Jagmohan Raju

Q: What Schools Are Affiliated With Jagmohan Raju

Jagmohan Raju is affiliated with the following schools: University of Pennsylvania, University of California, Berkeley, IIT Delhi, University of California, Los Angeles, Stanford University

Jagmohan Raju's AcademicInfluence.com Rankings

Jagmohan Raju

Business

#560

World Rank

#614

Historical Rank

Marketing

#133

World Rank

#133

Historical Rank

business Degrees

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Business

Jagmohan Raju's Degrees

PhD Marketing Stanford University
Masters Industrial Engineering Stanford University

Why Is Jagmohan Raju Influential?

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According to Wikipedia, Jagmohan Raju is an American marketing professor and author. He is the Joseph J. Aresty Professor and Director of the Wharton-Indian School of Business Program at Wharton Business School, University of Pennsylvania. Professor Raju is internationally known for his research on Pricing. He is the author of the book Smart Pricing.

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Jagmohan Raju's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Fairness and Channel Coordination (2007) (594)
The introduction and performance of store brands (1995) (538)
The Effects of Brand Loyalty on Competitive Price Promotional Strategies (1990) (392)
Positioning of Store Brands (2002) (371)
Channel Coordination in the Presence of a Dominant Retailer (2005) (316)
Collaborating to Compete (2000) (291)
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure (2005) (234)
Market Information and Firm Performance (2000) (191)
The Effect of Price Promotions on Variability in Product Category Sales (1992) (191)
Competitive Strategies for Brick-and-Mortar Stores to Counter "Showrooming" (2017) (180)
Quota-Based Compensation Plans for Multiterritory Heterogeneous Salesforces (1996) (147)
Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior (1991) (127)
How category characteristics affect the number of store brands offered by the retailer: a model and empirical analysis (2004) (100)
A Theory of Combative Advertising (2009) (90)
Competitive pricing by a price leader (1994) (88)
Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information (2008) (71)
Investigating the Cross-Category Effects of Store Brands (2004) (69)
The Effect of Package Coupons on Brand Choice (1994) (69)
Bayesian Estimation of Random-Coefficients Choice Models Using Aggregate Data (2006) (64)
Competitive Consequences of Using a Category Captain (2010) (60)
The Effect of Package Coupons on Brand Choice: An Epilogue on Profits (1996) (58)
Positioning and Pricing in a Variety Seeking Market (2010) (57)
A Price Discrimination Model of Trade Promotions (2008) (55)
Strategic Assortment Decisions in Information-Intensive and Turbulent Environments☆ (2011) (54)
'Showrooming' and the Competition between Store and Online Retailers (2013) (51)
Theoretical models of sales promotions: Contributions, limitations, and a future research agenda (1995) (41)
The Effects of Cross-Ruff Coupons on Sales and Profits (1998) (39)
The Strategic Value of High-Cost Customers (2014) (34)
Short-or Long-Duration Coupons : The Effect of the Expiration Date on the Profitability of Coupon Promotions (2007) (34)
Private Label Strategies – Myths and Realities (2012) (28)
Marketing modeling reality and the realities of marketing modeling (2010) (23)
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability (2010) (23)
Assessing new empirical industrial organization (NEIO) methods: The cases of five industries (2006) (21)
Marketing Science-Growth and Evolution (2005) (17)
The Choice and Consequences of Using a Category Captain for Category Management (2004) (15)
Editorial - Marketing Science: A Strategic Review (2013) (13)
50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future (2004) (12)
The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions (2013) (11)
A Note on the Relationship between Firm Diversification and Corporate Advertising Expenditures (1999) (10)
A theory of price promotions (1988) (10)
Customer Value-Based Management: Competitive Implications (2008) (9)
Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis (2013) (9)
Competitive Strategies for Brick-and-Mortar Stores to Counter 'Showrooming' (2013) (9)
The influence of demand factors on dynamic competitive pricing strategy: An empirical study (2011) (8)
Collaborating to compete a game-theoretical model and empirical investigation of the effect of profit-sharing arrangement and type of alliance (1998) (8)
Marketing Science: A Strategic Review (2013) (6)
The effect of consumer heterogeneity on firm profits in conspicuous goods markets (2020) (6)
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense (2016) (5)
S-Shaped Incentive Schemes and Pay Caps (2011) (2)
The effect of entrant brand's ownership on national brands' positioning strategies (2018) (2)
Differentiation, Niche and Cost Leadership Strategies: A Hotelling Based Analysis (2007) (2)
The pace of intermediate-product introductions (2006) (2)
Collaborating in an Imperfect World (2011) (2)
Managing Conflicts between Marketing and Sales: Customer Acquisition in Business Markets (2019) (1)
Silent or Salient ? Perks and Perils of Performance Posting C (2014) (1)
Competition With \Showrooming" Between Store and Online Retailers (2012) (1)
A Trip into the Controversy: A Study of Slum Tourism Travel Motivations (2021) (0)
Collaborating in an Imperfect World : Understanding How Category Captain Arrangements Work (2015) (0)
Pricing Diagnostic Information (0)
Social preferences and distribution channels (2019) (0)
~ T?(vi (2002) (0)
The Demand and Supply-Side Impact of the Kimberly-Clark, Scott Paper Products Merger in the Facial Tissues Category (2003) (0)
The Effect of Content Providers' Ability to Charge End-Users on the Network Neutrality Debate (2017) (0)
The Strategic Value of High-Cost Customers Upender Subramanian (2014) (0)

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Other Resources About Jagmohan Raju

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What Schools Are Affiliated With Jagmohan Raju?

Jagmohan Raju is affiliated with the following schools:

Jagmohan Raju's Academic­Influence.com Rankings