Jagdish Sheth

Q: What Schools Are Affiliated With Jagdish Sheth

Jagdish Sheth is affiliated with the following schools: Emory University, University of Southern California, Columbia University, University of Pittsburgh, Indian Institute of Management Calcutta

Jagdish Sheth's AcademicInfluence.com Rankings

Jagdish Sheth

Business

#21

World Rank

#24

Historical Rank

#14

USA Rank

Marketing

World Rank

Historical Rank

USA Rank

Accounting

#18

World Rank

#22

Historical Rank

USA Rank

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Why Is Jagdish Sheth Influential?

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According to Wikipedia, Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. He was a prominent member of the core team during the initial years of the Indian Institute of Management Calcutta, the first Indian Institute of Management. Prof. Sheth was awarded by Padma Bhushan 2020 for his work in literature & education in United States.

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Jagdish Sheth's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Why we buy what we buy: A theory of consumption values (1991) (3571)
The Theory of Buyer Behavior. (1970) (3390)
Relationship marketing in consumer markets: Antecedents and consequences (1995) (1970)
The evolution of relationship marketing (1995) (1077)
Consumer Resistance to Innovations: The Marketing Problem and its solutions (1989) (957)
Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011) (892)
A Model of Industrial Buyer Behavior (1973) (882)
The antecedents and consequences of customer-centric marketing (2000) (851)
Mindful consumption: a customer-centric approach to sustainability (2011) (831)
Impact of Covid-19 on consumer behavior: Will the old habits return or die? (2020) (780)
Customer Relationship Management: Emerging Practice, Process, and Discipline (2002) (775)
Consumption Values and Market Choices: Theory and Applications (1991) (476)
Marketing Theory: Evolution and Evaluation (1986) (441)
Supplier relationships: Emerging issues and challenges (1997) (409)
The Domain and Conceptual Foundations of Relationship Marketing (2000) (408)
Handbook of Relationship Marketing (1999) (396)
Implications of the Revised Definition of Marketing: From Exchange to Value Creation (2007) (341)
Customer Behavior: Consumer Behavior and Beyond (1998) (316)
Psychology of innovation resistance : the less developed concept (LDC) in diffusion research / BEBR No. 622 (1979) (316)
Revisiting marketing's lawlike generalizations (1999) (316)
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (2003) (283)
Evolving Relationship Marketing into a Discipline (2002) (278)
Marketing productivity: issues and analysis (2002) (273)
Risk-Reduction Processes in Repetitive Consumer Behavior (1968) (267)
Web-based marketing: The coming revolution in marketing thought and strategy (2004) (259)
The impact of the product to service shift in industrial markets and the evolution of the sales organization (2008) (238)
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure (2005) (234)
Consumer and industrial buying behavior (1978) (220)
Research in Marketing (1982) (210)
Organizational buying behavior: past performance and future expectations (1996) (198)
Does relationship marketing matter in online retailing? A meta-analytic approach (2016) (187)
Buyer-Seller Interaction: a Conceptual Framework (1975) (186)
Marketing management and strategy (2011) (184)
International e‐marketing: opportunities and issues (2005) (174)
An experimental approach to investigating satisfaction and continuity in marketing alliances (1995) (167)
Towards a theory of business alliance formation (1992) (153)
Customer Behavior: A Managerial Perspective (2003) (150)
A Model of Primary Voter Behavior (1985) (148)
Does Marketing Need Reform? (2005) (142)
Does Marketing Need Reform?: Fresh Perspectives on the Future (2006) (133)
Time-Oriented Advertising: A Content Analysis of United States Magazine Advertising, 1890–1988 (1989) (131)
The future of relationship marketing (2002) (111)
Perceived Instrumentality and Value Importance as Determinants of Attitudes (1972) (111)
RELATIONSHIP MARKETING IN MASS MARKETS (2005) (108)
A Model of Strategy Mix Choice for Planned Social Change (1982) (105)
Foundations of marketing (2011) (105)
