) (127)
- Brand loyalty: A conceptual definition. (1971) (116)
- Consumer behavior: a quadrennium. (1998) (103)
- Personality and Innovation Proneness (1971) (102)
- When Feedback is Ignored: Disutility of Outcome Feedback (1984) (100)
- Patterns of Processing in Consumer Information Acquisition (1976) (98)
- Consumer Psychology: An Octennium (1976) (94)
- Experience and Expertise in Complex Decision Making (1986) (93)
- New directions in behavioral process research: Implications for social psychology (1987) (86)
- Viewer Miscomprehension of Televised Communication: Selected Findings (1982) (85)
- Three point Likert scales are good enough. (1971) (84)
- Patterns of Information Acquisition in New Product Purchases (1974) (79)
- Trademark Dilution: Empirical Measures for an Elusive Concept (2000) (79)
- Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction (1994) (72)
- The FDA Approach to Defining Misleading Advertising (1975) (71)
- The Construct Validity of Opinion Leadership (1974) (68)
- The Comprehension/Miscomprehension of Print Communication: Selected Findings (1989) (66)
- What If Opinion Leaders Didn't Know More? a Question of Nomological Validity (1981) (65)
- Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer: (1982) (57)
- A Varying-Parameter Averaging Model of On-Line Brand Evaluations (1997) (57)
- Perspectives On a Consumer Information Processing Research Program (1975) (50)
- Preference, Search, and Choice: An Integrative Approach (1979) (49)
- “Not Manufactured or Authorized by …”: Recent Federal Cases Involving Trademark Disclaimers (1998) (48)
- Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles (2002) (47)
- A Brand Loyalty Concept: Comments on a Comment (1975) (45)
- Training Novice Investors to Become More Expert: The Role of Information Accessing Strategy (2001) (40)
- EFFECTS OF DIFFERENT LEVELS OF INTEGRATION ON ADVERTISING PREFERENCE AND INTENTION TO PURCHASE (1974) (40)
- Sources of Miscomprehension in Television Advertising (1984) (39)
- The Emerging Behavioral Process Technology in Consumer Decision-Making Research (1977) (37)
- Is it Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory (2000) (31)
- Consumer psychology as a social psychological sphere of action. (1975) (28)
- INDEXER CONSISTENCY UNDER MINIMAL CONDITIONS (1962) (27)
- Consumer Research in FTC versus Kraft (1991): A Case of Heads We Win, Tails you Lose? (1995) (26)
- Psychometric Characteristics of Behavioral Process Data: Preliminary Findings on Validity and Reliability (1978) (25)
- Constructive Criticism and Programmatic Research: Reply to Russo (1975) (23)
- Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation (2002) (23)
- The Comprehension and Miscomprehension of Print Communication (1987) (21)
- Risk Enhancement and Risk Reduction As Strategies For Handling Perceived Risk (1972) (21)
- Open-Mindedness and Creativity (1967) (20)
- The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines (1988) (20)
- Brand Choice Behavior as a Function of (2016) (20)
- ACR Presidential Address Consumer Research: Telling It Like It Is (1976) (19)
- Effectiveness of security analyst information accessing strategies: A computer interactive assessment (1985) (19)
- Multiple-indicant approach for studying new product adopters. (1971) (19)
- To Read, View, or Listen? A Cross-Media Comparison of Comprehension (2012) (17)
- Three-Dimensional Information Acquisition: an Application to Contraceptive Decision Making (1983) (16)
- Applied Marketing: The FDA Approach to Defining Misleading Advertising (1975) (16)
- Measuring Multi-Brand Loyalty (1974) (15)
- The Psychological Foundations of Trademark Law: Secondary Meaning, Acquired Distinctiveness, Genericism, Fame, Confusion and Dilution (2000) (15)
- On Miscomprehending Televised Communication: A Rejoinder 1 (1982) (14)