An Attitude-Behavior Framework for Distribution Channel Management (1985) (104)
B2B Branding in Emerging Markets: A Sustainability Perspective (2015) (101)
Business of business is more than business: Managing during the Covid crisis (2020) (96)
A Factor Analytical Model of Brand Loyalty (1968) (94)
Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals (1999) (93)
A Theory of Multidimensional Brand Loyalty (1974) (92)
Relationship marketing: An agenda for inquiry (1997) (92)
Till death do us part…but not always: Six antecedents to a customer's relational preference in buyer–seller exchanges (2003) (91)
A Dangerous Divergence: Marketing and Society (2005) (91)
Consumer Choice Behavior (1972) (89)
Why integrating purchasing with marketing is both inevitable and beneficial (2009) (89)
GLOBAL MARKETS OR GLOBAL COMPETITION (1986) (85)
A Review of Buyer Behavior (1967) (83)
Revitalizing relationship marketing (2017) (81)
Customer relationship management: Emerging concepts, tools, and applications (2001) (81)
Follow-up Methods, Questionnaire Length, and Market Differences in Mail Surveys (1975) (78)
The antecedents and consequences of integrated global marketing (2001) (78)
Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness (2009) (76)
Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users (2017) (74)
Bringing Innovation to Market: How To Break Corporate and Customer Barriers (1987) (71)
The surpluses and shortages in business‐to‐business marketing theory and research (2006) (71)
The surpluses and shortages in consumer behavior theory and research (1979) (70)
Extending the Extended Self in a Digital World (2014) (68)
A Theory of Political Choice Behavior (1987) (67)
Are there Differences in Dissonance Reduction Behavior between Students and Housewives? (1970) (66)
The Rule of Three: Surviving and Thriving in Competitive Markets (2001) (64)
SOCIAL CAPITAL OF YOUNG TECHNOLOGY FIRMS AND THEIR IPO VALUES : THE COMPLEMENTARY ROLE OF RELEVANT ABSORPTIVE CAPACITY (2011) (63)
Relationship Marketing: Paradigm Shift or Shaft? (2000) (60)
The conceptual foundations of relationship marketing: Review and synthesis (2015) (58)
The Multivariate Revolution in Marketing Research (1971) (58)
Sustainable Marketing: Market-Driving, Not Market-Driven (2020) (56)
Peter Drucker on marketing: an exploration of five tenets (2009) (55)
Business models to serve low-income consumers in emerging markets (2017) (54)
Models of buyer behavior: conceptual, quantitative, and empirical (1975) (53)
RIDE SHARING TO WORK: AN ATTITUDINAL ANALYSIS (1977) (51)
The 4 A's of Marketing: Creating Value for Customer, Company and Society (2011) (50)
Developing a Curriculum to Enhance Teaching of Relationship Marketing (1994) (49)
A Framework of Technology Mediation in Consumer Selling: Implications for Firms and Sales Management (2010) (49)
Relationship marketing : theory, methods, and applications : 1994 Research Conference proceedings (1994) (49)
Demographics in consumer behavior. (1977) (47)
Multivariate methods for market and survey research (1977) (42)
A framework for managing customer expectations (1996) (42)
New areas of research in marketing strategy, consumer behavior, and marketing analytics: the future is bright (2021) (41)
Explaining Intention-Behavior Discrepancy--A Paradigm (1985) (39)
R&D/marketing interfaces in the telecommunications industry (1990) (38)
Differentiating goods and services retailing using form and possession utilities (2004) (38)
ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies (2001) (37)
Next frontiers of research in data driven marketing: Will techniques keep up with data tsunami? (2020) (37)
Identification of Opinion Leaders across Cultures: An Assessment for Use in the Diffusion of Innovations and Ideas (1980) (37)
Emerging Marketing Strategies in a Changing Macroeconomic Environment: A Commentary (1992) (37)
Borderless Media: Rethinking International Marketing (2020) (36)
Using Factor Analysis to Estimate Parameters (1969) (36)
Wiley international encyclopedia of marketing (2011) (36)
Consumer Image and Attitude (1969) (35)
Customer value propositions: Value co-creation (2020) (34)
Competitive advantage in the global marketplace: a focus on marketing strategy (2001) (34)
Bringing innovation to market (1987) (33)
Cross-cultural influences on the buyer-seller interaction/negotiation process (1983) (33)
Marketing Theory: Classic and Contemporary Readings (1987) (33)
Sequential and Cyclical Nature of Information Processing Models in Repetitive Choice Behavior (1974) (32)
Acrimony in the ivory tower: A retrospective on consumer research (1992) (31)
From international to integrated marketing (2001) (31)
Measurement of Advertising Effectiveness: Some Theoretical Considerations (1974) (31)
The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction (1991) (30)
Efficacy of financial measures of marketing: It depends on markets and marketing strategies (2001) (29)
Chindia Rising: How China And India Will Benefit Your Business (2008) (29)
A Further Step, Though Sometimes Uncertain, Toward Quantifying Buying Behavior@@@Stochastic Models of Buying Behavior (1972) (28)
Political marketing : readings and annotated bibliography (1985) (28)
The “Gender Gap” in Voter Attitudes and Behavior: Some Advertising Implications (1984) (27)
Reply to Comments on the Nature and Uses of Expectancy-Value Models in Consumer Attitude Research (1972) (26)
The information mall (1993) (24)
Raising Marketing's Aspirations (2007) (23)
Measurement of Multidimensional Brand Loyalty of a Consumer (1970) (23)
Theory of cross-cultural buyer-behavior / BEBR No. 115 (1973) (22)
Emerging Research Opportunities for Doctoral Students in B-to-B Marketing (2007) (21)
Government and Business Purchasing: How Similar Are They? (1983) (21)
Erratum: Impact of Questionnaire Length Follow-Up Methods, and Geographical Location on Response Rate to a Mail Survey. (1975) (20)
History of Consumer Behavior: a Marketing Perspective (1985) (19)
E-Services — A Framework for Growth (2007) (18)
Clash of cultures or fusion of cultures?: Implications for international business (2006) (18)
History of marketing thought : an update / BEBR No. 857 (1982) (18)
Clients for life : evolving from an expert for hire to an extraordinary advisor (2002) (18)
A theory of merchandise buying behavior / BEBR No. 706 (1980) (18)
Consumer Behavior: Surpluses A Shortages (1982) (18)
Predictive Validation and Cross-Validation of the Fishbein, Rosenberg, and Sheth Models of Attitudes (1975) (17)
The Future of Buyer Behavior Theory (1972) (16)
Historical perspective in consumer research : national and international perspectives : proceedings of the Association for Consumer Research International Meeting in Singapore, July 18-20, 1985 (1985) (16)
Marketing analysis for societal problems (1975) (16)
The Self-Destructive Habits of Good Companies: ...And How to Break Them (2007) (16)
The branding challenges of Asian manufacturing firms (2010) (15)
A Psychological Model of Travel Mode Selection (1976) (15)
Emerging trends for retailing industry / 978 (1983) (15)
Global Consumer Culture (2011) (15)
Making India Globally Competitive (2004) (15)
The future evolution of relationship marketing (2015) (15)
Clients for Life: How Great Professionals Develop Breakthrough Relationships (2000) (14)
How Social Media Will Impact Marketing Media (2018) (14)
Recent developments in organizational buying behavior / BEBR No. 317 (1976) (14)
Brand profiles from beliefs and importances. (1973) (14)
Deregulation and Competition: Lessons from the Airline Industry (2007) (13)
Repositioning the customer support services: the next frontier of competitive advantage (2020) (12)
Recent Failures in Consumer Protection (1974) (11)
A Margin-Return Model for Strategic Market Planning (1983) (11)
An Empirical Study of the Scientific Styles of Marketing Academics (1994) (11)
Reflections on Vargo and Lusch's systems perspective (2011) (11)
Toward a Theory of Macromarketing (1992) (11)
A Generic Concept of Customer Behaviour (2002) (11)
Toward an integrative theory of marketing (2021) (10)
Global marketing perspectives (1989) (10)
A field study of attitude structure and attitude-behavior relationship / BEBR No. 116 (1973) (10)
Impact of Prior Familiarity and Cognitive Complexity On Information Processing Rules (1975) (10)
What to Wear (2017) (10)
Prediction of Attitudes: a Comparative Study of the Rosenberg, Fishbein and Sheth Models (1975) (9)
The Sustainability Edge: How to Drive Top-Line Growth with Triple-Bottom-Line Thinking (2016) (9)
Relative contribution of perceived instrumentality and value importance components in determining attitudes / BEBR No. 15 (1971) (9)