- Viewer miscomprehension of the 1980 presidential debate: a research note (1986) (13)
- Personal selling : theory, research, and practice (1984) (11)
- The Zeigarnik Effect in Advertising (1972) (11)
- Whether to Agree-Disagree Or Disagree-Agree: the Effects of Anchor Order on Item Response (1978) (11)
- Serving Two Masters: Perspectives on Consulting (1985) (10)
- Price Intervals and Individual Price Limits As Determinants of Product Evaluation and Selection (1972) (10)
- THE PSYCHOLOGICAL FOUNDATIONS OF TRADEMARK LAW: SECONDARY MEANING, GENERICISM, FAME, CONFUSION AND DILUTION (2012) (9)
- Opinion Leadership and Innovativeness: Overlap and Validity (1972) (9)
- Considering the Who, What, When, Where and How of Measuring Dilution (2008) (8)
- Political Polling and the Lost-Letter Technique (1971) (8)
- Creative Ability of Task‐Oriented Versus Person‐Oriented Leaders (1968) (6)
- An Extended Expectancy Model of Consumer Comparison Processes (1974) (6)
- Birth rank and pre-experimental anxiety. (1968) (6)
- Interpersonal perceptual accuracy as a function of dogmatism (1971) (6)
- EFFECT OF INDEXING AIDS ON THE RELIABILITY OF INDEXERS (1963) (6)
- Intra- and Inter-individual Consistency in Information Acquisition — A Cross-Cultural Examination (1981) (5)
- The Relative Effects of Price, Store Image, and Intrinsic Product Differences on Product Quality Evaluation (1972) (5)
- Miscomprehension of public affairs programming (1985) (5)
- Product Comprehension: the Case of Permanent Vs. Term Life Insurance (1980) (4)
- Examiner reliability in polygraph chart analysis: identification of physiological responses. (1975) (4)
- The Vices and Virtues of Consulting: Responding to a Fairy Tale (1985) (4)
- Correcting Corrective Advertising (1981) (4)
- Dissonance Resolution By Grade School Consumers (1976) (4)
- Viewer Miscomprehension of Televised Communication: a Brief Report of Findings (1981) (3)
- Ethical Issues in Consumer Research (1994) (2)
- Probing the Locus of Causation in the Miscomprehension of Remedial Advertising Statements (1984) (2)
- ["Defining Misleading Advertising" and "Deception in Advertising"]: A Reply... (1976) (2)
- Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer (1982) (2)
- Time Perspective and Dogmatism: A Replication (1969) (2)
- Fellow's Award Ethics, Morality and the Dark Side of ACR: Implications For Our Future (1995) (1)
- Debate: A Research Note' (1986) (1)
- The plight of the uniformed Air Force psychologist. (1970) (1)
- The Influence of Contextual Cues in Judgment Formation: An Ecologically Valid Test (2016) (1)
- 'Continuing Commercial Impression' and its Measurement (2005) (1)
- Continuing Commercial Impression: Applications and Measurement (2006) (1)
- Information Load and Decision Quality: Some (2017) (1)
- Do Comparative Claims Encourage Comparison Shopping (2012) (1)
- Innovations in training: Training consumer psychologists: The Purdue University program. (1971) (1)
- Consumer Behavior: A Neglected But Fertile Field for Psychological Research. (1974) (0)
- Book Review: Survey Questions: Handcrafting the Standardized Questionnaire (1987) (0)
- Some Perspectives on Risk Acceptance (1981) (0)
- Sense and Nonsense in Measuring Sponsorship Confusion (2005) (0)
- History and Objectives Underlying the Formation of Acr's Professional Affairs Committee (1977) (0)
- Judicial Opinions and Journal Articles as 'Minefields of Misinformation' (2003) (0)
- Taking Stock of Stockbrokers: Exploring Investor Decision Strategies Via Verbal Protocols (2002) (0)
- CONGESTION CONTINUES TO WORSEN...AND STILL, AMERICANS WOULD RATHER DRIVE (2000) (0)
- Laboratory experiments: Faulty and necessary a comment on arndt's paper in JCP, 1, 1977/1 (1977) (0)
- Judicial Opinions as Minefields of Misinformation: Antecedents, Consequences and Remedies (2006) (0)
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