The future of marketing (2003) (9)
Brand line extensions: creating new loyalties or internal variety-seeking? (2018) (8)
Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth (2016) (8)
The sustainability edge (2017) (7)
Do brands compete or coexist? How persistence of brand loyalty segments the market (2019) (7)
Do Brands Compete or Coexist? Evidence from the Cola Wars (2016) (6)
Perspectives on Macromarketing in the African Context: Introduction to the Special Issue (2020) (6)
A Conceptual Model of Long-Range Multinational Marketing Planning (1972) (6)
Future of brick and mortar retailing: how will it survive and thrive? (2021) (6)
DEVELOPING THE SUSTAINABLE EDGE (2017) (6)
Research in Consumer Behavior: A Research Annual (1988) (6)
The Resurgence of India (2012) (5)
Role of demographics in consumer behavior / 218 (1974) (5)
A multivariate model of multinational business expansion / BEBR No. 16 (1971) (5)
Winning Back Your Markets (1986) (5)
INSTILLING SOCIAL RESPONSIBILITY THROUGH MARKETING RESEARCH FIELD PROJECTS (1996) (5)
Global operations perspectives (1989) (5)
A behavioral and quantitative investigation of brand loyalty (1966) (5)
Impact of Asking Race Information in Mail Surveys (1977) (5)
Post-pandemic marketing: when the peripheral becomes the core (2021) (5)
RIDESHARING TO WORK: A PSYCHOLOGICAL ANALYSIS (1977) (4)
The Global Rule of Three (2020) (4)
Marketing Management: A Comprehensive Reader (1986) (4)
Winning back your market : the inside stories of the companies that did it (1985) (4)
Factor analysis in marketing research / BEBR No. 18 (1971) (4)
Brickbats and bouquets for marketing (2016) (3)
Organisational Buying Behaviour: A Retrospective (2006) (3)
On the Consequences of Market Orientation (2015) (3)
Cross-cultural influences on buyer-seller interaction/negotiation process / BEBR no. 710 (1980) (3)
WINNING AGAIN IN THE MARKETPLACE: NINE STRATEGIES FOR REVITALIZING MATURE PRODUCTS (1984) (3)
Serving the invisible poor: Segmenting the market (2021) (3)
The double helix of marketing (2011) (3)
The Globalization of Markets and the Rule of Three (2008) (3)
MARKETING IN THE 21 ST CENTURY Revisiting Marketing ’ s Lawlike Generalizations (1998) (3)
Cluster analysis and its applications in marketing research / 261 (1975) (3)
The Future History of Consumer Research: Will the Discipline Rise to the Opportunity? (2017) (3)
Tactics of conflict resolution in family buying behavior / 271 (1975) (3)
Two New Computerized Multivariate Procedures, One Useful and Well Presented (Though with Excessive Claims); The Other Less so@@@Multivariate Nominal Scale Analysis@@@THAID: A Sequential Analysis Program for the Analysis of Nominal Scale Dependent Variable (1974) (3)
Chapter 5 Designing Solutions for the Low Income Consumer Markets: Four Schools of Thought (2018) (2)
Equivalence of Fishbein and Rosenberg theories of attitudes / BEBR No. 108 (1973) (2)
Global accounting perspectives (1989) (2)
Consumer behavior : conceptual foundations (2010) (2)
Nonlinear, noncompensatory relationships in attitude research. 176 (1974) (2)
How Competition will Shape Indian Markets (2005) (2)
How consumers use information / BEBR No. 530 (1978) (2)
Marketing research : applications (2012) (2)
Book Review: Two New Computerized Multivariate Procedures, One Useful and Well Presented (though with Excessive Claims); the other Less so (1974) (2)
Distribution channels and institutions (1986) (2)
Strategies of Advertising Transferability in Multinational Marketing (2012) (2)
Marketing, Consumer Psychology, Buyer Behavior, or What?@@@Models of Buyer Behavior: Conceptual, Quantitative, and Empirical (1976) (2)
The call center couple: India's new middle class (2009) (2)
AI-driven banking services: the next frontier for a personalised experience in the emerging market (2022) (2)
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being) (2022) (2)
Intertechnique cross-validation in cluster analysis / 175 (1974) (2)
Global organizational theory perspectives (1990) (2)
Future directions of cross-cultural marketing research (2020) (2)
Précis---Using Factor Analysis to Estimate Parameters (1969) (2)
"Cutting it" means slicing up the patient pie. (1985) (2)
The Four A’s of Marketing (2018) (2)
A theory of industrial buying decisions / BEBR No. 61 (1972) (2)
India as a Global Supplier of Products and Services: Expectations and Emerging Challenges (2006) (2)
A Journey of an Accidental Marketing Scholar (2011) (1)
The Telecom outlook report (2002) (1)
Research methodology : research design and data analysis (2011) (1)
Marketing strategy : customer (2012) (1)
Revisiting the Seven Commandments for Users of Multivariate Methods (2014) (1)
Jagdish N. Sheth: reflections of an accidental scholar (2019) (1)
Why consumer protection efforts are likely to fail? / BEBR No. 104 (1973) (1)
An alternative approach : re-enchanting consumption (2014) (1)
Analysis of intended bus usage (1978) (1)
Introduction: Climate and the History of Man (2017) (1)
Pacific Southwest Airlines: The First Large Discount Airline (2007) (1)
Discussion of Psychological Contributions (1979) (1)
Genes, Climate, and Consumption Culture (2017) (1)
Your Time or Mine (2017) (1)
MAIL SURVEYS: CAN SEGMENTATION AND EXPERIMENTATION IMPROVE THEM? (1973) (1)
Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines? (2016) (1)
Broadening the concept and applications of marketing (2012) (1)
Climate, Culture, and Consumption: Connecting the Dots (2017) (1)
Marketing in the new economy (2012) (1)
An earnings-return model for strategic market planning / BEBR No. 869 (1982) (1)
Howard's contributions to marketing : some thoughts / 251 (1975) (1)
ASSOCIATION FOR CONSUMER RESEARCH (2018) (1)
Behavioral Approaches to Industrial Marketing (2004) (1)
Is industrial marketing really different from consumer marketing? / BEBR No. 408 (1977) (1)
Contemporary Views on Marketing Practice (1987) (1)
Organizational buyer behavior (2010) (1)
Keeping It in the Family: Brand Switching between Varieties of a Branded House (2015) (1)
Genes, Climate, and Consumption Culture: Connecting the Dots (2017) (1)
Measurement of Priority Schedules in the Acquisition of Durable Appliances (1966) (1)
Role of motivation research in consumer psychology / 153 (1974) (1)
Advertising’s image —U.S. and Yugoslavia (1973) (1)
Structural assumptions underlying Fishbein's expectancy-value model of attitudes / 207 (1974) (1)
Comparative price advertising (2011) (1)
Marketing strategy : firm (2012) (1)
Do brands compete or coexist? A response to the responses (2019) (1)
Strategic Perspective on the Marketing of Information Technologies (1994) (1)
The Accidental Scholar (2014) (1)
Consumer behavior : empirical research (2010) (1)
Dissonance Reduction or Artifact? A Reply (1971) (1)
Some thoughts on the future of marketing models / 232 (1975) (0)
678 Bhagat , Rabi S . ; And Others The Prediction of Consumer Buying Intentions : A Comparative Study of the Predictive Effica (2011) (0)
Marketing theory and orientations (2012) (0)
The research tradition period (2011) (0)
Research methodology : conjoint analysis, multidimensional scaling, and related techniques (2011) (0)
Global Expansion Strategies for Multinationals from Emerging Markets (2020) (0)
Business-to-business (2012) (0)
The Rise of the Roommate Family (2014) (0)
Channels of distribution (2011) (0)
JetBlue Airways: The First Luxury Discount Airline (2007) (0)
Should multi-country advertising research be universal or unique? / BEBR No. 550 (1979) (0)
Visioning the future (2010) (0)
Internet Addiction and Its Impact on Consumer’s Buying Behaviour: A Conceptual Framework: An Abstract (2018) (0)
Marketing applications : branding, communications, and strategy (2015) (0)
Creating Enduring Customer Value (2022) (0)
Book Review: The Sources of Innovation (1990) (0)
Multinational Business Operations: Marketing Management, Volume 3 (1974) (0)
Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors (2019) (0)
Research in marketing : an annual compilation of research (1978) (0)
Controversies in marketing (2011) (0)
Demographic and Lifestyle Changes (2007) (0)
The Resurrection of Frontier Airlines (2007) (0)
"Radical" experiential views : the consumption experience and customer value (2015) (0)
Pricing management and practice (2011) (0)
Commentary – Easternization of the world (2021) (0)
Research in Marketing, Volumes 4-6 (1985) (0)
Group mission. Which of these management philosophies best fits your group? (1984) (0)
Recommendations for Successful Airline Deregulation (2007) (0)
Planned social change and the diffusion of innovation (2018) (0)
A comparative analysis of multidimensional scaling of portfolio investment / BEBR No. 344 (1976) (0)
What Is the Rule of Three? (2020) (0)
Marketing of services : retailing and health care (2011) (0)
Models, theory, and methods (2011) (0)
Globalization of Indian multinationals: what lies ahead? (2015) (0)
Southwest Airlines: Deregulation's Biggest Success Story (2007) (0)
Book Review: Purchasing Behavior and Personal Attributes (1970) (0)
Individualism and Collectivism (2017) (0)
Revelance of segmentation for market planning (1972) (0)
THOUGHT PIECE: What makes a good manager? (2018) (0)
Advertising's image -- U.S. and Yugoslavia / BEBR No. 56 (1972) (0)
Book Review: A further step, though sometimes uncertain, toward quantifying buying behavior (1972) (0)
Reflections on the 1st Relationship Marketing Summit (2009) (0)
Demographic Segmentation of Long Distance Behavior: Data Analysis A Inductive Model Building (1972) (0)
Consumer behavior : information processing and decision making (2011) (0)
Megatrends in consumer marketing (1983) (0)
Revelance of segmentation for market planning / BEBR No. 44 (1972) (0)
Magic and religion in consumption practices (2014) (0)
Global microeconomic perspectives (1991) (0)
Book Reviews (2002) (0)
Processing of price information (2011) (0)
How Industries Evolve, Mature, and Revitalize (2020) (0)
Ryanair Leads the Growth of Discounters in Europe (2007) (0)
The Image of Marketing Jagdish N. Sheth, Rajendra S. Sisodia, and Adina Barbulescu (2015) (0)
Demographic segmentation of long distance behavior : data analysis & inductive model building / BEBR No. 79 (1972) (0)
Marketing management and policy (2011) (0)
Internal marketing, research approach, and other works (2013) (0)
Environmental aspects of operating abroad : with introductory text, advanced readings, and selected annotated bibliography (1973) (0)
Buyer-seller interaction : a conceptual framework / Jagdish N. Sheth. 292 (1975) (0)
The price-quality-value relationship (2011) (0)
Nostalgia and age-related preferences (2015) (0)
Globalism and consumption (2014) (0)
The prediction of consumer buying intentions : a comparative study of the predictive efficacy of two attitudinal models / 234 (1975) (0)
Long-range planning, organization, and management : with introductory text, advanced readings, and selected annotated bibliography (1973) (0)
Evolving to the Global Rule of Three (2020) (0)
Growth of Discount Airlines (2007) (0)
The impact of equivalent and differential levels of goal attainment on business firm interactions, sentiments, and compatibility / BEBR No.847 (1982) (0)
The development period (2011) (0)
Malnutrition and marketing / BEBR No. 126 (1973) (0)
NORTH-Supplier Relationships Emerging Issues and Challenges (2003) (0)
Multidimensional scaling of binary data for homogeneous groups / BEBR No. 411 (1976) (0)
Discussion of the Three Papers on the Consumption of Consumer Goods (1982) (0)
Historical and cultural approaches to consumption (2014) (0)
Embrace of Technology and Dominion Over Nature (2017) (0)
Organizational orientation and capabilities (2016) (0)
A Model of User Behavior for Scientific and Technical Information (1977) (0)
Statistical learning theory and consumer learning : an experimental investigation / (1972) (0)
The New Triad Power: Impact on Global Markets, Resources, and Politics (2014) (0)
Gift-giving, sharing, and consumption holidays (2014) (0)
We Are Where We Eat (2017) (0)
Strategies for management use and survival of marketing information systems : a case history / BEBR No. 397 (1977) (0)
Strategies for Generalists, Specialists, and Ditch Dwellers (2020) (0)
Consumer sense of self and identity (2014) (0)
Presidential Address: Broadening the Horizons of ACR and Consumer Behavior (1985) (0)
Measurement of attitude scores from beliefs and importances / BEBR No. 50 (1972) (0)
Telecom outlock expert industry forecasts Volume three: Regulation (2002) (0)
The Rise and Fall of the Major Airlines from 1995 to 2004 (2007) (0)
Improving the role and practice of marketing (2012) (0)
PROPORTIONS OF CHOICE OF TtOST RETIAPxDED ALTEPNATIVE Exp-Controlled Exp-Controlled Sub-Controlled Sub-Controlled Trial T\7o-Choice Three-Choice Two-Choice Three-Choice (2011) (0)
Managerial marketing : current thought (2010) (0)
Ethical concerns, social issues, and animal companions (2015) (0)
Effects of personality, class, and expertise (2015) (0)
Export marketing : lessons from Europe (1980) (0)
Development of Fortress Hubs (2007) (0)
Innovation and growth (2016) (0)
Product and new product management (2014) (0)
Emerging importance of export marketing for U.S. products / Jagdish N. Sheth. BEBR No 696 (1980) (0)
IMPACT OF ASKING RACE INFORMATION IN MAIL (2016) (0)
A comparison of two taxonomic approaches for attitudinal segmentation in transportation / 473 (1978) (0)
CONSUMER VALUATION MODEL IN THE CONTEXT OF RELATIONSHIP MARKETING (2009) (0)
Designing Competitive Strategies for Global Marketing (1998) (0)
Orchestrating human capital in the Indian IT service market: From entrepreneurial management to professional management (2015) (0)
Canonical correlation, multiple regression and simultaneous systems : some equivalences and their implications / 150 (1974) (0)
Statistical learning theory and consumer learning (1972) (0)
AirTran Airways: Overcoming Tragedy to Become an Industry Leader (2007) (0)
Marketing research and modeling (2014) (0)
Competitive markets : structure and behavior (2016) (0)
Art and entertainment (2015) (0)
From the Editor (1983) (0)
Assessing and formulating strategy (2016) (0)
The future of market research products and markets / BEBR No.554 (1979) (0)
Marketing Remix: Introducing the 4A’s (2012) (0)
Marketing versus consumer research (2015) (0)
Early work : situations, symbolism, and critiquing the dominant paradigm (2014) (0)
Retailing : market and firm level (2012) (0)
How does climate determine consumption and culture (2018) (0)
A THEORY OF INDUSTRIAL BUYING DECISIONS (2011) (0)
International and cross-cultural marketing (2011) (0)
Flight Plan for Deregulation (2007) (0)
Retailing : store and customer level (2012) (0)
Globalization of Competition: The Global Rule of Three and the New Triad Power (2022) (0)
The global impact of changes in US trade policy (2017) (0)
Marketing in the firm and society (2016) (0)
Symbolic consumer behavior or consumption symbolism (2015) (0)
Book Review: Consumer Image and Attitude (1969) (0)
Globalization and international marketing competition (2012) (0)
Quantitative methods : MDS, MDA, CCA, and beyond (2015) (0)
Experimental effects of follow-up methods, questionnaire length, and market heterogeneity in mail surveys / 158 (1974) (0)
Marketing research : new methodology (2012) (0)
Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models (2015) (0)
Managerial marketing : the early years (2010) (0)
"Confronting the Deep Problem of Consumption: Why Individual Responsibility for Mindful Consumption Matters" (2023) (0)
Global macroeconomic perspectives (1990) (0)
Only the Best: Reviews of Todays Best Business Books (2002) (0)
A Roof Overhead (2017) (0)
The future of buyer behavior theory/ BEBR No. 70 (1972) (0)
From the Editor (1982) (0)
Ten Ways to Innovate and Revitalize Industries (2020) (0)
Discipline and liberation in consumption (2014) (0)
Epilogue: What Does the Global Future Hold? (2020) (0)
Big Response to First Discount Airlines in Asia (2007) (0)
Consumer behavior : attitude, intention, and choice behavior (2011) (0)
A usage based framework for choosing appropriate rotation schemes in factor analysis (1984) (0)
Financial management : with introductory text, advanced readings, and selected annotated bibliography (1973) (0)
The growing importance of customer-centric support services for improving customer experience (2023) (0)
Canonical correlation analysis of competitive market structure / BEBR No. 128 (1973) (0)
Subjective personal introspection (2015) (0)
Ethics, quality of life, and pedagogy (2011) (0)
Creating and managing the product mix (2012) (0)
How to get the most out of multivariate methods / 243 (1975) (0)
Management information systems, technology, and marketing (2011) (0)
Overcoming the barriers to global economic development and the international flow of people, products, and resources: strategic recommendations (1992) (0)
On the Innovation Consequences of Market Orientation (2015) (0)
The social and ethical side of marketing (2012) (0)
Strategies of increasing carpooling behavior among urban commuters / BEBR No. 427 (1977) (0)
Strategies of advertising transferability in multinational marketing / BEBR no. 59 (1972) (0)

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